What Goodify does

Goodify Srl Società Benefit is an Italian Benefit Corporation headquartered in Bolzano that operates a three-sided "Giving Economy" platform connecting private consumers, businesses, and Italian non-profit organizations. Consumers shopping at participating retailers (or transacting online at integrated e-commerce merchants) generate donations to non-profits of their choice at no additional cost to themselves; businesses fund the donations; non-profits receive the funds. Founded in 2022 with a stated 1–10 employees and a bootstrapped capital base of €10,673.34 in share capital, the company reports over €2 million in cumulative donations facilitated, a community of more than 100,000 users, and 17,140+ registered non-profits.

The core product is a cloud-based platform built on WordPress.com infrastructure with AWS and ArubaCloud hosting. It exposes an API and pre-built connectors for Shopify, WooCommerce, PrestaShop, WordPress and Magento, with Stripe handling payments (SEPA, credit card, debit card). Merchants access dashboards (Company Panel), non-profits access the ONP Panel for fund tracking and profile management, and consumers use receipt scanning, QR codes, in-checkout flows, or prepaid vouchers to direct donations. Donation routing is fully transparent and traceable end-to-end.

Goodify monetizes through (1) annual business subscriptions paid monthly, (2) a 19% plus VAT commission on donations collected through the platform, and (3) prepaid donation vouchers used for corporate gifting and welfare, some of which convert to branded gift cards. The service is free for non-profits. Go-to-market is hybrid: product-led self-serve for SMB e-commerce merchants, sales-led enterprise motion for mid-market and large businesses seeking CSR/ESG tooling, and a community-led layer leveraging the Giving Economy user base plus referring consultants and implementation partners (UNGUESS, Well-Work). Customer logos span supermarkets (MD Superercati), B2B distribution (Würth Italia), wine e-commerce (InVinoVegan, Ariete.Shop), sustainability retail (Terra Aqua Store), automotive (Ferrari), and corporate gifting buyers (Dedagroup, Promotica).

Name

Goodify

Legal name

Goodify Srl Società Benefit

Website

https://goodify.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodify is an Italian Benefit Corporation that runs a three-sided Giving Economy platform connecting consumers, businesses and Italian non-profits, enabling purchases to generate donations of the consumer's choice with no added cost. Revenue comes from business subscriptions, a 19% commission on donations, and prepaid voucher gifting.

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Charitable giving platform
• Donation marketplace
• E-commerce donations
• Corporate giving software
• Nonprofit fundraising

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Monthly subscription fees for businesses accessing the Goodify platform and campaign management tools. Businesses choose plans that determine available services and campaign options. Payment is monthly with annual commitment.
2. Commission on Donations: Goodify charges 19% plus VAT commission on donations collected through the platform. This is deducted from the donation amounts before transfer to non-profits. The commission covers platform operation, administrative, and marketing costs. Businesses can choose to absorb this cost or pass it to non-profits.
3. Prepaid Donation Vouchers: Businesses can purchase prepaid charitable donations as corporate gifts for employees and clients. These vouchers allow recipients to choose their preferred non-profit beneficiary. Revenue recognized when vouchers are redeemed or expired.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Goodify operates a cloud-based Giving Economy platform that connects consumers, businesses, and non-profit organizations into a unified donation ecosystem. Businesses integrate Goodify into their e-commerce checkout or point-of-sale flows so that every purchase can generate a charitable donation to a non-profit selected by the consumer, at no additional cost to the buyer. Non-profits receive 100% of donations collected (subject to a 19% + VAT platform commission deducted before transfer).

Product overview

Goodify operates as a unified Giving Economy platform that enables businesses to integrate charitable donations into the purchase experience. The core Goodify platform connects three audiences: private consumers who choose nonprofits, businesses that fund donations, and nonprofits that receive funds. Key product modules include the E-commerce Integration (API-based checkout donation), Company Panel (business dashboard for campaign management), ONP Panel (nonprofit management interface), Voucher system, and Tracking Donation Service. The platform facilitates donation flows where 100% of collected donations are transferred to user-selected nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodify Giving Economy Platform Core SaaS platform connecting consumers, businesses, and non-profits through integrated charitable giving. Enables businesses to offer free donations to customers during checkout while consumers choose which non-profit receives the donation. For business and non-profit subscribers.
• E-commerce Integration Module API-based integration module that adds donation functionality to online stores. Customers receive a donation with each purchase and select their preferred cause or non-profit. Available via pre-built connectors for Shopify, WooCommerce, PrestaShop, Magento, and WordPress.
• ONP Panel (Non-Profit Panel) Web-based self-service panel for non-profit organizations to view personal data, track donations received, and monitor fund transfer timelines. Free for non-profits.
• Goodify Voucher Digital voucher system that can be converted into gift cards from partner retailers (MD, TOYS, Signorvino, Terranova, Chicco, Decathlon, Deliveroo, H&M, Coin, Mondadori Store, Trony) or donated to non-profits. Used as prepaid corporate gifts and contest prizes.

Quantifiable outcome

• €2,000,000+ donated through the platform
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• InVinoVegancoreGTM or Marketing PartnerInVinoVegan converts 4% of orders into donations through Goodify, strengthening its sustainable positioning. The partnership resulted in 9% new customers, 21% basket increase, and 55% reorder rate. InVinoVegan founder Massimiliano Morengo actively promotes Goodify as essential to their brand identity.
• MD SuperercaticoreGTM or Marketing PartnerMajor supermarket chain enabling customers to generate donations through purchases. Customers scan receipts and choose non-profit beneficiaries. The partnership demonstrates Giving Economy at scale in physical retail.
• Würth ItaliacoreGTM or Marketing PartnerProfessional tools distributor integrating Giving Economy into customer interactions. The AD notes that Goodify enables a 'simple but profound' gesture that demonstrates commitment to what matters to customers.
• Fondazione CESVIcoreStrategic or Co-development PartnerInternational development organization partnering with Goodify. Through MD supermarket chain, CESVI receives donations based on customer choices. The partnership emphasizes transparency in the non-profit sector and promotes endogenous development.
• BenefficienzacoreStrategic or Co-development PartnerEffective altruism non-profit providing philanthropic advisory for Goodify's charitable causes. Advises on allocating donations to highest-impact organizations. Helps manage funds associated with cause categories for users without specific non-profit preferences.
• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling Shopify merchants to easily add donation functionality at checkout. Available through Shopify App Store.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin integration allowing WooCommerce merchants to offer Goodify donations. Seamless integration into WordPress-based online stores.
• PrestaShopcoreTechnology or IntegrationE-commerce platform integration for PrestaShop merchants to add donation options to their online stores.
• WordPress.comcoreTechnology or IntegrationHosting platform for Goodify.com and integration ecosystem for WordPress-based e-commerce merchants.
• DedagroupminorGTM or Marketing PartnerTechnology company that used Goodify prepaid donations as corporate Christmas gifts for collaborators and clients.
• PromoticaminorGTM or Marketing PartnerMarketing and promotional products company distributed prepaid Goodify donations to clients, creating strong emotional connections.
• UNGUESSminorImplementation/ SI/ Consulting PartnerCrowdtesting platform integrates Goodify donations - for each contract signed, the client receives a Goodify-funded donation to a chosen non-profit. UNGUESS Head of Customer Growth actively promotes the partnership.
• Well-WorkminorImplementation/ SI/ Consulting PartnerCorporate welfare company plans to integrate and spread the Giving Economy model to Italian businesses. Collaborated with Goodify for two years on holiday gifts and special projects.
• CSV (Centro Servizi per il Volontariato) Alto AdigecoreStrategic or Co-development PartnerVoluntary service center representing volunteer associations across South Tyrol. Director Ulrich Seitz calls Goodify 'a beautiful surprise' and 'a winning model' that bridges volunteering and economy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Runa: Runa is a digital corporate-gifting and rewards platform that lets businesses send vouchers which recipients can redeem as donations or retail gift cards. It overlaps directly with Goodify's voucher-and-donation product line and competes for the same corporate welfare and gifting budget.
• Reachdesk: Reachdesk is a UK-based corporate gifting and direct-mail platform that integrates with sales and marketing stacks, including options to send donations as gifts. Like Goodify, it serves CSR, welfare, and client-gifting use cases where the recipient can choose a charitable cause or gift option.

Broad incumbents

• GoFundMe Charity: GoFundMe Charity is the nonprofit arm of the global crowdfunding platform, providing donation pages, peer-to-peer fundraising, and donor tools. It overlaps with Goodify as donation infrastructure for nonprofits but operates at vastly greater scale and geographic breadth.
• Benevity: Benevity is a major corporate CSR and employee-giving platform used by large enterprises to manage donation matching, volunteering, and grant programs. It is comparable to Goodify in that it connects businesses with charitable outcomes for ESG/CSR reporting, but serves enterprise programs rather than retail checkout donations.
• Bonterra (Network for Good): Bonterra (which includes Network for Good) is a large US nonprofit-software suite covering fundraising, donation forms, and CRM. It is a broader incumbent competitor to Goodify in nonprofit donation infrastructure, with deeper feature breadth but less focus on retail-checkout-driven giving.
• JustGiving: JustGiving is one of the largest consumer-facing donation platforms (now part of Blackbaud), operating across multiple countries. It is comparable to Goodify as donation infrastructure for charities and individuals, though it is far broader in scope and audience than Goodify's Giving Economy.

Direct peers

• Funraise: Funraise is a nonprofit fundraising platform with donation forms, CRM, and reporting for charities. It mirrors Goodify's positioning as donation infrastructure for organizations seeking measurable impact and integrates with common website/e-commerce stacks.
• RaiseNow: RaiseNow is a Swiss donation-software specialist providing checkout, recurring giving, and payment tools for nonprofits and charities. Like Goodify, it embeds donation flows into existing digital properties (including e-commerce contexts) and emphasizes transparency and tracking of donations.
• iRaiser: iRaiser is a European (Netherlands-based) online fundraising and donation platform serving nonprofits across multiple countries. It is one of the closest direct peers to Goodify because it operates in similar European regulatory and tax contexts, with comparable donation routing and nonprofit onboarding capabilities.
• Givebutter: Givebutter is a US-based fundraising and donation platform for nonprofits that combines online donations, events, and donor CRM. Like Goodify, it sits between nonprofits and supporters with transparent donation flows, and competes for the same kind of purpose-driven donor experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodify.official
• LinkedInlinkedin.com/company/goodify-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodify