RexturAdvance

What RexturAdvance does

RexturAdvance is a Brazilian airline ticket consolidator operating exclusively as a B2B platform that intermediates travel services between registered travel agencies and travel suppliers. Founded in 1974 and headquartered in Santo André, the company is a subsidiary brand of CVC Brasil Operadora e Agência de Viagens S.A., which is publicly listed on B3 under ticker CVCB3. RexturAdvance does not serve end consumers directly; all bookings are executed by travel agents on behalf of their corporate and individual clients through the Reserva Fácil platform.

The core product is the Reserva Fácil system, a web-based booking and issuance platform accessible via browser, iOS/Android mobile applications, and the RAIAX API for partner integration. The platform consolidates inventory from 60+ national and international airlines (including GOL, LATAM, Azul, American Airlines, Delta, Emirates, British Airways, and others), the Trend hotel portfolio (3,600+ properties in Brazil and 120,000+ internationally), car rental providers, bus ticket operators, and Assist Card travel insurance products with multiple coverage tiers. Technical infrastructure includes GDS connectivity to Amadeus, Galileo (Travelport), and Sabre, with Swagger-documented APIs and SoapUI testing artifacts. Adjacent modules include the Aprimora training platform, Web Check-in portal, incentive campaign programs, credit card installment processing, and an IATA-aligned invoicing and billing calendar. The company is LGPD-compliant under Brazilian data protection law.

RexturAdvance generates revenue through transaction fees and commissions earned on bookings and issuances processed through Reserva Fácil, with pricing not publicly disclosed. The company employs 101–250 staff and maintains segmented regional contact teams across Brazil (BR1, BR2, SAO, SPI, SUL) plus dedicated groups, emergency, SVA, helpdesk, training, and billing functions. The customer base is described as "millions" of active travel agent users, indicating a fragmented, long-tail distribution model with no publicly named enterprise anchor accounts. Marketing channels are primarily organic social (Facebook, Instagram, LinkedIn), supplemented by incentive campaigns rewarding top-performing agents with prizes such as electronics and branded merchandise.

Name

RexturAdvance

Legal name

CVC Brasil Operadora e Agência de Viagens S.A.

Website

https://rexturadvance.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

RexturAdvance is a Brazilian B2B airline ticket consolidator and subsidiary of CVC Brasil, operating the Reserva Fácil platform that gives registered travel agents access to 60+ airlines, 120,000+ hotels, and ancillary travel services.

Ownership category

akta.pro rank

Product category

Travel Services Consolidation

NAICS

Travel Arrangement and Reservation Services (5615), Travel Agencies (56151)

akta.pro primary industry

Airfare Consolidators (Net/Published Fare Wholesalers) (THAKAJAA)

akta.pro secondary industries

Wholesale Groups, Series & Allotments (Group Blocks/Charters/Allotment Contracting) (THAKAJAH), Airline Direct Booking Engines (IBEs) (THALADAC), Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI), Airfare Consolidators (Bulk/Net Fares) (THAKALAE)

Keywords

• Airline ticket consolidation
• Travel agency platform
• B2B travel services
• Airline distribution
• Travel booking engine

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Travel Service Intermediation: RexturAdvance acts as a consolidator and intermediary for tourism services between travel agencies and service providers (airlines, hotels, car rental companies, insurance providers, bus companies). Revenue is generated through transaction fees and commissions from the providers for bookings and issuances processed through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RexturAdvance operates a B2B airline ticket consolidator platform called Reserva Fácil that enables registered travel agencies to search, reserve, and issue tickets for 60+ domestic and international airlines, bus tickets, hotels (3,600+ in Brazil and 120,000+ internationally via Trend), car rentals, and travel insurance. End consumers do not access the platform directly; all bookings are intermediated through travel agents serving corporate and individual clients.

Product overview

RexturAdvance operates as a travel services consolidator offering a unified platform portfolio anchored by the Reserva Fácil system, which serves as the primary booking engine for travel agents. The core product aggregates 60+ airline carriers for flight search, reservation, and ticketing, complemented by integrated hotel inventory (3,600+ domestic and 120,000+ international properties via Trend portfolio), car rental services, and travel insurance through Assist Card. Additional modules include the mobile Agent App, Aprimora training platform, Web Check-in portal, Campaign incentive programs, credit card payment processing with multi-airline installment options, and IATA-aligned invoicing systems. The architecture combines a web-based platform with mobile applications and API integrations (RAIAX, Swagger, SoapUI) connecting to Global Distribution Systems (Amadeus, Galileo, Sabre).

Differentiator

Problem solved

Functional benefit

Brands

• Reserva Fácil: Online platform for travel agents to search, reserve, and issue airline tickets, bus tickets, travel insurance, hotels, and car rentals.

Products and services

• Reserva Fácil
• Reserva Fácil Agent App
• Airline Consolidator Services
• Assist Card Travel Insurance
• Aprimora Training Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• TrendcoreTechnology or IntegrationTrend hotel portfolio partnership providing access to over 3,600 hotels in Brazil and 120,000 hotels internationally, integrated directly into the Reserva Fácil platform for travel agents to book.
• AmadeuscoreTechnology or IntegrationGDS (Global Distribution System) integration through Amadeus selling platform, allowing LOC consultation and connectivity for travel agents.
• Galileo (Travelport)coreTechnology or IntegrationGDS integration through Galileo by Travelport, providing LOC consultation access for travel agents using the Galileo platform.
• SabrecoreTechnology or IntegrationGDS integration through Sabre platform, offering LOC consultation and connectivity for travel agents.
• RAIAXcoreTechnology or IntegrationProprietary API platform enabling external systems to integrate with RexturAdvance's booking engine for automated connectivity.
• Assist CardcoreStrategic or Co-development PartnerTravel insurance provider partnership offering international and national insurance plans with varying coverage levels ($40,000 to $250,000) for travelers booking through the platform.
• 60+ AirlinescoreTechnology or IntegrationConsolidation partnerships with over 60 national and international airlines including GOL, LATAM, Azul, American Airlines, Delta, United, Emirates, British Airways, Air France, KLM, Lufthansa, TAP, Qatar Airways, and many others for booking and issuance services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visual Turismo: Brazilian travel consolidator and wholesaler serving travel agencies with airline, hotel, and ancillary products. Closely aligned on business model and customer base.
• Maxmilhas: Brazilian airfare consolidator that buys and resells airline tickets using accumulated miles, serving both consumers and agencies. Directly comparable on airfare consolidation and travel agency distribution.
• GT Consolidadora: Brazilian airfare and travel consolidator serving travel agencies with a similar multi-airline, multi-product B2B platform. Directly comparable in product scope, GTM motion, and target customer segment.
• Orinter Tour & Travel: Brazilian tour operator and travel wholesaler distributing through travel agencies. Comparable on the consolidation/wholesale model and agency channel focus.

Broad incumbents

• Sabre Corporation: Global GDS and travel technology provider integrated into Reserva Fácil. Adjacent incumbent that powers the agency distribution infrastructure RexturAdvance relies on.
• Amadeus: Global GDS and travel technology provider whose platform RexturAdvance integrates with. Not a direct competitor, but the upstream technology incumbent that shapes consolidator economics.
• Decolar (Despegar): Latin America's largest OTA, operating in Brazil with air, hotel, and package offerings. Larger, publicly listed player in overlapping travel distribution but consumer-direct rather than B2B consolidator.

Emerging players

• Hurb (Hotel Urbano): Brazilian online travel agency selling packaged travel, hotels, and flights. Overlaps with RexturAdvance on air/hotel distribution and competes for agency mindshare in Brazil.
• 123milhas: Brazilian online travel consolidator/marketplace selling discounted airfares, hotels, and packages. Competes for the same travel agency and end-traveler wallet with a more digital, lower-cost model.

Others

• CVC Viagens: Parent brand CVC Brasil's consumer travel agency. Sister brand within the same corporate group; not a competitor but the upstream consumer demand engine feeding RexturAdvance's agency channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RexturAdvance
• LinkedInlinkedin.com/company/rexturadvance
• Instagraminstagram.com/RexturAdvance
• Xx.com/RexturAdvance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RexturAdvance