Level Four Insurance
Level Four Insurance Agency (LFIA) is a Dallas-based national insurance product distributor within the Carr, Riggs & Ingram ecosystem, serving thousands of insurance agents and financial advisors through three affiliation models (Independent, Affiliated Office, Employee) with case design, commission accounting, and training support.
- Company typePrivate
- Founded2001
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Level Four Insurance does
Level Four Insurance Agency (LFIA) is a national insurance product distributor headquartered in Dallas, Texas, with a secondary office in Fort Worth. Founded in 2001 and operating as Level Four Group, LLC within the Carr, Riggs & Ingram (CRI) professional services ecosystem, LFIA distributes life insurance, annuities, and Medicare products through a network of thousands of affiliated insurance agents and financial advisors across the United States.
The company's core platform consists of a gated Agent Portal providing case design, case management, commission accounting, and training resources, complemented by an LFIA Client Website for advisor visibility. LFIA offers three distinct affiliation pathways for advisors — Independent (maintain own brand with LFIA support), Affiliated Office (use the LFIA brand with enhanced compensation and the National Level Four Symposium), and Employee (full corporate benefits with the ability to serve CRI tax clients) — a structure designed to capture advisors at different stages of practice maturity. The July 2016 acquisition of The Insurance Group consolidated experienced case-design and commission-accounting talent into the platform.
LFIA generates revenue through commissions on insurance products distributed via its affiliated network. Pricing is not publicly disclosed and is negotiated through agent relationships. The CRI parent — a top-25 U.S. CPA firm with 1,500+ professionals, 55,000 clients, and 100,000+ tax returns — provides structural demand for LFIA products via cross-sell, particularly through the Employee model that allows direct servicing of CRI tax clients. The company is privately held with no external venture or private equity backing identified in the data.
Level Four Insurance firmographics
Firmographics- Name
- Level Four Insurance
- Legal name
- Level Four Insurance Agency
- Website
- https://levelfourinsurance.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Level Four Insurance Agency (LFIA) is a Dallas-based national insurance product distributor within the Carr, Riggs & Ingram ecosystem, serving thousands of insurance agents and financial advisors through three affiliation models (Independent, Affiliated Office, Employee) with case design, commission accounting, and training support.
- Ownership category
- akta.pro rank
Level Four Insurance industry classification
Industry- Product category
- Insurance Distribution (Insurance Marketing Organization)
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industry
- Level Term Life Insurance (FSAIAAAA)
Keywords
Where Level Four Insurance is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Level Four Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Product Distribution: LFIA operates as an insurance marketing organization and product distributor, earning commissions from insurance products sold through its network of affiliated agents and advisors. The company provides case design, case management, and commission accounting services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Level Four Insurance product offering
Product offeringCore offering
Level Four Insurance Agency is a national insurance product distributor that supports insurance agents and financial advisors through three affiliation models (Independent, Affiliated Office, Employee). It provides case design, case management, commission accounting, training, branding support, and access to LFIA's national advisor platform, distributing life insurance, annuity, and Medicare products on behalf of carrier partners.
Product overview
Level Four Insurance Agency (LFIA) is a national insurance product distributor operating as a platform with multiple affiliation models for insurance agents and financial advisors. The core offering consists of the Agent Portal platform providing back-office resources (case design, case management, commission accounting) combined with the LFIA Client Website for advisor visibility. Independent advisors can access Full-Service Case-Design and Management and LFIA Branding Services, while affiliated offices receive LFIA-branded materials and featured placement. The company acquired The Insurance Group in July 2016, expanding its marketing organization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- LFIA Client Website Client-facing digital portal where LFIA-affiliated advisors are featured to connect with prospective clients through the Level Four Insurance Agency network.
- Agent Portal Gated member-only website providing agent resources, training materials, case design tools, case management, and commission accounting services for registered advisors.
- Full-Service Case Design and Management Comprehensive case design and ongoing management services provided to independent agents and advisors to support insurance product sales and client servicing.
- Commission Accounting Services Back-office financial services handling commission tracking, processing, and reporting for agents and advisors within the LFIA network.
- LFIA Branding Services Marketing and branding support services available to independent advisors to help them market themselves under the LFIA umbrella.
Companies that use Level Four Insurance
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Level Four Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level Four Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Insurance GroupcoreIn July 2016, LFIS closed on the acquisition of The Insurance Group, a leading insurance marketing organization since 2001. This acquisition created a new team of professionals trained and experienced in providing sales tools, case design, case management, and commission accounting services.
- Level Four Advisory ServicescoreLevel Four Insurance Agency is part of Level Four Advisory Services, an independent wealth management firm dedicated to providing exceptional client experience. The focus is on delivering objective advice for life's most important financial decisions, positioning LFIA to serve as trusted advisors in wealth management, risk management, and tax planning.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Level Four Insurance competitors and assessment
Company assessmentBroad incumbents
- HUB International: HUB International is one of the largest North American insurance brokerages, placing commercial and personal lines through carrier relationships. While LFIA focuses on life/annuities/Medicare via producer networks, HUB competes broadly for the same advisor distribution and carrier-appointment economics, making it a comparable incumbent in the brokerage space.
- Hilb Group: Hilb Group is a national insurance brokerage roll-up acquiring agencies across commercial, personal, and life/health lines. It competes with LFIA for producer affiliations and provides similar back-office support, while operating at meaningfully greater scale.
- Acrisure: Acrisure is a top-10 global insurance brokerage formed through aggressive roll-ups of agencies and IMOs; it competes with LFIA for advisor/agent affiliations and back-office service contracts. Comparable on commission-driven distribution and M&A-driven scale.
- Brown & Brown Insurance: Brown & Brown is a national insurance brokerage and risk-management firm operating across commercial, personal, and employee-benefit lines. Like LFIA, it earns commissions on placements and provides back-office infrastructure to producer teams, with similar carrier-appointment and override economics.
Direct peers
- SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform specializing in life and Medicare products, operating as a digital brokerage/IMO. Like LFIA, it sits between carriers and end consumers, capturing commissions on life and health coverage placements — making it a direct channel parallel rather than a back-office IMO.
- Transamerica Financial Advisors: Transamerica Financial Advisors is the career-agency IMO arm of Transamerica, recruiting financial advisors to distribute life insurance, annuities, and wealth products. Both LFIA and TFA operate producer-group models with back-office support (case design, compensation tracking) for affiliated advisors.
- e-TeleQuote Insurance: e-TeleQuote is an online insurance agency focused on Medicare Supplement and life distribution to seniors, similar to LFIA's life + Medicare scope. Both operate as insurance agencies intermediating carrier-issued policies and are rewarded on commissions per placement.
- World Financial Group (Transamerica): World Financial Group is a large multi-level insurance marketing organization primarily distributing Transamerica life and investment products through affiliated and independent agents. Both WFG and LFIA recruit financial advisors to sell life and annuity products under flexible affiliation terms, making the business models directly comparable.
Others
- NAIFA (National Association of Insurance and Financial Advisors): NAIFA is the leading U.S. industry association for insurance and financial advisors; while not a commercial peer, it serves the same producer base LFIA targets for affiliation, shapes producer training standards, and represents the institutional ecosystem in which IMOs compete for talent.
Emerging players
- Advisor's Asset Management (now Advisor Group / Cetera ecosystem): Cetera Advisor Group/Advisor Group recruits independent financial advisors and supports them with back-office, technology, and product distribution (including insurance), overlapping with LFIA's Independent and Affiliated Office models. Comparable on affiliation flexibility and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Level Four Insurance social profiles
Digital presenceLevel Four Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Four Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Level Four Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Four Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Four Insurance
What does Level Four Insurance do?
Level Four Insurance Agency is a national insurance product distributor that supports insurance agents and financial advisors through three affiliation models (Independent, Affiliated Office, Employee). It provides case design, case management, commission accounting, training, branding support, and access to LFIA's national advisor platform, distributing life insurance, annuity, and Medicare products on behalf of carrier partners.
Is Level Four Insurance a public or private company?
Level Four Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Level Four Insurance founded?
Level Four Insurance was founded in 2001. It employs 11 to 50 people.
Where is Level Four Insurance based?
Level Four Insurance is headquartered in Dallas, United States, in the North America region.
How does Level Four Insurance make money?
One revenue line is on record: insurance Product Distribution.
Who are Level Four Insurance's main competitors?
Broad incumbents on record are HUB International, Hilb Group, Acrisure and Brown & Brown Insurance. Direct peers are SelectQuote, Transamerica Financial Advisors, e-TeleQuote Insurance and World Financial Group (Transamerica). NAIFA (National Association of Insurance and Financial Advisors) is listed as an others. Advisor's Asset Management (now Advisor Group / Cetera ecosystem) is listed as an emerging player.
Does Level Four Insurance have an API?
No public API is recorded for Level Four Insurance.
What industry is Level Four Insurance in?
Level Four Insurance's product category is Insurance Distribution (Insurance Marketing Organization). Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524210 and its SIC code is 6411.