Two Maids & A Mop
Two Maids & A Mop is a Birmingham, Alabama-based residential cleaning franchise operating under Home Franchise Concepts, serving over 1,000 households daily nationwide through recurring, one-time, move-in/out, deep, and apartment cleaning services booked via a self-serve online platform.
- Company typePrivate
- Founded2004
- HeadquartersFort Walton Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Two Maids & A Mop does
Two Maids & A Mop is a Birmingham, Alabama-based residential cleaning franchise founded circa 2003-2004 by Andy Turner and operated as one of ten home service brands inside the Home Franchise Concepts portfolio. The company delivers house cleaning services through independently owned franchise locations serving local territories under a unified corporate brand, with its corporate headquarters at 505 20th St. N Suite 975, Birmingham, AL. Its service portfolio comprises five core offerings — Recurring Cleaning, One-Time Cleaning, Move-in/Move-out Cleaning, Deep Cleaning, and Apartment Cleaning — with all cleaning supplies and equipment provided by the company. Two Maids reports serving over 1,000 households daily nationwide.
The technology platform is built around a cloud-hosted direct-to-consumer website with self-serve booking, a zip-code-based store routing flow, and a 'Calculate Your Price' quoting tool that converts consumer interest into a booking without requiring a sales interaction; a toll-free phone line (800) 355-3552 operates as a parallel inside-sales channel. Customer segments are horizontally distributed across busy households and homeowners, with a secondary use case in real estate and property management turnovers. Pricing is quote-based rather than published, and billing is pay-as-you-go with an optional recurring schedule, making revenue a function of franchise-system service volume rather than contracted enterprise accounts.
The business model is franchise-driven residential services: Two Maids captures value through franchise fees, royalties, and brand-level marketing, while field labor is employed by franchisees. Go-to-market is purely direct-to-consumer via the website and phone channel, supplemented by a separate franchise opportunity website (twomaidsfranchise.com) targeting prospective franchisees. The company has positioned itself through third-party earned media placements in Yahoo! Life, Washington Post, Homes & Gardens, Better Homes & Gardens, and Martha Stewart, and leverages shared corporate infrastructure and cross-brand synergies from its position inside the Home Franchise Concepts portfolio.
Two Maids & A Mop firmographics
Firmographics- Name
- Two Maids & A Mop
- Legal name
- Two Maids
- Website
- https://twomaidsandamop.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Two Maids & A Mop is a Birmingham, Alabama-based residential cleaning franchise operating under Home Franchise Concepts, serving over 1,000 households daily nationwide through recurring, one-time, move-in/out, deep, and apartment cleaning services booked via a self-serve online platform.
- Ownership category
- akta.pro rank
Two Maids & A Mop industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Whole-Home One-Time Cleaning (HSAEAFAA)
- akta.pro secondary industries
- Recurring Floor Care (Vacuum/Mop; Non-Specialty) (HSAEAAAF), Single-Family Home Turnover Cleaning (HSAEACAD), Landlord/Property Manager Turnover Cleaning (HSAEACAE), One-Time Floor Deep Cleaning (Mop/Strip & Wax/Polish as applicable) (HSAEAFAJ)
Keywords
Where Two Maids & A Mop is headquartered
LocationHeadquarters
- HQ city
- Fort Walton Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Maids & A Mop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Residential Cleaning Services: Two Maids generates revenue by providing residential cleaning services on a per-visit or recurring subscription basis. Services include recurring cleaning, one-time cleaning, move-in/move-out cleaning, deep cleaning, and apartment cleaning. Revenue is earned through direct customer payments per service visit or contracted recurring schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing determined by service type, home size, and frequency |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Two Maids & A Mop product offering
Product offeringCore offering
Two Maids & A Mop provides residential house cleaning services delivered by background-checked, bonded, and insured cleaning teams who bring all supplies and equipment. Services are sold directly to homeowners and renters on a per-visit or recurring basis and span Recurring Cleaning, One-Time Cleaning, Move-in/Move-out Cleaning, Deep Cleaning, and Apartment Cleaning. Customers book via the company website (online price calculator) or a toll-free phone line, with service fulfilled through franchisee-owned local locations under the Home Franchise Concepts portfolio.
Product overview
Two Maids & A Mop is a multi-award-winning residential cleaning service company operating as one of 10 home service brands under Home Franchise Concepts. The company offers five core cleaning service products: Recurring Cleaning, One-Time Cleaning, Move-in/Move-out Cleaning, Deep Cleaning, and Apartment Cleaning. All services include the provision of cleaning supplies and equipment, with professional teams of background-checked, bonded, and insured cleaners. The company serves over 1,000 households daily nationwide and has been in operation for over 20 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Recurring Cleaning
Quantifiable outcome
- Trusted by over 1,000 households daily nationwide
Companies that use Two Maids & A Mop
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Two Maids & A Mop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Two Maids & A Mop partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights5 records
Two Maids & A Mop competitors and assessment
Company assessmentDirect peers
- Molly Maid: National residential maid service franchise offering recurring, one-time, and move-in/out cleaning with a comparable franchise-distribution model and customer base to Two Maids & A Mop.
- Merry Maids: Long-established residential cleaning franchise (ServiceMaster brand) offering recurring and one-time home cleaning; competes head-to-head with Two Maids in same product category and customer segment.
- The Maids: National franchise system offering team-based residential cleaning on recurring and one-time schedules; directly comparable service mix, target customer, and franchise GTM.
- Maid Brigade: Residential cleaning franchise with a similar Eco-Healthy certified, recurring-service positioning; competes in the same eco-conscious, busy-household segment as Two Maids.
- MaidPro: Residential cleaning franchise using online booking and zip-code-based territory routing — closely comparable in GTM, technology enablement, and franchise structure to Two Maids.
Emerging players
- Handy: On-demand platform for booking home cleaning and other household services; competes for the same busy-household segment via a tech-led, non-franchise marketplace model.
- Homeaglow: Tech-enabled residential cleaning platform offering online booking and curated independent cleaners; represents the app-native model that pressures traditional franchise systems like Two Maids.
- Tidy: Subscription-based residential cleaning service targeting busy households; overlaps Two Maids' recurring-service sweet spot with a digitally native, non-franchise operating model.
Broad incumbents
- Authority Brands: Multi-brand home services franchisor (parent of The Cleaning Authority, Mosquito Squad, etc.); competes at the portfolio level with Home Franchise Concepts in fragmented home services franchising.
- Neighborly: Large multi-brand home services franchisor covering cleaning, repair, and maintenance categories; provides a scaled comparable to Home Franchise Concepts' portfolio strategy around Two Maids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Two Maids & A Mop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Maids & A Mop leadership team
Management profileNumber of profiles
Profiles1 record
Two Maids & A Mop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Maids & A Mop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Maids & A Mop
What does Two Maids & A Mop do?
Two Maids & A Mop provides residential house cleaning services delivered by background-checked, bonded, and insured cleaning teams who bring all supplies and equipment. Services are sold directly to homeowners and renters on a per-visit or recurring basis and span Recurring Cleaning, One-Time Cleaning, Move-in/Move-out Cleaning, Deep Cleaning, and Apartment Cleaning. Customers book via the company website (online price calculator) or a toll-free phone line, with service fulfilled through franchisee-owned local locations under the Home Franchise Concepts portfolio.
Is Two Maids & A Mop a public or private company?
Two Maids & A Mop is a private company. It is classified as corporate owned and is currently operating.
When was Two Maids & A Mop founded?
Two Maids & A Mop was founded in 2004. It employs 101 to 250 people.
Where is Two Maids & A Mop based?
Two Maids & A Mop is headquartered in Fort Walton Beach, United States, in the North America region.
How does Two Maids & A Mop make money?
One revenue line is on record: residential Cleaning Services.
Who are Two Maids & A Mop's main competitors?
Direct peers on record are Molly Maid, Merry Maids, The Maids, Maid Brigade and MaidPro. Emerging players are Handy, Homeaglow and Tidy. Broad incumbents are Authority Brands and Neighborly.
Does Two Maids & A Mop have an API?
No public API is recorded for Two Maids & A Mop.
What industry is Two Maids & A Mop in?
Two Maids & A Mop's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAFAA, Whole-Home One-Time Cleaning, with a secondary code of HSAEAAAF, Recurring Floor Care (Vacuum/Mop; Non-Specialty). Its NAICS code is 561720 and its SIC code is 7340.