We Love Customers
We Love Customers is a French B2B SaaS platform, founded in 2016 and headquartered in Rennes, that provides automated customer loyalty, referral, NPS, and review solutions to mid-market and enterprise B2C businesses across France, with native integrations to major e-commerce and CRM systems.
- Company typePrivate
- Founded2016
- HeadquartersRennes, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What We Love Customers does
We Love Customers is a French B2B SaaS company, founded in 2016 by Loic Morvan and headquartered in Rennes, that provides an all-in-one customer loyalty and referral marketing platform for B2C businesses. The platform is built on a JavaScript widget architecture deployable across client websites and integrates natively with major e-commerce systems (Shopify, WooCommerce, Magento 1 and 2, PrestaShop, Wizishop, Ecwid) and CRMs (Salesforce, HubSpot, Pipedrive), with Zapier enabling broader workflow automation. Its product surface spans client referral programs (with specialized in-store and e-commerce variants), NPS surveys, customer review collection, loyalty points programs, user-generated content management, and digital refund offers (ODR), all branded under the We Love Customers platform.
The company operates a sales-led SaaS model with annual subscriptions priced on a quote-only basis (no public pricing, no freemium), supplemented by a partner/reseller channel and a self-serve option for SMB customers. Distribution is purely direct and partner-driven within the French domestic market, supported by content marketing (blog, SEO, webinars), event participation (Paris Retail Week, Ecommerce Connect), and active LinkedIn/YouTube channels. The customer base spans insurance (Groupama), construction (Trecobat), pet food (Husse), specialty retail (Kusmi Tea, SoCoo'c), manufacturing, and financial services (MGAS, PCS), with both mid-market and enterprise segments represented.
We Love Customers has completed one undisclosed funding round (March 2021) and in May 2026 acquired OuiVu to extend its reputation management footprint. The company has been recognized with the Cas d'Or Bretagne 2025 award in the loyalty category and has cultivated gift card partnerships with illicado, Glady, and Wedoogift to support its reward fulfillment. Headcount remains in the 1–10 range, suggesting a small, founder-led operation that has prioritized product breadth and verticalized GTM over headcount expansion.
We Love Customers firmographics
Firmographics- Name
- We Love Customers
- Legal name
- We Love Customers
- Website
- https://welovecustomers.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Love Customers is a French B2B SaaS platform, founded in 2016 and headquartered in Rennes, that provides automated customer loyalty, referral, NPS, and review solutions to mid-market and enterprise B2C businesses across France, with native integrations to major e-commerce and CRM systems.
- Ownership category
- akta.pro rank
We Love Customers industry classification
Industry- Product category
- Customer Loyalty & Referral Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where We Love Customers is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
We Love Customers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing loyalty and referral marketing platform access. Pricing not publicly disclosed; requires contacting sales team for quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact sales for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
We Love Customers product offering
Product offeringCore offering
We Love Customers provides an all-in-one SaaS platform for customer loyalty and referral marketing that enables businesses to convert loyal customers into brand ambassadors. The platform unifies referral programs (online and in-store), loyalty points, NPS surveys, customer reviews, user-generated content collection, and automated refund offers into a single ecosystem with native integrations to major e-commerce and CRM platforms. It targets French businesses across verticals such as insurance, real estate, retail, fitness, and opticians with automated, customizable workflows and ROI tracking.
Product overview
We Love Customers is an all-in-one customer loyalty and referral platform designed to help businesses leverage word-of-mouth marketing. The platform operates as a unified ecosystem combining multiple modules: the core Parrainage Client (Client Referral Program) with its specialized in-store and e-commerce variants, Solution Avis Clients (Customer Reviews), Solution NPS (Net Promoter Score surveys), Programme de Fidélité (Loyalty Program), Création de Contenu Client (User-Generated Content), and Offre de Remboursement (Refund Offers). The platform also includes a Google Reviews Badge addon and an ROI Simulator tool. All functionalities work autonomously but are designed to multiply their potential and effectiveness when used together, creating a comprehensive post-purchase customer journey automation system.
Differentiator
Problem solved
Functional benefit
Products and services
- Parrainage Client (Client Referral Program) Automated client referral program enabling businesses to convert loyal customers into brand ambassadors, featuring reward synchronization, complete customization, and fully automated sponsorship mechanics with unique code generation and distribution.
- Parrainage en Magasin (In-Store Referral) Referral program specifically designed for physical retail stores, enabling brick-and-mortar merchants to digitize their sponsorship programs and drive in-person customer advocacy.
- Parrainage E-commerce (E-commerce Referral) Referral solution for online stores with dedicated plugins for major e-commerce platforms including WooCommerce, Shopify, Magento, PrestaShop, Wizishop, and Ecwid.
- Solution Avis Clients (Customer Reviews) Automated customer review collection solution that helps businesses gather authentic customer feedback to evaluate satisfaction, identify improvement areas, and strengthen online reputation with automated review badges.
- Solution NPS (Net Promoter Score) Customer satisfaction measurement tool using NPS surveys to evaluate propensity to recommend, with automatic survey triggering and real-time statistics for identifying promoters and detractors.
- Programme de Fidélité (Loyalty Program) Fully automated loyalty program linked to customer actions throughout their journey, supporting both physical stores and e-commerce with point accumulation, relational emails, and automated reward distribution.
- Création de Contenu Client (User-Generated Content) Platform enabling businesses to facilitate customer content submission and collect User-Generated Content (UGC) that reassures prospects with authentic content created by existing customers, increasing e-reputation and trust.
- Offre de Remboursement (Refund Offer / ODR) Digitized and automated refund offer (ODR) management system for promotional campaigns, enabling businesses to create temporary or permanent refund offers to attract new customers and maintain engagement.
- Plaque Avis Google (Google Reviews Badge) Google business review display solution allowing businesses to showcase their Google reviews and ratings to build trust with potential customers.
- Simulateur ROI (ROI Simulator) Return on investment calculator tool that allows businesses to estimate the potential ROI of their referral program based on monthly orders, sales points, customer database size, average basket, and reward values.
Quantifiable outcome
- 14x return on referral program investment
- +3 more outcomes
Companies that use We Love Customers
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
We Love Customers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
We Love Customers partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- illicadocoreGift card partnership for customer rewards. illicado provides digital gift card solutions that We Love Customers integrates into its loyalty and referral programs, enabling clients to offer gift card rewards to customers.
- GladycoreGift card partnership for referral rewards. Glady provides employee gift card and reward solutions that complement We Love Customers' referral marketing platform.
- WedoogiftcoreGift card partnership for referral rewards. Wedoogift provides team gifting and reward solutions integrated with We Love Customers' platform for referral incentive programs.
- Par1.frminorReferral platform partnership. Par1.fr operates a referral platform that works in conjunction with We Love Customers' loyalty solutions.
- ZapiercoreAutomation integration partnership. Zapier integration allows We Love Customers to connect with thousands of other applications and automate workflows across the customer's tech stack.
- ShopifycoreNative platform integration. We Love Customers offers a native integration with Shopify for e-commerce loyalty and referral programs.
- WordPress/WooCommercecoreNative platform integration. We Love Customers provides WordPress/WooCommerce integration for loyalty and referral solutions on WordPress-based e-commerce sites.
- Magento (1 & 2)coreNative platform integration. We Love Customers supports Magento 1 and Magento 2 e-commerce platforms for loyalty and referral program implementation.
- PrestashopcoreNative platform integration. We Love Customers integrates with Prestashop for loyalty and referral solutions on Prestashop-powered e-commerce stores.
- SalesforcecoreCRM integration. We Love Customers integrates with Salesforce for CRM data synchronization, enabling businesses to manage loyalty and referral data within their CRM workflows.
- HubSpotcoreCRM integration. We Love Customers integrates with HubSpot for marketing automation and CRM synchronization of loyalty and referral program data.
- PipedrivecoreCRM integration. We Love Customers integrates with Pipedrive for sales pipeline and CRM integration of referral program data.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
We Love Customers competitors and assessment
Company assessmentDirect peers
- Smile.io: Leading loyalty and rewards platform for e-commerce brands on Shopify, BigCommerce, and other platforms. Competes head-to-head with We Love Customers on points-based loyalty, referrals, and VIP programs for SMB and mid-market merchants.
- Antavo: Enterprise loyalty cloud platform serving retail, fashion, and beauty brands globally. Comparable in scope to We Love Customers' loyalty and referral modules but targets a higher tier of enterprise customers with deeper API capabilities.
- LoyaltyLion: Loyalty and referral marketing platform purpose-built for Shopify and other e-commerce merchants. Direct competitor to We Love Customers' e-commerce referral and loyalty modules, serving SMB and mid-market DTC brands globally with comparable feature scope.
- ReferralCandy: Referral program platform focused on e-commerce SMBs with Shopify, BigCommerce, and WooCommerce integrations. Closely matches We Love Customers' e-commerce referral product positioning and SMB GTM motion.
- Mention Me: Referral marketing platform with strong presence in UK and European markets. Direct competitor for referral-first programs, particularly relevant given We Love Customers' emphasis on Parrainage Client as a flagship offering.
- Open Loyalty: Headless loyalty program platform for mid-market and enterprise retailers. Comparable technology stack (API-first, integration-heavy) targeting similar use cases to We Love Customers' loyalty and referral offering.
- Friendbuy: Referral and loyalty marketing platform serving mid-market and enterprise DTC brands. Directly comparable to We Love Customers' Parrainage Client module with similar automation, integration, and reward-mechanic approach.
Broad incumbents
- Yotpo: Enterprise-grade UGC, reviews, loyalty, and SMS marketing platform with global scale and significant venture backing. Overlaps with We Love Customers' reviews, UGC, and loyalty modules but serves a broader enterprise audience with deeper product depth.
- Annex Cloud: Enterprise customer loyalty, referral, and engagement platform with broader suite capabilities than We Love Customers. Competes for the same enterprise RFPs in retail and consumer verticals.
Emerging players
- SaaSquatch: Referral and loyalty platform purpose-built for SaaS and subscription businesses. Adjacent competitor with overlapping referral mechanics but different primary vertical focus than We Love Customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We Love Customers social profiles
Digital presenceWe Love Customers financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Love Customers leadership team
Management profileNumber of profiles
Profiles1 record
We Love Customers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Love Customers M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Love Customers
What does We Love Customers do?
We Love Customers provides an all-in-one SaaS platform for customer loyalty and referral marketing that enables businesses to convert loyal customers into brand ambassadors. The platform unifies referral programs (online and in-store), loyalty points, NPS surveys, customer reviews, user-generated content collection, and automated refund offers into a single ecosystem with native integrations to major e-commerce and CRM platforms. It targets French businesses across verticals such as insurance, real estate, retail, fitness, and opticians with automated, customizable workflows and ROI tracking.
Is We Love Customers a public or private company?
We Love Customers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Love Customers founded?
We Love Customers was founded in 2016. It employs 1 to 10 people.
Where is We Love Customers based?
We Love Customers is headquartered in Rennes, France, in the Europe region.
How does We Love Customers make money?
One revenue line is on record: saaS Subscription.
Who are We Love Customers's main competitors?
Direct peers on record are Smile.io, Antavo, LoyaltyLion, ReferralCandy, Mention Me, Open Loyalty and Friendbuy. Broad incumbents are Yotpo and Annex Cloud. SaaSquatch is listed as an emerging player.
Does We Love Customers have an API?
No public API is recorded for We Love Customers.
What industry is We Love Customers in?
We Love Customers's product category is Customer Loyalty & Referral Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAKAO, Loyalty, Referral & Customer Advocacy Programs (Direct Response). Its NAICS code is 541810 and its SIC code is 7310.