Misirli UK

What Misirli UK does

Misirli UK Ltd is a privately held textile manufacturer and supplier, founded circa 1970 and headquartered in Thurmaston, Leicester, with premises in the East Midlands since 1995. The company designs, manufactures and supplies own-brand and licensed character nightwear, underwear, hosiery, socks, babywear and accessories for men, women and children. Its primary customers are UK blue-chip high street retailers and grocers, with Tesco and Matalan named as core partners and Paultons Park as an exclusive retail partner for selected Peppa Pig ranges.

The business operates a vertically integrated model: in-house trend-led design supported by 3D design programs to shorten sampling cycles; manufacturing across China, India, Turkey and Italy with local merchandising and quality offices; and on-site UK warehousing with pick-and-pack and stock-holding services. Revenue is generated from B2B supply of own-brand product and licensed character products under major entertainment IP partnerships including Disney, Warner Bros, Mattel, Universal, Netflix (Wednesday), DreamWorks, Dr Seuss and Walker Books. Distribution occurs both directly to large retailers and via franchise partners reaching over 7,000 retail outlets across the UK and Europe.

The company is owner-controlled under Gary Bown and operates with an 11-50 employee UK headcount covering design, sales, merchandising, technical and accounts functions. Compliance and sustainability credentials include HIGG Index membership, ZDHC conformance, BCI cotton as standard, SMETA ethical audits, plus factory-level renewable solar power and rainwater recycling. No external institutional or private equity ownership has been disclosed.

Name

Misirli UK

Legal name

Misirli UK Ltd

Website

https://misirli.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Misirli UK Ltd is a privately held UK textile manufacturer that designs and supplies own-brand and licensed character nightwear, underwear, hosiery, socks and accessories to major UK retailers, with manufacturing in China, India, Turkey and Italy and distribution to over 7,000 outlets across the UK and Europe.

Ownership category

akta.pro rank

Product category

Apparel & Textile Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Wholesale-Apparel, Piece Goods & Notions (5130), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Underwear & Socks (Children) (CRAAAHAI)

Keywords

• Textile manufacturing
• Licensed apparel
• Nightwear underwear
• Hosiery socks
• Retail supply

Headquarters

HQ city

Thurcaston

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Manufacturing and Supply of Own Brand Products: Manufacturing and supplying own brand nightwear, underwear, hosiery and socks for men, women and children to UK retailers
2. Licensed Character Products: Manufacturing and supplying licensed character products under partnerships with major entertainment brands including Disney, Warner Bros, Mattel, and others
3. Warehousing and Logistics Services: On-site warehousing with pick and pack operations and stock holding facilities for customers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Misirli UK designs, manufactures, and supplies own-brand and licensed character nightwear, underwear, hosiery, socks, babywear, and accessories for men, women, and children. Products are produced in factories in China, India, Turkey, and Italy and sold B2B to UK blue-chip high street retailers and grocers, distributed to over 7,000 retail outlets across the UK and Europe through franchise partners. The company provides in-house trend-led design, licensed character portfolios (Disney, Warner Bros, Mattel, Netflix, etc.), and on-site warehousing with pick and pack services.

Product overview

Misirli UK is a textile manufacturer and supplier offering four core product categories: Nightwear & Underwear, Socks & Hosiery, Accessories, and General Merchandise, with the addition of Babywear. The company operates as a one-stop shop for essentials, manufacturing and supplying own-brand and licensed character products across men's, ladies, and children's wear. Products are distributed to over 7,000 retail outlets across the UK and Europe through franchise partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Nightwear & Underwear Design and manufacture of pyjamas, onesies, twosies, dressing gowns, and snoodies across fleece, woven, and jersey fabrics for nightwear, alongside slips, trunks, briefs, crop tops, and vests for underwear, supplied to UK retailers as own-brand and licensed character ranges.
• Socks & Hosiery Design and manufacture of own brand and licensed socks and tights, from jacquard patterns to textures, on single cylinder and double cylinder machines, including slipper socks, soft sole slippers, cosy socks, welly socks, and kneehighs, supplied to UK retailers.
• Licensed Accessories Licensed accessories including hats, scarfs, snoods, beanies, caps, hot water bottle covers, and eye masks produced under the Disney license, supplied to UK retailers.
• General Merchandise / Gifting Range of giftable licensed products for special occasions such as Mother's Day, Father's Day, Valentine's Day, and Christmas, supplied to UK retailers.
• Babywear Babywear products offered as an add-on line alongside Misirli UK's core nightwear, underwear, hosiery, and accessories ranges for UK retailers.
• Warehousing and Logistics Services On-site warehousing at Misirli's UK headquarters providing pick and pack operations and stock holding facilities for retail customers.

Quantifiable outcome

• Products distributed to over 7,000 retail outlets across UK and Europe
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Walker Books (Guess How Much I Love You)coreOEM/ Whitelabel/ Licensing Partner · 1 February 2024New licensee for Guess How Much I Love You brand offering toddler and adult nightwear, underwear, socks and gifting products. The brand celebrated its 30th anniversary in 2024.
• Netflix (Wednesday)coreOEM/ Whitelabel/ Licensing Partner · 1 October 2023Wednesday Addams license from Netflix for socks and nightwear products. Misirli uses the Wednesday license to its full potential with its own range of socks and nightwear.
• TescocoreChannel Partner/ Reseller/ DistributorTesco is a key retail partner for Misirli, distributing licensed nightwear products including the Peppa Pig Ballerina Nightwear Range. Misirli is a preferred supplier to major UK retailers.
• MatalancoreChannel Partner/ Reseller/ DistributorMatalan is listed as a partner company alongside Tesco for distribution of Misirli's own brand and licensed products.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerDisney license partner allowing Misirli to produce products across many Disney franchises including accessories, socks, nightwear, underwear and Lilo & Stitch, The Lion King, Nightmare Before Christmas, Mandalorian products.
• Warner BroscoreOEM/ Whitelabel/ Licensing PartnerWarner Bros license partner for products including Harry Potter, Friends, Beetlejuice, DC, Bat Wheels, Gabby's Dollhouse, Wicked, Paddington, Me To You, Peanuts, The Tiger who came to tea.
• MattelcoreOEM/ Whitelabel/ Licensing PartnerMattel license partner for Barbie, Hot Wheels, Monster High, Polly Pocket, Uno, Fisher Price, Bullseye, Beyblade X products.
• Universal PicturescoreOEM/ Whitelabel/ Licensing PartnerUniversal Pictures license partner for The Grinch franchise.
• Star Wars (Disney)coreOEM/ Whitelabel/ Licensing PartnerStar Wars license partner for socks products under Disney licensing.
• DreamWorks (Trolls)minorOEM/ Whitelabel/ Licensing PartnerDreamWorks license partner for Trolls franchise products.
• Dr Seuss EnterprisescoreOEM/ Whitelabel/ Licensing PartnerDr Seuss license partner for various products including The Grinch.
• HIGG Index Member FactoriescoreStrategic or Co-development PartnerAll Misirli factories are members of the HIGG Index for sustainability measurement and transparency in the supply chain.
• ZDHC (Zero Discharge of Hazardous Chemicals)coreStrategic or Co-development PartnerAll Misirli factories are members of ZDHC for chemical management and responsible manufacturing practices.
• BCI (Better Cotton Initiative)coreStrategic or Co-development PartnerMisirli uses BCI cotton as standard in their products, supporting sustainable cotton production.
• Paultons ParkminorChannel Partner/ Reseller/ DistributorPeppa Pig and George Pig products sold exclusively at Paultons Park's store. Misirli was a finalist for Licensing Awards 2019 for this product range.
• E-onecoreChannel Partner/ Reseller/ DistributorAwarded Softlines supplier of 2019 by E-one, a long-standing partnership recognizing high standards of new designs and excellent retail performance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• GB Eye: UK supplier of licensed character posters, gifts and homewares with major retailer distribution. Comparable as a UK licensed character B2B supplier leveraging entertainment IP for everyday consumer products.
• Fizz Creations: UK designer and supplier of licensed character drinkware and gift products. Comparable as a smaller UK-headquartered licensed character manufacturer serving major retailers, with a narrower product set.

Broad incumbents

• Vivid Imaginations: UK-based toy and licensed products company holding licenses with many of the same entertainment IP holders. Comparable on UK distribution to mass retailers and licensing-led model, though focused on toys rather than apparel.
• Funko: Global pop culture and licensed character products company operating across toys, apparel and accessories. Comparable on the licensing-led business model and same major IP holders, but broader in product scope and global in reach.
• Pentland Brands: UK-headquartered brand owner and licensor managing a portfolio of sportswear and lifestyle brands with global retail distribution. Comparable as a UK-based branded consumer goods operator with licensing/brand management expertise, though apparel rather than character-led.

Direct peers

• Poeticgem: UK-based licensed character gift and homewares manufacturer using similar Disney, Warner Bros and other global IP licenses. Operates in the same UK licensed character B2B supply chain serving High Street and grocery retailers.
• Wild & Wolf: UK designer and supplier of licensed character gifts and homewares. Comparable as a UK-headquartered, design-led business monetising licensed IP across multiple product categories for retail distribution.
• Character World: UK manufacturer of licensed character home textiles and bedroom products, holding licenses from many of the same IP holders as Misirli. Highly comparable licensing-led manufacturing model serving UK mass retailers.
• Aykroyd & Sons: UK-based hosiery and socks manufacturer with a similar licensed character product offering and major retailer customer base. Directly comparable on product category (socks/tights) and B2B go-to-market through UK high street and grocery retailers.

Others

• Coats Group: UK-headquartered global manufacturer of industrial thread, zippers and textile components serving apparel and footwear supply chains. Comparable as a UK-based textile manufacturer with global factory footprint, though focused on components rather than finished licensed apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/237436219634649
• LinkedInlinkedin.com/company/misirli-uk-limited
• Instagraminstagram.com/misirli_uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misirli UK