ShalvaTea

What ShalvaTea does

ShalvaTea is a Jerusalem-based, founder-owned herbal tea company established in 2014 by David Ross, a Yale-trained forester whose Fulbright research on Mt. Carmel wildfires led him to formulate teas from native Israeli herbs. The company produces premium caffeine-free herbal blends inspired by named ecological regions of Israel — Arava Valley, Carmel Mountains, Ein Gedi, Elah Valley, Galil, and Jerusalem hills — using locally sourced ingredients such as za'atar (hyssop), zootah (white savory), olive leaf, sumac, carob pod, and cactus flower. The product portfolio comprises seven regional loose-leaf blends, six-flavor pyramid teabag gift boxes in 6- and 12-count formats, bulk teabag packs, four chai masala variants (caffeinated and rooibos caffeine-free), single-origin olive leaf tea, and Turkish ground coffee with cardamom. All products are 100% natural with no added flavors, Kosher certified, and packaged in biodegradable corn-fiber pyramid teabags.

The business operates a dual-channel go-to-market. Direct-to-consumer sales run through a Shopify-powered website shipping to approximately 30 countries, with free worldwide shipping thresholds at $169 USD and US/international free shipping at $149. Wholesale distribution covers hundreds of retail locations across Israel — restaurants, cafes, health-food stores, and specialty shops — anchored by SuperPharm Online and a network of specialty retailers. Pricing is unit-based across small packs ($9.95-$44.95 USD) plus $50-$150 digital gift cards, with no subscription or recurring billing. Production is paired with a social-impact mission of employing people with special needs. The company is bootstrapped with 1-10 employees, no disclosed funding, no patents or trademarks on file, and revenue is not publicly reported.

Name

ShalvaTea

Legal name

ShalvaTea

Website

https://shalvatea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ShalvaTea is a Jerusalem-based, founder-owned herbal tea company producing premium caffeine-free blends from native Israeli herbs, sold via Shopify DTC e-commerce to ~30 countries and through hundreds of retail partners across Israel.

Ownership category

akta.pro rank

Product category

Specialty Herbal Tea and Beverages

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Herbal tea blends
• Caffeine-free tea
• Loose-leaf tea
• Chai masala blends
• Biodegradable teabags

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of herbal tea products through e-commerce website and retail partners. Products include loose-leaf blends, pyramid teabags, chai masala blends, gift boxes, and Turkish ground coffee. Sold in various pack sizes from individual boxes to bulk orders.
2. Gift Cards: Digital gift cards sold in denominations of $50, $75, $100, and $150 USD.
3. Wholesale/Bulk Orders: Wholesale inquiries available for retailers and businesses interested in carrying ShalvaTea products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ShalvaTea manufactures and sells premium Israeli herbal tea blends inspired by native herbs from ecological regions of Israel (Arava Valley, Carmel Mountains, Ein Gedi, Elah Valley, Galil, Jerusalem). Products include pyramid teabags in compostable corn-fiber sachets, loose-leaf regional blends, chai masala blends (with caffeine-free rooibos variants), Turkish ground coffee with cardamom, gift boxes, and digital gift cards.

Product overview

ShalvaTea is a premium Israeli herbal tea company founded in 2014, offering a portfolio of caffeine-free herbal tea blends inspired by native Israeli herbs. The product line consists of: (1) Six Boxes of ShalvaTea (mix and match) - the core offering with 6 boxes of 18 compostable pyramid teabags each in six flavors; (2) Gift Box Sets (12-pyramid and 6-pyramid options) for gifting occasions; (3) Bulk Teabags - 100-count packages for regular buyers; (4) Chai Masala Blends - Mountain Blend and Turmeric Wonder Blend (each available in caffeinated and caffeine-free rooibos versions); (5) Loose-Leaf Herbal Blends - seven regional blends named after Israeli ecological regions (Arava, Carmel, Ein Gedi, Elah Valley, Galil, Jerusalem, plus Olive Leaf); (6) Turkish Ground Coffee with Cardamom - a single coffee product; and (7) Gift Cards. All products feature 100% natural ingredients sourced from local Israeli herbs with no added flavors or aromas.

Differentiator

Problem solved

Functional benefit

Products and services

• Six Boxes of ShalvaTea (mix and match) Pack of six boxes containing 18 compostable pyramid-shaped teabags each, hand-packed in Israel with 100% natural ingredients, allowing customers to mix and match available flavors.
• ShalvaTea 12-Pyramid Gift Box Set Gift box containing 12 pyramid teabags (2 per flavor) in colorful pyramid-shaped envelopes; volume discount of 20% available on purchases of two or more.
• ShalvaTea 6-Pyramid Gift Box Set Sampler gift box with six pyramid teabags, one per flavor, available in 2-pack and 5-pack bundle options for holidays and special-occasion gifting.
• Bulk Teabags Stand-up pouches containing 100 pyramid teabags across all six flavors, intended for regular consumers who want to avoid individual-box packaging.
• Loose-Leaf Regional Herbal Blends (Arava, Carmel, Ein Gedi, Elah Valley, Galil, Jerusalem) Bulk loose-leaf herbal blends available in 1/2 lb., 1 lb., and 2 lb. options across seven regional flavors inspired by Israeli ecological areas, formulated with native herbs including za'atar, zootah, olive leaf, sumac, carob, chamomile, lavender, and lemon verbena.
• Olive Leaf Tea Single-origin olive leaf tea sourced from the Jordan Valley region.
• Chai Masala Blends (Mountain Blend and Turmeric Wonder Blend; caffeinated and caffeine-free rooibos variants) Loose-leaf chai masala blends inspired by the Himalayas with cinnamon, ginger, black tea (or rooibos for caffeine-free), cloves, cardamom, and in the Turmeric variant, turmeric and black pepper. Bulk options available.
• Turkish Ground Coffee with Cardamom Turkish-ground coffee blended with freshly crushed cardamom, packaged in 100-gram pouches yielding approximately 12-15 cups, in the style of Israeli coffee.
• Digital Gift Cards Digital gift cards available in $50, $75, $100, and $150 USD denominations for email delivery to recipients, with optional gift message.

Quantifiable outcome

• Products sold in hundreds of locations across Israel and worldwide via e-commerce

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor.

• SuperPharm OnlineminorChannel Partner/ Reseller/ DistributorOnline retail partner for ShalvaTea products in Israel.
• Bank HapoalimminorOthersFinancial institution partner listed on company contact page.
• WiXminorOthersWebsite platform partner listed on company contact page.
• Ministry of Agriculture (MOA)minorOthersIsraeli government ministry partner listed on contact page.
• ZmoraminorChannel Partner/ Reseller/ DistributorIsraeli specialty food store retail partner.
• BriosominorChannel Partner/ Reseller/ DistributorIsraeli retail partner.
• Shoreshei ZionminorChannel Partner/ Reseller/ DistributorIsraeli specialty retail partner.
• HaAchimminorChannel Partner/ Reseller/ DistributorIsraeli retail partner.
• Casa LaviminorChannel Partner/ Reseller/ DistributorIsraeli retail partner.
• PowerminorChannel Partner/ Reseller/ DistributorIsraeli retail partner.
• Meshek HavivianminorChannel Partner/ Reseller/ DistributorIsraeli specialty food store partner.
• HubezaminorChannel Partner/ Reseller/ DistributorIsraeli retail partner.
• YansoonminorChannel Partner/ Reseller/ DistributorIsraeli retail partner.
• Espresso ClubminorChannel Partner/ Reseller/ DistributorCoffee-focused retail partner listed on contact page.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Traditional Medicinals: Leading US-based herbal tea brand offering a broad portfolio of wellness-positioned herbal blends, including many caffeine-free botanical formulations. Directly comparable to ShalvaTea's positioning of regional, plant-based herbal teas for health-conscious consumers.
• Pukka Herbs: UK-based premium herbal tea brand (now owned by Unilever) known for organic, ayurvedic-inspired botanical blends with strong sustainability credentials. Comparable in premium positioning, herbal blend innovation, and sustainability-led marketing.
• Numi Organic Tea: Premium organic tea brand with strong emphasis on biodegradable packaging, fair trade sourcing, and unique botanical blends in pyramid teabag form. Highly comparable to ShalvaTea's premium, sustainability-forward, terroir-driven herbal tea proposition.
• Yogi Tea: Mass-market herbal and chai tea brand selling functional blends with botanical ingredients in pyramid teabag formats. Comparable on product format (herbal/chai blends), premium-natural positioning, and broad retail distribution model that ShalvaTea is attempting to replicate.
• Rishi Tea: Specialty tea company offering direct-trade, botanically-focused loose-leaf and packaged teas with strong provenance storytelling. Highly comparable to ShalvaTea's terroir-driven loose-leaf positioning and specialty/café retail placement.
• Republic of Tea: Premium US-based specialty tea brand focused on gourmet herbal, black, and chai blends, with strong DTC and gifting positioning. Comparable in premium pricing, herbal blend portfolio, and gift-box DTC strategy that ShalvaTea is already executing.

Broad incumbents

• Celestial Seasonings: Mass-market herbal tea incumbent owned by Hain Celestial, dominating US grocery shelves with broad herbal and caffeine-free lines. Relevant as the structural competitor ShalvaTea must differentiate against in any expansion into US natural/grocery channels.
• Twinings: Global heritage tea brand with broad herbal, black, and chai portfolios distributed in grocery, hospitality, and foodservice. Comparable on the chai and herbal blend product lines and on the foodservice/hospitality placement ShalvaTea pursues through Israeli cafes and restaurants.

Regional players

• Tielka: Australian premium loose-leaf tea brand specializing in organic herbal blends with strong sustainability and gift packaging. Comparable product format and gifting orientation, but serves the Australian market rather than directly competing in Israel/US with ShalvaTea.

Emerging players

• Zhena's Gypsy Tea: Smaller US-based premium loose-leaf herbal tea brand positioned around unique botanical blends and story-led branding. Comparable in scale, premium positioning, and founder-driven brand story, though with a different botanical sourcing narrative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/%D7%A9%D7%9C%D7%95%D7%95%D7%AA%D7%99-ShalvaTea-100066547128917
• Instagraminstagram.com/shalva_tea
• LinkedInlinkedin.com/company/shalvatea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShalvaTea