What Digital Focus, Inc. does

Digital Focus, Inc. is the corporate entity operating the Sitejam brand, a drag-and-drop website builder platform founded in 1995 and acquired by TMMI (TMM Inc.) in 2012. The company targets individuals and small business owners who lack technical expertise, enabling them to create mobile- and tablet-responsive websites through a visual editor with real-time device preview, including a rotation feature to test content adaptation at 90-degree angles. Its technology stack centers on a template-based drag-and-drop editor supporting text, images, video, social feeds, Google Maps, contact forms, slideshows, and image galleries, with built-in e-commerce checkout via native PayPal and credit card integrations and an integrated blog publishing flow that allows two-click publishing.

The business model is a freemium, product-led growth architecture: users sign up directly through gositebuilder.com or sitejam.com with no credit card required for the free tier, and upgrade to premium subscriptions for custom domains, unlimited plans with a free bundled domain, and e-commerce capabilities. A 20% first-year discount code (GO20) is used as a conversion lever on the Go Sitebuilder brand. The company maintains two product lines — the legacy Sitejam platform and the newer Go Sitebuilder, launched by the same team — both sharing the same core editor, template library, and e-commerce functionality.

Customer acquisition is self-serve and primarily direct-to-website, supported by organic social presence via @_sitejam on Twitter. Headcount sits in the 51-100 range, no funding rounds are disclosed, and there are no named enterprise customers, certifications, patents, or disclosed revenue figures. The data shows operating status as active, with the company continuing to support existing Sitejam users while promoting Go Sitebuilder as the next-generation offering.

Name

Digital Focus, Inc.

Legal name

Sitejam

Website

https://digitalfocus.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital Focus, Inc. operates Sitejam and Go Sitebuilder, drag-and-drop website builders for individuals and small businesses offering mobile-responsive design, e-commerce, and blogs via a freemium self-serve subscription model.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Builder Subscriptions: Freemium model offering free basic website builder with premium paid tiers. Free tier includes basic features; paid plans unlock custom domain usage, unlimited plans with free domain registration, and e-commerce capabilities including PayPal and credit card payment processing.
2. Domain Registration Services: Users can purchase domain names directly through the platform or receive a free domain with unlimited premium plans.
3. E-commerce Transaction Processing: Platform enables online selling with PayPal and credit card payment acceptance, likely generating revenue through payment processing integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Digital Focus, Inc. operates the Sitejam and Go Sitebuilder website builder platforms, which let users create responsive websites through a drag-and-drop editor with built-in mobile/tablet preview, blog publishing, e-commerce checkout (PayPal and credit card), domain registration, and social media embeds. The platforms are sold on a freemium basis, with paid Go Premium plans unlocking custom domains, unlimited pages, and e-commerce features.

Product overview

Sitejam operates as a website builder platform offering two related products: the established Sitejam platform and the newly launched Go Sitebuilder. Both products provide drag-and-drop website creation, template-based designs, mobile and tablet responsiveness, blog publishing, ecommerce functionality with PayPal and credit card checkout, and social media integrations (Facebook, Twitter, Google Maps). Go Sitebuilder represents the next-generation offering from the same team, positioned as a modern upgrade with similar core capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Go Sitebuilder: A new state-of-the-art website builder launched by the team behind Sitejam, offering drag-and-drop website creation, domain management, templates, and e-commerce capabilities.

Products and services

• Sitejam Website builder platform enabling users to create websites using drag-and-drop functionality without technical knowledge; supports mobile and tablet responsive designs, blog publishing, e-commerce capabilities, domain usage, and social media integrations. Targeted at non-technical individuals and small business owners.
• Go Sitebuilder Next-generation website builder launched by the Sitejam team, offering drag-and-drop editing, domain integration, modern templates, mobile responsiveness, a free plan, and a Go Premium subscription tier. Designed for individuals and small businesses that want a professional, responsive website without technical expertise.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Weebly: Weebly is a long-standing drag-and-drop SMB website builder with built-in e-commerce, now owned by Block. It targets the same individual and SMB customer as Sitejam with a comparable freemium-to-paid funnel.
• Webflow: Webflow is a visual website builder aimed at SMBs, designers, and agencies with CMS, e-commerce, and hosting. It overlaps with Sitejam's builder-plus-hosting proposition while sitting at a higher end of the market.
• Squarespace: Squarespace is a direct competitor offering drag-and-drop website building, templates, e-commerce, and domain registration aimed at individuals, creators, and SMBs — overlapping almost exactly with Sitejam's target segment.
• GoDaddy Website Builder: GoDaddy's website builder bundles site creation with its dominant domain registration and hosting franchise, making it a particularly close comparable on Sitejam's combined website-builder-plus-domain offering.
• Wix.com: Wix is the leading SMB drag-and-drop website builder with built-in commerce, templates, and domain services. It competes head-to-head with Sitejam/Go Sitebuilder for the same individual and small-business target customer.
• WordPress.com: WordPress.com offers hosted website building with templates, e-commerce add-ons, and domain services. It is a direct peer for SMBs and individuals who want a managed, no-code site experience similar to Sitejam's.

Broad incumbents

• Shopify: Shopify is a broad commerce platform that overlaps with Sitejam's e-commerce functionality via storefronts, payments, and themes. It is a larger incumbent addressing SMBs but with commerce as the primary lens rather than general website building.

Others

• SiteGround: SiteGround is a web hosting provider that bundles site-building tools and domain services. While not a direct drag-and-drop competitor, it overlaps on hosting infrastructure and domain registration adjacent to Sitejam's bundled stack.

Emerging players

• Duda: Duda is a website builder platform focused on agencies, SaaS providers, and SMBs, offering drag-and-drop editing, e-commerce, and white-label hosting. It is comparable to Sitejam on builder mechanics and SMB e-commerce, though it leans more B2B/agency.
• Carrd: Carrd is a lightweight, low-cost website builder for individuals and simple sites. It competes with Sitejam's free/entry tier for individual creators and small projects wanting quick, no-friction sites.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Xtwitter.com/_sitejam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Focus, Inc.