What Gyro does

LIWLIG Group operates as the Nordic region's leading full-service event and brand experience agency group, with directly-owned operations spanning Norway, Denmark, Finland, Sweden, and the United Kingdom. The group serves corporate clients seeking integrated event solutions and self-positions as a single-source provider for business event needs. Gyro, formerly an independent event agency, was consolidated along with 6.Sans under the LIWLIG brand in 2026 as part of the group's new growth phase in Norway; the consolidated Norwegian entity is now led by CEO Christian Stenseng. The UK operation, branded LIWLIG Global, is led by Managing Director Jason Megson.

The service portfolio covers eight core offerings across the event lifecycle: LIWLIG Conference for professional meeting solutions; Corporate Events for business gatherings; Employee Events for team building and culture initiatives; Exhibitions & Spaces for trade show design and booth management; Experiences Abroad for international corporate travel and group trips; Content & Film for multimedia event production; Bespoke Luxury Experiences for high-end custom events; and Group Travel for organized business delegations. There is no evidence of proprietary software, AI/ML features, or productized technology platforms in the offering — the business is a traditional services agency where value is delivered through human production, creative, and on-site execution.

Revenue is generated on a project-based B2B services model targeting corporate and association clients. Key commercial signals include a multi-year framework agreement won with Equinor in 2025 for event and experience marketing across Norway and internationally, and case study work with clients such as Handelsbanken (a corporate employee event) and the Norwegian hotel and restaurant industry's annual Noresdagen event. The group has expanded through acquisition (PS Occasion AB in Sweden, 2024) and organic geographic entry (UK, 2026), and has no publicly disclosed pricing model or revenue figures.

Name

Gyro

Website

https://gyro.no

Company type

Private

Founded year

1986

Operating status

Acquired

Headcount range

101–250 employees

Short description

LIWLIG Group (formerly encompassing 6.Sans and Gyro) is a Nordic event and brand experience agency group operating across Norway, Denmark, Finland, Sweden, and the UK, serving corporate clients with integrated event solutions including conferences, exhibitions, corporate travel, and bespoke luxury experiences.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

Keywords

• Event management services
• Corporate event planning
• Brand experience agency
• Conference management
• Exhibition design

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Gyro (now consolidated under the LIWLIG brand) is a Nordic full-service event and brand experience agency that plans, produces, and delivers corporate events, employee events, conferences, exhibitions and trade show booths, international group travel and experiences abroad, content and film production, and bespoke luxury experiences for business clients. The agency serves as a single-source provider for Nordic corporate organizations seeking integrated event and experiential marketing solutions.

Product overview

LIWLIG (formerly encompassing 6.Sans and Gyro) operates as a unified full-service event agency offering a comprehensive portfolio of event and brand experience services. The product suite includes LIWLIG Conference for professional meeting solutions, Corporate Events for business gatherings, Employee Events for team building, Exhibitions & Spaces for trade show presence, Experiences Abroad for international corporate travel, Content & Film for multimedia production, Bespoke Luxury Experiences for premium custom events, and Group Travel for team delegations. The company serves as a single-source provider for Nordic corporate clients seeking integrated event solutions.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tapaus: Finnish event and brand experience agency named alongside LIWLIG as a partner organization. Directly comparable as a Nordic corporate and brand event agency targeting similar enterprise clients.
• MCI Group: Global meetings, events, and association management agency with strong European and corporate client base. Closely comparable to LIWLIG's conference, corporate events, and group travel portfolio.
• MKG: Experiential marketing agency delivering corporate events, brand activations, and content for major brands. Comparable in offering mix to LIWLIG's corporate event and content production services.
• Wasserman: Global experiential and communications agency with significant corporate events and brand experience practice. Comparable to LIWLIG in delivering integrated corporate experiences and content for enterprise clients.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, exhibitions, and experiential campaigns for major enterprise clients. Directly comparable to LIWLIG's full-service corporate event and brand experience offering, though operating at significantly larger international scale.
• Nine Yards: Nordic-based event and brand experience agency referenced as a partner organization alongside LIWLIG on shared marketing properties. Operates in the same Nordic MICE and corporate event space.
• Sparks: Experiential marketing agency producing brand experiences, corporate events, and content for enterprise clients. Overlaps with LIWLIG's brand experience, content & film, and corporate event services.
• George P. Johnson Experience Marketing: Large experience marketing agency specializing in corporate events, exhibitions, conferences, and brand activations for global enterprise clients. Comparable in scope and customer profile to LIWLIG's integrated event services.
• Eventyr: Norwegian event agency named alongside LIWLIG as a partner organization. Comparable in delivering corporate events, conferences, and brand experiences in the Nordic market.

Regional players

• drp: UK-based events, exhibitions, and communications agency serving corporate clients across conferences, exhibitions, and brand experiences. Comparable in service mix to LIWLIG but operating primarily in the UK market that LIWLIG only entered in 2026.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gyroas
• LinkedInlinkedin.com/company/liwlig
• Instagraminstagram.com/liwlig_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyro