Akatu Institute

Name

Akatu Institute

Legal name

Instituto Akatu

Website

https://akatu.org.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainability Education and Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH), Circular Economy & Resource Efficiency (BPADALAM), STEM, Digital Skills & Innovation Partnerships (EDADALAJ)

Keywords

• Sustainability education
• Consumer awareness campaigns
• Corporate sustainability consulting
• Environmental research publications
• Online learning platform

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Institutional Supporters/Donors: As a non-profit organization, Akatu is primarily funded by institutional supporters including companies like Instituto GPA, Fundación Avina, WKKF, HP, Itaú, Nestlé, Santander, Braskem, GPA, and others who provide financial and strategic support for the organization's mission.
2. Corporate Consultancy Services: Provides consultancy services to brands and companies seeking to work on conscious consumption and sustainability in their processes and with their audiences. This represents a revenue-generating service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Instituto Akatu is a Brazilian non-profit organization that develops awareness, mobilization, and education initiatives on conscious consumption and sustainability. It operates across four pillars: communication and media campaigns, sustainability education through the Edukatu platform for schools, periodic consumer research and publications, and paid corporate consulting services for brands seeking to integrate sustainability into their processes and communications.

Product overview

Akatu Institute is a non-profit organization founded in 2001 focused on awareness, mobilization, and engagement for conscious consumption and sustainability. The organization operates a portfolio of campaigns (Movimento Cuide, Happy Hour Consciente, #NovoPF, Água Pede Água, A Voz da Seca, and others), educational programs (Edukatu platform for schools), and research publications (annual Vida Saudável e Sustentável surveys). Key frameworks include the 6 Perguntas do Consumo Consciente and 15 Caminhos para a Sustentabilidade. The organization also provides consulting services to brands and companies seeking to incorporate conscious consumption into their processes. In 2022, Edukatu had reached 350,000 people, trained 16,000 teachers, and impacted 160,000 students through awareness-raising activities across 7,000 schools.

Differentiator

Problem solved

Functional benefit

Brands

• Edukatu: First online conscious consumption and sustainability learning platform in Brazil for elementary and junior high school students and teachers.
• Cuide
• Happy Hour Consciente
• 6 Perguntas do Consumo Consciente
• 15 Caminhos para a Sustentabilidade

Products and services

• Edukatu Platform

Quantifiable outcome

• 140 million people reached by campaigns
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Secretaria Municipal do Verde e Meio Ambiente (SVMA) de São PaulocoreStrategic or Co-development Partner · 5 August 2024Government partner for sustainability education project at public schools in São Paulo's Itaquera district.
• UMAPAZ (Universidade Aberta de Meio Ambiente e Cultura de Paz)coreStrategic or Co-development Partner · 26 June 2024Partner with São Paulo Municipal Environment Secretariat for 'Fim de Semana Sustentável' project including workshops on conscious consumption and sustainability at public schools in Itaquera, East Zone of São Paulo.
• Prolata ReciclagemcoreStrategic or Co-development Partner · 1 January 2024Partner in developing free online training for education professionals on conscious consumption, waste management, and circular economy with classroom-applicable activities.
• GlobeScancoreStrategic or Co-development Partner · 7 October 2020Research partner for annual 'Vida Saudável e Sustentável' (Healthy and Sustainable Life) survey conducted since 2019. The 2019 survey found 49% of Brazilians want to improve their health and well-being.
• Rede GlobocoreGTM or Marketing Partner · 8 June 2020Akatu partnered with Rede Globo as a key media partner for World Environment Day campaign. The broadcaster distributed videos through programming and social media content to help audiences reflect on conscious consumption and nature preservation. Campaign featured Globo actors providing tips on waste separation, selective collection, and sustainable practices.
• Conservação InternacionalcoreStrategic or Co-development Partner · 8 June 2020Partner in World Environment Day campaign focusing on the 5Rs (Recuse, Recicle, Reuse, Reduza, Repense) as pathways to sustainable habits. Joint initiative with Rede Globo for environmental awareness.
• Wunderman ThompsoncoreGTM or Marketing Partner · 15 October 2019Partner agency for #NovoPF (New PF) campaign launched on Conscious Consumption Day. Campaign teaches new measures for traditional Brazilian Prato Feito to reduce food waste, developed with nutritionist and chef Rodrigo Oliveira.
• EletropaulocoreStrategic or Co-development Partner · 1 January 2017Utility company partner for 'Seja Mais Consciente' energy conservation campaign. Series of 8 videos with simple language mobilizing population for conscious electricity use practices.
• TaterkacoreGTM or Marketing Partner · 1 January 2015Agency partner for Santa Nuvem (2015) and #águapedeágua (2014) campaigns addressing water crisis. Created pro-bono advertising for TV, radio, cinema, print, and online with 'Sem água somos todos miseráveis' messaging.
• DPZ&TcoreGTM or Marketing Partner · 1 January 2015Creative agency partner for 'Consciência, cadê você?' World Environment Day 2015 campaign. Developed print and radio advertisements questioning consumption patterns and environmental consciousness.
• DM9DDBminorGTM or Marketing Partner · 1 January 2015Agency partner for 'A Voz da Seca' typography campaign launched on World Water Day 2015. Created unique typography giving voice to the earth for nature respect.
• The Nature Conservancy (TNC)coreStrategic or Co-development Partner · 1 October 2014Supporting organization for #águapedeágua mobilization campaign addressing water waste during São Paulo water crisis. Part of broader civil society initiative.
• Instituto Socioambiental (ISA)coreStrategic or Co-development Partner · 1 October 2014NGO partner in water crisis mobilization campaign supporting #águapedeágua initiative.
• Rede Nossa São PaulominorStrategic or Co-development Partner · 1 October 2014Partner in civil society mobilization for #águapedeágua campaign addressing water conservation.
• Programa Cidades SustentáveisminorStrategic or Co-development Partner · 1 October 2014Partner in sustainable cities initiative supporting water crisis awareness campaign.
• Fundação Armando Alvares Penteado (Faap)minorStrategic or Co-development Partner · 1 October 2014Supporting organization for #águapedeágua mobilization campaign.
• Leo Burnett Tailor MadecoreGTM or Marketing Partner · 22 March 2012Agency partner for Fake Shower iPhone application launch on World Water Day 2012. Application imitates water flow sounds to raise awareness about water waste during showers.
• HP (Hewlett Packard)coreStrategic or Co-development Partner · 1 January 2009Partner in producing the 'Consciente Coletivo' video series with Canal Futura between 2009-2010. Series of 10 animations addressing environmental impacts of consumption with humorous and engaging language.
• Canal FuturacoreStrategic or Co-development Partner · 1 January 2009Partner in producing 'Consciente Coletivo' series with HP. Futura aired the 10-episode animation series addressing climate change, waste, energy, water, and lifestyle themes. Also distributed 1,000 educational kits to Fundamental Education teachers.
• Leo BurnettcoreGTM or Marketing Partner · 1 January 2009Institutional partner agency that created campaigns including 'Seu consumo transforma o mundo' (2007) and Cuide movement. Created TV, radio, internet, outdoor, newspaper and magazine materials pro-bono.
• Lew'LaraTBWAcoreGTM or Marketing Partner · 1 January 2009Institutional partner agency that created 'Akatu – Pelo Consumo Consciente' (2009) and 'Mais é Menos' (2009) campaigns pro-bono. Won Gold Effie Awards Brasil 2010 for the former.

Scale indicators16 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greenpeace Brasil: Brazilian branch of Greenpeace, conducting environmental advocacy and consumer-facing awareness campaigns. Comparable in awareness-raising and mass-audience engagement methodology, though focused on broader environmental issues rather than consumption specifically.
• WWF Brasil: Brazilian branch of the World Wildlife Fund, focused on environmental conservation and awareness campaigns. Broader in scope than Akatu (biodiversity and ecosystems), but operates with similar awareness campaigns and corporate partnership model in Brazil.
• The Nature Conservancy (TNC): Global environmental organization with Brazilian operations (already a partner of Akatu in the #águapedeágua campaign). Broader environmental mandate but comparable in corporate partnership model and large-scale awareness campaign methodology.
• WRI Brasil (World Resources Institute): Brazilian arm of WRI, a global research organization focused on sustainability. Comparable to Akatu's research and policy advisory work on sustainability, though operating at a larger scale with international footprint and broader mandate (climate, food, forests, water).

Direct peers

• WRAP (Waste and Resources Action Programme): UK-based charity and global leader in sustainable consumption and resource efficiency, working with businesses, governments, and citizens to reduce waste and promote circular economy. Closely comparable to Akatu in mission (consumer behavior change), B2B consultancy model with corporate partners, and education/campaign approach.
• The Story of Stuff Project: US-based nonprofit focused on consumer awareness campaigns and educational content about sustainability and conscious consumption. Directly comparable to Akatu's awareness campaign methodology and educational framework approach (analogous to Akatu's 6 Perguntas and 15 Caminhos frameworks).
• Instituto Ethos: Brazilian organization of companies dedicated to social responsibility and corporate sustainability. Highly comparable as a Brazilian NGO helping companies adopt sustainable practices—closely aligned with Akatu's consultancy work and corporate partner base.
• Fundación Avina: Latin American impact organization supporting sustainable development through partnerships and capacity building. Already an institutional supporter of Akatu, with similar focus on social impact, multi-stakeholder engagement, and sustainability initiatives across Latin America.

Emerging players

• Instituto Lixo Zero Brasil: Brazilian NGO promoting zero waste and circular economy practices among consumers and businesses. Comparable to Akatu's specific sustainability themes (circular economy, waste, conscious consumption), though with a narrower focus and a more recent establishment.

Regional players

• IEMA (Instituto de Energia e Meio Ambiente): Brazilian sustainability think tank focused on energy and environmental policy. Comparable to Akatu in policy advocacy and providing data to inform decision-makers, but with a more technical/research orientation rather than Akatu's consumer-facing awareness approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyjZgB5VrquXAWT7K8TlHwg
• Facebookfacebook.com/institutoakatu
• LinkedInlinkedin.com/company/institutoakatu
• Instagraminstagram.com/institutoakatu
• Xtwitter.com/institutoakatu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akatu Institute