What Hobby Play does

Hobby Play (HobbyPlay) is a privately held specialty retailer of radio-controlled (RC) hobby products headquartered in Sabadell, Barcelona, Spain, operating since 2000. The company sells RC cars (crawlers, drift, off-road, track, motorcycles, trucks, tanks, toy-grade), RC boats, drones (including DJI, FPV racing, and beginner models), RC airplanes and helicopters, electronics (radio systems, batteries, chargers, servos), tools and airbrushing equipment, model kits and construction sets, and an extensive spare-parts catalog covering brands such as Traxxas, ARRMA, Axial, Losi, Tamiya, MST, and Louise RC. The product portfolio is organized around brand-specific upgrade and replacement lines, supporting a deep aftermarket and parts-recurrent revenue stream within the RC hobby vertical.

The business operates a hybrid direct-to-consumer model: a primary e-commerce storefront at hobbyplay.net, complemented by a physical retail location at C/Antoni Forrellad 133 Local 1 in Sabadell that doubles as an in-person sales, advice, and pickup point, plus telephone and WhatsApp support channels. Pricing is unit-based pay-as-you-go across a wide range (approximately 8 EUR for small accessories to 500+ EUR for premium RC vehicles), with free shipping offered on orders over 90 EUR. Orders placed before 13:00h on business days ship the same day. The store ships across the Spanish Peninsula, Balearic and Canary Islands, Andorra, and internationally.

Hobby Play targets RC hobbyists and scale-modeling enthusiasts across Spain and beyond, with no disclosed enterprise or B2B contracts. Its go-to-market relies on organic digital channels — SEO-optimized catalog, blog content, email newsletter, and active social media presence on Facebook, Instagram, YouTube, and TikTok — alongside the physical store's advisory role. The company has no disclosed funding rounds, ownership structure, or management team information in the input data, and operates with a micro-team of 1-10 employees.

Name

Hobby Play

Legal name

HobbyPlay

Website

https://hobbyplay.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Hobby Play is a privately held Spanish specialty retailer of radio-controlled vehicles, drones, planes, boats, helicopters, model kits, electronics, and spare parts, serving RC hobbyists and scale-modeling enthusiasts through e-commerce, a physical store in Sabadell (Barcelona), and international shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: HobbyPlay generates revenue through direct online retail sales of RC vehicles, parts, accessories, electronics, drones, model kits, and hobby tools. The store operates as an e-commerce platform with physical store presence in Sabadell, Barcelona, selling products ranging from entry-level RC toys to professional-grade hobby equipment. Revenue is generated through one-time product transactions with free shipping available for orders exceeding 90 euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hobby Play (HobbyPlay) is a Spanish specialty retailer that sells radio-controlled vehicles and hobby products, including RC cars, boats, drones, airplanes, helicopters, electronics, tools, and model kits. The business operates both an online e-commerce store (www.hobbyplay.net) and a physical retail shop in Sabadell, Barcelona, stocking parts and accessories for major RC brands such as Traxxas, ARRMA, Axial, Losi, Tamiya, and DJI.

Product overview

Hobby Play is an online specialty RC hobby store offering a comprehensive range of radio-controlled vehicles and hobby products. The product portfolio includes RC cars (crawlers, drift, off-road, racing, motorcycles, trucks, tanks, toys), RC boats, drones (DJI, racing, beginner FPV), RC aircraft (gasoline and electric planes), RC helicopters, electronics (radio systems, batteries, chargers, servos), tools (assembly, painting, airbrushing), construction sets, and model kits. The store operates both as a direct retailer and outlet for major RC brands including Traxxas, ARRMA, Losi, Axial, Tamiya, DJI, Spektrum, FlySky, MST, Absima, and others. Spare parts and upgrades are available for numerous brands. The company also offers an outlet section for discounted products.

Differentiator

Problem solved

Functional benefit

Products and services

• RC Cars (Coches RC) Radio-controlled cars in multiple categories (crawlers, drift, off-road, racing/track, RC motorcycles, trucks, tanks, and entry-level toys) sold to RC hobbyists and enthusiasts across Spain.
• RC Boats (Barcos RC) Radio-controlled boats and static model boat kits offered to hobbyists interested in marine RC vehicles.
• Drones Consumer, racing, and FPV drones plus related accessories (goggles, transmitters, receivers, cameras, monitors, telemetry, antennas) sold to drone hobbyists, FPV racers, and aerial photography users.
• RC Planes (Aviones) Radio-controlled aircraft, including gasoline and electric planes, trainers, park flyers, gliders, jets, 3D aerobatic planes, and scale models, sold to RC aviation enthusiasts.
• RC Helicopters (Helicópteros) Radio-controlled helicopters across beginner, intermediate, and advanced skill levels, plus gasoline-powered variants, sold to RC aviation hobbyists.
• RC Electronics (Electrónica) Electronic components for RC vehicles, including transmitters, receivers, servos, batteries, chargers, connectors, cables, heat shrink tubing, and RC simulation equipment, sold to hobbyists building and maintaining RC vehicles.
• Tools (Herramientas) Tools and supplies for model building and maintenance, including cutting tools, magnifying lamps, screwdrivers, wrenches, paints, brushes, airbrushing equipment, and compressors.
• Construction Sets and Scale Models (Otros) Construction toys and static scale models including wooden kits, brick sets (COBI, LOZ, Blockees), Robotime and Qihui kits, slot racing tracks, scale model kits (cars, aircraft, naval, military), and Ninco robots.
• RC Car Accessories and Upgrades Parts and upgrades for RC cars, including bodies, wheels and tires, suspension, motors (brushless, brushed, gasoline), electronic speed controllers, screws, oils, gears, clutches, and crawler circuits.
• Replacement Parts (Recambios) Spare parts for major RC vehicle brands (Traxxas, ARRMA, Axial, Losi, WLTOYS, Absima, MST, Maverick, BlackZon, RGT, Helion, HobbyTech, ECX, LRP, Vaterra, GM Racing, Haiboxing, Mugen Seiki, Ninco, and others) sold to hobbyists needing repairs and brand-specific replacements.
• DJI Drones and Accessories DJI-branded drones and accessories, including flight controllers, cameras, gimbals, handheld gimbals, and DJI-specific accessories, sold to drone hobbyists and aerial photography users.
• Tamiya RC Cars, Parts, and Kits Tamiya-branded RC cars, replacement parts, wheels, tires, and scale model kits sold to scale modeling and RC enthusiasts.
• Louise RC Wheels and Tires Louise RC brand wheels and tires for monster truck RC cars across multiple product lines (MT-PIONEER, MT-ROCKET, MT-SPIDER, MT-UPHILL, MT-CYCLONE, X-CHAMP, X-MCROSS) with various hex sizes and offsets.
• MST Drift Wheels MST brand 1/10 scale drift wheels with interchangeable offsets, available in multiple colors and styles, sold to RC drift hobbyists.
• METSAFIL Beadlock Crawler Wheels METSAFIL brand 1/10 scale 1.9 beadlock aluminum wheels for crawler RC cars, featuring anodized finish and glue-free assembly, sold to crawler hobbyists.
• Yeah Racing RC Parts and Accessories Yeah Racing brand RC car parts and accessories, including wheels, tires, and upgrade components, sold to RC hobbyists.
• SP Racing Tires SP Racing brand off-road, rally, and foam competition tires in 1/8 and 1/10 sizes with multiple compounds, sold to competitive RC racers.
• Outlet and Clearance Products Discounted and clearance RC products, including outlet planes, drones and helicopters, boats, RC electronics, slot items, and cars, sold to hobbyists seeking reduced-price items.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Mass-market e-commerce incumbent in Spain (amazon.es) carrying many of the same RC brands and parts. Sets the price-discovery baseline HobbyPlay must compete against on commodity RC SKUs.
• DJI Store: Brand-direct e-commerce for DJI drones, FPV equipment, and accessories. HobbyPlay is a DJI retailer; DJI's own direct channel represents a structural disintermediation risk on the drone portion of the catalog.
• Horizon Hobby: Large US-based RC hobby company that both distributes major brands (Spektrum, E-flite) and operates its own retail platform. Competes with HobbyPlay on assortment and brand-direct purchasing across multiple categories HobbyPlay carries.
• Tamiya (direct): Tamiya brand-direct site selling RC kits, model kits, and upgrade parts. HobbyPlay carries Tamiya products; brand-direct represents both a channel alternative for hobbyists and a margin-pressuring competitor on Tamiya SKUs.

Regional players

• rc-concept.fr: French specialty RC retailer with comparable authorized-dealer model across crawler, drift, and racing categories. Similar store size and brand mix but serves the French market rather than Spain.
• EuroRC: German/European online RC retailer with broad multi-brand assortment. Regional peer operating in adjacent EU geography with similar hobbyist focus.

Direct peers

• Nitroplanes: US online RC retailer specializing in RC planes, helicopters, drones, and accessories. Comparable category mix to HobbyPlay's aircraft and helicopter categories, particularly around gasoline and electric plane segments.
• AMain Hobbies: US specialty RC and hobby retailer carrying Traxxas, ARRMA, Axial, Losi, Tamiya and similar brands with deep parts inventory. Highly comparable product mix and authorized-dealer model.
• Tower Hobbies: Long-standing US-based online RC and hobby retailer offering RC cars, planes, drones, and parts across multiple brands. Closest analog as a multi-brand online hobby specialist, though with substantially larger scale and US-centric operations.
• HobbyKing: Global online RC hobby retailer with strong drone, FPV, and RC vehicle assortment. Direct competitor in the cross-border e-commerce RC hobby segment, often undercutting European specialists on price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@hobbyplayrc
• YouTubeyoutube.com/@hobbyplayRC
• Facebookfacebook.com/hobbyplay
• Instagraminstagram.com/hobbyplay_rc
• TikToktiktok.com/@hobbyplayrc
• LinkedInlinkedin.com/company/hobbyplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobby Play