Pack2
Pack2 (Husted Emballage) is a Danish e-commerce packaging supplier offering 12,000+ SKUs including cardboard boxes, shipping supplies, custom printed packaging, warehouse equipment, and cleaning products to Danish SMB retailers and e-commerce sellers via its own webshop with same-day dispatch.
- Company typePrivate
- Founded2007
- HeadquartersFredensborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pack2 does
Pack2, operating under the brand Husted Emballage, is a Danish e-commerce-first packaging and supplies supplier headquartered in Fredensborg, Denmark, founded in 2007. The company operates a direct-to-consumer webshop at husted-emballage.dk offering over 12,000 SKUs across cardboard boxes (520 in-stock variants), shipping packaging, cushioning and box filling, packing tape, retail/store packaging, custom printed packaging with logo, warehouse equipment, office supplies, cleaning and hygiene products, and safety equipment. Husted Emballage holds FSC certification for responsibly sourced paper/wood products and maintains a Danish food-service hygiene Smiley report, signalling compliance across both packaging and adjacent hygiene categories.
The business operates as a one-stop shop for Danish retailers and e-commerce sellers, with most items held in stock for immediate dispatch. Logistics differentiators include same-day dispatch for orders placed before 10:00 and free shipping for orders above 1,900 DKK, supported by a quick-order feature for repeat buyers and a specialist team that delivers custom printed packaging from concept to finished product. Distribution is exclusively through the company's own Danish-language e-commerce storefront, with no third-party marketplaces, resellers, or physical retail presence disclosed.
The revenue model is straightforward product sales across a horizontally segmented catalogue, with pricing not publicly disclosed and displayed VAT-inclusive or exclusive behind account login. Marketing relies on the webshop itself, a knowledge bank (Vidensbank) for top-of-funnel content, and product catalogs such as the transport catalog for May–August 2026. The company is privately held, operates with 1–10 employees, has no disclosed funding, M&A, or partnership activity, and is governed as an independent Danish supplier with no parent company or subsidiaries identified.
Pack2 firmographics
Firmographics- Name
- Pack2
- Legal name
- Husted Emballage
- Website
- https://pack2.dk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pack2 (Husted Emballage) is a Danish e-commerce packaging supplier offering 12,000+ SKUs including cardboard boxes, shipping supplies, custom printed packaging, warehouse equipment, and cleaning products to Danish SMB retailers and e-commerce sellers via its own webshop with same-day dispatch.
- Ownership category
- akta.pro rank
Pack2 industry classification
Industry- Product category
- Industrial Packaging Supplies
- NAICS
- Paper and Paper Product Merchant Wholesalers (4241), Stationery and Office Supplies Merchant Wholesalers (42412)
- SIC
- Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
- akta.pro secondary industry
- Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)
Keywords
Where Pack2 is headquartered
LocationHeadquarters
- HQ city
- Fredensborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Pack2 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product sales: Husted Emballage generates revenue through the direct sale of packaging products, warehouse equipment, office supplies, and cleaning/hygiene products via its e-commerce platform. The business operates as a one-stop shop, offering over 12,000 SKUs with most items kept in stock and ready for same-day dispatch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard e-commerce pricing with tiered shipping thresholds |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pack2 product offering
Product offeringCore offering
Husted Emballage (doing business as Pack2) is a Denmark-based e-commerce packaging supplier offering over 12,000 SKUs including cardboard boxes (520 in-stock variants), shipping packaging, cushioning materials, packing tape, retail/store packaging, custom printed packaging with logo, warehouse equipment, office supplies, cleaning and hygiene products, and safety equipment. The company operates as a one-stop shop serving Danish businesses with same-day dispatch for orders placed before 10:00 and free shipping on orders above 1,900 DKK.
Product overview
Husted-emballage is a packaging and supplies e-commerce platform offering over 12,000 products across multiple categories. The core offering centers on packaging solutions for transport and retail, including cardboard boxes (520+ types), shipping packaging, cushioning materials, and packing tape. The platform provides both standard packaging products and custom printed packaging with a specialist team supporting customers from concept to finished product. Additional product lines include warehouse equipment, office supplies, cleaning/hygiene products, and safety equipment. The company operates as a one-stop shop where customers can consolidate purchases, with most items in stock for same-day or next-day delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardboard Boxes (Papkasser)
- Shipping Packaging (Forsendelsesemballage)
- Cushioning and Box Filling (Støddæmpning og kassefyld)
- Packing Tape (Pakketape)
- Store Packaging (Butiksemballage)
- Custom Printed Packaging (Emballage med logotryk)
- Warehouse Equipment (Lagerudstyr)
- Office Supplies (Kontorartikler)
- Cleaning and Hygiene (Rengøring og hygiejne)
- Safety Equipment (Værnemidler og sikkerhed)
Quantifiable outcome
- Over 12,000 product items available with most kept in stock for immediate delivery
- +2 more outcomes
Companies that use Pack2
Customer profileSegments1 record
Ideal customer profiles1 record
Pack2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pack2 partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pack2 competitors and assessment
Company assessmentBroad incumbents
- DS Smith: International packaging supplier offering corrugated boxes, e-commerce packaging, and display solutions. Comparable in corrugated cardboard and e-commerce packaging categories, with much larger scale and pan-European reach.
- Antalis: Major European distributor of paper, packaging, and visual communication products serving B2B customers. Comparable in product categories and customer base, but operates at much larger scale and broader geographic footprint across multiple countries.
- Smurfit Kappa: Global paper-based packaging manufacturer and distributor with extensive product portfolio. Comparable in cardboard boxes and paper packaging categories, but vertically integrated and far larger than Pack2.
- Mondi: Global packaging and paper group producing corrugated packaging, kraft paper, and flexible packaging. Comparable in paper-based packaging categories, but operates as a manufacturer rather than a distributor.
- Staples: Global office supplies and packaging retailer with B2B and B2C offerings including shipping boxes, tape, and cushioning. Comparable in offering a one-stop assortment of packaging plus office supplies for SMB customers.
- Viking Office: European direct marketer of office supplies, packaging, and workplace products serving SMBs. Comparable in office supplies and packaging assortment for Danish and Nordic B2B customers, though broader in product range.
Direct peers
- Rajapack: Europe's largest B2B packaging distributor operating a multi-country e-commerce platform with extensive catalogs of boxes, tape, and protective packaging plus same-day dispatch. Directly comparable business model, customer base, and product mix to Pack2/Husted Emballage, albeit at significantly larger scale.
- noissue: Sustainable custom packaging supplier offering printed boxes, mailers, and tissue targeted at small e-commerce brands. Comparable in custom printed packaging service and SMB e-commerce customer base, with similar sustainability positioning.
- Packhelp: European online platform for custom-printed and stock packaging aimed at SMBs and e-commerce sellers. Comparable in targeting Danish and Nordic small businesses with branded packaging solutions and a digital-first ordering experience.
Regional players
- Itemy: Swedish packaging e-commerce supplier offering boxes, tape, and shipping materials to Nordic businesses. Comparable product mix and digital distribution model, operating in a geographically adjacent Nordic market rather than Denmark directly.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pack2 social profiles
Digital presencePack2 compliance and trust
Trust signalCompliance1 record
Pack2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pack2 leadership team
Management profileNumber of profiles
Pack2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pack2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pack2
What does Pack2 do?
Husted Emballage (doing business as Pack2) is a Denmark-based e-commerce packaging supplier offering over 12,000 SKUs including cardboard boxes (520 in-stock variants), shipping packaging, cushioning materials, packing tape, retail/store packaging, custom printed packaging with logo, warehouse equipment, office supplies, cleaning and hygiene products, and safety equipment. The company operates as a one-stop shop serving Danish businesses with same-day dispatch for orders placed before 10:00 and free shipping on orders above 1,900 DKK.
Is Pack2 a public or private company?
Pack2 is a private company. It is classified as unknown and is currently operating.
When was Pack2 founded?
Pack2 was founded in 2007. It employs 1 to 10 people.
Where is Pack2 based?
Pack2 is headquartered in Fredensborg, Denmark, in the Europe region.
How does Pack2 make money?
One revenue line is on record: product sales.
Who are Pack2's main competitors?
Broad incumbents on record are DS Smith, Antalis, Smurfit Kappa, Mondi, Staples and Viking Office. Direct peers are Rajapack, noissue and Packhelp. Itemy is listed as a regional player.
Does Pack2 have an API?
No public API is recorded for Pack2.
What industry is Pack2 in?
Pack2's product category is Industrial Packaging Supplies. Its primary akta.pro industry code is CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail), with a secondary code of BPAFAMAJ, Premiums, On-Pack & Pack-In Promotions. Its NAICS code is 4241 and its SIC code is 5110.