JWH Group

What JWH Group does

JWH Group Pty Ltd is a privately held, family-owned residential building group headquartered in Osborne Park, Perth, Western Australia, founded in 2003 by Managing Director Julian Walter after he divested his prior business J-Corp. The group operates a multi-brand platform-plus-subsidiaries model, with home-building brands covering the full Western Australian price and geography spectrum: Step 1 Homes and SmoothStart for first-home buyers, Plunkett Homes (with 120+ years of heritage) for mainstream metropolitan and regional buyers, Residential Attitudes, Oswald Homes, InVogue, and New Level Homes for contemporary and custom luxury builds, and WA Country Builders and The Rural Building Co for rural and regional properties. Vertically integrated trade subsidiaries — Active Plumbing, Tradies WA, Ceiling Force, and Constructive Media — supply in-house trade capacity, workforce solutions, ceilings, and 3D visualization/media services to the building operations.

The company generates revenue primarily through one-off home construction contracts, with house-and-land packages starting around $370,000 and custom luxury builds reaching $1.8-2.5 million or more, alongside ancillary revenue from property development, trade services, and charitable home auctions (Telethon Homes and Variety of Choice Home Lottery). Customer acquisition relies on a network of physical display home villages across metropolitan Perth and regional Western Australia, dedicated sales and design consultants for each brand, supported by digital marketing, industry award recognition, and community sponsorship activity. Distribution is exclusively domestic within Western Australia, with regional offices in Geraldton, Bunbury, Busselton, Albany, Esperance and Bridgetown, and the group employs 400+ staff supported by 2,500+ sub-contractors, delivering an annual turnover of approximately $400 million AUD.

JWH Group's strategic posture emphasizes community-rooted brand-building, evidenced by 12+ years and over $18 million raised for the Telethon charity, partnerships with Variety WA, and brand collaborations such as the 2024 Rusty Australia alliance. Technical differentiation is concentrated in construction methods rather than software: Bushfire Attack Level (BAL) construction standards for bushfire-prone zones, undercroft and basement construction for sloping blocks, and skillion roof design for energy efficiency. The business has recently expanded into specialist disability housing via a 2022 NDIS partnership with Sana Living, signaling modest vertical diversification within its core residential remit.

Name

JWH Group

Legal name

JWH Group Pty Ltd

Website

https://jwhgroup.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JWH Group is a Western Australian family-owned residential building group operating 14 sub-brands across metropolitan Perth and regional WA, building homes from affordable first homes to $2.5M+ luxury custom builds, with 400+ staff and ~$400M AUD annual turnover.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• Custom luxury homes
• Regional home construction
• Plumbing trade services
• Property development

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Home Building and Construction: Core revenue from building homes across all price points from affordable first homes to multi-million dollar custom luxury homes. Operates across private and public sectors with multiple building brands.
2. Property Development: Development projects including land development and housing estates across metropolitan Perth and regional Western Australia through various subsidiary brands.
3. Charitable Home Auctions: Annual Telethon Home projects where completed homes are auctioned, raising funds for Telethon. Also includes Variety of Choice Home Lottery.
4. Trade and Service Businesses: Revenue from subsidiary businesses including plumbing services (Active Plumbing), trades services (Tradies WA), and media/visualization services (Constructive Media).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

JWH Group is a diversified residential building group that designs and constructs homes across Western Australia through multiple sub-brands covering all price points — from affordable first homes (Step 1 Homes, SmoothStart) to mainstream project homes (Plunkett Homes), custom luxury homes (Oswald Homes, Residential Attitudes, InVogue, New Level Homes), and regional/rural homes (WA Country Builders, The Rural Building Co). The group also delivers trade and specialist services including plumbing (Active Plumbing), ceilings (Ceiling Force), workforce (Tradies WA), and 3D media (Constructive Media), plus property development and the annual Telethon Homes charity initiative.

Product overview

JWH Group is a diversified residential building group comprising multiple home building brands operating across Western Australia. The portfolio operates on a platform-plus-brands model, with separate sub-brands serving distinct market segments: Step 1 Homes and SmoothStart for first-home buyers, Plunkett Homes (established 120+ years) for mainstream buyers, Oswald Homes and Residential Attitudes for custom luxury homes, InVogue and New Level Homes for contemporary multi-storey designs, and WA Country Builders/The Rural Building Co. for regional/rural homes. Specialty trade brands (Active Plumbing, Tradies WA, Ceiling Force, Constructive Media) support the building operations. The group also runs Telethon Homes as a major charitable initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Oswald Homes: Leading custom luxury home builder in Western Australia
• Plunkett Homes
• Residential Attitudes
• WA Country Builders
• The Rural Building Co
• Step 1 Homes
• Tradies WA
• Active Plumbing
• Ceiling Force
• Constructive Media

Products and services

• Step 1 Homes

Quantifiable outcome

• Over $18 million raised for Telethon since 2003 through annual charity home projects
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Rusty AustraliastrategicGTM or Marketing Partner · 1 January 2024Innovative collaboration celebrating local surf culture and tradespeople in coastal communities where JWH Group builds. Partnership honors the soul of surf culture while recognizing dedication of tradespeople.
• Sana LivingstrategicStrategic or Co-development Partner · 1 January 2022Collaboration to develop three NDIS disability accommodation villas in Busselton under the National Disability Insurance Agency program.
• Variety WAcoreStrategic or Co-development Partner · 1 January 2015Partnership includes Variety of Choice Home Lottery (raised $330,000 in 2015) and ongoing Major Sponsorship since 2020. Plunkett Homes places Variety WA logo on every slab poured.
• Telethon (Channel 7)coreStrategic or Co-development Partner · 1 January 200312+ year partnership with annual Telethon Home projects raising over $18M total. Staff coordinate each project from design to construction to interior design and furnishing.
• Urban Development Institute of Australia (UDIA)coreStrategic or Co-development PartnerJWH Group is a member of UDIA, the leading voice on property development in WA. Benefits include market intelligence, strong advocacy, networking opportunities, awards eligibility, and partnering/sponsorship opportunities.
• Satterley Property GroupstrategicStrategic or Co-development PartnerLand partner donating blocks for Metropolitan Telethon Homes at various estates including Eden Beach, The Hales, and other Satterley communities.
• LWP DevelopersminorStrategic or Co-development PartnerLand donation for 2016 Regional Telethon Home at Springdale Beach estate in Denmark, Western Australia.
• Aigle RoyalminorStrategic or Co-development PartnerDonated canal-side block at Newport Geographe Estate in Busselton for 2017 Regional Telethon Home.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burbank Homes: Burbank Homes is a WA-headquartered residential builder with strong presence in Perth and Victoria. Comparable to JWH Group's Plunkett Homes and InVogue brands in the project and custom home segments.
• AVID Property Group: AVID Property Group is an Australian residential land and housing developer with significant WA activity through its Villawood and AVID communities. Comparable to JWH Group's land development partnerships (Satterley, LWP, Aigle Royal) and integrated house-and-land offerings.
• Simonds Homes: Simonds Homes is a large Australian residential builder with display homes across multiple states and a clear project home, first-home buyer focus. Comparable to JWH Group's Plunkett Homes and Step 1 Homes brands in mainstream volume segments.
• Summit Homes Group: Summit Homes Group is a WA residential builder with multiple sub-brands including Home Group WA. Overlaps with JWH Group in project home, first-home buyer, and custom home segments across Perth and regional WA.
• Metricon Homes: Metricon is one of Australia's largest residential home builders operating across multiple states with project, dual-occupancy, and townhouse products. Comparable to JWH Group in scale and multi-state aspirations though predominantly east-coast focused.
• BGC (Australia): BGC is a large WA-based residential home builder and developer with deep regional WA presence. Comparable to JWH Group's WA Country Builders and Plunkett Homes brands in volume and regional coverage, and competes directly in the Perth and South West markets.
• ABN Group: ABN Group is a Western Australia-based residential construction group operating multiple brands across the Perth metro and regional WA markets. Direct comparable to JWH Group in scale, multi-brand structure, and target customer segments (first-home, volume, custom, luxury).

Broad incumbents

• AV Jennings: AV Jennings is a publicly-listed Australian residential developer and home builder with a long history. Founder Julian Walter worked at AV Jennings prior to starting J-Corp; the company provides a broad incumbent benchmark for project home and land development comparable to JWH Group's Plunkett Homes and Developments segments.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jwhgroup
• LinkedInlinkedin.com/company/jwh-group
• Facebookfacebook.com/JWHGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JWH Group