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Oishi

Full company profile

uuid00283k6

Namestring
Oishi
Legal namestring
Buraza (Pty) Ltd
Websiteurl
oishi.co.za
Company typeenum
Private
Founded yearint
2012
Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersCape Town, South Africa
HQ citystring
Cape Town
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
sushi delivery, Japanese cuisine, food delivery service, online food ordering, restaurant delivery
Industry2 codes
1In-Store Sushi & Asian Prepared Foods
CodeCRAHAKADPrimaryYes
2Restaurant Meal & Prepared Food Delivery
CodeCRAFAFABPrimaryNo
NAICS code2 codes
  • Limited-Service Restaurants722513
  • Restaurants and Other Eating Places72251
SIC code1 code
  • Retail-Eating Places5812
Product category
Sushi Delivery / Japanese Food Delivery
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Food Delivery
TypeTransaction Fee
Description

Direct-to-consumer sushi delivery service generating revenue through food orders placed by customers via mobile app and website ordering links. Customers pay for sushi orders which are prepared and delivered to their locations.

linktr.ee
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Oishi is a sushi and Japanese cuisine delivery service based in South Africa, operating under the legal entity Buraza (Pty) Ltd. Customers order directly through an iOS mobile application, the company website's ordering links, or via WhatsApp, with delivery fulfilled from kitchens in Cape Town and Johannesburg, six days a week (Tuesday through Sunday).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Oishi is a sushi delivery service operating across Cape Town and Johannesburg in South Africa. The company offers a single unified product: a sushi delivery service accessible through direct ordering links and a mobile app. Delivery locations include City Bowl, Claremont, Illovo, and Bryanston. The company is operated by Buraza (Pty) Ltd and is open Tuesday through Sunday.

Product and service2 records
1Oishi Sushi Delivery Service
CategoryFood delivery (sushi/Japanese cuisine)
2Oishi iOS Mobile App
CategoryMobile ordering application
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Sushi Daily
TypeDirect peer
Description

European kiosk and grab-and-go sushi brand with a strong delivery and takeaway offering. Direct comparable to Oishi in specializing in sushi/Asian prepared foods sold for off-premise consumption.

2Mr D Food
TypeBroad incumbent
Description

South Africa's leading food delivery aggregator, operating across Cape Town and Johannesburg. Directly competes for the same sushi-delivery order occasions and represents the dominant third-party channel that Oishi's DTC model attempts to bypass.

3Checkers Sixty60
TypeBroad incumbent
Description

South Africa's largest on-demand grocery and prepared food delivery service, owned by Shoprite Holdings. While broader than sushi, it competes for the same 'prepared food delivered to your door' use case across Oishi's two metros.

4Uber Eats
TypeBroad incumbent
Description

Global food delivery aggregator with strong South African presence. Lists numerous sushi restaurants in Cape Town and Johannesburg, competing for the same customer occasions as Oishi and serving as the primary alternative ordering channel.

5Kura Sushi
TypeBroad incumbent
Description

Publicly listed Japanese sushi restaurant chain operating in the US and Asia. Comparable as a scaled, brand-led sushi operator pursuing delivery and off-premise consumption in addition to dine-in.

6Sushi Box
TypeRegional player
Description

South African sushi takeaway and delivery brand with multiple locations. Direct regional peer in the same geography, competing for the same sushi delivery customer in Cape Town and Johannesburg.

7Yo! Sushi
TypeBroad incumbent
Description

Established UK-headquartered sushi and Asian food brand offering dine-in, takeaway, and delivery. Comparable to Oishi in product focus and chef-prepared positioning, with broader geographic scale.

8Fooda
TypeEmerging player
Description

Specialty food delivery and pop-up platform that brings restaurant-quality food to workplaces. Comparable to Oishi in offering prepared food for off-premise consumption, though with a B2B/office-lunch emphasis.

9Plated Sushi Co.
TypeEmerging player
Description

US-based DTC sushi delivery startup focused on chef-prepared sushi delivered direct to consumers. Closest emerging-player comparable in business model, sushi specialization, and direct-to-consumer delivery positioning.

10Wasabi
TypeDirect peer
Description

UK-based sushi and Asian prepared food chain with a strong grab-and-go and delivery proposition. Closest direct comparable in terms of sushi specialization, prepared-food retail format, and delivery-led business model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Oishi

Sushi Delivery / Japanese Food Deliveryoishi.co.za

Oishi firmographics

Firmographics
Name
Oishi
Legal name
Buraza (Pty) Ltd
Website
https://oishi.co.za
Company type
Private
Founded year
2012
Operating status
Operating
Ownership category
akta.pro rank

Oishi industry classification

Industry
Product category
Sushi Delivery / Japanese Food Delivery
NAICS
Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
SIC
Retail-Eating Places (5812)
akta.pro primary industry
In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
akta.pro secondary industry
Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

  • Sushi delivery
  • Japanese cuisine
  • Food delivery service
  • Online food ordering
  • Restaurant delivery

Where Oishi is headquartered

Location

Headquarters

HQ city
Cape Town
HQ country
South Africa
HQ region
Africa

Offices2 records

Markets served

Oishi business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

  1. Food Delivery: Direct-to-consumer sushi delivery service generating revenue through food orders placed by customers via mobile app and website ordering links. Customers pay for sushi orders which are prepared and delivered to their locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Oishi product offering

Product offering

Core offering

Oishi is a sushi and Japanese cuisine delivery service based in South Africa, operating under the legal entity Buraza (Pty) Ltd. Customers order directly through an iOS mobile application, the company website's ordering links, or via WhatsApp, with delivery fulfilled from kitchens in Cape Town and Johannesburg, six days a week (Tuesday through Sunday).

Product overview

Oishi is a sushi delivery service operating across Cape Town and Johannesburg in South Africa. The company offers a single unified product: a sushi delivery service accessible through direct ordering links and a mobile app. Delivery locations include City Bowl, Claremont, Illovo, and Bryanston. The company is operated by Buraza (Pty) Ltd and is open Tuesday through Sunday.

Differentiator

Problem solved

Functional benefit

Products and services

  • Oishi Sushi Delivery Service
  • Oishi iOS Mobile App

Companies that use Oishi

Customer profile

Segments1 record

Ideal customer profiles1 record

Oishi technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Oishi partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Oishi competitors and assessment

Company assessment

Direct peers

  • Sushi Daily: European kiosk and grab-and-go sushi brand with a strong delivery and takeaway offering. Direct comparable to Oishi in specializing in sushi/Asian prepared foods sold for off-premise consumption.
  • Wasabi: UK-based sushi and Asian prepared food chain with a strong grab-and-go and delivery proposition. Closest direct comparable in terms of sushi specialization, prepared-food retail format, and delivery-led business model.

Broad incumbents

  • Mr D Food: South Africa's leading food delivery aggregator, operating across Cape Town and Johannesburg. Directly competes for the same sushi-delivery order occasions and represents the dominant third-party channel that Oishi's DTC model attempts to bypass.
  • Checkers Sixty60: South Africa's largest on-demand grocery and prepared food delivery service, owned by Shoprite Holdings. While broader than sushi, it competes for the same 'prepared food delivered to your door' use case across Oishi's two metros.
  • Uber Eats: Global food delivery aggregator with strong South African presence. Lists numerous sushi restaurants in Cape Town and Johannesburg, competing for the same customer occasions as Oishi and serving as the primary alternative ordering channel.
  • Kura Sushi: Publicly listed Japanese sushi restaurant chain operating in the US and Asia. Comparable as a scaled, brand-led sushi operator pursuing delivery and off-premise consumption in addition to dine-in.
  • Yo! Sushi: Established UK-headquartered sushi and Asian food brand offering dine-in, takeaway, and delivery. Comparable to Oishi in product focus and chef-prepared positioning, with broader geographic scale.

Regional players

  • Sushi Box: South African sushi takeaway and delivery brand with multiple locations. Direct regional peer in the same geography, competing for the same sushi delivery customer in Cape Town and Johannesburg.

Emerging players

  • Fooda: Specialty food delivery and pop-up platform that brings restaurant-quality food to workplaces. Comparable to Oishi in offering prepared food for off-premise consumption, though with a B2B/office-lunch emphasis.
  • Plated Sushi Co. US-based DTC sushi delivery startup focused on chef-prepared sushi delivered direct to consumers. Closest emerging-player comparable in business model, sushi specialization, and direct-to-consumer delivery positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Oishi social profiles

Digital presence

Oishi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oishi leadership team

Management profile

Number of profiles

Oishi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oishi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oishi

What does Oishi do?

Oishi is a sushi and Japanese cuisine delivery service based in South Africa, operating under the legal entity Buraza (Pty) Ltd. Customers order directly through an iOS mobile application, the company website's ordering links, or via WhatsApp, with delivery fulfilled from kitchens in Cape Town and Johannesburg, six days a week (Tuesday through Sunday).

Is Oishi a public or private company?

Oishi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Oishi founded?

Oishi was founded in 2012.

Where is Oishi based?

Oishi is headquartered in Cape Town, South Africa, in the Africa region.

How does Oishi make money?

One revenue line is on record: food Delivery.

Who are Oishi's main competitors?

Direct peers on record are Sushi Daily and Wasabi. Broad incumbents are Mr D Food, Checkers Sixty60, Uber Eats, Kura Sushi and Yo! Sushi. Sushi Box is listed as a regional player. Emerging players are Fooda and Plated Sushi Co..

Does Oishi have an API?

No public API is recorded for Oishi.

What industry is Oishi in?

Oishi's product category is Sushi Delivery / Japanese Food Delivery. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722513 and its SIC code is 5812.

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