Perinatal Medical Group

What Perinatal Medical Group does

Perinatal Medical Group (PMG), operating as Perinatal Medical Group LLC under Texas governing law, is a privately held, single-subspecialty maternal-fetal medicine (MFM) practice founded in 2012 by Dr. Angela Earhart. The practice delivers specialist care for high-risk pregnancies through four core service lines: MFM consultation and co-management with referring OBGYNs, routine and advanced obstetric ultrasound (including Level II, fetal echocardiography, cervical length screening, growth ultrasound, and Doppler assessment), diabetes and nutritional support covering gestational and pregestational diabetes, and genetic counseling services encompassing NIPT, carrier screening, pre-/post-test counseling, and coordination of invasive diagnostics such as CVS and amniocentesis. It also performs cervical cerclage placement.

PMG runs on a referral-driven, fee-for-service professional-services model. New patients are gated by a physician referral submitted through an online referral portal; OBGYNs co-manage cases via a dedicated physician portal, and a separate secure portal accepts uploaded patient records. Services are delivered in person across three Houston-metropolitan clinics (Kingwood, The Woodlands/Shenandoah, and Red Oak/Houston) and via telehealth. Revenue is generated by billing accepted insurance plans—including Aetna, Blue Cross Blue Shield, Cigna, Humana, United Healthcare, multiple Medicaid variants (Star, Star Plus, Star Kids), CHIP Perinatal, Marketplace plans (Ambetter, Oscar), Medicare, and military coverage (ChampVA, Tricare, TriwestVA, WPS-VAPC3)—with copays, deductibles, and coinsurance collected at the time of service; ancillary fee income includes a $45 no-show fee and a $40 medical-records fee. Headcount is reported at 11–50, and the practice claims to have served over 50,000 expectant mothers and analyzed millions of ultrasound scans since inception.

Name

Perinatal Medical Group

Legal name

Perinatal Medical Group

Website

https://drearhart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Perinatal Medical Group is a privately held, founder-led maternal-fetal medicine practice in the Houston metro area that delivers specialist ultrasound, genetic counseling, diabetes management, and co-management services to high-risk pregnant patients referred by OBGYNs.

Ownership category

akta.pro rank

Product category

Maternal-Fetal Medicine

NAICS

All Other Outpatient Care Centers (621498), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy/Perinatology) (HLAKAJAB), Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

Keywords

• Maternal-fetal medicine
• Prenatal ultrasound screening
• High-risk pregnancy care
• Prenatal genetic counseling
• Fetal echocardiography

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: The practice generates revenue through providing medical services including consultations, ultrasound screenings, genetic counseling, and diabetes management. Services are billed through insurance with copays, deductibles, and coinsurance collected at time of service. No-show fee of $45 for missed appointments without notice, and $40 charge for medical records requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Perinatal Medical Group operates a maternal-fetal medicine practice providing specialized care for high-risk pregnancies. Core services include MFM consultations and co-management with OBGYN physicians, routine and advanced ultrasound screenings, genetic counseling with NIPT and carrier screening, diabetes and nutritional support, and cervical cerclage placement, delivered across three Houston-area clinic locations and via telehealth.

Product overview

Perinatal Medical Group is a maternal-fetal medicine practice that provides a unified suite of healthcare services for expectant mothers. The core offerings include MFM Consultation and Co-management, Routine & Advanced Ultrasound Screenings, Diabetes and Nutritional Support, and Genetic Counseling Services. The practice also operates patient-facing portals for physician referrals, secure provider record uploads, and physician access to patient data. These services work together to support OBGYN physicians and provide expectant mothers with comprehensive prenatal care from diagnosis through treatment and ongoing collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• MFM Consultation and Co-management

Quantifiable outcome

• 85-90% detection rate for Down syndrome in first trimester screening
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Insurance Providers (Aetna, Blue Cross Blue Shield, Cigna, Humana, United Healthcare, etc.)coreOthersThe practice maintains in-network relationships with multiple commercial insurance providers including Aetna, Blue Cross Blue Shield, Cigna, Humana, United Healthcare, and others. They also accept Medicaid plans (Star, Star Plus, Star Kids), CHIP Perinatal, Marketplace plans (Ambetter, Oscar), Medicare, and military insurance (ChampVA, Tricare East, TriwestVA, WPS-VAPC3).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Maven Clinic: Digital women's and family health platform offering virtual maternity care, including support for high-risk pregnancies. Relevant as an emerging tech-enabled competitor for the consultation and education portions of PMG's services, especially via telehealth.
• Ovia Health: Women's health digital platform covering fertility, pregnancy, and postpartum care with employer and payer partnerships. Adjacent competitor for patient engagement and education in the pregnancy journey.
• Babyscripts: Virtual maternity care platform providing remote monitoring, education, and telehealth for pregnant patients. Comparable as a tech-enabled entrant targeting some of the same patient-monitoring and education use cases PMG addresses in-office.

Broad incumbents

• Texas Children's Pavilion for Women: Academic Houston-based women's hospital that runs an MFM program and fetal center. Comparable because it competes directly for high-risk pregnancy referrals in the same Houston MSA and offers advanced ultrasound, fetal echocardiography, and genetic services.
• Houston Methodist: Houston-based health system offering maternal-fetal medicine services within its women's health service line. Overlaps with PMG on high-risk pregnancy referrals and ultrasound diagnostics in the same market.
• Memorial Hermann Health System: Large Houston-area health system with MFM and maternal care services across multiple hospitals. Competes for the same OB-referred patient population in the Houston region and represents the typical 'system insourcing' threat to independent MFM groups.
• Pediatrix Medical Group: Large national medical group (NYSE: MD) that operates obstetrix maternal-fetal medicine subspecialty practices across the U.S. It is the most direct at-scale analog to PMG's outpatient MFM model and the natural point of comparison for referral-driven MFM economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/earhartmd
• LinkedInlinkedin.com/company/perinatal-medical-group-llc
• Instagraminstagram.com/perinatalmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perinatal Medical Group