Good Work Marketing And Design

What Good Work Marketing And Design does

Good Work Marketing And Design is a privately held, founder-led creative agency headquartered in uptown New Orleans, Louisiana, operating since its founding in the mid-to-late 2000s. The firm provides an integrated suite of marketing and technology services organized around brand positioning, identity design, creative advertising, marketing strategy, and web design/development. Its client base is concentrated in the Gulf Coast region and spans hospitality and tourism (Limousine Livery, Livery Tours, Joieful, Arnaud's, NOLA Brewing, Semolina, The Chicory), healthcare (Louisiana Cancer Prevention, Tulane School of Social Work), education (Jesuit), nonprofits (SELF), financial services (Thermo Credit) and retail (Boudreaux's Jewelers, Trashy Diva).

On the technology side, Good Work delivers both platform-based builds (WordPress CMS, e-commerce via Magento, WooCommerce, Shopify, WP-eCommerce, Digishop) and bespoke engineering using PHP, jQuery, MySQL and custom API endpoints, with integrations into QuickBooks, Google Maps, OAuth social logins, and payment processors. Its most differentiated product is the Joieful virtual concierge kiosk platform, launched in October 2014, which delivers a 24/7 booking and point-of-sale experience across iOS, Android, Windows Desktop and Mac via native app wrappers, with hardware-encrypted Mercury Payment Systems processing, Authorize.net and PayPal fallback rails, and live logistics/inventory integration with Livery Tours.

The business model is professional services: custom-quoted, project-based engagements on a multi-year contract cadence, with no publicly disclosed pricing and no SaaS or subscription revenue. Go-to-market is sales-led and regional, relying on direct client engagement, referrals, case studies and organic social (LinkedIn, Facebook, Instagram, Twitter) rather than paid acquisition. The firm has no disclosed funding, no parent company, and no public-market presence, indicating a bootstrapped, independently owned operation.

Name

Good Work Marketing And Design

Legal name

Good Work Marketing, Inc.

Website

https://goodworkmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Work Marketing And Design is a privately held New Orleans creative agency founded by Summer White, offering brand positioning, identity design, creative advertising, and custom web/platform development — including the Joieful virtual concierge kiosk — primarily to hospitality, restaurant, nonprofit, education and SMB clients across the Gulf Coast.

Ownership category

akta.pro rank

Product category

Creative & Digital Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Creative advertising
• Brand positioning
• Custom web development
• Digital marketing strategy

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Web Design & Development: Custom web design and development services including responsive design, WordPress customization, e-commerce implementation, and mobile app development. Project-based engagements with deliverables tailored to client specifications.
2. Creative Advertising Services: Brand positioning, identity design, creative advertising, print collateral, and marketing strategy services. Includes broadcast (TV/Radio), outdoor advertising, and content marketing.
3. Custom Programming & Development: Custom web programming, API development, kiosk software, and specialized technical solutions beyond standard CMS implementations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Good Work Marketing And Design is a New Orleans-based creative agency that provides custom web design and development, brand positioning, identity/logo design, creative advertising (print, broadcast, digital, outdoor), and marketing strategy services to businesses. The agency also builds specialized technology products such as the Joieful virtual concierge kiosk platform for the hospitality industry, with cross-platform native app wrappers for iOS, Android, Windows Desktop, and Mac. Services are delivered as project-based engagements tailored to client specifications.

Product overview

Good Work Marketing is a New Orleans-based creative agency offering a portfolio of marketing and technology services organized around four core areas: Brand Positioning/Identity Design, Marketing Strategy, Creative Advertising, and Web Development/Custom Programming. The web development division provides both platform-based solutions (WordPress CMS, e-commerce via Magento/WooCommerce/Shopify) and fully custom web programming using PHP, jQuery, and MySQL. A notable specialized product is the Joieful virtual concierge platform—a kiosk-based booking system for the hospitality industry that delivers across iOS, Android, Windows Desktop, and Mac via native app wrappers, with integrated payment processing through Mercury Payment Systems, Authorize.net, and PayPal. Services are offered à la carte or as integrated campaigns, and include ancillary capabilities like kiosk deployment, SEO/SEM, social media marketing, and QuickBooks integration for e-commerce clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development & Design Full-service website design and development service for businesses, including responsive/mobile-friendly design, content management systems, and e-commerce solutions.
• Custom Web Programming Bespoke web and application development for projects requiring solutions beyond standard platforms, utilizing PHP, jQuery, MySQL, and API integrations.
• Brand Positioning Strategic brand research and positioning services to define brand voice and market differentiation for businesses.
• Identity Design Logo design and visual identity creation services for brands.
• Marketing Strategy Strategic marketing planning services including content marketing, SEM/SEO, and social media marketing for businesses.
• Creative Advertising Creative advertising services including print design, broadcast (TV/Radio), digital advertising, and outdoor advertising campaigns for businesses.
• Joieful Platform Virtual concierge kiosk platform for the hospitality industry providing 24/7 booking capabilities for tours and attractions, with native app wrappers delivering the product across iOS, Android, Windows Desktop, and Mac.

Quantifiable outcome

• LimoLivery.com achieved .17% bounce rate vs 40% industry average, maintained for over a year
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Mercury Payment SystemscoreTechnology or IntegrationTechnology integration partner for secure, PCI-compliant payment processing in kiosk environments. Good Work integrated Mercury Payment Systems' hardware encrypted card readers directly into the Joieful kiosk application, bypassing normal e-commerce gateways to deal directly with the processor.
• Livery TourscoreStrategic or Co-development PartnerLong-term strategic partnership spanning multiple projects including Limo Livery branding and website, Livery Tours website with live logistics integration, Livery Car app marketing, and development of the Joieful platform with integrated inventory management tied to Livery Tours' booking system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartSites: Web design and digital marketing agency serving SMB clients across the US. Comparable as a directly competing web design and digital marketing services provider with similar pricing models and SMB focus.
• Zehnder Communications: New Orleans-based integrated marketing and advertising agency offering branding, digital, PR, and creative services to regional and national clients. Directly comparable as a similarly sized Gulf Coast creative agency competing in overlapping verticals including hospitality and tourism.
• Big Drop Inc: Digital agency offering custom web design, branding, and digital marketing services. Comparable as a similarly sized full-service digital creative agency competing for similar client profiles with overlapping capabilities.
• Trumpet Advertising: New Orleans branding and advertising agency focused on brand identity, web design, and integrated campaigns. Directly comparable as a similarly positioned regional creative agency with overlapping service lines in identity, web, and campaign work.
• Blue Fountain Media: Digital agency offering web design, branding, and digital marketing services. Comparable as a similarly scaled full-service digital creative agency competing for SMB and mid-market clients with comparable web and branding offerings.
• Lounge Lizard: Digital creative agency specializing in web design, branding, and digital marketing for SMB and enterprise clients. Directly comparable as a similarly positioned full-service digital creative shop with custom development capabilities.
• Levlane: Mid-size independent advertising and integrated marketing agency offering branding, digital, media, and PR services. Comparable as a similarly scaled independent creative agency serving SMB and mid-market clients with an integrated services model.
• Peter Mayer Advertising: Long-established New Orleans advertising agency providing brand strategy, creative, media, and digital services. Comparable as a fellow Louisiana-based full-service creative agency serving hospitality, tourism, and consumer clients with integrated offerings.

Broad incumbents

• Razorfish: Large global digital agency offering integrated marketing, technology, and advertising services. Comparable as a broader incumbent in the digital agency space with overlapping capabilities in web, brand, and custom development, though operating at significantly greater scale.

Regional players

• Gatorworks: Baton Rouge-based digital agency providing web design, SEO, and digital marketing services across the Gulf Coast. Comparable as a regional Louisiana digital creative agency with overlapping service lines and similar SMB/mid-market focus in adjacent Louisiana geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoodWorkNOLA
• Facebookfacebook.com/986
• LinkedInlinkedin.com/company/good-work-marketing-and-design
• Instagraminstagram.com/goodworkmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Work Marketing And Design