Tenfold Coffee Company

What Tenfold Coffee Company does

Tenfold Coffee Company is a Houston-based specialty coffee roastery and cafe operator founded in June 2020. The company operates three physical locations in Houston: a flagship cafe in the Heights neighborhood (101 Aurora St), a newer Downtown cafe near Discovery Green and the George R. Brown Convention Center (1550 Lamar St, opened October 2024), and a non-retail roastery in East Downtown (3302 Garrow St) that serves as the central roasting and distribution hub. Tenfold sources green coffee directly from seven producing countries (Burundi, Tanzania, Ethiopia, El Salvador, Mexico, Colombia, and Brazil) under an "inch wide and a mile deep" sourcing philosophy, and employs a scientific roasting approach that uses refractometer readings (exterior, interior, spread) to objectively assess roast quality across three defined phases: drying, Maillard reaction, and caramelization.

The product portfolio includes espresso blends (Full Stop Espresso Blend), single origin coffees, blends, steeped single-serve coffee, My Shout Cold Brew Blend, brewing equipment, apparel, and limited releases such as the Eat a Peach Pink Bourbon and the Healing Global x Tenfold impact coffee. The company runs a recurring subscription program (Roaster's Choice monthly curated selection and Blends Subscription at 10% savings) and a wholesale/B2B channel supplying cafes, restaurants, and hotels with coffee, barista training, and bespoke private label product development. Complementary revenue streams include weekly paid coffee classes (Coffee Tasting, Home Brewing Class, Specialty Series on espresso dialing-in) ticketed through Eventbrite, and last-mile delivery via DoorDash. Marketing is driven by community engagement, a 19+ article educational blog, an Instagram presence, and high-visibility event partnerships including the 2025 Houston Marathon and SCA Expo 2025 hosting. Tenfold is privately held with no disclosed institutional funding and is reported to employ 1–10 people.

Name

Tenfold Coffee Company

Legal name

Tenfold Coffee Company

Website

https://tenfoldcoffee.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenfold Coffee Company is a Houston-based specialty coffee roastery and cafe operator founded in 2020, running three Houston locations and an e-commerce storefront that sells direct-trade, scientifically roasted coffee from seven producing countries to retail consumers, wholesale hospitality accounts, and subscription customers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Coffee education classes
• Cafe retail operations

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cafe Retail — In-Store Beverage & Food Sales: Revenue generated from in-cafe sales of espresso-based drinks, pour-overs, cold brew, and food items at three Houston locations (Heights, Downtown, and Roastery pickup). Customers can order ahead via Square online ordering portals.
2. E-Commerce Whole Bean & Product Sales: Online sales of roasted whole bean coffee (blends, single origins), brewing equipment, merch, and steeped coffee through the Shopify-powered storefront. Products available in multiple sizes (10.5 oz, 2 lb, 5 lb) with optional subscription.
3. Coffee Subscriptions: Recurring revenue from Roaster's Choice (monthly curated selection) and Blends Subscription plans. Subscribers receive 10% savings vs. one-time purchase. Delivery frequency options include weekly, biweekly, and monthly. Subscription management portal accessible via the website.
4. Wholesale Coffee Supply: B2B revenue from supplying coffee to cafes, restaurants, hotels, and other hospitality operators. Includes wholesale pricing, staff training, coffee education classes, and custom private label product development for larger multi-site accounts.
5. Classes & Events: Revenue from paid public events including Coffee Tasting, Home Brewing Class, Specialty Series (Espresso Dialing In), and venue rentals for private events. Classes are held weekly in Tenfold's training lab at the Heights location. Tickets are sold via Eventbrite and managed through EventCalendarApp.
6. DoorDash Delivery Integration: Third-party delivery orders placed through DoorDash for online cafe orders. Delivery revenue is processed via third-party payment providers. Tenfold uses Square for online ordering and DoorDash for last-mile delivery fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tenfold Coffee Company roasts and sells specialty coffee through three Houston cafe locations (Heights, Downtown, Garrow Roastery), an e-commerce storefront, a subscription program, and a B2B wholesale channel serving cafes, restaurants, and hotels. The company offers blends, single origin coffees, cold brew, steeped coffee, brewing equipment, and merchandise, supplemented by weekly paid coffee classes and events. Wholesale customers additionally receive staff training, coffee education, and custom private label product development.

Product overview

Tenfold Coffee Company is a Houston-based specialty coffee roastery and cafe operating three locations (Heights flagship, Downtown, and Garrow Roastery). The company offers a portfolio of coffee products including espresso blends (Full Stop Espresso Blend), single origins, and seasonal specialty releases (Eat a Peach, Young Producer Lot, Healing Global x Tenfold). Subscriptions include Roaster's Choice (monthly curated selection) and Blends Subscription (10% savings). Supporting offerings encompass brewing equipment, coffee education classes, cold brew on tap, and wholesale services for businesses. The company sources from seven countries (Burundi, Tanzania, Ethiopia, El Salvador, Mexico, Colombia, Brazil) with a focus on direct partnerships and sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Stop Espresso Blend

Quantifiable outcome

• $10.00 donated per 10.5 oz bag of Healing Global x Tenfold coffee, with 1 bag providing immunizations for 2 children, 2 bags treating a child with malaria, 25 bags employing a midwife for a month, and 50 bags funding one month of clinic medication
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Healing GlobalflagshipStrategic or Co-development Partner · 5 January 2026Tenfold partners with Healing Global, a nonprofit organization bringing medical care to communities in Uganda, on a special-release coffee. For every 10.5 oz bag sold, Tenfold donates $10.00 to Healing Global's medical initiatives. Impact includes immunizations for 2 children per bag, malaria treatment, midwife employment, and clinic medication funding. The partnership reflects both organizations' commitment to human dignity and health.
• Unblended CoffeecoreStrategic or Co-development PartnerUnblended Coffee runs the Young Producer Program (YCA), pooling harvests from small Colombian producers to guarantee year-round availability and consistent quality. Tenfold sources and roasts the Young Producer Lot resulting from this program, featuring tasting notes of raspberry, blackberry, peach, and chocolate. The partnership includes shared events and mutual belief in the future of coffee. Tenfold met the Unblended team in early 2024.
• Pangea SelectionsminorGTM or Marketing PartnerPangea Selections collaborated with Tenfold at Cantina Tenfold during SCA Expo 2025, a Downtown cafe event featuring Mexican coffee, curated wines, and craft spirits.
• Stamp Act CoffeeminorGTM or Marketing PartnerStamp Act Coffee co-curated the Cantina Tenfold event at the Downtown cafe during SCA Expo 2025 alongside Pangea Selections and Tenfold, showcasing Mexican coffee alongside wines and spirits.
• Loose Lace Run ClubminorGTM or Marketing PartnerLoose Lace Run Club partnered with Tenfold for a Saturday morning run at Tenfold Heights during SCA Expo 2025, gathering the Houston coffee community for a post-run gathering with coffee and pastries.
• Paper Co. CafeminorGTM or Marketing PartnerPaper Co. Cafe hosted the 'Brazil in Focus' event during SCA Expo 2025, featuring Daterra and San Coffee for a sustainability and governance presentation followed by an intimate cupping experience. Tenfold co-hosted this event.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash serves as the third-party delivery provider for Tenfold's online cafe orders, enabling last-mile delivery to Houston-area consumers. Payment is processed via DoorDash or Square. Mentioned in Terms of Service as a third-party service with its own terms.
• Local Houston Vendors (Pudgy's Cookies, Burger Bodega, Underground Creamery, Eden Plant Co.)minorGTM or Marketing PartnerDuring the COVID-19 pandemic launch in June 2020, Tenfold collaborated with local Houston vendors including Pudgy's Cookies, Burger Bodega, Underground Creamery, and Eden Plant Co. to facilitate outdoor pop-ups and plant markets, building community before the shop became a permanent fixture.
• Odyssey Coffees (El Salvador)minorOthersTenfold visited Odyssey Coffees' farms in El Salvador (Finca El Manzano near Santa Ana, and farms near Metapán served by CaféNor Mill), touring wet and dry mills, guardiolas, and patios. Cupping sessions highlighted Pacas and Bourbon blends along with micro lots of Gesha, Pacamara, and SL-34 varieties.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Verve Coffee Roasters: California-based third-wave coffee roastery and cafe operator with multiple retail locations, a subscription program, and a strong content/education flywheel — directly comparable in business model to Tenfold's roastery-plus-cafe-plus-subscription approach.
• Onyx Coffee Lab: Specialty roastery with a flagship cafe, competition-grade roasting team, and direct trade sourcing from multiple origins — structurally similar to Tenfold's scientific roasting and origin-led positioning, though at a larger scale.
• Greenway Coffee Company: Houston-based specialty roaster and cafe operator with direct trade sourcing and a neighborhood cafe model — the most direct local competitor to Tenfold in the same metro and customer base.
• Counter Culture Coffee: Specialty roaster with a strong training and education program, wholesale focus, and direct trade sourcing from many of the same countries as Tenfold. Comparable in education-driven, sustainability-led specialty wholesale model.

Regional players

• Houndstooth Coffee: Austin-based specialty roaster and cafe operator with multiple Texas locations; competes with Tenfold in the Texas specialty coffee market for both consumers and wholesale accounts, though it does not directly overlap in Houston.
• Greater Goods Coffee Roasters: Texas-based specialty roaster with cafes in Austin and a recently opened Houston location, offering subscription, wholesale, and education services — a close regional analog in geography and product mix to Tenfold.

Broad incumbents

• Blue Bottle Coffee: National third-wave coffee brand (Nestlé-owned) with cafes, subscription, and wholesale — represents the scaled outcome of the same craft-roaster-plus-cafe-plus-subscription strategy Tenfold is pursuing.
• La Colombe Coffee Roasters: Specialty roaster with national cafe footprint, draft latte RTD line, wholesale, and e-commerce — comparable to Tenfold as a multi-channel specialty coffee brand, but at materially greater scale and capital.
• Stumptown Coffee Roasters: Large specialty roaster (Peet's-owned) with cafes, wholesale, and subscriptions — provides the national incumbent benchmark for what a scaled version of Tenfold's roastery-cafe model can look like.
• Intelligentsia Coffee: Pioneering third-wave specialty roaster with cafes, wholesale, and direct trade sourcing across multiple origins. Larger and broader than Tenfold, but operates in the same product category with overlapping customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tenfoldcoffee
• Xx.com/tenfoldcoffee
• Facebookfacebook.com/TenfoldCoffeeCompany
• LinkedInlinkedin.com/company/tenfold-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenfold Coffee Company