Club Capital

What Club Capital does

Club Capital is a privately held business management services firm founded in 2016 and headquartered in Bethesda, Maryland. The company delivers integrated accounting, tax, CFO advisory, and digital marketing services to two narrowly defined verticals: insurance agencies (State Farm, Allstate, Farmers, and independent carriers) and youth sports organizations (primarily youth soccer clubs). It was founded by David Munson, a State Farm agent, alongside CPA Javier Goldin and Micah Cannon (now CEO) to solve the fragmented back-office pain point Munson experienced as an agency owner. Club Capital Tax LLC operates as a wholly-owned subsidiary handling tax preparation, planning, and resolution, while the parent entity manages the recurring monthly accounting and CFO engagements.

The underlying platform is a cloud-based back-office stack integrating best-in-class third-party tools: Xero (insurance bookkeeping), QuickBooks (youth sports bookkeeping), Gusto and ADP (payroll), TaxDome (client portal and document management), FathomHQ (financial reporting and benchmarking), and BILL (accounts payable). Applied Epic integration enables data flow for independent insurance agency clients. The company's primary proprietary asset is its peer benchmarking capability, which compares client financials against an aggregated dataset of insurance agencies segmented by tenure, revenue, entity type, and region — a dataset built across 1,000+ clients that the company states represents the largest such repository in its niche.

Revenue is generated primarily through recurring monthly subscriptions for accounting, CFO advisory, and digital marketing (Google Ads starting at $199/month), supplemented by project-based professional services revenue from tax engagements. The go-to-market is sales-led and segmented by insurance carrier type and vertical, supported by an inbound content engine (blogs, webinars, podcasts, free toolboxes) and a referral program. Club Capital reports serving over 1,000 businesses across all 50 states and managing more than $700M of client revenue, and claims 127% year-to-date revenue growth. No external funding, institutional investors, or acquisitions are disclosed in the source material.

Name

Club Capital

Legal name

Club Capital

Website

https://club.capital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Capital is a US-based business management services firm that provides monthly accounting, tax preparation, CFO advisory, and digital marketing services exclusively to insurance agencies and youth sports organizations, serving 1,000+ clients across all 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Accounting Services: Recurring monthly subscription for financial reporting, meetings, planning, dedicated account manager, measurement and reporting tools, and peer benchmarking services.
2. Tax Services: Tax preparation, planning, and resolution services provided by Club Capital Tax LLC. Includes review of financials, maximizing credits, preparing and submitting tax returns with Federal, State and Local agencies.
3. CFO Services: Ongoing CFO advisory including financial forecasting, variance analysis, scenario modeling, and strategic decision support. Offered as monthly meetings and ongoing advisory engagement.
4. Digital Marketing Services: Google Ads management for insurance agents including strategy calls, campaign builds (Performance Max + Search), conversion tracking, and monthly reporting. Starting at $199/month.
5. Referral Program: Referral incentive program offering 20% off first month for referred clients, generating new customer acquisition through existing client network.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Club Capital provides outsourced accounting, tax preparation and planning, CFO advisory, and digital marketing services exclusively to insurance agency owners (State Farm, Allstate, Farmers, Independent) and youth sports organizations. Services are delivered through a cloud-based back-office platform integrating Xero, QuickBooks, Gusto/ADP payroll, FathomHQ reporting and peer benchmarking, and TaxDome client portal, with dedicated Client Advisors and a wholly-owned tax subsidiary (Club Capital Tax LLC).

Product overview

Club Capital is a business management services platform for insurance agencies and youth sports organizations. The core offering consists of four integrated service modules: Monthly Accounting (bookkeeping, financial reporting via Xero/FathomHQ), Tax Services (preparation, planning, and resolution via Club Capital Tax LLC), CFO Services (financial forecasting, variance analysis, and scenario modeling), and Digital Marketing Services (Google Ads management exclusively for SF Insurance Agencies). The platform integrates with TaxDome for client portal access, FathomHQ for reporting, Xero and QuickBooks for accounting, and Gusto/ADP for payroll. Additional resources include the Insurance Agents Toolbox (free financial tools), webinars for both insurance and youth sports verticals, the Above the Business podcast, and a referral program. All services are delivered through dedicated Client Advisors with industry-specific expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Above the Business: A podcast and virtual business coaching solution hosted by Bradley Hamner, delivered in partnership with BlueprintOS, designed to help entrepreneurs elevate their business ownership approach.
• Insurance Agents Toolbox

Products and services

• Monthly Accounting Comprehensive monthly financial reporting service including profit and loss statements, revenue charts, insurance agency performance benchmarking, and quarterly meetings with a dedicated account manager. Targets insurance agency owners and youth sports organizations.
• Tax Services Tax preparation, planning, and resolution services for insurance agencies and youth sports organizations, including compliance with federal, state, and local tax codes. Provided by Club Capital Tax LLC.
• CFO Services Outsourced CFO services providing financial forecasting, variance analysis, line-by-line revenue and expense forecasting, scenario modeling, and budget comparison. Includes tools for analyzing past performance, predicting future outcomes, and making informed business decisions.
• Digital Marketing Services Google Ads management for insurance agents including Performance Max and search campaigns, conversion and call tracking, keyword management, monthly reporting and review, and ad copy testing. Exclusively serves SF Insurance Agencies.
• Client Portal Cloud-based client portal via TaxDome for accessing tax returns, document requests, and monthly financial statement uploads. Available via iOS and Android mobile apps.
• Insurance Agents Toolbox Free tools for insurance agents to understand and improve financial performance, including templates and calculators.

Quantifiable outcome

• 127% YTD Revenue growth
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Applied EpiccoreTechnology or IntegrationProud partner of Applied Epic – the leading Agency Management System for Independent Insurance Agents. Club Capital is an Applied Preferred Consultant Partner, enabling seamless integration and data flow for independent insurance agency clients.
• ADPcoreTechnology or IntegrationADP provides industry-leading online payroll and HR solutions, including tax services, compliance, and benefit administration for Club Capital clients.
• GustocoreTechnology or IntegrationGusto is the People Platform for payroll, benefits, and HR used by Club Capital clients to onboard, pay, insure, and support their teams.
• XerocoreTechnology or IntegrationXero provides day-to-day bookkeeping and small business accounting software integrated into Club Capital's cloud platform.
• QuickBookscoreTechnology or IntegrationQuickBooks is used for day-to-day bookkeeping and accounting for youth sports club clients.
• FathomHQcoreTechnology or IntegrationFathomHQ provides monthly financial reports and peer benchmarking against agencies in the insurance industry.
• TaxDomecoreTechnology or IntegrationTaxDome is the client portal for tax returns, document requests, and statement uploads for monthly financials.
• Agency Resource Solutions (ARS)minorImplementation/ SI/ Consulting PartnerOriginal remote service company providing beginning-of-day staff outsourcing for insurance agencies. ARS creates the foundation for service teams with cost-effective and highly efficient processes.
• SidekicksminorImplementation/ SI/ Consulting PartnerStaff outsourcing service from the ARS team, providing dedicated Service Sidekicks and Executive Sidekicks for insurance agencies.
• EverquoteminorGTM or Marketing PartnerLeading provider of premium leads to insurance agents. EverQuote connects agents with local insurance prospects through America's largest online insurance marketplace.
• QuoteWizardminorGTM or Marketing PartnerTop insurance lead provider connecting agents to high-intent insurance shoppers. Search leads proven to convert at 5x standard industry rates, plus auto, home, health, Medicare supplement, and renters leads.
• BlueprintOSminorImplementation/ SI/ Consulting PartnerResources and coaching for business owners helping them grow leadership, develop teams, scale businesses. Club Capital clients get $2k off enrollment.
• Above the BusinessminorGTM or Marketing PartnerPodcast and virtual business coaching solution brought by Club Capital and BlueprintOS, hosted by Bradley Hamner.
• Energia Consulting PartnersminorImplementation/ SI/ Consulting PartnerTailored consulting services for Allstate and Farmers agents specializing in buying and selling insurance agencies. Consultants have 150+ years of experience and have transacted $300M+.
• #twiceasnice RecruitingminorImplementation/ SI/ Consulting PartnerDirect placement recruiting firm specializing in custom-built searches for insurance agencies. 9.9% placement fee with 18-month guarantee. Club Capital members receive special pricing on executive searches.
• Soccer.comminorGTM or Marketing PartnerProud partner of Soccer.com, a leading soccer retail and resource provider for youth sports clubs.
• Focus on the FieldminorGTM or Marketing PartnerPartnership with Focus on the Field organization supporting youth soccer clubs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bench: Bench provides monthly bookkeeping with dedicated bookkeepers and financial statements for small businesses, plus tax preparation — directly competing with Club Capital's core monthly accounting and tax service for SMBs.
• inDinero: inDinero provides outsourced bookkeeping, tax, and CFO services for small and mid-sized businesses, combining software with dedicated accountants — a near-direct peer in business model and SMB target market.
• 1-800Accountant: 1-800Accountant delivers virtual accounting, bookkeeping, tax, and advisory services targeted at SMBs and entrepreneurs via subscription, overlapping directly with Club Capital's service catalog and SMB target customer.
• Ceterus: Ceterus provides automated bookkeeping and CFO services for SMBs (notably franchised businesses), combining software with dedicated accountants — comparable subscription-based outsourced finance model for niche SMB verticals.
• Padgett Business Services: Padgett Business Services is a franchise network of CPAs and business advisors providing accounting, tax, and payroll services to small businesses — directly comparable to Club Capital's SMB-focused recurring accounting model.
• Pilot.com: Pilot.com is a bookkeeping, CFO, and tax services platform purpose-built for SMBs and startups with integrated software, dedicated finance teams, and a subscription model — the closest direct analog to Club Capital's accounting + CFO subscription offering.

Broad incumbents

• Xero: Xero is a leading cloud accounting platform integrated into Club Capital's stack; it is a broader incumbent whose SMB bookkeeping platform could, with add-on services, partially substitute for the firm's core offering.
• QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform and is used by Club Capital's youth sports clients; it represents a broad incumbent whose AI bookkeeping and live services could compete with the firm's core offering.

Others

• Applied Epic (Applied Systems): Applied Epic is the leading insurance agency management system and Club Capital's core technology partner (Applied Preferred Consultant); an adjacent ecosystem participant whose platform the firm integrates with and whose agency-customer relationships overlap heavily with Club Capital's target market.

Regional players

• Kreischer Miller: Kreischer Miller is a regional CPA and advisory firm serving SMBs and closely held businesses across the Mid-Atlantic with industry-specialized teams — directly comparable in offering a vertically specialized CPA/advisory alternative to generalist firms for SMBs.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Capital