AGame Marketing

What AGame Marketing does

AGame Marketing, operating through the legal entity AGameCo LLC, is a Las Vegas-based advertising and promotions agency that specializes in insured prize promotion services. The company's core offering is prize insurance coverage for contests where consumers can win prizes via skill or chance, with coverage backed by A-rated Lloyd's of London up to $1,000,000 per promotion and priced at 2-10% of the insured prize value. AGame layers this insurance product with a proprietary catalog of custom-designed interactive promotional games and display hardware (spanning Mobile through Platinum tiers) used by casinos for floor activations, and by sports organizations for contests such as golf hole-in-one insurance, basketball brackets, and pick'em games. The company has been operating for approximately 30 years and positions itself as the industry expert in the niche.

Revenue is generated through two primary streams: recurring-style insurance premium fees tied to each insured campaign, and professional services revenue from custom promotion design and display hardware deployment. The go-to-market is exclusively direct: B2B consultative sales led from Las Vegas targeting casino marketing directors, sports tournament operators, and corporate sponsors across North America, with quote-based pricing rather than standardized rates. Distribution is fully direct sales (field and inside) with no marketplace or self-service channel. The customer base spans casinos and gaming venues (primary), sports organizations and sponsors (primary), and retailers/consumer product companies (secondary).

Name

AGame Marketing

Legal name

AGameCo LLC

Website

https://agamemarketing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

AGame Marketing is a Las Vegas-based agency that designs insured prize promotions for North American casinos, sports organizations, and consumer product companies, underwriting coverage up to $1,000,000 with Lloyd's of London.

Ownership category

akta.pro rank

Product category

Casino Promotional Marketing and Prize Insurance Services

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAFAMAG

Trade Show Giveaways & Event Premiums

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Prize insurance
• Casino promotions
• Insured contests
• Promotional game design
• Sweepstakes insurance

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Prize Insurance Fees: AGame earns revenue by charging promoters a fee (typically 2-10% of the insured prize value) to cover the risk of large prize payouts. If a customer wins, AGame covers the prize payment to the promoter, funded by the accumulated insurance fees.
2. Custom Promotion Design Services: The company designs and delivers custom promotional games and displays for casinos and other organizations. Revenue is generated through the creation and deployment of these promotional assets, including themed displays, game boards, and interactive electronic games.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AGame Marketing designs and delivers insured prize promotions for casinos, sports organizations, and consumer brands. Its core offering combines A-rated Lloyd's of London prize insurance (charged at 2-10% of the insured prize value) with custom-designed promotional games, themed displays, and physical hardware (Mobile through Platinum tier displays) that promoters deploy to attract and retain customers without bearing large-prize payout risk.

Product overview

AGame Marketing is a prize insurance and casino promotions company based in Las Vegas. The company operates a platform-plus-products model with Prize Insurance as the core offering, complemented by an extensive portfolio of promotional games and display solutions. The core Prize Insurance product covers promoters for contests where consumers win prizes via skill or chance, typically priced at 2-10% of the insured prize value. Supporting this core product are multiple promotional game suites including: Casino Promotions (floor games, table games, electronic games), Sports Contests & Promotions (brackets, pick'em, hole-in-one), Game Show/Envelope Promotions, Bingo/Keno Jackpot offerings, and Versatile Insured Promotions for various industries. The company also offers Display Options hardware tiers (Mobile, Kiosk, Bronze, Silver, Gold, Platinum) and themed promotional packages including Holiday, Seasonal, Sports, and Slot/Table themes. All promotions can be customized with customer branding and are backed by A-rated Lloyd's of London prize insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Prize Insurance Coverage for promotions or contests where consumers have the opportunity to win prizes via skill or chance, with AGame assessing odds and offering insurance at a fraction (typically 2-10%) of the insured prize to reimburse promoters for any winners. Backed by A-rated Lloyd's of London with coverage up to $1,000,000 per promotion.
• Casino Promotions Design and delivery of casino floor promotions and marketing programs, including cash promotions, interactive electronic games, slot and table game promotions, Bingo/Keno jackpots, and player retention and acquisition campaigns for casino operators across North America.
• Sports Contests & Promotions Insured sports-themed promotions for tournament operators, golf courses, and sports sponsors, including hole-in-one insurance, basketball brackets, football pick'em contests, athlete sponsor incentive bonus coverage, and sports conditional rebates.
• Versatile Insured Promotions Big-prize promotions applicable across industries, including prize vault games, dice roll, cashoply, lucky envelope game shows, weather rebates, spin & win games, and scratch cards, designed for trade shows, sweepstakes, on-pack promotions, and direct mail campaigns.
• Game Show / Envelope Promotions Interactive game show promotions in which contestants select from sealed envelopes containing prize messages, including The Winning Combination, Top Tier/Ladder Game, and High-Fives formats, designed for casino floor and event activations.
• Table Game Promotions Insured promotions engineered for casino table games, including Million Dollar Diamond Deal blackjack tournament and Roll of the Century dice rolling game formats.
• Bingo / Keno Jackpot Insurance Jackpot insurance and promotional support for Bingo and Keno events, offering insured prize pools up to $1,000,000 for coverall or pattern games, including the Fireball Bingo progressive interface.
• Featured Promotions Catalog Curated catalog of pre-designed branded promotion concepts available for customization and deployment, including Kash Kaboom (gold mine game), Million Dollar Derby (horse racing), Crack the Code (vault code game), Cashopoly (board game), Gas & Cash, Fahrenheit Frenzy, Royal Riches (royal flush), and Fame Game (rock star theme).

Quantifiable outcome

• 10% increase in subscribers and sponsors for a $100,000 brackets promotion (Gaming Today case study)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PrizeLogic: PrizeLogic is a B2B promotional services and prize-fulfillment agency that designs insured prize promotions and sweepstakes for enterprise clients. Both companies deliver the same end product: turnkey insured-prize campaigns to large consumer-facing sponsors.
• Sweepstakes Pros: Sweepstakes Pros provides sweepstakes administration, contest management, and prize fulfillment services including prize insurance. Comparable to AGame as a B2B provider of insured prize campaigns and promotional contest execution.
• Kismet Rewards: Kismet Rewards designs and manages contest, sweepstakes, and loyalty promotions for enterprise brands. Direct overlap with AGame's casino, sports, and consumer-product promotion delivery model, including insured prize design.

Others

• HALO: HALO is a leading distributor of branded merchandise and corporate identity programs, including promotional products and recognition awards. Comparable as a B2B promotional products supplier enabling corporate campaigns similar to those AGame runs.

Broad incumbents

• Ansira: Ansira is a marketing services firm with practices in channel loyalty, customer relationship management, and brand activation. Overlaps with AGame in the brand activation and incentive design domains, particularly for retail and consumer product clients.
• BI WORLDWIDE: BI WORLDWIDE is an established loyalty, incentive, and engagement marketing firm with global reach. Its incentive travel and promotional services overlap with AGame's prize campaign and sweepstakes execution for enterprise customers.
• ITA Group: ITA Group is a large incentive, engagement, and loyalty marketing agency. While broader than AGame, ITA offers prize-fulfillment and promotional campaign services that overlap with AGame's casino and sports promotion business.
• Maritz: Maritz is a large experiential and incentive marketing company that delivers incentive programs, events, and promotional campaigns for enterprise clients. Adjacent in scope and delivery model to AGame's bespoke casino and sports promotions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AGameMarketing
• YouTubeyoutube.com/user/agamemarketing
• Facebookfacebook.com/AGameMarketing
• LinkedInlinkedin.com/company/agame-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGame Marketing