EIP

What EIP does

EIP (legal entity E.I.P Limited, registered in the Isle of Man) is a privately held InsurTech company founded in 2004 by Ross Sinclair and Terry Alford that builds and operates an embedded insurance software platform for the global insurance, telecommunications, banking, and retail sectors. The company's core technology is a cloud-based, modular SaaS platform — branded as EIP Core / EIP Platform — that delivers end-to-end management of embedded insurance programmes including policy administration, automated claims decisioning, fraud detection, premium payment processing, and real-time analytics, with full deployments achievable in 90 days via API integration. Layered on the core platform are specialized proprietary modules: EIP Quantum (AI-driven predictive analytics fusing multi-country data for sales and claims forecasting), Virtual TPAi (an AI voice-led claims agent combined with a 10+ year-old configurable rules engine for end-to-end, auditable claims automation), and Autoclaim (the world's first parametric mobile device claims solution using device gyroscope and accelerometer data).

EIP generates revenue primarily through enterprise SaaS subscription licensing with annual billing on a quote-based model tailored to large B2B clients, supplemented by managed services for premium administration across its deployed programmes (the company administers £220m in annual premiums on behalf of clients). It sells exclusively through B2B channels: direct enterprise field sales targeting global brands, OEMs embedding EIP inside partner customer journeys (telcos, banks, retailers), channel partnerships including Brokerslink and regional TPAs such as Nexacore, and white-label licensing (e.g., Monzo). The company is led by CEO Ross Sinclair together with Managing Director Bernice Woolley, Group COO Ed Hemburrow, CTO Keiron Dempsey, CISO Lee Williamson, and other senior leaders drawn from Vodafone, IBM, Carphone Warehouse, Chubb, Assurant, KPMG, and Deloitte. EIP's client base includes Vodafone (16+ years), Assurant (since 2006), Chubb, O2, Telefonica, Nationwide, Monzo, Media Markt, and Acrisure, with deployments across 30+ countries and 5 continents and 2 million+ end customers supported. Operations are anchored from Douglas, Isle of Man, with a Spanish office in Madrid and ISO 27001:2022 certified information security posture.

Name

EIP

Legal name

E.I.P Limited

Website

https://eip.tech

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

EIP is a privately held InsurTech founded in 2004 that provides a cloud-based SaaS platform enabling insurers, banks, retailers, and telcos to embed and manage insurance products within their customer journeys, with deployments across 30+ countries and anchor clients including Vodafone, Assurant, and Chubb.

Ownership category

akta.pro rank

Product category

Embedded Insurance Technology (InsurTech Software)

NAICS

Software Publishers (513210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Billing, Payments & Premium Finance Platforms (FSAGAGAI)

Keywords

• Embedded insurance platform
• Insurance technology software
• Claims automation solutions
• Parametric device insurance
• Insurance program management

Headquarters

HQ city

Douglas

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Fees: EIP provides its embedded insurance platform as a software-as-a-service solution to insurers, brokers, banks, retailers, telcos, and credit unions, generating recurring platform fees for technology access and support.
2. Premium Administration: EIP manages £220m in annual premiums across its deployed insurance programs, facilitating the flow of premiums between insurers, distribution partners, and claim payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EIP builds and licenses a cloud-based SaaS embedded insurance platform that enables insurers, brokers, banks, retailers, telcos, and credit unions to launch and manage insurance products end-to-end. The platform supports policy administration, automated claims decisioning, fraud detection, premium payment flows, and predictive analytics, and is complemented by AI modules (Virtual TPAi, EIP Quantum) and a parametric claims product (Autoclaim). The company deploys full programmes in 90 days and currently operates in 16+ countries with approximately £220m in annual premiums under management.

Product overview

EIP is an embedded insurance solutions provider offering a modular platform-plus-modules architecture. The core offering is the EIP Core Platform for end-to-end embedded insurance programme management, supplemented by specialized AI-powered modules including Virtual TPAi (voice-led claims automation), EIP Quantum (AI-driven analytics and predictive modelling), and Autoclaim (parametric device drop detection). The platform supports a diverse portfolio of insurance products across mobility, assets, green tech, and other categories including device, multi-gadget, extended warranties, connected home, hearing aids, cyber, and travel. Clients can work with existing partners and insurers or opt for an end-to-end solution.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual TPAi: AI-powered insurance claims automation platform featuring voice-led AI agent that handles claims processing end-to-end, equivalent to approximately 90 human agents.
• EIP Quantum
• EIP Core
• Autoclaim

Products and services

• EIP Core Platform End-to-end cloud-based SaaS embedded insurance platform providing insurers, brokers, banks, retailers, telcos, and credit unions with policy administration, automated claims decisioning, fraud detection, premium payments, and operational oversight via a single system. Enables full deployment in 90 days via easy API integration.
• EIP Quantum AI-driven predictive analytics tool that fuses multi-supplier, multi-country, and multi-product data to deliver real-time dashboards and forecasting for sales and claims trends. Helps clients identify patterns that increase claim likelihood and make data-driven programme decisions.
• Virtual TPAi AI-powered voice-led platform that automates end-to-end insurance claims processing via a conversational AI agent working with EIP's proprietary rules engine. Supports multiple languages 24/7, with human-in-the-loop oversight and auditable decisioning for regulatory compliance.
• Autoclaim Parametric claims product for mobile device insurance that uses gyroscope and accelerometer data from the customer's device to detect drops and trigger automated claim generation without call centres or paperwork.
• EIP Products Portfolio Out-of-the-box catalogue of embedded insurance products available on the EIP platform, including device insurance, multi-gadget, extended warranties, mobility (e-scooters, bicycles, hearing aids), connected home, home appliances, solar panels, heat pumps, cyber insurance, travel/flight delay, purchase protection, weather insurance, cancellation cover, and business income protection.

Quantifiable outcome

• Claims automation reduces processing time to under 90 seconds
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, strategic and supporting.

• NexacorecoreStrategic or Co-development Partner · 22 April 2026Partnership to deliver end-to-end device protection and extended warranty solutions across Southeast Asia. Combines Nexacore's regional market presence and execution capabilities with EIP's embedded insurance technology to help insurers and retailers launch scalable protection programs. Aims to expand access to comprehensive device protection services for consumers in the SEA region.
• BrokerslinkcoreChannel Partner/ Reseller/ Distributor · 18 September 2025EIP joined Brokerslink as newest affiliate to expand its global risk and insurance ecosystem. Brokerslink is a global network of insurance brokers and risk management specialists, providing EIP with access to their worldwide network of partners and distribution channels.
• VodafonecoreStrategic or Co-development Partner16+ year strategic partnership delivering embedded insurance programs across European markets including Germany, Spain, Ireland, and Portugal. EIP provides end-to-end device insurance platform supporting Vodafone Care products for mobile devices, smartwatches, and tablets. Recently expanded to include Over-the-Top insurance propositions.
• AssurantstrategicStrategic or Co-development PartnerLong-standing partnership since 2006. Assurant is a global insurance provider specializing in mobile device protection and extended service contracts.
• ChubbstrategicStrategic or Co-development PartnerInternational insurance corporation partnership for embedded insurance product delivery.
• MarshstrategicChannel Partner/ Reseller/ DistributorGlobal insurance broker partnership for risk management and insurance distribution.
• SedgwicksupportingOthersClaims management and loss adjustment partner supporting insurance program delivery.
• MonzostrategicOEM/ Whitelabel/ Licensing PartnerDigital challenger bank partnership delivering white-labelled device insurance software experience for Monzo customers in partnership with a leading insurance provider.

Scale indicators7 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Qover: Belgian embedded insurance orchestrator providing API-based insurance infrastructure for mobility, e-commerce, and fintech partners. Direct competitor to EIP in European embedded insurance distribution with strong API-first architecture.
• Cover Genius: Global embedded insurance platform licensed across 60+ countries, powering insurance for e-commerce, travel, and retail via XCover API. Direct competitor to EIP in distributing insurance through non-insurance partner channels, with overlapping telco and digital platform customers.
• Sure (in-app insurance): UK-based insurance platform providing embedded insurance infrastructure for brokers, insurers, and affinity partners. Direct competitor to EIP in the UK and European embedded insurance market, with comparable white-label and broker-channel capabilities.
• Instanda: Cloud-based insurance platform enabling insurers and MGAs to build, price, and distribute products rapidly. Comparable to EIP's core platform in supporting modular product configuration and rapid deployment, though focused on the insurer rather than the embedded distribution chain.
• bolttech: Singapore-headquartered embedded insurance platform enabling insurers and distribution partners to launch digital insurance products across multiple verticals and geographies. Most direct competitor to EIP, with similar telco/bank/retail target verticals and a global distribution model.

Emerging players

• Cytora: AI-powered underwriting and risk data platform for commercial insurance. Overlaps with EIP's EIP Quantum analytics and AI capabilities but focused on underwriting workflows rather than embedded distribution.
• Zego: UK-based insurtech offering embedded and usage-based insurance products, particularly in mobility and fleet. Overlaps with EIP's mobility and device categories but more focused on gig economy and mobility use cases.
• Cell Insurance (Brightside): UK insurtech focused on embedded consumer device and gadget protection through telco and retail channels. Significant overlap with EIP's device insurance proposition with Vodafone and other telco partners.

Broad incumbents

• EIS Group (Earnix): Core insurance platform provider offering policy administration, billing, and claims solutions to large insurers. Broader incumbent offering end-to-end insurance operations; overlap with EIP on policy administration and claims modules but a larger, more enterprise-focused footprint.

Others

• Digital River (Global Risk Solutions): Tech-enabled insurance and warranty provider for device manufacturers, retailers, and telcos globally. Adjacent competitor in the device protection and extended warranty segment where EIP's Autoclaim parametric solution operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EipLimited
• Facebookfacebook.com/EIPinsurtechsolutions
• LinkedInlinkedin.com/company/eip-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIP