Moove Advertising

What Moove Advertising does

Moove Advertising (DBA "moove") is a privately held, full-service creative and communications agency founded in 1987 and headquartered at Dokken 16A, Esbjerg, Denmark. The firm operates with a small multidisciplinary team of approximately six staff, combining strategy, graphic design, web/senior development, SEO and paid media, photography, and ownership-led advisory. It serves Danish B2B and B2C clients across SMB, mid-market, and enterprise tiers, including Esbjerg Airport, Team Esbjerg, GuldBageren, Faster, Ingeniør'ne, LandSyd, and Maersk H2S.

The agency's portfolio is organized around six core service pillars — Design og Branding, Digital Markedsføring (SEO, SEM, social, content, email), Billeder og Levende Fortællinger (drone, photography, film, animation, LED), Digitalisering og Udvikling (UX/UI, web, app, e-commerce, marketing automation), Marketing og Planlægning (omnichannel strategy, media advisory), and Kernefortælling og DNA (brand DNA, employer branding, PR) — plus a specialized Grøn Kommunikation (ESG/green communication) offering. Differentiated framework assets include a "Kunderejse Model" (Customer Journey Model), a free "DNA-tjek" diagnostic tool, and a TV 2 Play Premium Partner certification that unlocks geo-segmented advertising on TV 2 Play and Disney+ in Denmark.

Revenue is generated through two streams: customizable monthly retainer "Marketing Agreements" that position the agency as an embedded extension of the client's marketing department, and project-based engagements covering branding, websites, apps, campaigns, video, and design. Pricing is quote-based with no public disclosure. Go-to-market is direct sales across Denmark, with no disclosed funding, parent company, M&A activity, or institutional investors; ownership and shareholder structure are not publicly disclosed.

Name

Moove Advertising

Legal name

Moove Advertising

Website

https://moove.dk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Moove Advertising is a privately held, full-service Danish creative and communications agency founded in 1987 and based in Esbjerg, serving B2B and B2C clients with branding, digital marketing, content production, web/app development, and ESG advisory.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Advertising services
• Digital marketing
• Brand design
• Content production
• Marketing strategy

Headquarters

HQ city

Esbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agreements (Marketingaftaler): Customizable retainer arrangements where clients can engage moove as an extension of their marketing team or as a complete external marketing department. Provides ongoing strategic and executional marketing support.
2. Project-based Services: One-time projects including branding, website development, app development, campaign creation, video production, and design services. Billed per engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Moove Advertising is a Danish full-service advertising agency founded in 1987 and based in Esbjerg, Denmark. The agency offers integrated marketing communications spanning brand design, digital marketing, visual content production (video, photography, animation), digital development (websites, apps, e-commerce), strategic marketing planning, and core narrative/DNA consulting. They serve Danish businesses with end-to-end campaign development from strategy and concept through execution and measurement.

Product overview

Moove Advertising is a full-service advertising and communications agency based in Esbjerg, Denmark, operating since 1987. The company operates as a unified suite of marketing services rather than a modular software platform. Its portfolio spans six core service areas: Design og Branding (visual identity and graphic design), Digital Markedsføring (digital marketing including SEO, SEM, social media, content, and AI), Billeder og Levende Fortællinger (visual content production including video, photography, animation, drone filming, and LED banners), Digitalisering og Udvikling (digital development including web, app, e-commerce, and marketing automation), Marketing og Planlægning (strategy, omnichannel, media advisory, research, and reporting), and Kernefortælling og DNA (core narrative and brand DNA consulting). The agency also offers a specialized Grøn Kommunikation (green communication) service focused on ESG advisory and sustainability branding. The company positions itself as an extended marketing department for clients, offering flexible, tailored solutions rather than standardized packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Design and Branding

Quantifiable outcome

• TV 2 Play Premium Partner with certified staff for TV 2 Play and Disney+ advertising in Denmark
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TV 2 PlaycoreChannel Partner/ Reseller/ Distributormoove is a TV 2 Play Premium Partner, meaning they have at least 4 employees certified for purchasing ads via TV 2 Connect for advertising on TV 2 Play and Disney+ in Denmark. This partnership enables them to offer clients geo-segmented advertising campaigns on Denmark's leading streaming platform with over 1 million subscribers.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Kreab: Nordic-headquartered communications and public-relations firm offering brand storytelling, messaging, and campaign support — comparable in strategic communications depth targeting Scandinavian corporate clients.
• Kunde & Co: Danish independent full-service advertising agency offering branding, digital marketing, and media services to B2B and B2C clients — directly comparable in service mix and customer profile to Moove, with a broader geographic footprint.
• Advice A/S: Established Danish full-service advertising agency with similar capabilities in branding, digital, and campaign execution targeting Danish B2B and consumer clients — overlapping service portfolio and customer base with Moove.
• Mensch: Scandinavian creative and marketing agency providing branding, campaign development, and digital services — comparable in being a creative-led, full-service agency serving similar Danish/Nordic clients.
• Twentyone: Danish full-service creative/digital agency offering brand strategy, design, content, and marketing services — comparable service stack and target customer profile to Moove.

Broad incumbents

• Publicis Groupe Denmark: Global advertising holding company's Danish operations covering creative, media, and data-driven marketing — competes with Moove for Danish B2B and consumer accounts but with significantly broader capabilities and scale.
• Dentsu Denmark: Danish operations of Dentsu's global advertising network, offering full-service creative, media, and digital capabilities to enterprise clients — overlapping scope but with vastly larger scale and integrated media-buying infrastructure.
• Ogilvy Denmark: WPP-owned global agency brand with Danish operations offering advertising, PR, and consulting — directly overlaps Moove's brand and campaign work but serves mostly enterprise clients via a global network.
• WPP Denmark / GroupM: WPP's Danish operating companies provide full-service advertising, media investment, and brand consulting to enterprise clients — comparable in offering integrated creative and media services, but with global scale and tooling that Moove cannot match.

Regional players

• Hjørring-area boutique creative agencies: Smaller Jutland-based creative and branding agencies that compete with Moove for regional Danish SMB and mid-market budgets — relevant competitors at the local tier though they do not directly overlap Moove's specific Esbjerg base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MooveAdvertising
• LinkedInlinkedin.com/company/moove-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moove Advertising