Oishi
- Company typePrivate
- Founded2012
- HeadquartersCape Town, South Africa
- Headcount—
- GTM typeB2C
- OfferingServices
Oishi firmographics
Firmographics- Name
- Oishi
- Legal name
- Buraza (Pty) Ltd
- Website
- https://oishi.co.za
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
Oishi industry classification
Industry- Product category
- Sushi Delivery / Japanese Food Delivery
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
- akta.pro secondary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Oishi is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Oishi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Food Delivery: Direct-to-consumer sushi delivery service generating revenue through food orders placed by customers via mobile app and website ordering links. Customers pay for sushi orders which are prepared and delivered to their locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Oishi product offering
Product offeringCore offering
Oishi is a sushi and Japanese cuisine delivery service based in South Africa, operating under the legal entity Buraza (Pty) Ltd. Customers order directly through an iOS mobile application, the company website's ordering links, or via WhatsApp, with delivery fulfilled from kitchens in Cape Town and Johannesburg, six days a week (Tuesday through Sunday).
Product overview
Oishi is a sushi delivery service operating across Cape Town and Johannesburg in South Africa. The company offers a single unified product: a sushi delivery service accessible through direct ordering links and a mobile app. Delivery locations include City Bowl, Claremont, Illovo, and Bryanston. The company is operated by Buraza (Pty) Ltd and is open Tuesday through Sunday.
Differentiator
Problem solved
Functional benefit
Products and services
- Oishi Sushi Delivery Service
- Oishi iOS Mobile App
Companies that use Oishi
Customer profileSegments1 record
Ideal customer profiles1 record
Oishi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oishi partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Oishi competitors and assessment
Company assessmentDirect peers
- Sushi Daily: European kiosk and grab-and-go sushi brand with a strong delivery and takeaway offering. Direct comparable to Oishi in specializing in sushi/Asian prepared foods sold for off-premise consumption.
- Wasabi: UK-based sushi and Asian prepared food chain with a strong grab-and-go and delivery proposition. Closest direct comparable in terms of sushi specialization, prepared-food retail format, and delivery-led business model.
Broad incumbents
- Mr D Food: South Africa's leading food delivery aggregator, operating across Cape Town and Johannesburg. Directly competes for the same sushi-delivery order occasions and represents the dominant third-party channel that Oishi's DTC model attempts to bypass.
- Checkers Sixty60: South Africa's largest on-demand grocery and prepared food delivery service, owned by Shoprite Holdings. While broader than sushi, it competes for the same 'prepared food delivered to your door' use case across Oishi's two metros.
- Uber Eats: Global food delivery aggregator with strong South African presence. Lists numerous sushi restaurants in Cape Town and Johannesburg, competing for the same customer occasions as Oishi and serving as the primary alternative ordering channel.
- Kura Sushi: Publicly listed Japanese sushi restaurant chain operating in the US and Asia. Comparable as a scaled, brand-led sushi operator pursuing delivery and off-premise consumption in addition to dine-in.
- Yo! Sushi: Established UK-headquartered sushi and Asian food brand offering dine-in, takeaway, and delivery. Comparable to Oishi in product focus and chef-prepared positioning, with broader geographic scale.
Regional players
- Sushi Box: South African sushi takeaway and delivery brand with multiple locations. Direct regional peer in the same geography, competing for the same sushi delivery customer in Cape Town and Johannesburg.
Emerging players
- Fooda: Specialty food delivery and pop-up platform that brings restaurant-quality food to workplaces. Comparable to Oishi in offering prepared food for off-premise consumption, though with a B2B/office-lunch emphasis.
- Plated Sushi Co. US-based DTC sushi delivery startup focused on chef-prepared sushi delivered direct to consumers. Closest emerging-player comparable in business model, sushi specialization, and direct-to-consumer delivery positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Oishi social profiles
Digital presenceOishi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oishi leadership team
Management profileNumber of profiles
Oishi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oishi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oishi
What does Oishi do?
Oishi is a sushi and Japanese cuisine delivery service based in South Africa, operating under the legal entity Buraza (Pty) Ltd. Customers order directly through an iOS mobile application, the company website's ordering links, or via WhatsApp, with delivery fulfilled from kitchens in Cape Town and Johannesburg, six days a week (Tuesday through Sunday).
Is Oishi a public or private company?
Oishi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oishi founded?
Oishi was founded in 2012.
Where is Oishi based?
Oishi is headquartered in Cape Town, South Africa, in the Africa region.
How does Oishi make money?
One revenue line is on record: food Delivery.
Who are Oishi's main competitors?
Direct peers on record are Sushi Daily and Wasabi. Broad incumbents are Mr D Food, Checkers Sixty60, Uber Eats, Kura Sushi and Yo! Sushi. Sushi Box is listed as a regional player. Emerging players are Fooda and Plated Sushi Co..
Does Oishi have an API?
No public API is recorded for Oishi.
What industry is Oishi in?
Oishi's product category is Sushi Delivery / Japanese Food Delivery. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722513 and its SIC code is 5812.