What Linksoft does

LINKSOFT is a Microsoft Dynamics Centre of Excellence headquartered in Bucharest, Romania, that designs, implements, and supports customized CRM, ERP, and RPA solutions built exclusively on the Microsoft Dynamics 365 platform. The firm operates as a Microsoft Solutions Partner (since 2017; formerly holding 6 Gold and 2 Silver competencies) with 10+ years of specialized experience, 300+ Microsoft certifications, and deployments spanning more than 30 countries serving over 40,000 active end-users. Its named enterprise customers include Raiffeisen Leasing, Regina Maria, and Mercedes-Benz Romania, alongside unnamed leading Romanian bank and energy-provider accounts, with vertical coverage spanning Utilities, Healthcare, Financial Services, Automotive, Real Estate, and Retail and Distribution.

Its core technology stack covers the full Microsoft Dynamics 365 suite — CRM modules (Sales, Customer Service, Customer Insights, Field Service) and ERP modules (Business Central, Finance and Operations, Commerce, Human Resources, Project Operations) — extended with the Power Platform (Power Apps, Power Automate, Power BI), Microsoft Copilot Studio for AI assistants, Azure cloud infrastructure, SharePoint for document management, and Robotic Process Automation. Deliveries are managed through a proprietary AgiFall hybrid methodology combining Agile and Waterfall, with integrations including SAP, SWIFT, HL7 FHIR, IoT/smart meters, core banking systems, and the Romanian national data exchange platform (POSF). Custom plugins, industry-specific pre-configurations, and 360-degree customer views differentiate its implementations.

LINKSOFT is a privately held, founder-led services company owned and operated by CEO Alexandru Olaru and COO Florin Dumitru, with 251-500 employees and no disclosed institutional funding or public ownership. Revenue is generated through quote-based professional and managed services — consultancy, architecture and development, implementation, upgrade, custom training, and 24/7 Hypercare support — sold through a hybrid go-to-market combining enterprise field sales targeting regulated industries and inside-sales CTAs driven by thought-leadership content marketing, supplemented by the Microsoft partner channel. The firm holds ISO 9001:2015 and EcoVadis Silver Medal (top 15% globally, awarded 2024 and renewed 2026), and was named Microsoft Romania's Best Business Applications Partner in 2022.

Name

Linksoft

Legal name

LinkSoft

Website

https://linksoft.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

LINKSOFT is a Bucharest-based Microsoft Dynamics Centre of Excellence delivering customized CRM, ERP, and RPA implementations and managed services to enterprise clients in Utilities, Healthcare, Financial Services, Automotive, Real Estate, and Retail across 30+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Software Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

akta.pro secondary industry

Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance) (HDAEAEAH)

Keywords

• Microsoft Dynamics consulting
• CRM implementation services
• ERP system integration
• Robotic process automation
• Cloud business applications

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting & Advisory Services: Strategic consultancy analyzing business context, identifying manual processes, and developing automated workflows. Initial phase of customer engagement.
2. Implementation & Configuration: Architecture, development, configuration, app integration, and data migration services for Microsoft Dynamics 365 deployments. Project-based engagements managed through AgiFall methodology.
3. Support & Managed Services: 24/7 support services handling updates, optimization, and support requests through custom ticketing system. Includes Hypercare period post-implementation and ongoing error resolution.
4. Training Sessions: Custom training courses built for specific client systems, helping teams understand and utilize their Dynamics 365 implementations effectively.
5. Solution Upgrades: Migration and upgrade services guiding clients to Dynamics 365, adding modules, or refining existing implementations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Linksoft is a Microsoft Dynamics Centre of Excellence that delivers custom CRM, ERP, and RPA implementations built on Microsoft Dynamics 365 for enterprise and mid-market clients. The firm provides end-to-end services including business consultancy, solution architecture and development, implementation project management, migration from legacy systems, custom training, and 24/7 managed support. Industry-specific pre-configured solutions are offered for Utilities, Healthcare, Financial Services, Automotive, Real Estate, and Retail and Distribution.

Product overview

Linksoft operates as a Microsoft Dynamics Centre of Excellence, offering a comprehensive portfolio of Microsoft-based CRM, ERP, and RPA solutions. The core offering spans Microsoft Dynamics 365 with two main pillars: CRM solutions (Sales, Customer Service, Customer Insights, Field Service) and ERP solutions (Business Central, Finance and Operations, Commerce, Human Resources, Project Operations). These are complemented by the Power Platform (Power Apps, Power Automate, Power BI), Copilot Studio for AI-powered assistants, Microsoft Azure cloud infrastructure, and SharePoint for document management. The portfolio is delivered through professional services including consultancy, architecture and development, implementation, upgrade, training, and ongoing support. The company serves industries including Utilities, Healthcare, Financial Services, Automotive, Real Estate, and Retail and Distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy Services Business analysis and advisory service that examines client context, identifies recurring manual processes, and develops automated workflow designs as the initial phase of Dynamics 365 engagements. Targeted at enterprise and mid-market organizations beginning Microsoft Dynamics 365 initiatives.
• Architecture and Development Services Solution architecture, configuration, application integration, data migration, and custom plugin development for Microsoft Dynamics 365 implementations. Includes extension of software functionality through custom plugins and business rules. Targeted at enterprise clients with complex integration and customization requirements.
• Implementation Services Project management-led Dynamics 365 deployment service covering cost control, goal setting, standards compliance, and Go-Live delivery for CRM and ERP projects. Managed through Linksoft's proprietary AgiFall hybrid project management methodology. Targeted at organizations deploying new Dynamics 365 environments.
• ERP and CRM Upgrade Services Migration path advisory, module addition, and optimization service for organizations moving from legacy Microsoft Dynamics CRM 2016 on-premise installations to Dynamics 365, or refining existing implementations. Targeted at organizations with existing Microsoft Dynamics environments seeking modernization.
• Training Sessions Custom-built training courses tailored to specific Dynamics 365 implementations and user roles, designed to help client teams understand and effectively use their deployed systems. Over 2,500 training hours have been delivered to client teams globally. Targeted at user adoption enablement post-implementation.
• 24/7 Support Services 24/7 managed support service handling updates, optimization, and support requests through a custom ticketing system, including a post-implementation Hypercare period and ongoing error resolution. Targeted at organizations needing continuous maintenance and optimization of Dynamics 365 environments.
• Robotic Process Automation (RPA) Software robot development, deployment, and management service that automates rule-based processes and emulates human actions across systems. Complements Dynamics 365 implementations by handling repetitive back-office tasks such as data entry, document processing, and cross-system integrations. Targeted at organizations seeking to automate repetitive workflows.

Quantifiable outcome

• 34% increase in sales productivity from proper CRM implementation
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 January 2017Official Microsoft Partner since 2017 with Solutions Partner designation for Business Applications. Previously held 6 Gold and 2 Silver competencies (2018-2022). Specializes exclusively in Microsoft Dynamics 365 ecosystem including CRM, ERP, Power Platform, Copilot, Azure, SharePoint, and RPA technologies. Builds Centre of Excellence around Microsoft platforms.
• Romanian Basketball FederationminorGTM or Marketing PartnerLINKSOFT became an official partner of the Romanian Basketball Federation, strengthening the connection between business values and authentic sport values. First initiative was partnering with Romanian 3x3 Basketball Cup (40+ teams), with prizes directed toward social causes. Current visibility at all domestic competitions and on referee uniforms. Supports national teams' FIBA EuroBasket qualification campaigns.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Infosys: Infosys is a global IT services leader with Microsoft Dynamics 365 capabilities, particularly in financial services and manufacturing — two of LINKSOFT's core verticals.
• Tata Consultancy Services (TCS): TCS is a global IT services leader with a substantial Microsoft business applications practice. Competes with LINKSOFT for large Dynamics 365 enterprise deals but with vastly deeper delivery capacity.
• Wipro: Wipro is a global IT services firm offering Microsoft Dynamics 365 consulting and implementation. Competes for enterprise Dynamics transformation deals in similar verticals as LINKSOFT.
• HCLTech: HCLTech is a global IT services giant with a Microsoft Dynamics practice serving large enterprise transformation deals. Overlaps LINKSOFT in Dynamics 365 implementation but operates at much larger scale and broader portfolio.
• Cognizant: Cognizant is a major IT services firm with Microsoft Dynamics 365 capabilities. Competes for mid-market and enterprise Dynamics implementation work alongside LINKSOFT's target customer base.

Regional players

• TotalSoft: TotalSoft is a leading Romanian enterprise software company specializing in ERP and CRM implementations, headquartered in Bucharest. Direct regional competitor to LINKSOFT for local enterprise Dynamics and ERP deals.

Direct peers

• Avanade: Avanade is the largest dedicated Microsoft Dynamics 365 implementation partner globally (Accenture + Microsoft JV). Directly comparable to LINKSOFT as a Dynamics-centric SI serving enterprise customers across industries.
• 3Cloud: 3Cloud is a Microsoft Azure and Dynamics 365 specialist consultancy focused on enterprise data and AI implementations. Comparable as a Microsoft-only SI with similar technical depth and industry focus.
• Slalom: Slalom is a Microsoft-focused consultancy with strong Dynamics 365 and Power Platform practices serving mid-market and enterprise clients. Similar GTM motion of vertical specialization plus Microsoft co-sell.
• Hitachi Solutions: Hitachi Solutions is a long-standing Microsoft Dynamics 365 global partner with deep vertical specializations (manufacturing, financial services). Closely mirrors LINKSOFT's Microsoft-centric delivery and industry template approach.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/linksoftbsd
• LinkedInlinkedin.com/company/linksoft-bsd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linksoft