Mediatrade

What Mediatrade does

Mediatrade Oy is a Helsinki-based systems integrator and value-added reseller of professional broadcast and media production equipment, founded in 1991. The company distributes equipment from premium brands including Blackmagic Design, RED, Grass Valley, Canon, Litepanels, ROSS, and NetOn.Live across categories spanning audio, video, lighting, studio technology, post-production, and streaming, sold through a domestic e-commerce storefront and a Helsinki showroom. Beyond equipment resale, Mediatrade designs, integrates, and installs complete studio and playout solutions for Finnish broadcasters, gaming companies (notably Supercell, served since 2017), media publishers, sports organizations, banks, and educational institutions, with growing capability in NDI/Dante IP-based workflows, virtual/XR production, and 24/7 managed support.

The company's technical differentiators include the world's first 4K/UHD single-operator multi-camera studio (built for Supercell in 2018), a 12G UHD HDR mobile multi-camera system, and mission-critical relocation work such as the zero-downtime move of NEP Finland's three 24/7 television channels. Mediatrade earns revenue through three streams: hardware sales (online and showroom), professional services (design, integration, installation, training), and recurring maintenance/support contracts. The company has expanded via acquisition, absorbing Noretron Broadcast in 2022 for audio expertise and merging with Pipeline Media in September 2023 to add system integration and 24/7 broadcast support, creating a full-service provider spanning the production chain from studio to distribution. All operations are conducted domestically in Finland, with no disclosed geographic expansion beyond the Finnish market.

Name

Mediatrade

Legal name

Mediatrade Oy

Website

https://mediatrade.fi

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediatrade Oy is a Helsinki-based systems integrator and value-added reseller of professional broadcast and media production equipment, designing, installing, and maintaining complete studio and playout solutions for Finnish broadcasters, gaming firms, media publishers, sports bodies, and enterprises.

Ownership category

akta.pro rank

Product category

Professional Audio-Visual Equipment Distribution and Systems Integration

NAICS

Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)

akta.pro secondary industries

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Broadcast equipment distribution
• Studio system integration
• Professional audio-visual solutions
• Media production services
• Video production technology

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Product Sales: Mediatrade sells professional media production equipment (cameras, lighting, audio gear, studio technology, post-production tools, streaming equipment) through its e-commerce store and direct sales. Products are sourced from represented brands and sold to professional buyers in Finland.
2. Studio Design, Integration, and Installation Services: Mediatrade designs, builds, and integrates complete studio solutions for customers including Alcamar, universities, broadcasters, and enterprises. Projects include design, equipment delivery, configuration, installation, and user training.
3. Maintenance and Support Contracts: Mediatrade offers comprehensive support contracts for production and distribution systems, scalable from basic maintenance to 24/7 monitoring with short response times. Also provides equipment repair services for Litepanels lights and TVLogic monitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mediatrade distributes professional video, audio, and lighting equipment from premium broadcast brands (RED, Blackmagic Design, Canon, Grass Valley, ROSS, Litepanels, TVLogic) through its e-commerce store and Helsinki showroom. The company also designs, builds, and integrates complete studio solutions for broadcasters, enterprises, and educational institutions, providing end-to-end services from initial design and equipment delivery through configuration, installation, user training, and ongoing 24/7 maintenance and support.

Product overview

Mediatrade is a Finnish systems integrator specializing in complete digital media production, distribution, and management solutions. The company operates as a value-added reseller and systems integrator offering professional broadcast and production equipment across multiple categories (Audio, Video, Lighting, Studio Technology, Post-production, Streaming) through an e-commerce platform, combined with design, integration, and maintenance services for complete studio solutions. Key offerings include virtual studios, radio technology, media networks, and specialized production systems such as UHD HDR multi-camera setups and VAR production vehicles. The company serves professional media organizations including broadcasters, game studios, sports federations, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Audio Equipment (Ääni)
• Professional Video Equipment (Kuva) Professional video equipment category offering cameras, recording media, tripods, lenses, power solutions, monitors, cables, and transport cases for broadcast and production use.
• Professional Lighting Equipment (Valo) Professional lighting equipment category including cine and studio lighting, light modifiers, lighting stands, grip equipment, power solutions, cables, and bags.
• Studio Technology Solutions (Studiotekniikka) Integrated studio technology solutions including audio equipment, video equipment, lighting, signal converters, and file-based workflows for complete studio environments.
• Post-production Solutions (Jälkituotanto) Post-production solutions including archiving systems, control panels, software, storage solutions, and networked editing capabilities for professional media workflows.
• Streaming and Broadcast Technology (Striimaus ja lähetystekniikka) Streaming and broadcast technology equipment including mixers, encoding, capture, and decoding equipment for live and on-demand media distribution.
• Studio Services (Studiopalvelut) Complete studio solutions including design, construction, integration, and ongoing support for in-house production facilities. Services cover the entire chain from initial design to equipment delivery, configuration, installation, and user training.
• Virtual Studios (Virtuaalistudiot) Virtual studio design and implementation services, including XR stages and virtual production environments with LED wall technology and chroma key capabilities.
• Radio Technology Services (Radiotekniikka) Radio studio technology services and solutions for professional radio broadcasting, including design, integration, and equipment supply.
• Media Network Solutions (Mediaverkot) Media network solutions and infrastructure for production and distribution, leveraging IP-based video and audio transmission standards.
• Maintenance and Support Services (Ylläpito ja huolto) Equipment maintenance and repair services with support contracts, product support, training, and consulting services. Includes in-house repair of Litepanels lights and TVLogic monitors, and 24/7 support for production and distribution systems.
• BirdDog X5 Ultra PTZ Camera An advanced PTZ camera featuring AI tracking, NDI decoding, 4K60 video, and built-in NDI|HX3 decoder, distributed by Mediatrade for professional broadcast and production environments.
• UHD HDR Multi-camera Production System A 12G UHD HDR four-camera production system built in cooperation with SVV, using Grass Valley cameras, ROSS switching and routing, Canon UHD lenses, and TVLogic monitoring. Designed for compact mobility between event venues.

Quantifiable outcome

• World's first 4K/UHD single-person-operable multicamera studio designed and built for Supercell, operational since 2018 with hundreds of productions completed.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pipeline MediacoreStrategic or Co-development Partner · 15 September 2023Mediatrade and Pipeline Media completed a merger under the Mediatrade brand in September 2023. Pipeline Media's system integration and support services strengthened Mediatrade's portfolio, creating a full-service provider covering studio production through post-production and playout to distribution, with 24/7 support.
• Noretron BroadcastcoreStrategic or Co-development Partner · 1 January 2022Mediatrade acquired Noretron Broadcast in 2022. All Noretron Broadcast staff, expertise, and brand representations transferred to Mediatrade, expanding the company's capabilities into audio systems and complementing its existing video and lighting expertise.
• SupercellcoreStrategic or Co-development Partner · 1 January 2017Mediatrade has served as Supercell's technology partner for audiovisual productions since 2017, designing, building, and supporting in-house studios at Supercell's Helsinki offices. This includes the world's first single-person-operable 4K/UHD multicamera studio (2018), the Film Studio at Wood City (2021), and two audio composition studios (2022). Mediatrade continues as ongoing maintenance and technical support partner.
• GrassmarkminorStrategic or Co-development PartnerMediatrade collaborated with Grassmark on the design of the Logomo XR studio in Turku. Grassmark is a significant service provider for Ruutu streaming service. Mediatrade contributed lighting design and installation expertise to the project.
• AkukonminorStrategic or Co-development PartnerMediatrade collaborated with Akukon on the design and implementation of audio composition studios for Supercell at Wood City, combining audio engineering expertise with studio system integration.
• AudicominorStrategic or Co-development PartnerMediatrade collaborated with Audico on the design and implementation of audio composition studios for Supercell at Wood City, contributing audio system integration for game music production and voice-over recording.
• NEP Finland OyminorImplementation/ SI/ Consulting PartnerPipeline Media (now Mediatrade) carried out the relocation of NEP Finland's three 24/7 television channel playout and studio services to new premises in 2021, maintaining continuous operation throughout the project without service interruptions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global outsourced broadcast services and playout provider, customer of Mediatrade (NEP Finland) and broader competitor in managed playout — comparable at the managed services level though far larger.
• Vizrt Group: Nordic-headquartered broadcast technology group offering software-defined live production, graphics, and playout — overlaps with Mediatrade's range in broadcast workflow technology and represents a potential partner or competitive threat in software-led workflow sales.

Others

• Grass Valley: Major broadcast equipment manufacturer whose cameras and production systems (LDX86N) Mediatrade installs — ecosystem partner and supplier, not a direct peer in distribution/integration.
• Blackmagic Design: Manufacturer of professional broadcast equipment widely resold by Mediatrade — relevant ecosystem reference; not a direct peer since Blackmagic primarily manufactures while Mediatrade distributes and integrates.
• Ross Video: Canadian broadcast equipment manufacturer whose switching, routing, and graphics products Mediatrade integrates and resells — comparable as a key supplier and ecosystem participant rather than direct competitor.

Regional players

• Audioton (Norway/Sweden/Nordic): Nordic professional audio distributor and systems integrator comparable to Mediatrade's audio business (Noretron Broadcast heritage) but operating primarily in Norway/Sweden — regional peer without Finnish market overlap.

Direct peers

• Qvest Group: Global broadcast and media technology systems integrator offering consulting, system design, and managed services — directly competes for the same enterprise/broadcaster integration projects that Mediatrade wins.
• Danmon Group: Scandinavian/Nordic-based broadcast and production systems integrator with very similar profile to Mediatrade — multi-vendor equipment distribution combined with studio design, integration, and managed support services, operating in the same Nordic professional broadcast market.
• Broadcast Solutions GmbH: European broadcast systems integrator offering end-to-end studio design, OB van build, and integration services — closely comparable to Mediatrade's integrator business and Supercell/UHD multicam system delivery model.

Emerging players

• NetOn.Live: LiveOS automation platform partner whose technology Mediatrade integrates (e.g., MTV lottery studio) — emerging player with partial overlap in broadcast automation that could be either a deeper partner or a future competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mediatradeoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatrade