Lugus
Lugus is a French Shopify-specialist agency founded in 2017 that provides store creation, platform migration, ongoing maintenance, and conversion rate optimization services to e-commerce merchants across France and Switzerland.
- Company typePrivate
- Founded2017
- HeadquartersBelfort, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lugus does
Lugus is a French Shopify-specialist agency that delivers professional services exclusively on the Shopify platform, including new store creation, migration from competing CMS/e-commerce platforms (Prestashop, WooCommerce, Magento, Wix, Oxatis), ongoing maintenance and evolution (TMA), and conversion rate optimization covering UX/UI, A/B testing, and site-speed work. The firm was founded in 2017 by Yann Grosjean, an operator with 7 years of Shopify expertise, and is structured as an EURL (single-member limited liability company) under French law, registered in Belfort (6 rue du Rhône, 90000 Belfort) and operating primarily in France with an additional Switzerland footprint. Core technical work spans Shopify-native theme development (Dawn, Heritage), Liquid templating, custom CSS/JS, and integration of third-party tooling (Typeform via Shopify metaobjects, Intelligems for A/B testing, subscription systems).
Lugus firmographics
Firmographics- Name
- Lugus
- Legal name
- EURL Lugus
- Website
- https://lugus.agency
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lugus is a French Shopify-specialist agency founded in 2017 that provides store creation, platform migration, ongoing maintenance, and conversion rate optimization services to e-commerce merchants across France and Switzerland.
- Ownership category
- akta.pro rank
Lugus industry classification
Industry- Product category
- E-commerce Development Services
- akta.pro primary industry
- E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)
- akta.pro secondary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
Keywords
Where Lugus is headquartered
LocationHeadquarters
- HQ city
- Belfort
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lugus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Shopify Store Creation Services: Custom development and setup of new Shopify stores from scratch, including theme selection, customization, and launch support.
- Shopify Migration Services: Migration of existing e-commerce stores from platforms like Prestashop, WooCommerce, Magento, Wix, Oxatis to Shopify.
- Maintenance and Support (TMA): Ongoing maintenance, updates, and evolution services for existing Shopify stores.
- Conversion Rate Optimization: UX/UI improvements, A/B testing, and strategic optimizations to increase conversion rates and average order value.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lugus product offering
Product offeringCore offering
Lugus is a Shopify-exclusive agency that creates new Shopify stores from scratch, migrates existing e-commerce stores from platforms such as Prestashop, WooCommerce, Magento, Wix, and Oxatis to Shopify, and provides ongoing TMA maintenance services. The agency specializes in conversion rate optimization through UX/UI enhancements, A/B testing, site speed optimization, and subscription system implementation for e-commerce merchants across fashion, cosmetics, nutrition, home decor, and artist merchandising verticals.
Product overview
Lugus is a Shopify expert agency offering a comprehensive suite of e-commerce services built exclusively on the Shopify platform. Their core offerings include Shopify store creation (from scratch), migration from competing platforms (Prestashop, WooCommerce, Magento, Wix, Oxatis), and ongoing TMA (maintenance) services. They specialize in conversion rate optimization through UX/UI improvements, A/B testing, and strategic product page enhancements. Additional services include speed optimization, subscription system implementation, and Typeform-based personalized recommendation systems. The agency works across multiple verticals including fashion, cosmetics, nutrition, home decor, and more, serving clients ranging from SMBs to large brands like Bellerose, Pataugas, and Kiabi.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Store Creation Creating new Shopify stores from scratch, providing clients with an effective and optimized boutique from day one; for e-commerce merchants seeking to launch on Shopify.
- Shopify Store Migration Migrating existing e-commerce stores from platforms such as Prestashop, WooCommerce, Magento, Wix, Oxatis, or other CMS to Shopify; for merchants transitioning to the Shopify platform.
- Shopify TMA (Maintenance) Ongoing maintenance, updates, and evolution services for existing Shopify stores; for merchants needing reliable long-term technical upkeep.
- Conversion Rate Optimization Improving Shopify store conversion rates through UX/UI enhancements, A/B testing, and strategic optimization of product pages and checkout flows; for merchants seeking measurable conversion lifts and higher average order value.
- Speed Optimization Technical optimization of Shopify store loading times by reducing HTML/CSS/JS files, optimizing images, configuring lazyloading, and managing app code; for merchants with slow-performing stores.
- A/B Testing Services Conducting A/B tests on Shopify product pages using Intelligems to compare variations, measure conversion metrics (conversion rate, revenue per visitor, cart value), and identify optimal designs and copy; for merchants seeking data-driven conversion improvements.
- Typeform Integration for Product Recommendations Integrating Typeform questionnaires connected to Shopify metaobjects to deliver personalized product recommendations based on user responses; for brands seeking diagnostic and personalized customer journeys on their Shopify store.
- Subscription System Implementation Setting up subscription and recurring billing models on Shopify, including exclusive subscriber discounts and frequency selection for recurring deliveries; for merchants launching or scaling subscription commerce.
Quantifiable outcome
- Conversion rate doubled (x2) for Pleine Forme after complete Shopify refonte
- +9 more outcomes
Companies that use Lugus
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles2 records
Lugus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Lugus partnerships and signals
Strategic signalScale indicators12 records
Recent moves5 records
Expansion highlights4 records
Lugus competitors and assessment
Company assessmentDirect peers
- We Make Websites: UK-based Shopify Plus agency known for enterprise Shopify builds, replatforming, and CRO — directly comparable service mix and go-to-market (case-study-led, founder-led), operating in adjacent geographies.
- OuterBox: US Shopify Plus partner providing design, development, and SEO/CRO services for Shopify merchants, comparable to Lugus across build, migration, and conversion-optimization offerings.
- Slice Digital: Shopify Plus partner agency that builds, migrates, and optimizes Shopify stores with a strong CRO focus, competing for the same enterprise mid-market and SMB merchant segment as Lugus.
- WeLoveCustomers: French Shopify Plus agency offering Shopify store creation, migration, and CRO services to B2B and B2C merchants — directly overlapping with Lugus's core service catalog and target customer profile.
Broad incumbents
- Accenture Interactive / Song: Global digital agency offering end-to-end commerce services including Shopify Plus implementations — competes with Lugus for the same enterprise merchants but with vastly larger scale and service breadth.
- Absolunet: Larger North American Shopify Plus partner and e-commerce consultancy serving enterprise merchants with a broader portfolio that includes strategy, platform selection, and custom development — adjacent incumbent overlapping with Lugus on Shopify delivery.
- Deloitte Digital: Global systems integrator with a digital commerce practice covering platform selection, implementation, and CX — overlapping with Lugus at the enterprise tier but with a strategy-heavy engagement model.
Regional players
- Netalika: Belgian Shopify Plus agency offering store builds, migration, and CRO across Benelux and broader Europe — a comparable specialist with overlapping service model but different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lugus social profiles
Digital presenceLugus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lugus leadership team
Management profileNumber of profiles
Profiles1 record
Lugus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lugus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lugus
What does Lugus do?
Lugus is a Shopify-exclusive agency that creates new Shopify stores from scratch, migrates existing e-commerce stores from platforms such as Prestashop, WooCommerce, Magento, Wix, and Oxatis to Shopify, and provides ongoing TMA maintenance services. The agency specializes in conversion rate optimization through UX/UI enhancements, A/B testing, site speed optimization, and subscription system implementation for e-commerce merchants across fashion, cosmetics, nutrition, home decor, and artist merchandising verticals.
Is Lugus a public or private company?
Lugus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lugus founded?
Lugus was founded in 2017. It employs 1 to 10 people.
Where is Lugus based?
Lugus is headquartered in Belfort, France, in the Europe region.
How does Lugus make money?
Four revenue lines are on record. Shopify Store Creation Services are the primary driver. The others are shopify Migration Services, maintenance and Support (TMA) and conversion Rate Optimization.
Who are Lugus's main competitors?
Direct peers on record are We Make Websites, OuterBox, Slice Digital and WeLoveCustomers. Broad incumbents are Accenture Interactive / Song, Absolunet and Deloitte Digital. Netalika is listed as a regional player.
Does Lugus have an API?
No public API is recorded for Lugus.
What industry is Lugus in?
Lugus's product category is E-commerce Development Services. Its primary akta.pro industry code is BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds), with a secondary code of CRAOAOAB, Retail Merchandising Execution & Field Marketing Services.