Piscinas Desmontáveis

What Piscinas Desmontáveis does

Piscinas Desmontáveis is the e-commerce storefront of EYAROC COMPANY SL, a privately held limited company registered in Badajoz, Spain and operating under Portuguese VAT (PT980718171). The business is a multi-brand online retailer of above-ground, in-ground, wooden, and composite swimming pools, together with the full accessory ecosystem — robotic and battery vacuum cleaners, sand/cartridge/Aqualoon filters, heat pumps, saltwater chlorinators, LED lighting, solar showers, covers, ladders, skimmers, water-treatment chemicals, and replacement parts. It holds official distributor status for at least ten brands including Gre, Toi, Intex, BestWay, Sunbay, Zodiac, AstralPool, Dolphin, Maydisa, and Jacuzzi/NetSpa, allowing it to position as a one-stop catalog spanning roughly 0.27 EUR replacement screws to 4,969 EUR premium Gre Haiti kits.

The company operates exclusively online (piscinasdesmontaveis.pt) with no physical storefronts, supported by phone (211 451 553), WhatsApp, and email customer service, and ships to Portugal Continental, Spain, France, Italy, and Germany via DHL, Dachser, GLS, FedEx, and UPS. Installation services are coordinated as an intermediary between the customer and each brand's official technical services rather than performed in-house. Revenue is generated through one-time product sales; Alma installment financing (3/4/10/12 installments on orders 50–5,000 EUR) supports higher-ticket conversion; and a secondary B2B channel serves commercial installers and property developers with VAT-exempt EU invoicing. Demand generation relies on SEO, a Portuguese-language blog, YouTube installation videos, and organic social (Facebook, Instagram), with a 4.8/5 average rating across 7,399 verified customer reviews as the principal trust signal.

Name

Piscinas Desmontáveis

Legal name

EYAROC COMPANY SL

Website

https://piscinasdesmontaveis.pt

Company type

Private

Operating status

Operating

Short description

Piscinas Desmontáveis is a Spanish-headquartered e-commerce retailer (EYAROC COMPANY SL) that distributes above-ground and in-ground pools plus accessories from ten-plus major brands across Portugal, Spain, France, Italy, and Germany, serving primarily individual residential buyers and a secondary B2B installer base.

Ownership category

akta.pro rank

Product category

Pool Equipment Retail

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Portable swimming pools
• Above-ground pools
• Pool accessories
• Pool equipment
• Pool replacement parts

Headquarters

HQ city

Badajoz

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of portable pools (steel, wood, plastic, decorated), accessories (vacuum cleaners, lighting, chemical products, solar showers, filtration systems, salt chlorinators, heaters, hoses, pool liners), replacement parts, and water treatment products.
2. Professional Installation Services: Acts as intermediary between customer and Official Technical Services of each brand for product installation. Installation services are performed by third-party official technical services.
3. Financing Services: Offers Alma installment payment solution allowing customers to defer payments in 3, 4, 10, or 12 installments for orders between 50 and 5,000 euros, facilitating higher-value purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Piscinas Desmontáveis operates an online retail store selling above-ground and in-ground swimming pools along with a comprehensive range of pool accessories and replacement parts. The company is an official distributor for major pool brands including Gre, Toi, Intex, BestWay, Sunbay, Zodiac, AstralPool, Dolphin, Maydisa, and NetSpa, serving customers across Portugal, Spain, France, Italy, and Germany through direct-to-consumer e-commerce and phone/WhatsApp sales support.

Product overview

Piscinas Desmontáveis is an online retailer specializing in above-ground and in-ground swimming pools, operating as a B2B and B2C distributor of major pool brands. The product portfolio centers on four main pool brands: Gre (steel and composite pools in various models like Fidji, Atlantis, Haiti, Mauritius), Toi (decorated steel pools), Intex (inflatable and frame pools), and Sunbay/Naturalis (wooden pools). The offering extends to comprehensive pool accessories including robotic cleaners, sand/ cartridge/Aqualoon filters, heat pumps, saltwater chlorinators, LED lighting, safety covers, and chemical treatments. The company also stocks replacement parts for all distributed brands and complementary products like inflatable boats and spas. The business model combines e-commerce retail with personalized customer service via phone and email, serving customers across Portugal, Spain, France, Italy, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Piscinas Gre Steel and above-ground swimming pools manufactured by Gre, available in circular, oval, and figure-8 shapes with different heights (120cm and 132cm). Models include Bora Bora, Fidji, Varadero, Atlantis, Haiti, Sicília, Pacific, Mauritius, Amazonia, Kea, Granada, Capri, Finlândia, Gronelândia, and Islândia. Distributed through Piscinas Desmontáveis as an official Gre distributor for residential customers.
• Piscinas Toi Decorated and steel-panel above-ground pools from Torrente Industrial (Toi) brand. Models include Canarias, Mallorca, Magnum Compacta, Magnum, Ibiza, Prestígio, Veta, Étnica, Pinus, Pedra Cinzelta, Muro, Rocalla, Mosaico, Camuflagem, Floresta, Oceano, and Trencadis. Distributed through Piscinas Desmontáveis as an official Toi distributor.
• Piscinas Intex Above-ground pools from Intex including Easy Set (self-supporting inflatable ring pools), Metal Frame (steel frame pools), Prisma Frame (rectangular prism frame pools), Ultra Frame (reinforced frame pools), and Graphite Grey Panel pools. Also includes Intex Spas. Distributed through Piscinas Desmontáveis as an official Intex distributor for residential and consumer use.
• Piscinas de Madeira Sunbay Wooden swimming pools from Sunbay brand, made from pine wood treated with autoclave class III, available in oval, rectangular, and octagonal shapes. Includes models such as Orange and Lemon. Distributed through Piscinas Desmontáveis for residential customers seeking wooden above-ground pool installations.
• Piscinas Enterradas Sumatra e Madagascar In-ground swimming pools from Gre including Sumatra and Madagascar models, designed to be partially or fully buried in the ground with reinforced structures. Sold through Piscinas Desmontáveis to residential customers and B2B clients undertaking permanent pool installations.
• Piscinas StarPool In-ground swimming pools from StarPool brand featuring modular panels designed for permanent installation. Distributed by Piscinas Desmontáveis for residential customers and B2B installers.
• Piscinas Naturalis Natural swimming pools designed to blend with garden aesthetics, using natural filtration systems. Distributed by Piscinas Desmontáveis for residential customers seeking eco-friendly pool installations.
• Piscinas Composite Gre Composite material swimming pools from Gre, combining wood appearance with synthetic durability and requiring minimal maintenance. Distributed by Piscinas Desmontáveis for residential customers.
• Robots Aspiradores (Pool Cleaning Robots) Automatic and battery-powered robotic pool cleaners including Gre robots (RBG90, RBR75, RBR120, ER series), Zodiac robots, and manual/automatic vacuum cleaners for pool maintenance. Sold by Piscinas Desmontáveis to residential pool owners.
• Aspiradores a Bateria (Cordless Pool Vacuums) Cordless battery-powered pool vacuum cleaners suitable for small pools, spas, and jacuzzis with cartridge filters. Includes manual handheld models and autonomous cleaning robots. Distributed by Piscinas Desmontáveis.
• Filtros de Areia e Cartucho (Sand and Cartridge Filters) Sand filters and cartridge filters for pool water filtration including Gre models (FS series, FA series, MG series) with various flow rates from 4m³/h to 15m³/h. Includes replacement parts and filter media. Sold by Piscinas Desmontáveis.
• Filtro Aqualoon Gre (Aqualoon Filter) Ecological filtration system using recycled polyethylene spheres instead of sand. FAQ200 model with 4m³/h flow rate and 100W power. Filters particles down to 2 microns and is washable in washing machine. Sold by Piscinas Desmontáveis as an alternative to traditional sand filters.
• Bombas de Calor (Heat Pumps) Heat pumps for pool water heating including Full Inverter models for pools up to 60m³ and Mini Gre models for elevated pools, enabling extended swimming season. Distributed by Piscinas Desmontáveis.
• Cloradores Salinos (Saltwater Chlorinators) Saltwater chlorination systems that produce chlorine automatically from salt dissolved in pool water, reducing the need for manual chemical treatment. Sold by Piscinas Desmontáveis to residential pool owners.
• Coberturas (Pool Covers) Pool covers including winter covers for seasonal protection and summer covers (isothermal) for heat retention. Available for circular, oval, and rectangular pools in various materials and weights. Distributed by Piscinas Desmontáveis.
• Escadas para Piscinas (Pool Ladders) Pool ladders and steps including safety ladders with platform, galvanized steel, and wooden options from Gre and Toi brands. Distributed by Piscinas Desmontáveis for above-ground pool installations.
• Iluminação LED (LED Pool Lighting) LED pool projectors and lighting systems including Gre PLED series for elevated pools, providing underwater illumination and ambiance. Sold by Piscinas Desmontáveis.
• Chuveiros Solares (Solar Showers)

Quantifiable outcome

• 4.8/5 average customer rating from 7,399 reviews

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, moderate and minor.

• Piscinas GrecoreChannel Partner/ Reseller/ DistributorGre is described as one of the main suppliers and a leading portable pool manufacturer. EYAROC COMPANY SL operates as an official distributor of Gre pool products, offering the full range of Gre pools (steel, wood, composite), accessories, and replacement parts.
• Piscinas ToicoreChannel Partner/ Reseller/ DistributorToi (Torrente Industrial) is a major portable pool brand. EYAROC COMPANY SL distributes Toi pools and offers replacement parts and installation videos for Toi products.
• IntexcoreChannel Partner/ Reseller/ DistributorIntex is a well-known portable pool and spa brand. EYAROC COMPANY SL distributes Intex products including Easy Set, Metal Frame, Prisma Frame, and Ultra Frame pools.
• BestWaymoderateChannel Partner/ Reseller/ DistributorBestWay is a portable pool brand distributed by the company alongside video content for BestWay pool installation.
• SunbaymoderateChannel Partner/ Reseller/ DistributorSunbay manufactures wooden portable pools. The company distributes Sunbay pools and related accessories including wooden pool houses.
• ZodiacmoderateChannel Partner/ Reseller/ DistributorZodiac is a premium brand for pool robots and cleaners. The company offers Zodiac robot vacuum cleaners and replacement parts for Zodiac products.
• AstralPoolminorChannel Partner/ Reseller/ DistributorListed among distributors, representing water treatment and pool equipment solutions.
• DolphinminorChannel Partner/ Reseller/ DistributorListed among distributors as a pool cleaning robot manufacturer.
• MaydisaminorChannel Partner/ Reseller/ DistributorListed among distributors, a pool equipment manufacturer.
• Jacuzzi/NetSpaminorChannel Partner/ Reseller/ DistributorListed among distributors for spa and hot tub products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hayward Pool Products: Global pool equipment manufacturer (pumps, filters, heaters, cleaners) competing with the company's AstralPool/Zodiac range; sells direct to dealers and increasingly to consumers through its own portal.
• Pentair: U.S. pool and water-treatment equipment major with growing European direct and dealer presence; overlaps with Piscinas Desmontáveis on filters, pumps, and heaters — including via its recognized pool-equipment brands.
• Intex Recreation: U.S.-headquartered manufacturer of inflatable and frame above-ground pools that the company distributes; operates its own EU web stores and lists on major marketplaces, competing directly for the same Easy Set / Metal Frame / Ultra Frame buyers.
• Desjoyaux: Long-established French pool builder/retailer with proprietary above-ground and in-ground systems; offers an end-to-end pool solution across France and adjacent markets, competing for some of the same European portable-pool buyer.
• Fluidra (AstralPool): Spanish multinational that owns AstralPool and Zodiac — both distributed by Piscinas Desmontáveis; operates extensive B2B and B2C distribution across Iberia, serving overlapping pool-equipment and water-treatment categories at meaningfully larger scale.
• Bestway: Global manufacturer of above-ground pools, spas, and inflatable recreational products that Piscinas Desmontáveis distributes; increasingly competes via its own direct-to-consumer e-commerce in the same portable pool category across Europe.

Direct peers

• Torrente Industrial (Toi): Spanish/Portuguese portable-pool brand whose decorated steel-panel designs are stocked by the company; operates its own e-commerce portal and dealer network, creating both supplier and competitor overlap in the Iberian market.
• Piscinas Gre: Spanish manufacturer whose pools (Bora Bora, Fidji, Haiti, etc.) form the core catalog of Piscinas Desmontáveis; Gre also sells direct via its own e-commerce portal, positioning the two as both distribution partner and direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/piscinasonline1
• Facebookfacebook.com/piscinasdesmontaveis
• Instagraminstagram.com/piscinas_desmontaveis
• Xx.com/piscinasdes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscinas Desmontáveis