Helthjem

What Helthjem does

Helthjem Netthandel AS is a Norwegian last-mile logistics platform that operates an overnight parcel delivery service built on the country's pre-existing nationwide newspaper distribution network. Originally formed in 2015 by Schibsted, Amedia, and Polaris Media, Helthjem picks up parcels from residential doorsteps overnight (before breakfast, six days per week including Saturdays) and delivers them to recipients' homes, mailboxes, pickup points, or parcel lockers. The company operates a high-tech automated sorting terminal in Vestby capable of handling 15,000 parcels per hour via an AI-driven sorting system developed in partnership with Norwegian automation startup Omnimod, supplemented by a fleet of Norwegian-made Paxster electric vehicles, electric cars, and electric bikes for last-mile delivery.

The platform spans three primary customer segments: Norwegian consumers sending or receiving parcels (B2C, including C2C sellers on FINN.no, Tise, and Bookis), Norwegian and pan-Nordic e-commerce retailers requiring B2B shipping and return logistics, and newspaper publishers leveraging the same delivery infrastructure. The product portfolio includes Helthjem Hjemlevering (home delivery), Meg til deg (C2C shipping), Hent-i-butikk (pickup at 1,000+ retail points), Pakkeskap (parcel lockers, expanding to 1,500+ via Norgesgruppen and Bane NOR), B2B parcel delivery with a dedicated business portal (Flow), doorstep return solutions, and developer APIs plus integrations with shipping aggregators (nShift, Webshipper, Shipmondo, Ongoing WMS, Ingrid, Approosters).

Helthjem generates revenue on a transaction-fee basis per shipment: B2C parcel shipping starts at 72 NOK for medium packages and 90 NOK for large packages, with B2B customers receiving custom quotes negotiated by a dedicated enterprise sales team under multi-year contracts. The company is a wholly-owned subsidiary of Vend Marketplaces AS (part of the Vend Group alongside FINN.no, VG, and Aftenposten), is headquartered at Nydalsveien 28, Oslo, and reported revenue approaching 1 billion NOK in 2024 (an increase of more than 80 million NOK year-over-year). Named enterprise customers include Varner, VITA, Sunkost, Boozt, NA-KD, Lyko, Nelly, Kid, Adlibris, and Viken Fiber/Altibox.

Name

Helthjem

Legal name

Helthjem Netthandel AS

Website

https://helthjem.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Helthjem is a Norwegian last-mile logistics platform that delivers parcels overnight from residential doorsteps, leveraging Norway's nationwide newspaper delivery network to serve B2C consumers and B2B e-commerce retailers with automated sorting and electric vehicles.

Ownership category

akta.pro rank

Product category

Parcel Delivery & Logistics Services

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Consolidated Linehaul + Last-Mile Parcel Delivery (TLAAACAF)

akta.pro secondary industries

Express PUDO / Parcel Lockers & Out-of-Home Time-Definite Pickup (TLAAABAL), Rural/Remote Area Standard Parcel Delivery (TLAAACAI)

Keywords

• Last-mile parcel delivery
• E-commerce logistics services
• Home delivery network
• Package distribution services
• Pickup point network

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parcel Shipping Fees (B2C): Individual consumers and C2C sellers pay per-parcel shipping fees to send packages via Helthjem's overnight pickup service or via Helthjem pickup points. Prices start from 72 NOK for medium packages. Revenue is transaction-based per shipment.
2. Business Logistics Services (B2B): E-commerce retailers and businesses pay for logistics services including home delivery, return services, and business parcel delivery. Custom pricing negotiated per customer via sales quotes. Includes integration via API or TA providers.
3. Parcel Locker Network: Income from Helthjem's own parcel locker (pakkeskap) network deployed across Norway in partnership with Norgesgruppen and Bane NOR, as well as PostNord service point collaboration.
4. Express Delivery Partnerships: Partnerships such as Wolt for 30-minute express delivery of C2C items through FINN and Tise, generating fees for ultra-fast delivery slots.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Helthjem operates a nationwide Norwegian logistics and parcel delivery platform built on the country's newspaper delivery network. The core service is overnight doorstep parcel pickup from residential addresses, with next-morning home delivery or pickup-point drop-off, operating six days per week including Saturdays. The platform serves both individual consumers (B2C parcel sending, C2C shipping, returns) and business customers (e-commerce retailers, marketplace platforms) with API/TA integrations, branded portals, and nationwide parcel lockers and pickup points.

Product overview

Helthjem operates as a comprehensive logistics and delivery platform built on Norway's newspaper delivery network. The core offering is home delivery with overnight pickup from residential addresses, available 6 days per week including weekends. The platform combines B2C home delivery (Helthjem Hjemlevering), C2C shipping (Meg til deg), and store pickup (Hent-i-butikk) with over 1,000 pickup points. Additional services include parcel lockers (Pakkeskap), B2B business delivery, home return solutions, and specialized offerings like Post Premium and forward warehouse services. The platform integrates with major e-commerce platforms (Shopify via Approosters), shipping aggregators (Webshipper, Shipmondo), warehouse management systems (Ongoing WMS), and delivery management solutions (nShift, Ingrid). Technical integration is available via API and fraktvelger module for e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Helthjem Hjemlevering Core B2C home delivery service that picks up parcels from residential addresses overnight and delivers them to the recipient's doorstep, mailbox, or nearest pickup point. Operates six days per week including weekends, with contactless delivery and no signature required.
• Meg til deg (C2C) Consumer-to-consumer shipping service enabling private individuals to send parcels to one another, featuring overnight home pickup, next-morning delivery, and competitive per-parcel pricing for personal shipments.
• Hent-i-butikk

Quantifiable outcome

• 100 million packages delivered since 2015 (10-year anniversary in 2025)
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship, major, strategic and minor.

• SchibstedcoreStrategic or Co-development PartnerOne of the three founding media companies (along with Amedia and Polaris) that created the Helthjem network in 2015. Schibsted is the largest media group in the Nordics. In 2021, they expanded to Sweden together with Bonnier. Schibsted's CEO Kristin Skogen Lund called the new terminal 'a crown jewel example of building new value on established infrastructure.'
• AmediacoreStrategic or Co-development PartnerOne of three founding media companies that created the Helthjem network in 2015. Amedia is one of Norway's largest newspaper publishers, providing the newspaper delivery infrastructure that Helthjem is built on.
• Polaris MediacoreStrategic or Co-development PartnerOne of three founding media companies that created the Helthjem network in 2015. Polaris Media is a major Norwegian media group whose newspaper delivery infrastructure Helthjem leverages.
• Vend Marketplaces AScoreStrategic or Co-development PartnerParent company of Helthjem Netthandel AS. Vend Marketplaces AS is part of the Vend Group alongside FINN.no, VG, Aftenposten, Prisjakt and many others. Vend is the data controller for Helthjem's services. Helthjem is a subsidiary operating within the Vend ecosystem.
• WoltflagshipStrategic or Co-development PartnerUnique partnership enabling 30-minute express delivery of C2C items purchased on FINN and Tise. Wolt's rapid delivery network combined with Helthjem's logistics infrastructure enables ultra-fast doorstep delivery for second-hand goods. Both companies challenged traditional delivery on their respective sides.
• NorgesgruppenflagshipStrategic or Co-development PartnerMajor Norwegian grocery and retail group partnering with Helthjem for the deployment of 1,500+ smart parcel lockers across Norway. Part of a large-scale initiative to bring parcel delivery to convenient retail locations.
• Bane NORflagshipStrategic or Co-development PartnerState-owned railway company partnering with Helthjem for the nationwide rollout of 1,500+ smart parcel lockers. Leverages railway station locations for high-traffic, accessible pickup points.
• LykomajorGTM or Marketing PartnerSwedish beauty e-commerce company Lyko partnered with Helthjem for electric long-haul transport between Sweden and Norway, cutting over 100 tonnes of CO2 annually. A major commercial partnership showcasing cross-border sustainable logistics.
• OmnimodstrategicTechnology or IntegrationNorwegian startup specializing in automation technology. Helthjem invested in Omnimod's advanced automated sorting facility — Helthjem's first major AI technology investment. The facility handles parcel sorting and was developed specifically for Helthjem's needs.
• Røde Kors (Norwegian Red Cross)strategicStrategic or Co-development PartnerHelthjem enables Norwegian consumers to donate clothing from their doorstep to Røde Kors. The charity pickup service allows donors to leave clothes on their doormat or in their mailbox for Røde Kors collection.
• FjongminorGTM or Marketing PartnerNorwegian rental platform for clothing and items. Helthjem handles pickup and delivery for rented items — customers can lease a dress for a wedding and have it delivered and collected via Helthjem.
• GoodifyminorGTM or Marketing PartnerNon-profit organization. Helthjem partnered with Goodify to offer free delivery to Norwegian consumers, extending a helping hand to charitable causes.
• PostNordstrategicChannel Partner/ Reseller/ DistributorPostNord is a partner for service points (pickup/dropoff locations). Helthjem uses PostNord's 1,500 service points in Norway as part of its delivery network, and offers PostNord MyPack Go as an alternative service.
• BookisminorGTM or Marketing PartnerNorwegian platform for buying and selling books. Integrated with Helthjem for doorstep delivery of second-hand books.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• FedEx: Global integrator offering express parcel and freight services in Norway. Competes for cross-border and time-sensitive shipments from Norwegian e-commerce sellers and B2B customers served by Helthjem's enterprise segment.
• DHL Express Norway: Global integrator with strong Norway presence in time-sensitive international and domestic express shipping. Competes with Helthjem for B2B e-commerce parcel volume and offers broader cross-border capability.
• UPS: Global logistics integrator with Norway operations competing for B2B parcel and supply-chain contracts. Comparable in serving the same Norwegian e-commerce enterprise customers as Helthjem's business portal.

Others

• Schibsted: Nordic media group, co-founder of the Helthjem network and sibling entity within the broader Vend/Schibsted ecosystem. Comparable as the media owner whose newspaper delivery infrastructure Helthjem relies on for its core last-mile advantage.
• Wolt (Delivery Hero): Quick-commerce and food delivery platform that is simultaneously a Helthjem partner (30-minute C2C express delivery via FINN/Tise) and a potential competitor in last-mile logistics. Comparable in operating on-demand urban last-mile delivery in Norway.

Direct peers

• PostNord: Nordic postal and logistics group operating parcel, courier, and e-commerce delivery services across Scandinavia. Direct competitor to Helthjem in Norwegian B2C parcel delivery, while simultaneously acting as a service-point partner via PostNord MyPack Go.
• Posten Norge (Bring): Norway's national postal operator and largest domestic parcel carrier. Operates the Bring brand covering letters, parcels, and business logistics across Norway — Helthjem's primary domestic competitor for both B2C e-commerce and pickup-point services.
• Instabox: Nordic parcel locker network operator competing head-to-head with Helthjem's pakkeskap expansion. Highly comparable business model: smart lockers in retail/grocery locations serving e-commerce deliveries across Scandinavia.

Emerging players

• Budbee: Swedish tech-driven last-mile delivery and parcel locker operator focused on e-commerce. Comparable to Helthjem in product scope (parcel lockers, e-commerce home delivery, returns), with stronger positioning in Sweden and the larger Nordics.
• Porterbuddy: Norwegian same-day and scheduled last-mile delivery provider focused on e-commerce and grocery. Comparable target market (Norwegian e-commerce retailers) and value proposition (fast, scheduled, doorstep delivery), making it a direct local competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/helthjem
• LinkedInlinkedin.com/company/helthjem
• Instagraminstagram.com/helthjem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helthjem