NSA Storage
NSA Storage was a privately held self-storage REIT operating 1,000+ facilities across 42 states plus Puerto Rico under six regional sub-brands, serving residential, vehicle, business, and student storage customers through month-to-month D2C rentals. Acquired by Public Storage in March 2026 for $10.5 billion.
- Company typePrivate
- Founded2015
- HeadquartersGreenwood Village, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What NSA Storage does
NSA Storage is a privately held self-storage real estate investment trust that operated 1,000+ secure, affordable storage facilities across 42 states and Puerto Rico from its 2015 founding through its acquisition by Public Storage in March 2026 for $10.5 billion. The company serves individual consumers (residential moving, decluttering, seasonal items), vehicle owners (cars, RVs, boats, motorcycles), small businesses (inventory, equipment, document storage), and students through a horizontal segmentation approach, organized under six regional sub-brands — iStorage, SecurCare Self Storage, Southern Self Storage, RightSpace Storage, Move It Storage, and Northwest Self Storage — that preserve local market identity while sharing centralized operations and technology. The technology stack centers on an integrated property management platform featuring online leasing, contact-free move-in, a web-based customer payment portal (nsabrands-payment.ssm-erp.com), and the My Storage Navigator mobile app for iOS and Android, supported by standardized physical security infrastructure (electronic gate access, perimeter fencing, 24/7 video surveillance).
The business model is a direct-to-consumer, month-to-month subscription rental structure with recurring monthly billing that auto-renews unless cancelled, supplemented by optional SBOA tenant insurance and a one-time $29 administrative fee. Pricing is promotional-rate-led (guaranteed first three months for compliant new customers) and varies by location and unit size, spanning standard self-storage, climate-controlled storage, vehicle/RV/boat storage, wine storage, and business storage. Customer acquisition is primarily digital — SEO-driven via nsastorage.com, supplemented by paid and organic social across Facebook, Twitter, LinkedIn, Pinterest, and Instagram — with phone-based inside sales (844-434-1150) and on-site facility visits as secondary channels. Pre-acquisition, the company executed an offensive growth posture including a $350 million joint venture with Investment Real Estate Management, LLC in November 2025 to acquire Moove In brand properties in growth markets over 24 months, with NSA contributing up to $105 million for preferred equity.
NSA Storage firmographics
Firmographics- Name
- NSA Storage
- Legal name
- NSA Storage
- Website
- https://nsastorage.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NSA Storage was a privately held self-storage REIT operating 1,000+ facilities across 42 states plus Puerto Rico under six regional sub-brands, serving residential, vehicle, business, and student storage customers through month-to-month D2C rentals. Acquired by Public Storage in March 2026 for $10.5 billion.
- Ownership category
- akta.pro rank
NSA Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
Keywords
Where NSA Storage is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NSA Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Self Storage Unit Rentals: NSA Storage generates revenue through monthly rental fees for self-storage units. All leases are month-to-month with no long-term commitment required. Revenue is recurring as monthly rental charges automatically renew unless cancelled. The company operates across multiple brand names including iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, and Northwest Self Storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Self Storage Units - month-to-month rental with promotional first 3 months |
| Subscription | Monthly | Property Protection Plan - optional monthly insurance coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
NSA Storage product offering
Product offeringCore offering
NSA Storage operates a network of 1,000+ self-storage facilities across 42 states and Puerto Rico under a family of regional brands (iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, Northwest Self Storage). The company rents storage units of multiple types—standard, climate-controlled, vehicle, wine, and business—on a month-to-month basis with online reservation, contact-free move-in, and a mobile app for account management.
Product overview
NSA Storage is a self-storage platform operating 1,000+ secure and affordable self-storage facilities across 42 states and Puerto Rico under a family of brands. The company is organized around its core NSA Storage brand platform (which includes an online reservation system, mobile app My Storage Navigator, and a web-based Customer Portal for account management, payments, and autopay), complemented by several regional sub-brands — iStorage (Tennessee, Rhode Island, Massachusetts), SecurCare Self Storage (South Carolina), Southern Self Storage (Puerto Rico), RightSpace Storage (Massachusetts), Move It Storage, and Northwest Self Storage — each operating under the NSA umbrella while maintaining distinct brand identities. Storage offerings span standard self-storage units in multiple sizes (small, medium, large), climate-controlled storage, vehicle/car storage (including RVs, boats, and motorcycles), wine storage, and business storage. All facilities share common security infrastructure including on-site cameras, electronic gated access, and perimeter fencing.
Differentiator
Problem solved
Functional benefit
Brands
- iStorage: Regional self-storage brand operating under NSA Storage
- SecurCare Self Storage
- Northwest Self Storage
- RightSpace Storage
- Move It Storage
- Southern Self Storage
Products and services
- NSA Storage Self-Storage Facilities (Family of Brands) Core self-storage rental platform encompassing 1,000+ facilities across 42 states under multiple regional brands (iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, Northwest Self Storage). Customers reserve standard units in multiple sizes (small 5x5 to large 10x20+) on month-to-month leases via the website, mobile app, phone, or in-person.
- Climate-Controlled Storage Units Storage units that maintain consistent temperature and humidity levels, designed to protect temperature-sensitive items such as leather furniture, electronics, photographs, artwork, wooden furniture, and documents from heat or humidity damage. Available across the NSA Storage network.
- Vehicle Storage Secure storage options for cars, trucks, trailers, RVs, boats, and motorcycles, available as uncovered outdoor parking or enclosed garage-style units, with drive-up access and electronic gate access at select facilities.
- Wine Storage Specialized storage for wine collections, maintained within climate-controlled environments to protect bottles from temperature fluctuations and humidity.
- Business Storage Storage solutions for commercial use, accommodating inventory, equipment, documents, and office furniture for small business customers with flexible lease options.
- My Storage Navigator Mobile App NSA Storage's mobile application for iOS and Android enabling customers to manage their storage rental, access their accounts, make payments, and interact with facilities on-the-go.
- NSA Storage Customer Portal Web-based portal at nsabrands-payment.ssm-erp.com allowing tenants to manage rentals, set up autopay, make one-time credit or debit card payments, and complete move-outs online.
- SBOA Tenant Insurance Tenant insurance product required for storage units when customers do not have homeowners or renters insurance; covers stored belongings and pays out prior to insurance claims, billed monthly in advance and non-refundable for partial months.
Companies that use NSA Storage
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
NSA Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NSA Storage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, core and minor.
- Public StoragemajorPublic Storage acquired NSA Storage for $10.5 billion in the largest REIT-to-REIT merger since 2023. This acquisition represents a significant consolidation in the self-storage REIT sector.
- Investment Real Estate Management, LLC (IRE)coreNSA Storage announced a $350 million joint venture with IRE to acquire self storage properties managed under the Moove In brand. NSA contributes up to $105 million in exchange for preferred equity, targeting value-add investments in growth markets over 24 months.
- Feeding AmericaminorNSA Storage is a proud sponsor of Feeding America, supporting the organization's hunger relief efforts across the United States.
- ACE ScholarshipsminorNSA Storage is a proud sponsor of ACE Scholarships, supporting educational opportunities for students.
- Moove In Brand (IRE Joint Venture)coreProperties acquired through the NSA-IRE joint venture are managed under the Moove In brand, expanding NSA Storage's portfolio in growth markets.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
NSA Storage competitors and assessment
Company assessmentDirect peers
- CubeSmart: Major self-storage REIT operating 1,000+ facilities across the US with comparable unit sizes, vehicle storage, and business storage offerings. Direct competitor in many of the same metros where NSA Storage operates its regional brand portfolio.
- StorageMart: Large privately held self-storage operator with facilities across the US and Canada. Competes with NSA Storage in mid-size metros using a similar month-to-month model and a mix of standard, climate-controlled, and vehicle units.
- Metro Self Storage: Regional-to-national self-storage operator with facilities in multiple US states, offering standard and climate-controlled units with month-to-month terms. Comparable to NSA Storage's regional brand portfolio in unit mix and customer profile.
- Extra Space Storage: Second-largest US self-storage REIT with thousands of facilities across 40+ states. Competes head-to-head with NSA Storage in overlapping Sun Belt and coastal markets using the same month-to-month rental model, climate-controlled units, and digital booking platform.
- Life Storage: Self-storage REIT operating hundreds of facilities nationwide (now part of Extra Space Storage). Closely comparable to NSA Storage in unit mix, climate-controlled inventory, and third-party management approach before its own consolidation.
- Safeguard Self Storage: Regional self-storage operator with facilities in multiple US states, providing standard and climate-controlled units on month-to-month leases. Comparable to NSA Storage's mid-size regional brand facilities in customer mix and service model.
- Simply Self Storage: Self-storage operator with a national footprint offering standard, climate-controlled, and vehicle storage under month-to-month leases. Comparable to NSA Storage in target customer (residential and small business) and online booking experience.
Broad incumbents
- Public Storage: Largest US self-storage REIT and NSA Storage's acquirer as of March 2026. Operates a national network of self-storage facilities with similar unit sizes, month-to-month rentals, and digital booking, making it the most directly comparable scaled peer now that NSA is part of its platform.
- U-Haul Moving & Storage: Nationwide moving and self-storage brand operating U-Haul- and Extra Space-managed storage facilities across the US. Competes with NSA Storage for moving-driven customers and offers a similar online reservation experience as part of a broader moving ecosystem.
Emerging players
- Clutter: Tech-enabled full-service storage and moving startup offering pickup, storage, and redelivery. While its model differs from NSA's self-service approach, it represents an emerging digital-first competitor in urban markets that could pressure traditional self-storage demand over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NSA Storage social profiles
Digital presenceNSA Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
NSA Storage leadership team
Management profileNumber of profiles
Profiles1 record
NSA Storage subsidiaries and ownership
Company hierarchySubsidiaries1 record
NSA Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NSA Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NSA Storage
What does NSA Storage do?
NSA Storage operates a network of 1,000+ self-storage facilities across 42 states and Puerto Rico under a family of regional brands (iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, Northwest Self Storage). The company rents storage units of multiple types—standard, climate-controlled, vehicle, wine, and business—on a month-to-month basis with online reservation, contact-free move-in, and a mobile app for account management.
Is NSA Storage a public or private company?
NSA Storage is a private company. It is classified as corporate owned and is currently operating.
When was NSA Storage founded?
NSA Storage was founded in 2015. It employs 1,001 to 5,000 people.
Where is NSA Storage based?
NSA Storage is headquartered in Greenwood Village, United States, in the North America region.
How does NSA Storage make money?
One revenue line is on record: self Storage Unit Rentals.
Who are NSA Storage's main competitors?
Direct peers on record are CubeSmart, StorageMart, Metro Self Storage, Extra Space Storage, Life Storage, Safeguard Self Storage and Simply Self Storage. Broad incumbents are Public Storage and U-Haul Moving & Storage. Clutter is listed as an emerging player.
Does NSA Storage have an API?
No public API is recorded for NSA Storage.
What industry is NSA Storage in?
NSA Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.