What Tube Düsseldorf does

Tube Düsseldorf is a biennial international trade fair dedicated exclusively to the pipe and tube industry, organized by Messe Düsseldorf GmbH — a private German company owned by the state of North Rhine-Westphalia and the city of Düsseldorf. The fair covers the complete value chain from raw materials, tube manufacturing, tube processing technology, tube accessories, tube trade, and forming technology to machinery and plants. Held at the Messe Düsseldorf exhibition center, Tube 2026 featured 1,200 exhibitors from 54 countries across more than 40,000 m² of net exhibition space, alongside nearly 60,000 trade visitors.

The digital platform underpins exhibitor and visitor engagement across the event lifecycle. Core technology components include the Online Order System (OOS) for exhibitor service ordering, the Fair Match networking engine (powered by dimedis) for algorithm-based exhibitor-visitor matching, Scan2Lead for digital lead capture via badge scanning, a 3D Stand Configurator (powered by redPlant) for booth planning, the MyOrganizer personalized visit planner, the interactive hall plan, and the Tube mobile app for iOS and Android. An AI chatbot (Novomind) provides automated visitor support, and Websessions (via Telekom Deutschland's Zoom X) enable remote conference participation.

Revenue is generated through multiple streams: exhibitor participation fees calculated by stand size and hall location, tiered marketing packages (Start €950, Professional €1,690, Premium €2,590), exclusive Event-Partner sponsorship packages (Silver €4,195, Gold €7,295, Platinum €10,495), paid visitor ticketing through the Ticket Shop, on-site services ordered via OOS (stand construction, utilities, logistics, catering), and exhibitor badge processing. The go-to-market combines direct enterprise field sales, an online registration system (Online-Anmeldung), and a global channel network of 77 international representative offices spanning 141 countries, supplemented by marketing sales partner Neureuter Fair Media, logistics partners (Kühne+Nagel, DSV), and the Service Alliance stand construction network.

Name

Tube Düsseldorf

Legal name

Messe Düsseldorf GmbH

Website

https://tube.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tube Düsseldorf is a biennial trade fair for the global pipe and tube industry, organized by Messe Düsseldorf GmbH, serving ~1,200 exhibitors from 54+ countries and ~60,000 trade visitors with a comprehensive digital platform spanning registration, matchmaking, lead capture, and event management.

Ownership category

akta.pro rank

Product category

Industrial Trade Fairs

NAICS

Iron and Steel Pipe and Tube Manufacturing from Purchased Steel (33121)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Steel Pipe & Tubes (3317)

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Pipe industry trade fair
• Industrial exhibitions
• Tube manufacturing
• Metal processing trade show
• B2B trade fairs

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Participation Fees: Revenue from exhibitors renting booth/stand space at the trade fair. Fees are calculated based on square meterage using the Standflächen-Kostenrechner and vary by hall location and size. Additional costs include services ordered through the OOS.
2. Marketing and Advertising Packages: Tiered marketing packages (Start €950, Professional €1,690, Premium €2,590) providing digital and print advertising across the Tube's exhibitor directories, hall plans, and portal. Individual add-ons include product videos, premium listings, top-of-list positioning, and keyword search boosts.
3. Event Partner Sponsorships: Platinum (€10,495), Gold (€7,295), and Silver (€4,195) partner packages offering premium positioning including logo on e-tickets, social media, hall wayfinders, videowall, digital banners, homepage placement, and reporting.
4. Visitor Ticketing: Revenue from paid visitor tickets sold through the Ticket Shop. Trade visitors purchase professional entry tickets, with complimentary or discounted vouchers available through exhibitor distribution programs.
5. On-site Services: Revenue from supplementary services ordered through OOS including stand construction and fitting, utilities (electricity, water, internet), cleaning, waste disposal, security, catering, logistics, rigging, and equipment rental.
6. Exhibitor Badge Processing: Revenue from processing paid exhibitor badges and visitor badges, with some complimentary allocations and pay-per-use pricing for additional badges used.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Tube Düsseldorf is the world's leading international trade fair for the pipe and tube industry, held biennially at the Düsseldorf exhibition complex. It brings together manufacturers, processors, traders, and end users across the full pipe value chain—from raw materials and tube production machinery to finished tubes, profiles, and accessories—for automotive, construction, energy, chemical, and medical-technology applications. Complementing the physical exhibition are digital matchmaking, lead-capture, and stand-planning tools that enable exhibitors and visitors to do business before, during, and after the event.

Product overview

Tube Düsseldorf is a biennial international trade fair for the tube and pipe industry organized by Messe Düsseldorf GmbH. The product portfolio combines the physical trade fair event with a comprehensive digital platform. The core offering centers on the trade fair itself, supported by the Online Order System (OOS) for exhibitor service ordering, Fair Match for networking/matchmaking, and Scan2Lead for lead capture. Digital add-on modules include Marketing Packages (Start, Professional, Premium tiers) and Event Partner Packages (Silver, Gold, Platinum) for enhanced visibility. Additional services include the 3D Stand Configurator for booth planning, the Ticket Shop for visitor registration, Digital Exhibitor Badges, the MyOrganizer personalized visit planner, the Customer Invitation Tool, Easy Administration Tool for co-exhibitor management, Websessions for online participation, and the VIP Hosted Buyer Program. The digital ecosystem is complemented by the Tube App and D:vis information terminals throughout the venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Tube Trade Fair Exhibition The flagship biennial international trade fair for the global pipe and tube industry, held at the Düsseldorf exhibition complex, with approximately 1,200 exhibitors from 54 countries and 59,702 trade visitors from 96 countries (2024). The exhibition covers the full pipe value chain—raw materials, tube production machinery, finished tubes, profiles, and accessories—serving manufacturers, processors, traders, and end users in automotive, construction, energy, chemical, and medical-technology industries.
• Marketing Packages Tiered marketing and advertising packages (Start, Professional, and Premium) offered to Tube Düsseldorf exhibitors to enhance their visibility before, during, and after the trade fair across digital channels and the event platform.
• Event Partner Packages Tiered Event Partner sponsorship packages (Silver, Gold, and Platinum) offered to brands seeking high-visibility association with the global pipe industry, combining on-site branding, digital presence, and promotional opportunities.
• Fair Match An online business matchmaking platform that connects Tube Düsseldorf exhibitors with relevant trade visitors based on industry interests and product categories, enabling pre-scheduled meetings at the trade fair.
• Scan2Lead A digital lead capture and management service that enables Tube Düsseldorf exhibitors to scan visitor badges and systematically follow up with qualified leads after the trade fair.

Quantifiable outcome

• Over 1,200 exhibitors from 54+ countries participate, demonstrating the fair's global reach and industry centrality.
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

20 partnerships are on record, tiered flagship/platinum, core/gold, secondary/silver, core and supporting.

• Arrow Pipesflagship/platinumGTM or Marketing Partner · 1 January 2026Arrow Pipes is the Platinum Partner of Tube 2026, participating at Hall 1 / Stand C-43. As the highest-tier partner, Arrow Pipes receives premium visibility including exclusive logo placement on paid e-tickets, prominent positioning in all marketing channels, and maximum brand exposure at the fair.
• H. Butting GmbH & Co. KGcore/goldGTM or Marketing Partner · 1 January 2026H. Butting GmbH & Co. KG is a Gold Partner of Tube 2026, receiving comprehensive marketing exposure including all Silver Partner benefits plus social media promotion, app integration, and additional digital channel visibility.
• Schoeller Werk GmbH & Co. KGcore/goldGTM or Marketing Partner · 1 January 2026Schoeller Werk GmbH & Co. KG is a Gold Partner of Tube 2026, receiving enhanced brand visibility across social media, the Tube app, and all digital and print marketing channels associated with Gold-tier partnership.
• HS Umformtechnik GmbHsecondary/silverGTM or Marketing Partner · 1 January 2026HS Umformtechnik GmbH is a Silver Partner of Tube 2026, receiving enhanced positioning through on-site promotion, visitor mailing visibility, and lead generation across multiple touchpoints.
• Albromet GmbHsecondary/silverGTM or Marketing Partner · 1 January 2026Albromet GmbH is a Silver Partner of Tube 2026, benefiting from exclusive partner promotion, visibility in visitor communications, and prioritized positioning in lead generation activities.
• CRIPPA S.R.L.secondary/silverGTM or Marketing Partner · 1 January 2026CRIPPA S.R.L. is a Silver Partner of Tube 2026, receiving exclusive partner designation and lead generation support through the fair's multi-channel promotional ecosystem.
• Neureuter Fair Media GmbHcoreGTM or Marketing PartnerOfficial marketing sales partner for Tube, responsible for selling and consulting on marketing packages (Start, Professional, Premium) and Event-Partner packages (Silver, Gold, Platinum) to exhibitors. Provides cross-media communication services and maintains industry competence in trade fair communication.
• Kühne+Nagel AG und Co. KGsupportingImplementation/ SI/ Consulting PartnerOfficial logistics partner of Messe Düsseldorf providing freight forwarding, handling, and storage services for exhibitor materials. Located at Gate 1 of the exhibition center.
• DSV Fairs and Events GmbHsupportingImplementation/ SI/ Consulting PartnerOfficial logistics partner providing freight, handling, and storage services for exhibitor materials at the fair, complementing Kühne+Nagel's logistics operations at Messe Düsseldorf.
• WISAG Messe Service GmbHsupportingImplementation/ SI/ Consulting PartnerPackage logistics partner handling parcel deliveries for exhibitors, providing package acceptance, storage, and delivery to exhibition stands during the fair.
• redPlant GmbHsupportingTechnology or IntegrationTechnology provider of the 3D Stand Configurator used by exhibitors to plan and visualize their exhibition stands. Located in Düsseldorf, Germany.
• dimedis GmbHsupportingTechnology or IntegrationTechnology partner providing the Fair Match Engine platform that calculates and recommends relevant exhibitor-visitor connections based on registration data.
• Novalnet AGsupportingTechnology or IntegrationFull payment service provider processing payments in the Online Order System (OOS) and Ticket Shop, handling credit card transactions and other payment methods for exhibitor and visitor services.
• Usercentrics GmbHsupportingTechnology or IntegrationConsent management platform provider used by Tube to manage cookie consent, comply with GDPR requirements, and document user preferences across the website and mobile app.
• novomind AGsupportingTechnology or IntegrationAI application provider for the Tube website chatbot, providing automated responses to visitor questions about the event using publicly available information from the Tube portal and exhibitor websites.
• Telekom Deutschland GmbHsupportingTechnology or IntegrationProvides the 'Zoom X' platform for Websessions — online seminars, events, and conferences held in connection with the fair where registered attendees receive product presentations and industry content.
• RemondissupportingImplementation/ SI/ Consulting PartnerWaste management partner providing collection point services for exhibitor production waste, handling sorted disposal of paper and other materials in coordination with Messe Düsseldorf.
• Rausoft GmbHsupportingTechnology or IntegrationTechnology provider for sanctions list screening services used by Messe Düsseldorf to verify that exhibitor representatives do not appear on national or international sanctions lists.
• KUONI Tumlare CongresssupportingGTM or Marketing PartnerOfficial hotel booking service partner of Messe Düsseldorf, providing accommodation advisory and booking services for exhibitors and visitors attending the fair.
• Messe Düsseldorf International Representatives (77 offices)coreChannel Partner/ Reseller/ DistributorNetwork of 77 international representative offices spanning 141 countries, providing localized services for exhibitors, visitors, and press from around the world, including visa support information and on-site assistance.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMTS (International Manufacturing Technology Show): IMTS is one of the largest industrial trade fairs in the Western Hemisphere, held biennially in Chicago. It overlaps with Tube in forming and processing machinery and competes for global industrial marketing budgets and exhibitor attention.
• FabTech: FabTech is North America's largest metal forming, fabricating, and welding event. It is a peer on the industrial metalworking trade fair business model and competes for pipe/tube processing machinery exhibitors globally.
• Messe Frankfurt Industrial Fairs (e.g., Automechanika, Light+Building, Ambiente): Messe Frankfurt is one of Europe's largest trade fair organizers and operates across multiple industrial verticals. While not focused on pipes/tubes, it is a direct comparator on B2B trade fair business model, scale, digital platforms, and global exhibitor acquisition.
• BAUMA (Messe München): BAUMA is the world's leading trade fair for construction machinery, building materials, and mining. While its core scope differs, BAUMA competes for global industrial exhibitor mindshare and triennial large-format venue economics similar to Tube.
• Hannover Messe: Hannover Messe is the world's leading industrial trade fair covering automation, digital industry, energy, and industrial supply. Some exhibitors overlap with Tube (machinery, forming, processing), and it competes for industrial marketing budgets globally.

Direct peers

• wire Düsseldorf: Wire and Tube Düsseldorf are co-located sister trade fairs run by Messe Düsseldorf GmbH on the same biennial cycle; wire focuses on the wire and cable industry, sharing the same organizer, venue, visitor base, and combined reporting structure. They are the most directly comparable peers.
• METAV (Messe Düsseldorf): METAV is another Messe Düsseldorf industrial trade fair focused on metalworking machinery. Sharing organizer and venue with Tube, it serves a closely adjacent industrial customer base and competes for overlapping machinery exhibitors.
• Schweissen & Schneiden: Schweissen & Schneiden is the leading international trade fair for joining, cutting, and surfacing technology, organized by Messe Essen. Its exhibitor base in welding and cutting machinery overlaps with Tube's forming and processing machinery segments.

Regional players

• Tube China: Tube China is the Chinese edition of the global Tube brand, organized under Messe Düsseldorf's international brand license. It is a regional direct competitor serving the same pipe and tube industry in the China market with a similar format.
• Tube India: Tube India is the Indian edition of the Tube brand, held alongside wire India under Messe Düsseldorf's international brand licensing. It is a regional peer serving the South Asian pipe/tube industry with a comparable format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tube.tradefair
• LinkedInlinkedin.com/showcase/78328456
• Xx.com/tubeTradeFair

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tube Düsseldorf