Casamania

Name

Casamania

Legal name

Horm Italia Srl

Website

https://casamania.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pordenone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of designer seating and accessories for restaurants, hotels, and homes. Products include chairs, sofas, armchairs, stools, tables, lighting, and storage solutions. Direct sales through e-commerce, authorized dealers, and contract project sales.
2. Contract/Project Sales: Bespoke furniture solutions for contract projects including hotels, restaurants, public spaces, and residential developments. Involves FF&E (Furniture, Fixtures & Equipment) and OS&E (Operating Supplies & Equipment) procurement management.
3. Professional Services: Help desk services for architects, interior designers, and contractors including CAD/BIM library access, design consultation, and project support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Casamania designs and manufactures designer seating and accessories (chairs, sofas, stools, tables, lighting, storage) for restaurants, hotels, offices, public spaces, and residential homes. The collection is organized as modular Soft Contract furniture combining industrial production with artisanal craftsmanship, sold through direct e-commerce, authorized dealers, B2B trade programs, and contract project sales supported by CAD/BIM resources for architects and interior designers.

Product overview

Casamania is an Italian designer furniture brand specializing in seating and accessories for restaurants, hotels, and homes. The product portfolio is organized as a unified collection of modular soft seating and occasional furniture, strongly oriented toward modern Soft Contract design for high-end projects. Key product lines include: Raphia (rattan/metal chairs), Maritime (wooden chairs), HIM & HER (iconic chairs by Fabio Novembre), Vad (stackable polypropylene chairs by Luca Nichetto), Stereo (versatile seating system), Lepel (modular seating system), Lobby (upholstered chairs), and various stools, sofas (Ouch, Ben Grimm, Kouch), tables (Chariot, Meduse, T2/T4 Bistrot), lighting (Granny suspension lamp), and storage solutions (Robox bookcase). Products serve both residential and contract/hospitality markets including hotels, restaurants, lounges, offices, and public spaces. The company positions itself as combining industrial production culture with artisanal know-how.

Differentiator

Problem solved

Functional benefit

Products and services

• Raphia Rattan Chair Rattan chair with metal legs that blends traditional craftsmanship with contemporary design; suitable for indoor and protected outdoor settings in hospitality and residential projects.
• Raphia Aluminum Chair Aluminum variant of the Raphia chair, part of the research project into materials combining modernity and tradition, suitable for hospitality and residential use.
• Maritime Chair Solid-timber upholstered chair inspired by maritime aesthetics, with slanted legs and hand-finished seat and backrest curves. Designed by Benjamin Hubert; iF Design Award 2012 winner.
• HIM & HER Chairs (including Peach Fuzz Limited Edition) Iconic designer chairs by Fabio Novembre used across hospitality and residential projects; the 2024 Peach Fuzz limited edition of 99 pieces ties to Pantone Color of the Year 2024.
• Vad Stackable Polypropylene Chair Stackable chair with reinforced polypropylene shell produced by injection moulding, available with multiple leg options (wood, metal rod, swivel trestle). Designed by Luca Nichetto.
• Vad Stackable Upholstered Chair Stackable upholstered variant of the Vad chair with polypropylene body; shell can be upholstered in hard leather or padded with fabric, soft leather, or eco-leather.
• Vad Girevole Polipropilene Swivel Chair Swivel chair with polypropylene shell and swivel trestle base, part of the Vad seating system by Luca Nichetto.
• Stereo Wood Polypropylene Chair Chair from the Stereo seating system with polypropylene seat and wood legs (glossy rear, opaque front), offering multiple color and material configurations.
• Lobby Chair/Armchair Upholstered chair/armchair with extruded armrests that create a personal space, available in fabric or leather. Designed by StokkeAustad.
• Velasca Armchair Solid ash armchair produced through three-dimensional woodworking, exemplifying Italian cabinet-making craftsmanship. Designed by Studio Balutto.
• Sin Chair Natural wicker chair with chromed metal frame, handmade by skilled Italian weavers; suitable for indoor and protected outdoor use.
• Rememberme Chair Customizable, sustainable chair designed to repurpose worn-out denim and textiles into new seating.
• Bar Stool Natural wicker stool with chromed metal frame, handmade by skilled Italian weavers. Designed by StH.
• Kant Lift Outdoor Bar Stool Outdoor bar stool made of recyclable reinforced polypropylene with gas-lift mechanism; load capacity up to 200 kg. Designed by Karim Rashid.
• Pressious Stool Bar stool produced with 3D-forming technology to shape a single piece of beech plywood with sleigh base legs. Designed by Harry&Camila.
• Ouch Modular Soft Seating Modular soft seating collection positioned within Casamania's Soft Contract furniture line for high-end contract and residential projects.
• Ben Grimm Sectional Sofa Sectional/modular sofa designed by Luca Nichetto for contract and residential use.
• Kouch Sofa Sofa part of the Casamania seating collection, designed for contract and residential use.
• Lepel Seating System Versatile seating system available as chair or small armchair, plain or quilted, in fabric or leather, with a wide range of combinations. Designed by Luca Nichetto.
• Granny Suspension Lamp Suspension lamp made from thick pure new wool handwoven threads, combining Tyrolean tradition with design.
• Robox Bookcase Anthropomorphic, man-sized robot-like metal bookcase with a bright red heart. Designed by Fabio Novembre.
• Chariot Occasional Table/Food Trolley Coffee table/food trolley from Casamania's occasional furniture collection.
• Twine Side Table Side table designed for lobbies and relaxation areas in contract and residential settings.
• Meduse Dining Table Dining table available in a marble variant for residential and contract use.
• T1/T2/T4 Bistrot Tables Bistrot table collection designed for cafe bars and outdoor hospitality settings. Designed by StH.

Quantifiable outcome

• 60% of products available in stock for immediate shipment
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ProffetionalcoreImplementation/ SI/ Consulting Partner · 4 November 2020Proffetional developed FF&E and OS&E integral purchasing management for Nobu Hotel Ibiza, handling room and common area furnishing. They transferred the blues and lands of Ibiza to create relaxed and natural environments while maintaining Nobu Hotels luxury standards.
• Sestais Stils SiaminorImplementation/ SI/ Consulting PartnerProject authors for University of Latvia Academic Center for Natural Sciences fit out project in Riga, Latvia.
• Coppa LtdminorChannel Partner/ Reseller/ DistributorAuthorized dealer for University of Latvia project, providing local sales and distribution support.
• Related GroupcoreStrategic or Co-development PartnerDeveloper of Paraiso Bayviews Condos Miami. Related Group is a major Miami-based real estate developer. Interior design by Karim Rashid.
• Property FurnitureminorChannel Partner/ Reseller/ DistributorAuthorized dealer for The Sacred Space Plant Restaurant Miami project.
• All Interiors ProjectsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Baravins Restaurant Ghent project in Belgium.
• HormcoreStrategic or Co-development PartnerCasamania and Horm share the same parent company (Horm Italia Srl). They operate as two brands under one project, combining industrial production with artisanal know-how. The 2018 Salone del Mobile marked their first public coming-out as a combined entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Horm: Sister brand under the same parent (Horm Italia Srl), sharing infrastructure, e-commerce platform (shop.horm.it), and trade channels. Most directly comparable in operating model given shared corporate parent, distribution, and contract project execution.
• Knoll: US-based premium designer furniture manufacturer with deep contract and workplace specification channels. Comparable in serving architects/designers via dedicated contract programs, though its catalog skews more toward office/workplace.
• Vitra: Swiss family-owned designer furniture manufacturer with a much broader portfolio across residential, office, and accessories. Comparable as a designer-driven brand serving architects and contract customers, but at significantly larger scale and scope.

Direct peers

• B&B Italia: Italian premium furniture brand with a strong contract/hospitality division (B&B Italia Project) and high-profile designer collaborations. Closely comparable in target customers (hotels, restaurants, residences) and designer-driven catalog strategy.
• Magis: Italian designer furniture brand producing chairs, tables, and accessories for residential and contract markets. Comparable product categories (stackable polypropylene chairs, occasional furniture) and designer-led catalog.
• Moroso: Italian high-end designer furniture maker specializing in seating and sofas for hospitality and residential use. Directly comparable in designer collaboration model (e.g., Patricia Urquiola, Ron Arad) and contract market focus.
• Cassina: Italian designer furniture manufacturer owned by Haworth, with deep architect and contract specification channels. Comparable product mix (seating, modular systems, occasional furniture) and similar specifier-first go-to-market motion.
• Fritz Hansen: Danish premium designer furniture brand producing seating and tables for residential and contract use. Comparable designer-driven catalog, premium positioning, and architect/designer specification workflow.
• Kartell: Italian designer furniture manufacturer known for plastic, seating, and lighting products sold through similar dealer and contract channels. Directly comparable to Casamania as a contemporary Italian design house serving both residential and contract/hospitality markets.
• Poltrona Frau: Italian luxury furniture manufacturer known for leather seating and custom contract solutions for hotels, offices, and yachts. Comparable in premium materials positioning and large-scale contract project execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hormdesign/playlists
• Facebookfacebook.com/CasamaniaDesign
• LinkedInlinkedin.com/company/casamania
• Instagraminstagram.com/casamaniadesign_official
• Pinterestpinterest.it/casamania
• Xx.com/casamaniadesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casamania