pullsh
- Company typePrivate
- Founded2008
- HeadquartersReinheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
pullsh firmographics
Firmographics- Name
- pullsh
- Legal name
- pullsh GmbH & Co. KG
- Website
- https://pullsh.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
pullsh industry classification
Industry- Product category
- Sports & Fitness Equipment Manufacturing
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where pullsh is headquartered
LocationHeadquarters
- HQ city
- Reinheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
pullsh business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: One-time hardware sales of fitness training equipment including power racks, cable machines, treadmills, ergometers, weightlifting platforms, and accessories. Products sold directly via e-commerce with consultation for larger projects.
- Maintenance and Service: Nationwide maintenance, safety inspections, spare parts, and repairs for fitness equipment across Germany and Austria. Includes detailed inspection reports and transparent repair quotes.
- Installation and Assembly: Full installation and assembly services for purchased equipment, including delivery, setup, and mounting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KG-Gerät Basic Paket - Medical therapy equipment package |
| One time/ perpetual license | Pay-as-you-go | Power Racks - Multi Rack, Half Rack |
| One time/ perpetual license | Pay-as-you-go | Cardio Equipment - Treadmills, Ergometers |
| One time/ perpetual license | Pay-as-you-go | Weightlifting Platforms |
| Unit Pricing | Pay-as-you-go | Maintenance and Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
pullsh product offering
Product offeringCore offering
pullsh manufactures and retails heavy-duty strength and conditioning training equipment (power racks, cable machines, benches, weightlifting platforms, belt squats, Nordic hamstring devices, cardio machines such as treadmills and ergometers) under its own pullsh brand, welded in-house at the Reinheim workshop in Germany. The company also distributes curated third-party training brands, and offers medical-device-certified therapy equipment, project consulting for training-room fit-outs, plus nationwide maintenance, repair, and installation services across Germany and Austria.
Product overview
pullsh is a German manufacturer and retailer of elite sports training equipment founded in 2008, specializing in functional training and free weights. The company operates a multi-brand e-commerce platform offering both proprietary pullsh-branded products (manufactured in-house in Reinheim, Germany) and curated third-party brands. The core product portfolio spans Kraft-Großgeräte (heavy strength equipment: power racks, cable machines, benches), Kraft-Kleingeräte (free weights: kettlebells, dumbbells, bands), Ausdauer-Geräte (cardio: treadmills, ergometers, rowing machines), Sport-Technologie (diagnostic tools: force measurement, motion analysis), Therapie (rehabilitation equipment), and Sportboden (sports flooring). pullsh's own-brand products include the Multi Rack, Half Rack, Belt Squat, Hams_ter, cable machines, Olympic lifting platforms, jerk boxes, and various benches and storage solutions—all featuring welded steel construction with the 'Geschweißt, nicht geschraubt' (welded, not bolted) philosophy. Beyond equipment sales, pullsh offers complementary services including training facility project consulting, equipment maintenance and repair, and organizes the annual Athletik-Konferenz conference. The company holds medical device certifications for its physiotherapy equipment line and has a network of over 90% of German Bundesliga football clubs and Olympic centers among its customers.
Differentiator
Problem solved
Functional benefit
Products and services
- pullsh Multi Rack Highly stable, freestanding power rack made in Germany from 80x80mm steel tubes with 2 pull-up bars, 19 barbell storage heights, and powder coating; designed for professional training facilities and home gyms.
- pullsh Half Rack Freestanding welded half-rack from 80x80mm steel with 1 pull-up bar, 19 barbell storage heights, and stainless steel 50mm disc holders; made in Germany.
- pullsh Laufband 211 (Treadmill 211) Professional treadmill with 10.1-inch touch display, 0.1-20.0 km/h speed, 22% incline, heart rate measurement, USB/WiFi connectivity; available in Medical and Training versions for elite sports and therapy facilities.
- pullsh Fahrradergometer 7409 (Bike Ergometer) Bike ergometer with 10.1-inch touch display, 0-600W electronic resistance, low-entry design, and 130 RPM max; available in Medical and Training versions for sports performance and therapy.
- pullsh Cable Cross Over Cable crossover machine with dual 50kg+50kg weight stacks on each side, 90cm width, 300cm length, 225cm height with covered weight blocks for commercial training rooms.
- pullsh Weightlifting Platform Weightlifting platform for drop training with 30mm or 80mm steel frame; available in wood plate or full rubber versions, sizes 1.5x3.0m to 2.5x3.0m; suitable for upper-floor training.
- pullsh Belt Squat Belt squat machine with weight positioned at trainee height, three starting positions, safety cradle, and Spud Inc. hip belt; tested at 200kg load for commercial strength facilities.
- pullsh Hams_ter Hamstring training device with free patellar tendon, adjustable lower-leg length, and adjustable shin pad angle; the latest evolution of pullsh's Nordic Hamstring line for injury prevention and posterior chain conditioning.
- pullsh Jerk Boxes Height-adjustable jerk boxes from 85cm to 125cm in 5cm increments for Olympic weightlifting technique training, with rubberized feet and 10mm rubber mat.
- pullsh KG-Gerät Basic Paket (Medical Device Basic Package) Complete medical-grade gym equipment package for physiotherapy (KGG) including leg press, multi-pulley, hyperextension bench, and adjustable bench; complies with Medical Device Directive 93/42/EWG.
- pullsh Custom Rack (Sonderanfertigung) Custom-manufactured racks tailored to customer specifications for home gyms, professional studios, or physiotherapy practices; includes consultation, planning, and single-source manufacturing.
- pullsh Maintenance & Service Nationwide maintenance, safety inspections, spare parts, and repairs for fitness equipment across Germany and Austria; covers 15+ inspection points for cardio and 20+ for strength equipment of nearly all manufacturers.
- pullsh Project Consulting Training facility planning consulting based on experience from over 200 complete equipment installations over 15 years; includes whitepaper and checklist for training-room projects.
Quantifiable outcome
- Supplies 90% of German Bundesliga football teams
- +2 more outcomes
Companies that use pullsh
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
pullsh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
pullsh partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- GLSminorPrimary parcel shipping partner. All parcels shipped climate-neutrally via GLS Klima Protect program.
- CargoLineminorPallet shipping partner network used for larger equipment deliveries.
- PayPalminorPayment processing partner for online transactions including credit card, SEPA direct debit, and PayPal payments.
- KlarnaminorPayment provider for Sofortüberweisung and other payment methods.
- MollieminorPayment service provider for various online payment options.
- AmazonminorAmazon Pay integration for convenient checkout option.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
pullsh competitors and assessment
Company assessmentDirect peers
- Keiser: US manufacturer of pneumatic resistance strength equipment and indoor cycles sold through pullsh's own shop. Competes directly in the functional training and elite sports strength segment with a comparable premium positioning.
- Xenios USA: Functional training and free-weights brand distributed by pullsh and competing in the same elite-sports / CrossFit-style equipment category. Product overlap in racks, benches, plyo boxes, and small strength equipment.
- Rogue Fitness: US-based manufacturer of power racks, barbells, plates, and strength equipment serving elite athletes, CrossFit affiliates, and home gyms. Comparable in product range (racks, benches, platforms) and elite-sports customer base.
- Eleiko: Swedish manufacturer of premium strength training and Olympic weightlifting equipment. Closest direct comparable to pullsh on premium, made-in-Europe welded strength equipment for elite sports teams and Olympic centers.
- gym80 International: German manufacturer of premium strength training equipment with comparable in-house production philosophy and similar customer base of professional sports clubs, fitness studios, and therapy facilities.
- ATX Fitness: German strength equipment brand offering racks, benches, and cable machines. Direct competitor in the DACH commercial and home-gym market with overlapping product portfolio.
Broad incumbents
- Hammer Strength (Life Fitness): Established commercial strength equipment brand owned by Life Fitness, serving professional sports facilities worldwide. Competes in the same professional training-room segment as pullsh but with much broader portfolio and global distribution.
- Technogym: Italian global leader in commercial fitness equipment and wellness solutions. Overlaps with pullsh in cardio (treadmills, ergometers) and strength equipment for elite sports and corporate wellness, but operates at vastly larger scale.
- Life Fitness: Broad incumbent in commercial fitness equipment serving health clubs, hotels, and professional sports teams globally. Overlaps with pullsh's strength and cardio portfolio, but pullsh competes on premium German craftsmanship and customization.
Emerging players
- Body-Solid: US strength equipment manufacturer with broad home and light-commercial product range. Comparable in offering (racks, benches, cable machines) but skews more mass-market than pullsh's elite-sports focus.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
pullsh social profiles
Digital presencepullsh compliance and trust
Trust signalCompliance2 records
pullsh financial estimates
Financial estimateRevenue estimate
Valuation estimate
pullsh leadership team
Management profileNumber of profiles
Profiles1 record
pullsh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pullsh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pullsh
What does pullsh do?
pullsh manufactures and retails heavy-duty strength and conditioning training equipment (power racks, cable machines, benches, weightlifting platforms, belt squats, Nordic hamstring devices, cardio machines such as treadmills and ergometers) under its own pullsh brand, welded in-house at the Reinheim workshop in Germany. The company also distributes curated third-party training brands, and offers medical-device-certified therapy equipment, project consulting for training-room fit-outs, plus nationwide maintenance, repair, and installation services across Germany and Austria.
Is pullsh a public or private company?
pullsh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pullsh founded?
pullsh was founded in 2008. It employs 11 to 50 people.
Where is pullsh based?
pullsh is headquartered in Reinheim, Germany, in the Europe region.
How does pullsh make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are maintenance and Service and installation and Assembly.
Who are pullsh's main competitors?
Direct peers on record are Keiser, Xenios USA, Rogue Fitness, Eleiko, gym80 International and ATX Fitness. Broad incumbents are Hammer Strength (Life Fitness), Technogym and Life Fitness. Body-Solid is listed as an emerging player.
Does pullsh have an API?
No public API is recorded for pullsh.
What industry is pullsh in?
pullsh's product category is Sports & Fitness Equipment Manufacturing. Its primary akta.pro industry code is CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its SIC code is 3842.