Marketing Türkiye

What Marketing Türkiye does

Marketing Türkiye is a privately held Turkish B2B media and events company operating under Rota Yayın Yapım Tanıtım Ticaret Limited Şirketi, founded in 1990 and headquartered in the Şişli district of Istanbul. For 35 years it has served as Turkey's reference trade publication for the marketing, advertising, and digital communications industry, reaching marketing directors, brand managers, agency executives, C-suite leaders, and young professionals through a multi-platform model: a monthly print magazine, a digital edition with a five-year back-issue archive, a WooCommerce-powered membership club (club.marketingturkiye.com.tr), the marketingturkiye.com.tr news portal, and active social channels including a weekly LinkedIn newsletter.

The company's product portfolio centers on five recurring revenue streams. Subscriptions are priced at ₺2,250/year (digital), ₺3,600/year (print), and ₺5,400/year (combined), with single issues sold at ₺350. Advertising is sold across the magazine, portal, and social channels. A calendar of proprietary industry events and awards — including the XCO Summit, ECHO Summit, B2B Marketing & Management Summit, C Level Club, and Youth Talks Türkiye — generates ticket and sponsorship revenue. Awards programs (The ONE Awards, Brandverse Awards, ECHO Awards, ALFA Awards, B2B Excellence Awards) create credentialing and corporate sponsorship income. A career/job board (Kariyer Portalı) monetizes employer postings. The underlying technology is a conventional WordPress CMS with WooCommerce e-commerce and Garanti BBVA payment integration, with no disclosed AI, API, or proprietary data infrastructure.

Revenue mechanics are diversified across individual subscribers (SMB/consumer), advertising and sponsorship buyers (enterprise agencies and brands), and event attendees. The company has built strategic partnerships with Deloitte Türkiye, AKADEMETRE, Kuantum Araştırma, BoomSonar, IOX, and MTM Medya Takip Merkezi to co-produce research-backed events and awards. Operations are domestic-only (Turkey), and ownership appears concentrated within the founding Rota Yayınları organization under Owner/Editor-in-Chief Günseli Özen, with no disclosed external institutional investment.

Name

Marketing Türkiye

Legal name

Rota Yayın Yapım Tanıtım Ticaret Limited Şirketi

Website

https://marketingturkiye.com.tr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing Türkiye is a privately held Turkish B2B media and events company, founded in 1990, that publishes a monthly marketing/advertising trade magazine and operates a portfolio of industry events, awards, and a job board serving marketing professionals, agencies, and C-suite executives across Turkey.

Ownership category

akta.pro rank

Product category

Trade Media and Marketing Publications

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (56192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• B2B marketing media
• Advertising industry publications
• Marketing events and awards
• Trade magazine publishing
• Digital marketing news

Headquarters

HQ city

Sisli

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Annual subscriptions for Marketing Türkiye magazine available in digital format (₺2,250/year), printed format (₺3,600/year), or combined printed + digital package (₺5,400/year). Subscribers gain access to desktop, tablet, and mobile platforms, plus a 5-year digital archive.
2. Single Magazine Sales: Individual printed magazine copies sold at ₺350 per issue, including current and previous issues available for purchase.
3. Event Tickets and Sponsorships: Revenue generated from organized industry events including XCO Summit, ECHO Summit, B2B Excellence Awards, C Level Club, Brandverse Awards, ALFA Awards, The ONE Awards, and Youth Talks Türkiye through attendee fees and corporate sponsorships.
4. Advertising: Advertising space sold across the magazine, online portal, and associated social media channels to brands, agencies, and industry vendors targeting marketing professionals.
5. Job Board: Career section featuring job listings from advertising agencies, marketing companies, and brands seeking marketing professionals, with employers paying to post positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marketing Türkiye is a B2B trade media company that publishes a monthly print magazine and continuously updated online editorial content covering marketing, advertising, digital, and brand communications in Turkey. Beyond publishing, the company organizes industry conferences and the annual Altın Ödüller (Golden Awards) program recognizing outstanding marketing campaigns, agencies, and professionals. Its offering serves Turkish marketing practitioners and the agencies/brands that employ them.

Product overview

Marketing Türkiye is a B2B media and events company operating under Rota Yayınları, offering a multi-product portfolio centered on a monthly print and digital magazine (Marketing Türkiye Dergisi), a digital archive, a career portal with job listings, and a rich calendar of industry events including conferences (XCO, ECHO Summit, B2B Marketing & Management Summit, Youth Talks Türkiye), awards programs (ECHO Awards, B2B Excellence Awards, Brandverse Awards, ALFA Awards, The ONE Awards), and executive networking platforms (C Level Club). The company serves the Turkish marketing and communications industry as its primary reference publication, operating both online and offline channels as well as social media.

Differentiator

Problem solved

Functional benefit

Brands

• XCO: Deneyim Tasarımı ve Yönetimi Zirvesi (Experience Design and Management Summit) - annual event launched in 2015 for customer experience professionals
• ECHO
• C Level Club
• Brandverse Awards
• ALFA Awards
• The One Awards
• B2B Excellence Awards
• Youth Talks Türkiye

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Deloitte TürkiyeflagshipStrategic or Co-development PartnerMarketing Türkiye and Deloitte Türkiye partner on the Marketing Türkiye-Deloitte Roundtables series, covering topics like Rapid Commerce, Marketing Trends, and CMO discussions. Deloitte provides consulting leadership and research expertise for executive-level industry discussions.
• AKADEMETREflagshipStrategic or Co-development PartnerPartnership for ECHO Awards - Turkey's e-commerce excellence awards. AKADEMETRE conducts comprehensive research to determine award winners across multiple categories.
• Kuantum AraştırmaflagshipStrategic or Co-development PartnerResearch partner for B2B Excellence Awards, conducting representative surveys with 2,800+ businesses to identify Turkey's most reputable business partners.
• IOXcoreStrategic or Co-development PartnerContent partnership for Youth Talks Türkiye events, collaborating on trend research and content development from 300+ sources covering 9 major sectors.
• BoomSonarcoreStrategic or Co-development PartnerPartnership for Brandverse Awards (formerly Social Media Awards Turkey), combining BoomSonar's social media analytics expertise with Marketing Türkiye's industry reach.
• MTM Medya Takip MerkeziminorStrategic or Co-development PartnerJoint collaboration with Marketing Türkiye to produce media tracking reports, including the monthly most-watched journalists ranking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediaCat: Long-running Turkish marketing and advertising industry publication; competes with Marketing Türkiye for the same Turkish agency and brand audiences.
• BrandAge: Turkish marketing and branding trade publication covering agencies, brands and campaigns; direct domestic competitor in the same niche and audience.
• Adweek: US-based marketing and advertising industry publication with print, digital, events (e.g., Adweek Week) and awards; closest analogue in business model and audience to Marketing Türkiye's print + events + community franchise.
• The Drum: Global marketing industry media platform combining daily editorial, awards (The Drum Awards) and events; near-identical business model to Marketing Türkiye's multi-brand ecosystem.
• Marketing Week (Haymarket): UK marketing trade publication with events and awards, owned by Haymarket Media Group; directly comparable vertical trade media + events business serving senior marketers.
• Campaign (Haymarket): Global advertising industry publication with regional editions, events and awards; comparable vertical trade media play serving agency and brand-side marketing leaders.

Broad incumbents

• Advertising Week: Global advertising industry conference and content platform; comparable as a broader, well-capitalized incumbent operating in the same events + media intersection.
• Fortune Türkiye: Turkish edition of Fortune serving senior business decision-makers; broader business media incumbent that overlaps Marketing Türkiye's C-suite audience and competes for advertising spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketingtr
• YouTubeyoutube.com/user/MarketingTurkiye1
• Facebookfacebook.com/marketingturkiye
• LinkedInlinkedin.com/company/marketing-turkiye
• Instagraminstagram.com/marketingturkiyetr/?hl=tr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Türkiye