Cuvelier & Fauvarque

What Cuvelier & Fauvarque does

Cuvelier & Fauvarque is a French wine merchant (négociant) operating under the legal entity C ET F, headquartered in Lompret in the Hauts-de-France region. Founded circa 1790, the company has over 230 years of continuous trading history and operates three physical retail stores (Lompret, Lambersart, Roubaix) alongside an e-commerce platform carrying more than 1,200 SKUs spanning Bordeaux, Burgundy, Loire, Rhône, and other French regions, plus Champagnes, spirits, and beers. The business model combines traditional négociant activity — including an en primeur (wine futures) purchasing program covering over 150 Grand Cru allocations — with omnichannel retail. Customers are primarily individual wine enthusiasts and collectors, with a secondary segment of corporate clients purchasing for events and gifting. Distribution is hybrid: in-house delivery within Hauts-de-France, third-party logistics (DPD, France Express) for the rest of Metropolitan France and Belgium, plus Click & Collect across all three stores. Pricing is per-bottle and spans from €6.95 entry-level wines to over €9,900 for ultra-premium large formats, with payment via Payplug, checks, or bank transfer.

The underlying technology is a conventional e-commerce storefront: online catalog with filtering by region, appellation, vintage, and color; customer account management; basket and order tracking; and a Cloudinary-backed image CDN for product photography. The stack is light-weight and contains no AI/ML components. Revenue streams are retail wine sales (one-time), en primeur sales (one-time, with 18-24 month delivery lag), beer tap rental (recurring), and a managed wine-storage service via InVinome partnership. The company is privately held, family-scale (11-50 employees), with no disclosed funding rounds, no parent company, and no subsidiaries; ownership and management are led by Ludovic Bigo as legal representative. Geographic reach is restricted to Metropolitan France and Belgium, with explicit non-service to French overseas territories.

Name

Cuvelier & Fauvarque

Legal name

C ET F

Website

https://cuvelier-fauvarque.fr

Company type

Private

Founded year

1790

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuvelier & Fauvarque is a French wine merchant founded circa 1790, operating three retail stores in Hauts-de-France and an e-commerce catalog of over 1,200 bottles, serving individual wine collectors and corporate clients across France and Belgium.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine merchant
• French wine retail
• Wine e-commerce
• En primeur wines
• Grand Cru wines

Headquarters

HQ city

Haubourdin

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Direct-to-consumer sales of wines, champagnes, spirits, and beers through e-commerce website and 3 physical retail stores. Products include French wines from major regions (Bordeaux, Burgundy, Loire, Rhône) as well as international wines.
2. Primeur Wine Sales: En primeur (wine futures) purchasing system where customers buy wines before bottling, with delivery approximately 24 months after harvest. Offers special packaging formats (magnum, double magnum, imperial).
3. Beer Tap Rental: Rental service for beer taps (tireuses à bière) for events or home use.
4. Wine Storage Services: Partnership with InVinome for secure wine storage and cellar management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cuvelier & Fauvarque is a traditional French wine merchant (négociant) founded around 1790 that sells wines, champagnes, spirits, and beers to consumers through three physical retail stores in the Hauts-de-France region (Lambersart, Roubaix, Lompret) and an e-commerce platform offering more than 1,200 bottles across major French wine regions. The company provides specialized services including en primeur (wine futures) purchasing with access to over 150 Grand Cru allocations, Click & Collect, beer tap rental, and a wine storage partnership with Invinome.

Product overview

Cuvelier & Fauvarque is a French wine merchant (négociant) with over 230 years of experience operating 3 physical stores in northern France (Lambersart, Roubaix, Lompret) and an e-commerce platform. The core offering is an online wine retail catalog featuring over 1,200 bottles across major French wine regions (Bordeaux, Burgundy, Loire, Rhône, Alsace, Provence, Languedoc, Sud-Ouest, Beaujolais) plus Champagnes, spirits, and beers. The product portfolio includes specialized services: Click & Collect for in-store pickup, Primeurs (en primeur) for advance purchase of prestigious wines before bottling, and a wine storage partnership with Invinome. The company also stocks rare and vintage wines, offering collectible bottles like Domaine François Lamarche La Grande Rue Monopole and Château Ausone.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine E-Commerce Platform Online wine retail storefront offering more than 1,200 bottles of wines, champagnes, spirits, and beers, with online ordering, customer accounts, basket management, secure payment via Payplug, and order tracking for individual consumers.
• Click & Collect Service that lets customers order wines online and collect them free of charge from one of three physical retail locations (Lambersart, Roubaix, Lompret) in the Hauts-de-France region.
• Primeurs (En Primeur Wine Purchasing) Wine futures program enabling customers to purchase Bordeaux and other regional wines before bottling at advantageous early-purchase pricing, with delivery approximately 18-24 months after harvest. Provides access to over 150 prestigious Grand Cru allocations and special formats such as magnum, double magnum, and imperial.
• Wine Storage Service (Invinome Partnership) Secured wine storage service offered in partnership with Invinome, providing an alternative to traditional wine cabinets for customers seeking professionally controlled storage conditions for long-term aging of purchased wines.
• Beer Tap Rental (Tireuses à Bière) Rental of beer taps for events or home use, complementing the company's beer retail offering for individual consumers and event organizers.

Quantifiable outcome

• Over 1200 bottles available online with 100% stock availability
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• InVinomeminorStrategic or Co-development PartnerPartnership for wine storage services. InVinome offers secure wine cellars as an alternative to traditional wine cabinets, storing customers' bottles in controlled conditions. Cuvelier & Fauvarque promotes this service as an option for customers purchasing wines for long-term aging.
• PrimovinocoreStrategic or Co-development PartnerPrimovino is described as 'the most beautiful tasting sale of Primeurs and Grand Crus north of Paris.' Cuvelier & Fauvarque participates in this annual event, which includes tasting primeur samples directly from barrels and selecting wines for their catalog.
• PayplugcoreTechnology or IntegrationPayment processing provider for secure online transactions. Payplug handles credit card payments with SSL encryption, ensuring secure transactions without storing banking information on Cuvelier & Fauvarque's servers.
• DPDminorChannel Partner/ Reseller/ DistributorParcels delivery service for orders outside Hauts-de-France region. DPD handles standard package deliveries with 24-48h delivery timeframe.
• France ExpressminorChannel Partner/ Reseller/ DistributorPallet delivery service for bulk orders. France Express handles larger shipments requiring pallet transport for orders outside Hauts-de-France.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Majestic Wine: UK-based multi-channel wine retailer combining physical stores and e-commerce with broad portfolio. Comparable in retail-plus-online wine merchant model; primarily a different geographic competitor.
• Berry Bros. & Rudd: Long-established British fine wine merchant (founded 1698) with a strong en primeur offering, physical shops, and international reach. Comparable as a heritage négociant model with allocations and primeur.

Direct peers

• iDealwine: French wine auction house and merchant combining fixed-price retail, en primeur sales, and a secondary market. Comparable in fine wine focus and en primeur / futures model.
• Wineandco: French online wine retailer offering a wide French and international selection with nationwide delivery. Directly comparable in business model and target customer.
• Vinatis: French online wine retailer with a broad catalog, frequent promotional pricing, and nationwide delivery. Comparable as a French B2C wine e-commerce player competing for the same online customer.
• Millesima: Leading French online wine merchant offering a large catalog of Bordeaux and Burgundy wines, with a strong en primeur program — directly comparable to Cuvelier & Fauvarque in model, regional focus, and Grand Cru selection.
• Lavinia: French wine retail chain and e-commerce site with a strong premium/Grand Cru focus and physical stores. Directly comparable as a multi-channel French wine merchant.
• La Grande Cave: French wine e-commerce site with broad French regional coverage and own retail presence. Comparable as a mid-sized French wine merchant serving similar consumer segments.

Emerging players

• Bordeaux Index: Online fine wine merchant with strong secondary market and en primeur activity across Bordeaux. Comparable in focus on Grand Cru Bordeaux and Burgundy plus futures, but UK-anchored.

Regional players

• Caves Augé: Historic Paris-based wine merchant with a strong physical retail presence and online catalog. Comparable as a French fine wine merchant; primarily competes in a different geography (Paris vs. Hauts-de-France).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuvelierfauvarq
• Facebookfacebook.com/cuvelierfauvarque

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuvelier & Fauvarque