Amana Group
Amana Group is a privately-held Bangladeshi diversified conglomerate founded in 2010, operating 12+ sister concerns across retail super-shops, real estate development, food processing, agro chemicals, trading, fashion, beauty, and hospitality serving mass-market consumers and B2B clients domestically and internationally.
- Company typePrivate
- Founded2010
- HeadquartersBogra, Bangladesh
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Amana Group does
Amana Group is a privately-held Bangladeshi diversified conglomerate incorporated on 14 September 2010 under the Companies Act 1994, headquartered at Uttara, Dhaka with a registered office in Rajshahi. It operates 12+ wholly-owned sister concerns spanning retail (Amana Big Bazar chain super-shops, 8+ outlets), residential and commercial real estate development (Amana Homes Ltd, Uttorayon Amana City Ltd), food processing and FMCG manufacturing (Amana Food & Consumer Ltd, Digital Green Agro Care Ltd for frozen foods), agro chemicals (Amana Agro Chemicals Ltd), international trading (Amana International, Amana Consortium), marketing and distribution of cosmetic and baby-care brands (Amana Marketing Ltd), restaurants and entertainment (Amana Food Ville multi-cuisine buffet, Amana Funville), fashion apparel (Range Fashion), and beauty retail (Beauty Bari).
The conglomerate generates revenue through one-time transactions across each vertical: per-sale revenue from physical retail storefronts and e-commerce platforms, real estate unit sales, wholesale/FOB export of building materials, cosmetics, agro chemicals, and consumer goods, and direct-to-consumer hospitality services. Its go-to-market combines physical retail, field/enterprise sales for real estate, B2B wholesale and institutional/government procurement for trading divisions, and international export-import channels. Primary customers are mass-market Bangladeshi consumers across retail, housing, food, fashion, and hospitality, supplemented by corporate and institutional B2B buyers (e.g., banks, airlines, healthcare providers, retail chains) and overseas markets via Amana International and Amana Consortium. There is no proprietary technology platform; operations rely on standard supply-chain, logistics, and warehouse-management infrastructure.
Amana Group firmographics
Firmographics- Name
- Amana Group
- Legal name
- Amana Group
- Website
- https://amanagroupbd.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Amana Group is a privately-held Bangladeshi diversified conglomerate founded in 2010, operating 12+ sister concerns across retail super-shops, real estate development, food processing, agro chemicals, trading, fashion, beauty, and hospitality serving mass-market consumers and B2B clients domestically and internationally.
- Ownership category
- akta.pro rank
Amana Group industry classification
Industry- Product category
- Diversified Conglomerate Services
- NAICS
- Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Food and Beverage Retailers (445), Management of Companies and Enterprises (551)
- SIC
- Retail-Grocery Stores (5411), Real Estate Dealers (For Their Own Account) (6532), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)
- akta.pro secondary industries
- Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG), General Online Grocery (Full-Basket) (CRAHAIAA)
Keywords
Where Amana Group is headquartered
LocationHeadquarters
- HQ city
- Bogra
- HQ country
- Bangladesh
- HQ region
- Asia
Offices4 records
Markets served
Amana Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Sales — Chain Super Shop: Revenue from Amana Big Bazar chain super shop operations selling fast-moving consumer goods (FMCG), groceries, and household products to mass-market consumers in Bangladesh.
- Real Estate Development: Revenue from residential and commercial property development and sales through Amana Homes Ltd. and Uttorayon Amana City Ltd.
- Food Processing & Manufacturing: Revenue from food processing, frozen food manufacturing (Digital Green Agro Care), and consumer products (Amana Food & Consumer Ltd.).
- Agro Chemicals & Farm Products: Revenue from agrochemical distribution and digital agro farm operations serving the agricultural sector in Bangladesh.
- Restaurant & Hospitality: Revenue from multi-cuisine buffet restaurant operations (Amana Food Ville, Amana Funville).
- Fashion & Beauty Retailing: Revenue from fashion retail (Range Fashion) and beauty/cosmetics distribution (Amana Marketing Ltd., Beauty Bari).
- Import/Export Trade: Revenue from international trading operations importing and exporting building materials, cosmetics, baby products, and other goods through Amana International (Pvt.) Ltd. and Amana Consortium Ltd.
- Marketing & Distribution Services: Revenue from marketing services and exclusive distribution of cosmetic and baby care brands through Amana Marketing Ltd.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Amana Group product offering
Product offeringCore offering
Amana Group is a diversified Bangladeshi conglomerate operating across 12+ sister concerns that span chain retail supermarkets (Amana Big Bazar), residential real estate development (Amana Homes, Uttorayon Amana City), food processing and frozen food manufacturing (Amana Food & Consumer, Digital Green Agro Care), agro-chemicals, international import/export trading, cosmetics and baby products distribution, fashion retail, beauty retail, and multi-cuisine restaurant operations (Amana Food Ville, Amana Funville). The group began with the chain super-shop business in 2010 and has since expanded into a multi-sector portfolio serving both mass-market consumers and B2B/institutional buyers across Bangladesh and select international markets.
Product overview
Amana Group is a diversified business conglomerate based in Bangladesh, established in 2010, operating across multiple sectors including retail (Amana Big Bazar chain supermarkets), real estate (Amana Homes Ltd, Uttorayon Amana City Ltd), food processing (Amana Food & Consumer Ltd, Digital Green Agro Care Ltd), agrochemicals (Amana Agro Chemicals Ltd), trading and distribution (Amana Consortium Ltd, Amana International, Amana Marketing for cosmetics and baby products), restaurants (Amana Funville, Amana Food Ville), fashion (Range Fashion Ltd), and beauty retail (Beauty Bari). The group operates as a portfolio of independent sister concerns unified under shared branding and governance, offering both business-to-consumer retail and business-to-business trading services across domestic and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Amana Big Bazar Ltd. Chain super-shop retail supermarket operating multiple outlets across Bangladesh, offering a wide range of consumer goods, groceries, and household products to mass-market consumers.
- Amana Homes Ltd.
Companies that use Amana Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Amana Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amana Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Food Corporation of Bhutan LimitedcoreAmana Consortium Limited signed an agreement with Food Corporation of Bhutan Limited on October 4, 2021. The partnership involves the supply and distribution of goods, representing Amana Group's expansion into international markets and cross-border trade relationships.
- LetsworkminorAmana Group partnered with Letswork (alongside Dubai Municipality) to design, build, and operate modular workspaces under Dubai's 'Work from Park' initiative, converting Al Barsha Pond Park into flexible work hubs using sustainable construction methods. Note: This partnership may refer to a separate entity named 'Group AMANA' in Dubai, distinct from the Bangladeshi Amana Group.
- Sena Kalyan Sangstha (SKS)coreAmana Big Bazar signed an agreement with Sena Kalyan Sangstha (SKS) on October 11, 2021, to open its 8th outlet at SKS Tower. This partnership enabled retail expansion through commercial space rental and strategic location acquisition.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Amana Group competitors and assessment
Company assessmentDirect peers
- Transcom Group: Bangladesh diversified group with interests in FMCG distribution, food and beverage, media, and trading — comparable to Amana's distribution-led and consumer-product business lines.
- ACI Limited: Bangladesh diversified conglomerate in FMCG, agribusiness, pharma, and consumer products manufacturing — comparable to Amana's FMCG and agrochemical operations under a unified corporate brand.
- Walton Group: Bangladesh's largest electronics and appliance manufacturer expanding into retail and FMCG — directly comparable to Amana's manufacturing-plus-retail conglomerate structure serving Bangladesh mass market.
- PRAN-RFL Group: Bangladesh's largest food and beverage conglomerate with diversified operations in FMCG, agro processing, plastics, and retail — closely comparable to Amana's multi-sector food, consumer products, and retail structure.
- Meena Bazar: Bangladesh supermarket chain and one of Amana Big Bazar's closest direct competitors in the chain super shop / grocery retail segment, also listed as a partner/client of Amana Group.
- Bashundhara Group: One of Bangladesh's largest conglomerates spanning real estate, cement, paper, food, and trading — directly comparable to Amana's diversified profile across real estate development and consumer/industrial businesses.
- City Group: Bangladesh diversified conglomerate with operations in edible oil, flour, cement, steel, and trading — comparable mid-tier conglomerate competing in the same Bangladesh consumer and industrial markets as Amana.
- Beximco Group: Bangladesh's largest publicly listed conglomerate with operations in textiles, pharmaceuticals, ceramics, real estate, and trading — comparable diversified conglomerate model with cross-sector operations.
- S. Alam Group: Bangladesh diversified conglomerate in cement, steel, edible oil, real estate, and power — comparable multi-sector structure with significant Bangladesh domestic market focus.
- Square Group: Bangladesh diversified conglomerate operating in pharmaceuticals, consumer goods, textiles, and real estate — parallel structure to Amana Group's pharma-adjacent consumer products and real estate verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Amana Group social profiles
Digital presenceAmana Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amana Group leadership team
Management profileNumber of profiles
Profiles7 records
Amana Group subsidiaries and ownership
Company hierarchySubsidiaries12 records
Amana Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amana Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amana Group
What does Amana Group do?
Amana Group is a diversified Bangladeshi conglomerate operating across 12+ sister concerns that span chain retail supermarkets (Amana Big Bazar), residential real estate development (Amana Homes, Uttorayon Amana City), food processing and frozen food manufacturing (Amana Food & Consumer, Digital Green Agro Care), agro-chemicals, international import/export trading, cosmetics and baby products distribution, fashion retail, beauty retail, and multi-cuisine restaurant operations (Amana Food Ville, Amana Funville). The group began with the chain super-shop business in 2010 and has since expanded into a multi-sector portfolio serving both mass-market consumers and B2B/institutional buyers across Bangladesh and select international markets.
Is Amana Group a public or private company?
Amana Group is a private company. It is classified as family owned and is currently operating.
When was Amana Group founded?
Amana Group was founded in 2010. It employs 5,001 to 10,000 people.
Where is Amana Group based?
Amana Group is headquartered in Bogra, Bangladesh, in the Asia region.
How does Amana Group make money?
Eight revenue lines are on record. Retail Sales — Chain Super Shop is the primary driver. The others are real Estate Development, food Processing & Manufacturing, agro Chemicals & Farm Products, restaurant & Hospitality, fashion & Beauty Retailing, import/Export Trade and marketing & Distribution Services.
Who are Amana Group's main competitors?
Direct peers on record are Transcom Group, ACI Limited, Walton Group, PRAN-RFL Group, Meena Bazar, Bashundhara Group, City Group, Beximco Group, S. Alam Group and Square Group.
Does Amana Group have an API?
No public API is recorded for Amana Group.
What industry is Amana Group in?
Amana Group's product category is Diversified Conglomerate Services. Its primary akta.pro industry code is CRAOAAAM, Confectionery, Snacks & Specialty Sweets Wholesale Distribution, with a secondary code of CRAHAMAG, Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer. Its NAICS code is 31191 and its SIC code is 5411.