What Humble does

Humble is a single-location scratch-made pie bakery operating at 9014 Garland Road in East Dallas, Texas, owned by Sean and Erin Jett. The company produces whole pies ($45-55, 10-inch, serving 7-10 portions) and 3-inch individual minis ($6 each), with a stated catalog of over 300 pie varieties developed over the years. It sells through a physical storefront open Wednesday through Sunday, online ordering via Square for in-store pickup, third-party delivery via Grubhub, and direct wedding and corporate event catering with delivery within the DFW Metroplex.

The business model is direct-to-consumer retail with adjacent event catering. Primary revenue comes from unit-priced pie sales (one-time transactions), supplemented by gift card sales, bulk catering discounts (50+ whole pies or 300+ minis), and a $50 wedding tasting box credited toward large orders. A "one event per weekend" policy for weddings signals a deliberately capacity-constrained, bespoke service model rather than scaled manufacturing. The customer base spans local Dallas residents (primary), wedding couples, and corporate event planners, with marketing driven by earned media in Dallas Observer, D Magazine, and Dallas Advocate "Best of" lists, alongside organic social, a monthly highlights blog, and text-message updates.

The technology footprint is intentionally minimal: Square handles payments, online ordering, gift cards, and the customer text-enrollment program, while Grubhub provides third-party delivery. There is no proprietary production technology, no mobile app, no AI/ML capability, and no disclosed headcount beyond a 1-10 employee band. The business is privately held with no disclosed funding rounds, investors, or revenue figures for this bakery entity.

Name

Humble

Legal name

Humble

Website

https://humble-pies.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Humble is a Dallas, Texas scratch-made pie bakery retailing whole pies and minis from a single East Dallas storefront, with online ordering, Grubhub delivery, and wedding/catering services across the DFW Metroplex.

Ownership category

akta.pro rank

Product category

Artisanal Bakery / Specialty Pies

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Food Stores (5400)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisanal pie bakery
• Scratch-made desserts
• Wedding pie catering
• Bakery retail
• Event catering services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail bakery sales: Direct in-store sales of pies to walk-in customers during operating hours (Wednesday-Sunday).
2. Online ordering: Online ordering system for whole pies and minis, processed through Square. Customers can order ahead for pickup.
3. Third-party delivery: Delivery through Grubhub platform for customer convenience.
4. Wedding and event catering: Catering services for weddings and corporate events, including whole pies ($45-55) and minis ($6 each). Delivery available within DFW Metroplex for large orders.
5. Gift card sales: Sale of electronic and in-store gift cards through Square platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Humble is a Dallas-based artisanal bakery specializing in scratch-made pies sold as 10-inch whole pies and 3-inch individual mini pies through a retail storefront, online ordering via Square, and Grubhub delivery. The bakery also provides bespoke catering for weddings and corporate events within the DFW Metroplex, offering custom menu curation and wedding tasting boxes. Founded by chef owners Sean and Erin Jett, the bakery has created over 300 different pie varieties since inception.

Product overview

Humble is a technology company that has developed a single unified product: a fully autonomous, cabless electric hauler for freight transportation. The company emerged from stealth with this flagship autonomous vehicle, having raised $24 million in seed funding to support its launch and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Pies 10-inch scratch-made pies serving 7-10 generous portions, priced at $45-55 each. Packed in a signature kraft-paper box; not pre-sliced but can be scored upon request. Available for individual purchase, in-store pickup, or for event catering.
• Mini Pies 3-inch individual-portion miniature versions of whole pies, priced at $6 each. Arrive ready for catering in large boxes; can be individually boxed for additional cost. Ideal for events where guests serve themselves individually.
• Wedding Tasting Box A $50 selection of 9 currently-available mini pies designed for couples to sample before committing to a wedding order. The $50 cost is credited toward qualifying wedding orders of 20+ whole pies or 150+ minis. Advance scheduling is required (typically one week).
• Wedding and Event Catering Bespoke catering service for weddings and corporate events using whole pies or mini pies. Includes menu curation from the 300+ pie library, one-event-per-weekend dedicated attention for weddings, and delivery within the DFW Metroplex for large orders. Bulk discounts available for orders of 50+ whole pies or 300+ minis (excluding holiday seasons).
• Gift Cards Electronic and in-store gift cards sold through the Square platform for gifting of bakery products to others.

Quantifiable outcome

• Over 300 different pies created over the years
• +1 more outcomes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Humble pies for delivery through the Grubhub platform.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• SusieCakes: Multi-unit American bakery chain specializing in classic desserts including celebration cakes, cupcakes, and seasonal pies. Comparable to Humble in product overlap (celebration desserts, pies) but at much larger scale with broader category mix.
• Milk Bar: Multi-city dessert brand known for innovative cakes, pies, and seasonal menu drops with national shipping. Comparable to Humble in chef-driven innovation and limited-edition/seasonal product culture, though at substantially larger scale.
• Magnolia Bakery: Iconic New York-based bakery with a broad dessert portfolio (cupcakes, pies, cakes) and retail plus nationwide shipping. Comparable to Humble as a destination dessert brand with celebration/event positioning, though operating at significantly greater scale.
• Baked by Melissa: Multi-market bite-size cupcake and dessert brand with strong e-commerce and gifting channel. Comparable to Humble in mini-portion offering (3-inch minis), gifting, and DTC digital ordering, though operating at materially larger scale.

Direct peers

• Four & Twenty Blackbirds: Brooklyn-based artisan pie shop specializing in scratch-made sweet and savory pies with a recipe-driven menu. Highly comparable to Humble in operating model: small-batch, chef-owned, retail storefront with catering/event capability and a deep catalog of seasonal varieties.
• The Pie Hole: Los Angeles pie shop focused on sweet and savory pies with a strong single-product identity and event/catering offerings. Directly comparable to Humble's pie-centric, small-batch, chef-driven positioning.
• Three Babes Bakeshop: San Francisco pie-focused bakery producing scratch-made pies with seasonal menus and wholesale/event accounts. Operates a similar retail-plus-catering model to Humble with comparable scale.

Regional players

• Tiff's Treats: Austin-headquartered warm cookie delivery brand with strong Texas presence and DTC/delivery-led GTM. Comparable to Humble as a Texas-based specialty dessert brand leveraging direct delivery and digital ordering.
• Empire Baking Company: Long-standing Dallas-based artisan bakery producing breads and pastries with wholesale and retail presence. Comparable as a local competitor and reference point for the Dallas specialty-bakery consumer Humble serves.

Others

• Central Market (HEB): Texas-based premium grocer with a strong in-store bakery program including artisan pies and celebration cakes. Comparable to Humble as a competitor for Dallas specialty-bakery occasion demand, including wedding and event catering purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/humble_good_pie
• Facebookfacebook.com/humblepiesdallas
• LinkedInlinkedin.com/company/humble-pies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble