Racenet
- Company typePrivate
- Founded1998
- HeadquartersTaren Point, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Racenet firmographics
Firmographics- Name
- Racenet
- Legal name
- Racing Internet Services Pty Ltd
- Website
- https://racenet.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Racenet industry classification
Industry- Product category
- Horse Racing Information Services
- NAICS
- Spectator Sports (71121), Gambling Industries (7132)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Racenet is headquartered
LocationHeadquarters
- HQ city
- Taren Point
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Racenet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Subscription (Racenet iQ): Monthly subscription at $19.99/month (after $4.99 intro offer) providing full access to premium features including Form iQ, Sectionals, Pro Tips, Premium News, Blackbook, Weekly Newsletter, Full Form History
- Annual Subscription: Annual upfront subscription at $129/year offering savings of $95.88 compared to monthly billing
- Affiliate Marketing: Referral partnerships with Australian bookmakers (Ladbrokes, Sportsbet, CrownBet, BetNation, Betr, PointsBet, TABtouch, Unibet, RealBookie, ColossalBet, PickleBet) driving commission revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic features |
| Subscription | Monthly | Premium subscription with full access |
| Subscription | Annual | Annual subscription with maximum savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Racenet product offering
Product offeringCore offering
Racenet provides Australian horse racing enthusiasts and punters with news, comprehensive form guides, expert tipster predictions, and analytical tools through a freemium web and mobile platform. The paid Racenet iQ subscription unlocks premium features including Form iQ analysis, Sectionals timing data, Pro Tips, Star Ratings, and premium news. The platform integrates odds comparison across multiple bookmakers and Blackbook tracking for personalized runner, jockey, and trainer notifications.
Product overview
Racenet is an Australian horse racing news, form guides, and betting tips platform offering a tiered subscription model consisting of Racenet iQ (premium paid) and Racenet Lite (free). The core product suite includes comprehensive form guides for horse racing, greyhounds, and harness racing, complemented by premium analytical tools such as Star Ratings, Form iQ, Sectionals, Speed Maps, and Pro Tips from expert tipsters. Additional features include Blackbook for tracking favorites, Odds Comparison for finding best value across bookmakers, video content hub, comprehensive results database, and Trainer/Jockey Premierships. The platform covers Australian and international racing including Hong Kong and World Pool events, with access available via web and mobile app.
Differentiator
Problem solved
Functional benefit
Brands
- Racenet iQ: Premium subscription service offering expert racing analysis, tips, sectional data, star ratings, and advanced form analysis.
- Racenet Lite
Products and services
- Racenet iQ
Quantifiable outcome
- Top tipster achieved 38% ROI with $3,612 profit over 6 months
Companies that use Racenet
Customer profileSegments1 record
Ideal customer profiles1 record
Racenet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Racenet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- LadbrokesminorAffiliate marketing partnership promoting Ladbrokes betting platform to Racenet audience. Racenet displays Ladbrokes odds, offers, and referral links.
- SportsbetminorAffiliate marketing partnership promoting Sportsbet betting platform. Racenet features Sportsbet odds comparison and bookmaker reviews.
- CrownBetminorAffiliate marketing partnership featuring CrownBet in bookmaker reviews and promotional content.
- TABtouchminorAffiliate marketing partnership promoting TABtouch betting platform to Western Australian punters.
- BetNationminorAffiliate marketing partnership with BetNation featured in bookmaker reviews section.
- BetrminorAffiliate marketing partnership with Betr included in bookmaker reviews and promotional content.
- PointsBetminorAffiliate marketing partnership promoting PointsBet platform on Racenet website.
- UnibetminorAffiliate marketing partnership featuring Unibet in bookmaker comparison tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Racenet competitors and assessment
Company assessmentDirect peers
- Racing Post: The dominant UK horse racing newspaper and digital platform, offering form guides, tips, news, and results. Racing Post is the closest international analogue to Racenet in terms of combining paid/premium editorial with freemium digital distribution and bookmaker affiliate integrations.
- Punters.com.au: Australian racing and sports betting media brand operating in the same category as Racenet, providing form, tips, and bookmaker comparisons to Australian punters under the same Punt/Perform publishing network.
- Timeform: UK-based premium horse racing form, ratings, and sectional data provider with a subscription model. Comparable to Racenet iQ for the analytical/handicapping depth it sells to serious bettors, and a global benchmark for paid racing analytics.
- Racing.com: Australian racing media platform owned by racing industry bodies, providing news, form, fields and broadcast content across thoroughbred, greyhound and harness racing in Australia. Overlaps directly with Racenet's coverage scope and domestic audience.
- Sporting Life: UK racing and sports media brand providing form, tips, results, and bookmaker affiliate content. Operates the same freemium + bookmaker-affiliate model as Racenet in the UK market.
- At The Races: UK and Irish horse racing media platform providing form, racecards, results, and tips, with bookmaker partnerships. Directly comparable freemium racing information business targeting an English-speaking punter audience.
- Horse Racing Nation: US horse racing media and handicapping site providing form, news, picks, and results. Closest American peer to Racenet's form/tips/results product model, though operating under a different regulatory wagering regime.
- Punting.com: Australian racing and sports tipping brand within the same Punt/Perform publishing group as Punters and Racenet, offering free and premium tipping and form services to Australian punters.
Broad incumbents
- Sky Racing: Major Australian racing broadcaster and content provider integrated with Tabcorp, offering video, form, and live race coverage. A broader incumbent that competes for the same Australian racing audience as Racenet, particularly in video and live-event content.
- TAB (Tabcorp): Australia's largest licensed wagering operator and embedded racing content publisher. As a vertically integrated incumbent, TAB offers form, fields, and tips natively — competing indirectly with Racenet for the attention and wagering flow of the same Australian racing audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Racenet social profiles
Digital presenceRacenet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racenet leadership team
Management profileNumber of profiles
Profiles2 records
Racenet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racenet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racenet
What does Racenet do?
Racenet provides Australian horse racing enthusiasts and punters with news, comprehensive form guides, expert tipster predictions, and analytical tools through a freemium web and mobile platform. The paid Racenet iQ subscription unlocks premium features including Form iQ analysis, Sectionals timing data, Pro Tips, Star Ratings, and premium news. The platform integrates odds comparison across multiple bookmakers and Blackbook tracking for personalized runner, jockey, and trainer notifications.
Is Racenet a public or private company?
Racenet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Racenet founded?
Racenet was founded in 1998. It employs 11 to 50 people.
Where is Racenet based?
Racenet is headquartered in Taren Point, Australia, in the Oceania region.
How does Racenet make money?
Three revenue lines are on record. Premium Subscription (Racenet iQ) is the primary driver. The others are annual Subscription and affiliate Marketing.
Who are Racenet's main competitors?
Direct peers on record are Racing Post, Punters.com.au, Timeform, Racing.com, Sporting Life, At The Races, Horse Racing Nation and Punting.com. Broad incumbents are Sky Racing and TAB (Tabcorp).
Does Racenet have an API?
No public API is recorded for Racenet.
What industry is Racenet in?
Racenet's product category is Horse Racing Information Services. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 71121.