Park Avenue Turf

What Park Avenue Turf does

Park Avenue Turf, Inc. is a privately held, family-owned sod production and lawn services company headquartered at 7988 Robben Road in Dixon, California. Founded circa 1998, the company has operated for over 25 years as a regional supplier of premium lawn sod to residential and commercial customers across Northern California, including the Sacramento Valley and Bay Area. Its product portfolio comprises six sod varieties — RTF Drought Resistant (Rhizomatous Tall Fescue), Dwarf Fescue, Dwarf Fescue Blue, Blue Rye, Bermuda Grass, and a proprietary Meadow Mix — each positioned for distinct use cases ranging from high-traffic athletic fields to drought-tolerant residential lawns and erosion control.

The company's core technology centers on RTF sod, which leverages rhizome-producing tall fescue to deliver self-repairing turf with claimed water savings of up to 30% versus traditional grass seed. Beyond raw sod sales (priced by the roll on a quote basis), Park Avenue Turf generates revenue through delivery services covering 15+ Northern California counties with 24-48 hour fulfillment, professional installation crews, and a dedicated commercial lawn service line targeting landscape contractors, general contractors building sub-divisions, and golf courses. Spanish-language support and a Facebook presence complement a website-driven direct-to-consumer go-to-market motion.

Park Avenue Turf employs 1-10 people, has no disclosed institutional funding or parent company, and competes as a regional incumbent in a fragmented Northern California sod market. Distribution is vertically integrated from farm through delivery and installation, and customer segments are horizontally diversified across DIY homeowners, residential and commercial property owners, and B2B trade buyers (landscape contractors, general contractors, golf courses, retailers). No AI capabilities, patents, partnerships, awards, or M&A activity were identified in the available source material.

Name

Park Avenue Turf

Legal name

Park Avenue Turf, Inc.

Website

https://parkavenueturf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Park Avenue Turf is a family-owned sod producer and lawn services company in Dixon, California, supplying six premium sod varieties plus delivery and installation to residential, commercial, and trade customers across 15+ Northern California counties.

Ownership category

akta.pro rank

Product category

Turfgrass Sod Production

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Lawn sod supply
• Turfgrass production
• Sod installation services
• Commercial landscaping supply
• Drought tolerant sod

Headquarters

HQ city

Dixon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sod Sales: Direct sale of various sod varieties to residential and commercial customers. Customers can purchase sod by the roll for self-installation or contractor installation.
2. Sod Delivery: Delivery services for sod orders. They offer delivery to customers within their service area, typically within 24-48 hours.
3. Installation Services: Professional sod installation services for customers who prefer full-service lawn establishment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Park Avenue Turf grows, sells, delivers, and installs multiple varieties of turfgrass sod for residential and commercial customers across Northern California. The company offers drought-tolerant and specialty varieties including RTF Tall Fescue, Medallion Plus Dwarf Tall Fescue, Diamond Tall Fescue, El Toro Zoysia, Zenith Zoysia, and St. Augustine, paired with professional delivery and installation services.

Product overview

Park Avenue Turf is Northern California's premier sod lawn company offering a portfolio of six distinct sod varieties (RTF Drought Resistant, Dwarf Fescue, Dwarf Fescue Blue, Blue Rye, Bermuda Grass, and Meadow Mix) complemented by delivery and professional installation services. The company serves both residential homeowners and commercial clients including landscape contractors, golf courses, and sub-division developers across 15+ Northern California counties.

Differentiator

Problem solved

Functional benefit

Products and services

• RTF Tall Fescue Sod

Quantifiable outcome

• Up to 30% less water usage with RTF drought resistant sod
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pacific Sod: Long-established California sod farm producing multiple turf varieties for residential, commercial, and athletic field applications. Comparable product mix, customer base, and regional service model to Park Avenue Turf.
• Delta Bluegrass: California-based sod producer headquartered near Stockton, offering conventional and drought-tolerant varieties including RTF-type tall fescue. Comparable as a direct competitor in Northern California turfgrass production and supply to landscapers and developers.
• West Coast Turf: One of the largest sod producers in the Western U.S., growing multiple turf varieties including drought-tolerant and sports-grade grasses. Directly comparable as a direct-to-consumer and commercial sod farm serving California and other Western states, with similar product breadth and customer segments.
• A-G Sod Farms: Large California-based sod producer with farms across the state serving residential, commercial, and golf markets. Closely comparable as a regional sod producer operating multiple varieties and offering delivery plus installation to homeowners and contractors in Northern California.

Emerging players

• Sod Solutions: Developer and licensor of improved turfgrass varieties including RTF-related tall fescue cultivars, working with a national network of licensed sod growers. Comparable technology pedigree around RTF and rhizomatous tall fescue, though operating as a genetics/licensing network rather than a single-farm producer.

Broad incumbents

• Ewing Outdoor Supply: Major distributor of irrigation, landscape, and turf products across the Western U.S., serving professional landscapers and golf courses. Comparable customer overlap with Park Avenue Turf's commercial and golf course segments, though as a broad-line distributor rather than a sod producer.
• BrightView Holdings: Largest U.S. commercial landscaping services company with national footprint, providing full-service grounds maintenance including turf installation and renovation. Comparable as a potential buyer of sod supply and a competitor in the commercial installation market Park Avenue Turf serves.
• SiteOne Landscape Supply: National distributor of landscaping products including sod, irrigation, and hardscape supplies to landscape contractors. Comparable as an alternative procurement channel for the same landscape contractor customers Park Avenue Turf serves, though operating at much larger scale across a broader product range.

Others

• Synthetic Turf Council: Industry association for synthetic turf manufacturers and installers. Relevant as the principal competing category — synthetic turf — that competes with natural sod for residential, commercial, and athletic field budgets in California.
• Turfgrass Water Conservation Alliance: Industry organization promoting drought-tolerant turf varieties including RTF. Relevant as a category-shaping body that influences demand for drought-resistant sod products like Park Avenue Turf's RTF line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/park-avenue-turf-315818851876101
• Xx.com/parkavenueturf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Avenue Turf