Ballistic United Soccer Club

Name

Ballistic United Soccer Club

Legal name

Pleasanton Ballistic United Soccer Club

Website

https://busc.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Soccer player development
• Adult recreational soccer
• Community soccer programs

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership & Program Fees (Recreational): Annual recreational registration fees charged per player per season; tiered by age (U5-U6 at $225, U7-U19 at $495 for 2025-26). Includes a $50 early bird discount and a $75 refundable volunteer fee for U7+.
2. Competitive Program Fees (Premier / Elite / Select): Annual competitive program fees combining a $100 tryout fee, a $570 (or $720 for MLS NEXT) club membership fee, and team fees ranging from $1,400 (U7-U8 Academy) to $3,800 (MLS NEXT). 2026-27 tiers range $2,070–$4,620 total.
3. MLS NEXT Program Fees: Premium tier at the top of the competitive hierarchy (U13-U19) with $100 tryout + $720 club membership + $3,800 MLS NEXT team fee = $4,620 total. Funded directly to elite coaching, facilities, tournaments, and development.
4. Pleasanton Adult Sunday Soccer (PASS) League Fees: Co-ed adult recreational league with two 12-game seasons per year; teams pay $1,700 per season. 16-20 teams per season. Fees cover US Club sanctioning, PSRA referee assigning, city field use, and League Apps technology.
5. Tournament Entry Fees (Ballistic Brew Cup): Annual adult co-ed tournament (May 23-24, 2026) with $975 online team entry fee per team. Over 30 and Over 40 divisions. Held at Ken Mercer Sports Park.
6. UPSL Men's Team Tryout Fees: Men's UPSL (semi-pro adult amateur league) tryout registration fees of $50 per player (ages 18-26).
7. U23 Summer Program Fees: 5-week summer program (June 30 - July 30) for U17+ players with 3x/week training and 2x/week matches. $200 for BUSC players, $250 for non-BUSC players.
8. College Showcase Participation Fees: Invite-only U17/U19 showcase (June 13-14, 2026) at Stanford Medicine Sports Complex. Attracts multiple college coaches (St. Mary's, Cal Poly Humboldt, Sacramento State, Cal Poly Maritime Academy, CSU Bakersfield, CSU Stanislaus, Dominican University, Cabrillo College, etc.).
9. TOPSoccer Program Fees: Adaptive program for participants with intellectual, emotional, or physical disabilities; $30 for 6 sessions or $5/session. Approximately 18 sessions per year year-round.
10. Charitable Donations (General Fund, Friends of Futsal, Financial Aid, Operational Expansion, Facilities, Harry Miller Coaching Endowment): Donations received via PayPal and GiveButter across multiple named funds. Friends of Futsal campaign has tiered recognition levels from $250 (Supporter) to $3,500 (Legacy Founder) with goals of 500 total founding members.
11. Sponsorships (Business Community Group): Local business networking/sponsorship program with quarterly socials and named community businesses that join as sponsors/partners.
12. Uniform Sales (SoccerKraze): Uniforms paid directly to SoccerKraze during online uniform ordering, $250-$300 per player; included in fees for U8 YDP only.
13. Referee Program Bonuses: BUSC incentivizes referee growth with bonus structure for new and returning referees: 10 games = $25, up to 40 games = $100 cumulative, plus $25 first center bonus and $25 for 5 centers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ballistic United Soccer Club (BUSC) is a non-profit youth soccer organization that delivers tiered player development and competitive soccer programs — Recreational (U5–U19), Competitive (Premier/Elite/Select), and MLS NEXT (U13–U19) — alongside adult leagues, futsal, adaptive (TOPSoccer), and outreach programs. It sells annual program registration, seasonal league play, camps, clinics, and tournaments to families and individual players in the Tri-Valley region.

Product overview

Ballistic United Soccer Club (BUSC) is a Pleasanton, California-based 501(c)(3) youth soccer organization that operates a tiered product portfolio spanning elite, competitive, recreational, and inclusive soccer offerings rather than a single software product. At the top tier sits the MLS NEXT Program — a founding member of the MLS NEXT Youth Development Platform — offering Tier 1 and Tier 2 teams from U-13 through U-19, supported by partner technologies (COPA STC, Trace, Techne Futbol, SportsRecruits) and the College Advisory Program. The Competitive Program extends Premier, Elite 1-4, Select, and U8 Youth Development Program tiers from U-7 through U-19, while the Recreational Program serves ~70% of club participation across U5-U19 with MOJO-app coaching curriculum and volunteer-based teams. The portfolio is further extended by specialty offerings including the BUSC Futsal Program and the planned Tri-Valley Futsal Center, adult programs (Pleasanton Adult Sunday Soccer, U23 Summer Program, Men's UPSL Team), the College Advisory Program, and community / outreach arms such as BUSC Abroad, the Business Community Group, Get On The Bus, and TOPSoccer, all unified under the BUSC brand, a Board of Directors governance structure, and the IPAAS core values.

Differentiator

Problem solved

Functional benefit

Brands

• BUSC PASS (Pleasanton Adult Sunday Soccer): Co-ed, recreational adult soccer league operating two 12-game seasons per year under the BUSC umbrella.
• Ballistic Brew Cup
• Tri-Valley Futsal Center
• BUSC Abroad

Products and services

• MLS NEXT Program Elite year-round youth development program in partnership with Major League Soccer, fielding Tier 1 and Tier 2 teams from U-13 through U-19 focused on possession-style play, player identification, coaching education, and producing college, professional, and national team players.
• BUSC Competitive Program Year-round and half-year competitive soccer pathway consisting of Premier, Elite 1-4, Select, and U8 Youth Development Program (YDP) tiers for U7-U19 players competing in NorCal Fall/Spring Leagues, tournaments, and State Cup.
• BUSC Recreational Program Low-pressure, community-based recreational soccer for Pleasanton and Tri-Valley youth (U5-U19) representing approximately 70% of club participation, with school-based team assignments, volunteer coaches, and MOJO-app-driven curriculum.
• BUSC U23 Summer Program Off-season training and match program for U17+ players (BUSC and non-BUSC) running June 30 – July 30 with 3x/week training and 2x/week matches.
• BUSC Men's UPSL Team Men's team competing in the United Premier Soccer League (UPSL); spring season with tryouts for players ages 18-26.
• BUSC College Advisory Program (CAP) Advisory service for U19 and U17/U16 MLS players aimed at securing at least one D1-3 college offer; combines SportsRecruits technology, JT College Consulting, and head-coach-led workshops.
• BUSC Abroad
• TOPSoccer Community-based recreational program (The Outreach Program for Soccer) for participants of all ages with intellectual, emotional, or physical disabilities; pairs each player with a trained volunteer Buddy.
• Pleasanton Adult Sunday Soccer (PASS) Co-ed adult recreational soccer league with ~16-20 teams per season, two 12-game seasons annually (Spring and Fall) at Pleasanton Sports Park, sanctioned under US Club Soccer.
• Camps & Clinics Year-round soccer camps and clinics hosted at the Tri-Valley Futsal Center, with seasonal Spring, Summer, and Winter offerings for youth players.
• BUSC College Showcase Tournament
• Ballistic Brew Cup
• BUSC Futsal Program
• BUSC Referee Program
• Get On The Bus (GOTB)

Quantifiable outcome

• Founded 50+ years ago with first California State Championship in 1972; won multiple state, regional, and international tournament titles.
• +5 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature8 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• COPA Soccer Training Center (COPA STC)flagshipStrategic or Co-development PartnerStrategic performance-training partnership since 2019 providing BUSC MLS NEXT athletes access to COPA Cube, PowerGoal, SpeedCourt, Double SpeedCourt, SpeedTrack, Perform-X Treadmills, Hawkins Dynamic Force Plates, Technique Studios, and Futsal Arena for cognitive, physical, and technical development.
• Trace (TraceUp)coreTechnology or IntegrationVideo analysis and coaching tools software platform. All Academy matches are recorded and shared amongst teams; every Academy team, coach, staff, and player has their own Trace account for scouting, college recruitment productivity, and player/team development.
• Techne FutbolcoreTechnology or IntegrationIndividual training platform partnership making individual training between Academy trainings part of the player development experience, instilling accountability, self-awareness, and discipline. Featured as a partner on the BUSC home page.
• SportsRecruitscoreTechnology or IntegrationFree online recruiting platform provided to BUSC U19MLS, U19Premier, U17MLS, U17 Premier, and U16MLS players, parents, and coaches. Players can connect with college soccer programs, share video, and view real-time school engagement.
• Stanford Medicine / Stanford Children's HealthflagshipImplementation/ SI/ Consulting PartnerMedical partner collaborating with the certified sports performance team to develop a rehabilitation and functional restoration program following any injury for Academy players. Hosts the BUSC's primary competition complex (Stanford Medicine Sports Complex at 7001 Pleasanton Ave).
• LeagueAppsflagshipTechnology or IntegrationOnline registration and member-management platform powering all BUSC program enrollment, payment processing, family accounts, schedules, and refund processing.
• Cal North State Soccer (Cal North)flagshipStrategic or Co-development PartnerGoverning-body partner for the Ballistic Brew Cup tournament and TOPSoccer program. BUSC's programs are registered with Cal North which provides secondary insurance.
• U.S. Club SoccerflagshipStrategic or Co-development PartnerNational governing body whose Players First label BUSC holds; runs the National Premier Leagues (NPL) in which BUSC participates; sanctions PASS adult league and Brew Cup tournament.
• Major League Soccer (MLS NEXT)flagshipStrategic or Co-development PartnerFounding partner in the MLS NEXT Youth Development Platform since 2007 (when MLS NEXT was the U.S. Soccer USSDA). BUSC maintains a full U-13 through U-19 program and works with MLS to develop coaching, player identification, and competition frameworks.
• AdidascoreOEM/ Whitelabel/ Licensing PartnerFeatured partner on BUSC home page partner logo wall. Likely apparel/apparel-program partner for the club.
• Soccer ProminorChannel Partner/ Reseller/ DistributorFeatured partner on BUSC home page partner logo wall. Soccer retail partner.
• JT College Consulting (Jennifer Thomas)coreImplementation/ SI/ Consulting PartnerCollege Advisory Program consultant and owner; supports BUSC's College Advisory Program aimed at ensuring 100% of outgoing U19 MLS players striving to compete at the collegiate level receive at least 1 D1-3 offer.
• East Bay Referee Association (EBRA)coreImplementation/ SI/ Consulting PartnerReferee-assigning partner that provides certified referees for all BUSC home league games; manages referee licensing, courses, and referee assignor relationships.
• Soccer Parenting Association (Soccer Parent Resource Center)minorGTM or Marketing PartnerClub membership providing all BUSC parents and coaches with free access to monthly webinars, articles, interviews, and a community to support youth soccer player development.
• Club CapitalcoreImplementation/ SI/ Consulting PartnerAnnual financial review and reporting partner that audits and produces BUSC's annual financial reports to ensure transparent and responsible stewardship of club resources.
• Travel and Play (travelandplay.net)coreImplementation/ SI/ Consulting PartnerTour and travel partner that coordinates the annual BUSC Abroad trip to England, including flights, ground transportation, match scheduling, and sightseeing.
• Various MLS and professional clubs (North America & Europe)coreStrategic or Co-development PartnerBUSC provides a professional player pathway through partnerships with a variety of MLS clubs and professional clubs throughout North America and Europe, evidenced by alumni placements at San Jose Earthquakes, Houston Dynamo, Sporting KC, Hanover 96, Dynamo Dresden, etc.
• Various U.S. colleges and universitiescoreStrategic or Co-development PartnerCollegiate partnerships and relationships nationwide that support the College Advisory Program and provide placement pathways for BUSC alumni (Stanford, UC Berkeley, Syracuse, Air Force Academy, Denver, Cal Poly, Gonzaga, etc.).
• Pleasanton RagecoreStrategic or Co-development PartnerPartnership that runs the TOPSoccer adaptive program and the PASS adult league field scheduling (Tami Shadle of RAGE serves as BUSC's field assignor).
• Get On The Bus (GOTB)coreStrategic or Co-development PartnerAfter-school community program partnership that brings BUSC-organized soccer to financially disadvantaged youth, breaking down financial and transportation barriers; receives US Soccer funding and expansion support from Cal North.
• SoccerKrazecoreChannel Partner/ Reseller/ DistributorOfficial uniform provider for BUSC competitive and MLS NEXT players; families order uniforms online directly through SoccerKraze at $250-$300 per player.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Palo Alto Soccer Club: Silicon Valley-based youth soccer club serving the Palo Alto area. Comparable tier structure and university-placement orientation, but primarily serves a different immediate sub-market from BUSC's Tri-Valley core.
• Marin FC: Marin County youth soccer club with a similar elite-to-recreational continuum. Operates in a different Bay Area sub-region but competes in the same NorCal leagues and showcases, making it a regional comparable for player-development outcomes.
• Diablo Valley Wolves: Walnut Creek-based East Bay youth soccer club with a competitive pathway and NorCal league participation. Operates in an adjacent sub-market and shares several feeder-school relationships, making it a regional peer for competitive and recreational soccer.

Others

• US Club Soccer: National governing body that designates BUSC as a Players First distinguished club and sanctions the PASS adult league. As the platform/regulator that BUSC operates within, US Club Soccer shapes the competitive landscape and the donor/parent perception of program quality.

Direct peers

• MVLA Soccer Club: Mountain View/Los Altos-based elite youth soccer club with a long-standing MLS NEXT program and similar end-to-end U5-to-U19 pathway. Competes with BUSC for Silicon Valley talent and college showcase attendees.
• Lamorinda Soccer Club: Orinda-based Contra Costa County youth soccer club with comparable competitive tiers, NorCal league participation, and MLS NEXT adjacency. Competes with BUSC for East Bay talent and college placement outcomes.
• De Anza Force Soccer Club: Cupertino-based Bay Area youth soccer club with a comparable competitive pathway and an MLS NEXT program. Directly competes with BUSC for elite players across the South Bay / Peninsula corridor and shares Cal North and U.S. Club Soccer affiliations.
• Mustang Soccer Club: Danville, CA-based elite youth soccer club serving the San Ramon Valley directly adjacent to BUSC's Tri-Valley catchment. Competes for the same U7-U19 player pool, college showcase attendees, and Bay Area sponsors, with multiple coaches (Mike Nieto) having worked at both clubs.

Broad incumbents

• San Jose Earthquakes Academy: MLS professional club academy operating elite youth teams across the Bay Area. While it is a professional club academy rather than a community nonprofit, it is the most direct alternative for elite players in BUSC's geography and competes for the same MLS player-development funnel.

Emerging players

• Silicon Valley Soccer Academy: Palo Alto-area development academy offering MLS NEXT-adjacent programming with individual player development focus. Less established than BUSC but addresses a similar high-end player development niche in the South Bay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BallisticUnited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballistic United Soccer Club