Real Property Management

What Real Property Management does

Real Property Management is a residential property management franchise network operating through 380+ independently owned locations across North America. The subject entity, Real Property Management of Greater Gwinnett, is a single franchise location operating as Property Management Business Solutions, LLC, headquartered at 440 S. Perry St., Suite #4, Lawrenceville, GA. The franchise serves property owners and residential tenants in Lawrenceville and surrounding Gwinnett County communities (Snellville, Lilburn, Grayson, Dacula, Norcross) and is a member of the Neighborly family of home service brands, which provides corporate franchise support, brand standards, and the Neighborly Done Right Promise guarantee.

The core offering is full-service single-family residential property management, covering tenant screening (credit, background, employment, and rental history verification), tenant placement and leasing, rent collection, maintenance coordination through a preferred vendor network, lease compliance, financial reporting, and eviction processing. Operations are supported by online tenant and owner portals for rent payment, maintenance requests, document access, and account reporting. A proprietary financial analysis tool called Wealth Optimizer provides investors with comparative property valuation, cash flow, ROI, depreciation, tax impact, and amortization modeling. Additional investor-facing services include rent range analysis reports, property site visits, a ten-year bank proforma financial model, cost segregation analysis, and a pocket listing service for off-market rental property investment opportunities.

The revenue model is built primarily on recurring monthly management fees charged to property owners for ongoing services, supplemented by one-time tenant placement fees, maintenance coordination revenue, and professional-service fees for eviction processing and investor advisory services. Pricing is quote-based and not publicly disclosed. The franchise benefits from national-scale brand recognition (35+ years of network history, $16 billion in rental property assets under management across the network), bulk-purchasing power through national vendor partnerships, and standardized operating systems provided through the Neighborly franchise platform.

Name

Real Property Management

Legal name

Property Management Business Solutions, LLC

Website

https://rpmgwinnett.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Property Management of Greater Gwinnett is a residential property management franchise serving individual rental property owners and tenants in Lawrenceville and surrounding Gwinnett County, GA, providing tenant screening, leasing, rent collection, maintenance, and eviction services.

Ownership category

akta.pro rank

Product category

Residential Property Management Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Residential property management
• Tenant placement services
• Rental property maintenance
• Landlord leasing services
• Eviction management services

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others, Supply Chain

Revenue model

1. Property Management Fees: Recurring management fees charged to property owners for ongoing property management services including tenant placement, rent collection, maintenance coordination, and accounting. Fees are competitive and transparent with no hidden charges.
2. Leasing and Tenant Placement: One-time fees for tenant placement services including marketing, screening, lease signing, and move-in coordination. Application fees are charged to prospective tenants (NON REFUNDABLE).
3. Maintenance Services: Cost-effective maintenance coordination through preferred vendor network. Services include regular property evaluations, repairs, and preventative maintenance.
4. Eviction Services: Eviction processing services when required, with optional eviction protection plans where available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Real Property Management provides full-service residential property management for rental homeowners, handling the day-to-day operation of single-family rental properties including tenant placement (marketing, showings, background/credit screening, lease preparation), rent collection, maintenance coordination, property inspections, accounting and owner reporting, and eviction support. The company serves both local and out-of-state rental property owners, as well as tenants, primarily through its local franchise offices such as Real Property Management – Greater Gwinnett operating as Property Management Business Solutions, LLC.

Product overview

Real Property Management is a full-service residential property management company operating as a franchise within the Neighborly family. The core offering centers on professional property management services (tenant screening, leasing, rent collection, maintenance coordination, and evictions), supplemented by the Wealth Optimizer financial analysis tool for investment planning. Both tenants and property owners receive dedicated online portals for managing rental activities. The company also provides investor-focused services including rent analysis reports, property site analysis, bank proforma financial models, cost segregation analysis, and a pocket listing service for off-market investment opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Optimizer: A proprietary financial analysis tool that provides rental property investors with comprehensive analysis including cash flow, ROI calculations, appreciation projections, and portfolio management capabilities.

Products and services

• Full-Service Residential Property Management End-to-end management of a residential rental property on behalf of the owner, including tenant placement, rent collection, maintenance coordination, inspections, accounting/owner reporting, and eviction support, marketed at and contracted for by rental property owners in the Greater Gwinnett area.
• Property Marketing and Advertising Marketing of vacant rental properties through yard signage, listing syndication to major rental/MLS sites, and advertising campaigns designed to attract qualified tenants for property owners.
• Tenant Screening Services Background and credit screening of prospective tenants on behalf of property owners to assess suitability before lease execution.
• Leasing and Tenant Placement Full tenant-placement process for vacant units, including property showings, application collection, screening, lease preparation, and move-in coordination, sold as a service to rental property owners.
• Rent Collection Collection of monthly rent from tenants on behalf of property owners via online tenant payment channels, with late-payment follow-up and disbursement to the owner.
• Maintenance and Repairs Coordination Coordination of routine and emergency maintenance and repairs for managed properties through vetted vendors, including 24/7 emergency repair handling.
• Eviction Services End-to-end eviction support for owners of managed properties, including notice preparation, court filing coordination, lockout, and unit recovery.
• Property Inspections Periodic drive-by and detailed property inspections of managed homes to monitor condition, identify maintenance issues, and document tenant compliance with the lease.
• Owner Accounting and Financial Reporting Monthly owner statements, year-end tax-ready accounting, direct deposit to owner bank accounts, and online owner portal access for transaction history and property performance.

Quantifiable outcome

• Lower vacancy rates through aggressive marketing and nationwide reach
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NeighborlycoreStrategic or Co-development PartnerReal Property Management is a proud member of the Neighborly family of home service providers. Neighborly provides corporate franchise support including oversight to local performance, compliance with high standards, ongoing training, and access to proprietary systems and processes. The Neighborly Done Right Promise is delivered by Real Property Management as part of this network. Services in Canada are excluded from this partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• AppFolio: Cloud-based property management software platform serving residential managers, including SFR portfolios. Indirectly competitive as some owners self-manage via AppFolio instead of hiring RPM, and AppFolio's AI features (Realm-X) increasingly encroach on full-service offerings.

Regional players

• Coldwell Banker Property Management (Metro Atlanta): Atlanta-area residential real estate brokerage with affiliated property management offerings. Competes for the same Gwinnett landlords and tenants, although property management is typically a secondary service to brokerage at Coldwell Banker, unlike RPM's pure-play focus.

Emerging players

• DoorLoop: Modern cloud property management software for residential landlords, including SFR operators. Comparable in addressing the same property owner pain points via technology; serves as both a potential self-management substitute and a future technology partner for franchise managers.

Broad incumbents

• Greystar Real Estate Partners: Largest US property manager operating across multifamily and SFR-adjacent segments. While much larger and more multifamily-focused, it competes for institutional and high-net-worth investors considering outsourced management in the Atlanta region.
• Lincoln Property Company: National residential and multifamily management firm with third-party management services. Comparable service model for owners seeking professional management, though skewed toward larger multifamily assets rather than individual SFRs.
• FirstService Residential: Large North American residential property management firm with extensive franchise and corporate locations. Comparable in residential management services but operates at significantly greater scale with broader service lines.
• Invitation Homes: Large institutional SFR owner-operator that also manages its own portfolio and competes for SFR tenants in Atlanta-area submarkets. Not a direct management-services competitor, but exerts competitive pressure on rental availability and pricing in the same submarket.
• Real Property Management (Corporate / National Network): The national RPM franchise system under Neighborly, operating 380+ locations managing $16B+ in rental assets. Direct parent/brand for the Gwinnett franchise and benchmark for the same service model, technology stack (Wealth Optimizer, portals), and fee structure.

Direct peers

• Renters Warehouse: Single-family rental-focused property management company with a franchise-like multi-market footprint and investor-oriented services (acquisition, management, sales). Directly comparable to RPM Gwinnett in target customer (SFR investors), service mix, and geographic expansion model.
• Mynd Property Management: Tech-enabled SFR and small multifamily property manager serving individual investors across multiple US metros. Competes directly for the same individual and small-portfolio landlord customer with similar tenant placement, rent collection, and maintenance services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Property Management