Musepop

What Musepop does

Musepop is a San Francisco-based creative and technical production company that designs, fabricates, codes, and operates custom interactive installations, themed events, experiential activations, educational exhibits, and virtual event platforms for enterprise, government, and cultural-institution clients. Its core products include proprietary interactive photo and video systems (Infinite Frame with a custom 30-button illuminated controller, Hypercube multi-interactive cube, Stage Dive green-screen photo experience, Mirror Mirror with 16 artistic filters, Ball Pit Photo Booth), the Wonderland themed virtual event platform co-developed with Earth Circus, and physical installations such as the Havana Nights interactive cigar sculpture with integrated fire, smoke, and vibration effects deployed at Burning Man. Underlying technology spans custom hardware engineering (custom electronics, addressable LEDs, 3D-printed components, industrial gas plumbing), bespoke software (iPad/iOS apps, green-screen capture, real-time video filters, automated image selection, custom sharing websites), and AV/projection/lighting production with a dedicated studio in San Francisco.

The business model is project-based professional services combined with managed services: clients pay quote-based project fees for installation design/build, full event production (concept through execution), and virtual event platform hosting, while equipment rentals for photo/video systems, AV, lighting, and props generate an ancillary revenue stream. Go-to-market is portfolio-driven through the musepop.io website, supplemented by Instagram and LinkedIn presence, direct outreach to enterprise and government buyers, and venue partnerships (notably Great Northern SF for the SNAPSHOT and Local Love festival series). Marquee clients include UNESCO and the United Nations (interactive education kiosk at UN HQ, third engagement), Salesforce (Dreamforce Stage Dive activation serving ~1,200 participants in 4 hours), Burning Man's Havana Nights Camp (2022–2023), and a network of more than 40 Bay Area artists who participate in community-facing festivals like SNAPSHOT, where 30 artists were paid $7,500 plus $2,000 in materials for a four-day pop-up. Ownership is concentrated with founder Justin Young, with no disclosed external funding, investors, or subsidiaries, and headcount sits in the 1–10 range.

Name

Musepop

Legal name

Musepop

Website

https://musepop.io

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

San Francisco-based creative and technical production company designing and building custom interactive installations, themed events, experiential activations, educational exhibits, and virtual event platforms for enterprise, government, and cultural clients worldwide.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Cultural Centers & Community Cultural Organizations (BPAGAHAD), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Interactive installations
• Event production services
• Experiential activations
• Custom fabrication
• Virtual event platforms

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Full-service event production including concept, design, and execution of thematic events for corporate clients, festivals, and community events. Revenue is generated through project-based fees for interactive installations, photo/video experiences, and production services.
2. Interactive Installation Design and Build: Design, fabrication, and installation of interactive art installations and exhibits for museums, corporate events, and public spaces. Projects include custom hardware, software, and content creation.
3. Equipment Rentals: Rental of interactive photo/video systems, AV equipment, lighting, art installations, props, and event infrastructure.
4. Virtual Event Platform Hosting: Creation and hosting of bespoke virtual event platforms for client-facing and internal engagement programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Musepop is a creative and technical event production company that designs, fabricates, codes, and operates custom interactive installations and experiential activations for enterprise clients, international organizations, and cultural institutions. Their work spans physical installations (photo/video booths, fire-controlled sculptures, green screen experiences), virtual event platforms, and full-service event production including audio/video, projection, and lighting.

Product overview

Musepop is a creative and technical event production company with over 20 years of experience, based in San Francisco. The company operates as a single unified offering rather than a platform-plus-modules architecture. Their core portfolio consists of custom interactive installations (including Infinite Frame, Hypercube, Stage Dive, Havana Nights Cigar, Mirror Mirror, and Ball Pit Photo Booth), virtual event platforms (Wonderland), and comprehensive event services (audio/video production, projection/lighting, event rentals, exhibit design, and festival curation). Products range from physical interactive photo/video installations with proprietary software and custom controllers, to virtual event experiences supporting thousands of simultaneous global guests. Notable projects include UNESCO kiosks at the UN, Burning Man installations, and large-scale corporate activations at Salesforce Dreamforce.

Differentiator

Problem solved

Functional benefit

Brands

• Wonderland: A themed virtual event platform providing unique custom experiences including food and drink experiences, music, performances, interactive art, team building and games.

Products and services

• Infinite Frame An interactive digital video and still portrait generator that uses event patrons as subjects in an automated video booth. Includes a custom gaming controller with illuminated push buttons and slide potentiometers enabling real-time manipulation of sound, video, and artistic modes. Prints 4x6 archival stills and emails content via iPad app. Designed for events, exhibits, and brand activations.
• Hypercube A custom multi-interactive photo and video installation with four interactive areas and three share/print stations. Features an iPad-based wall-mounted video kiosk with wireless video transfer, a custom playback station for live mixing, a video filter mirror with 16 artistic filters, and a classic green screen photo portrait studio. Built for events and exhibits requiring multiple simultaneous engagement touchpoints.
• Stage Dive Photo Experience A large-scale green screen photo experience where participants dress up and dive off a custom stage onto an inflatable safety device. Includes custom photo software, iOS sharing app, touch screen selection station, social sharing capabilities, and a custom brand-specific photo sharing website with usage statistics. Built for corporate events and conferences.
• Havana Nights Cigar An interactive rideable cigar sculpture with fire, smoke, and vibration effects controlled by four interactive buttons. Built from steel, wood, leather, custom electronics, addressable LEDs, industrial gas plumbing fixtures, tension springs, and 3D printed polymers. Designed for festivals and large-scale art installations.
• Wonderland Virtual Event Platform A themed virtual event platform providing secure, bespoke virtual event experiences supporting simultaneous guests from around the world. Activity options include food and drink experiences, music, performances, interactive art, team building, and games. Co-developed with Earth Circus. Designed for corporate events and engagement programs requiring global remote participation.
• UNESCO Education 2030 Kiosk An interactive educational exhibit installed at United Nations HQ featuring a custom interactive video kiosk with French and English content options, and a dynamic photo kiosk with 8 educational backgrounds promoting the #EducationTransformsLives campaign. Fully automated and remotely managed for high-volume public engagement.
• Audio/Video Production Full-service audio and video production service including content direction, broadcast, creation, and editing. Includes access to Musepop's proprietary studio with a stage and array of professional equipment. Available to corporate clients, festivals, and cultural institutions.
• Projection & Lighting Broad range of projection and lighting equipment rental with design and technical support teams for event projects. Includes projection mapping capabilities and lighting design services.
• Event Rentals Rental of interactive photo and video systems, AV equipment, lighting, unique art installations, props, pipe and drape, and event infrastructure. Available to corporate clients, festivals, and event producers.
• Exhibit Design & Curation Design and curation of exhibitions for clients and community, leveraging partnerships with hundreds of artists. Service spans full exhibit lifecycle from concept through curation for museums, festivals, and corporate clients.
• SNAPSHOT Festival A four-day pop-up festival of interactive art, music, and performances featuring an immersive projection-mapped space with 17+ interactive art installations, selfie machines, print/share stations, local artists, and live DJ soundtracks. Tickets start at $25 with proceeds supporting local artists. Presented at Great Northern SF in San Francisco.

Quantifiable outcome

• 1200+ event participants served in single 4-hour installation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Great Northern SFcoreStrategic or Co-development Partner · 6 May 2019Venue partnership for SNAPSHOT Festival and other events. Great Northern SF provided the event space in San Francisco's Design District with capacity up to 700 guests, featuring 30-foot ceilings, two bars, and event floor.
• Don JuliominorGTM or Marketing Partner · 6 May 2019Beverage sponsor for SNAPSHOT Festival, providing specialty tequila for cocktails at the event.
• Gray Area Foundation for the ArtsminorStrategic or Co-development Partner · 6 May 2019Founded by SNAPSHOT festival artist Josette Melchor, Gray Area Foundation is a leading nonprofit dedicated to applying art and technology for social impact. Features artist collaborations.
• Earth CircuscoreStrategic or Co-development PartnerCo-development partner for Wonderland virtual event platform and themed virtual experiences. Musepop and Earth Circus collaborate on creating unique custom virtual event experiences.
• Havana Nights Camp (Burning Man)coreStrategic or Co-development PartnerTheme camp partnership for design and build of Havana Nights cigar interactive sculpture. The camp provides volunteer support, build assistance, and maintains the installation at Burning Man.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optimist: Optimist is a Los Angeles-based creative agency producing experiential marketing, brand activations, and interactive installations. It is comparable to Musepop's blend of creative vision and technical execution for enterprise brand experiences.
• Moment Factory: Moment Factory is a Montreal-based multimedia studio specializing in immersive environments combining projection mapping, lighting, sound, and interactive technology. It is highly comparable to Musepop's projection mapping, lighting design, and interactive installation offerings.
• MKG: MKG is a New York-based experiential marketing agency producing brand activations, events, and interactive experiences for enterprise clients. Directly comparable to Musepop's enterprise corporate event and activation work.
• Fake Love: Fake Love (now part of Deloitte Digital) creates immersive brand experiences and interactive installations combining technology and storytelling. It is directly comparable to Musepop's custom interactive experiential work.
• Meow Wolf: Meow Wolf creates large-scale immersive art installations and interactive experiences, including permanent exhibitions and touring events. It is the most directly comparable peer to Musepop's interactive installation work, operating at significantly larger scale.
• MAS Event Design: MAS Event Design produces large-scale experiential events, custom installations, and immersive brand environments. It is comparable to Musepop's corporate event production and custom installation capabilities.
• teamLab: teamLab is a Tokyo-based interdisciplinary art collective producing large-scale digital art installations and immersive experiences. It is comparable to Musepop's custom interactive installations and projection-based art environments.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, exhibits, and experiential marketing for major brands. It is a broader incumbent operating at scale in the same experiential marketing space Musepop serves.
• Sparks: Sparks is a global experiential marketing agency producing trade shows, brand activations, and corporate events. It is a broader incumbent competitor for enterprise event contracts that Musepop also targets.
• George P. Johnson Experience Marketing: George P. Johnson is a global experience marketing agency producing brand experiences, events, and exhibits for major enterprise clients. It is a broader incumbent competing for the same enterprise contracts as Musepop.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/musepop
• Instagraminstagram.com/musepop.io
• Xx.com/musepop_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musepop