Trio Media Group
Trio Media Group was a privately held, full-service AD/PR agency founded in 2004 by Denise Elsbree-Smith and Ron Slotin, serving clients across North America with PR, brand development, multimedia campaigns, digital platform development, and film/digital storytelling. The firm ceased operations in 2016.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trio Media Group does
Trio Media Group was a privately held, full-service advertising and public relations agency founded in 2004 by Denise Elsbree-Smith and Ron Slotin. The firm offered an integrated marketing portfolio spanning PR, brand development, multimedia campaigns, digital platform development, new media initiatives, and content development using film and digital storytelling, serving clients throughout North America at local, national, and global scope.
The firm operated as a single-service integrated agency rather than a productized platform, with no disclosed proprietary technology, software products, or data assets. No pricing models, pricing details, or per-engagement economics were documented in the available source material. The customer base was described horizontally as "General Business Clients" across various industries with no named logos, segmentation, or recurring engagement metrics disclosed.
In 2016, the founders chose to wind down active agency operations and transition to work with greater social impact, a founder-led exit carried out without external acquisition or institutional investment. The website has been retained as an archival record of the firm's history, team members, and clients, rather than as an active commercial property.
Trio Media Group firmographics
Firmographics- Name
- Trio Media Group
- Legal name
- Trio Media Group
- Website
- https://triomediagroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Trio Media Group was a privately held, full-service AD/PR agency founded in 2004 by Denise Elsbree-Smith and Ron Slotin, serving clients across North America with PR, brand development, multimedia campaigns, digital platform development, and film/digital storytelling. The firm ceased operations in 2016.
- Ownership category
- akta.pro rank
Trio Media Group industry classification
Industry- Product category
- Marketing & Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Trio Media Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Trio Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Trio Media Group product offering
Product offeringCore offering
Trio Media Group was a full-service marketing and public relations agency that provided public relations, brand development, multimedia campaigns, digital platform development, new media initiatives, and content development using film and digital storytelling. The firm served clients across North America at local, national, and global scopes, operating as an integrated marketing partner rather than a product or platform vendor. The firm ceased operations in 2016.
Product overview
Trio Media Group was a single-service integrated marketing firm offering a unified portfolio of advertising, public relations, brand development, multi-media campaigns, digital platform development, new media initiatives, and content development (including film and digital storytelling). Rather than a platform-plus-modules architecture or distinct branded products, the firm operated as a full-service agency providing these capabilities as integrated marketing solutions to clients throughout North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Public relations service offering provided to organizations across North America, covering media relations and communications strategy as part of an integrated marketing engagement.
- Brand Development Brand development service provided to organizations seeking to establish or refresh brand identity and positioning as part of integrated marketing engagements.
- Multimedia Campaigns Multimedia campaign service combining film, digital, and traditional media assets for organizations seeking integrated marketing execution.
- Digital Platform Development Digital platform development service supporting clients' digital presence and online initiatives as part of integrated marketing engagements.
- Content Development Using Film and Digital Storytelling Content development service using film and digital storytelling techniques to produce branded content for organizational clients.
- New Media Initiatives New media initiative service assisting clients with emerging media channels and approaches as part of integrated marketing engagements.
Companies that use Trio Media Group
Customer profileSegments1 record
Ideal customer profiles1 record
Trio Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trio Media Group partnerships and signals
Strategic signalRecent moves3 records
Trio Media Group competitors and assessment
Company assessmentDirect peers
- 5W Public Relations: Independent, mid-size full-service PR and integrated marketing agency headquartered in the US, offering PR, digital, brand, and content services across consumer, corporate, and B2B segments. Closest scale and operating-model peer to Trio.
- Ruder Finn: Independent global communications and integrated marketing agency with comparable PR, brand, digital, and content development offerings. Similar independent, founder-influenced operating model and North American footprint to Trio.
- M Booth: Independent integrated communications and PR agency offering brand storytelling, PR, digital, and content development. Comparable integrated marketing approach to Trio, with similar emphasis on storytelling and multimedia content.
Broad incumbents
- Ogilvy: Global advertising and integrated marketing network offering advertising, PR, brand, digital, and content services. Comparable integrated AD/PR/marketing scope that Trio covered, but operating at vastly larger scale within WPP.
- Ketchum: Global communications consultancy offering PR, brand, digital, social, and content development. Directly comparable in service mix (PR, brand development, multimedia campaigns) and North American footprint to Trio.
- FleishmanHillard: Global PR and integrated communications agency providing PR, brand, digital, and content services. Comparable service scope and North American client base to Trio, but operates at significantly larger scale within Omnicom.
- Edelman: Largest independent global PR firm offering integrated communications including PR, brand, digital, and content. Directly comparable as a full-service communications agency operating across North America and globally, but at vastly greater scale than Trio.
- Golin: Global integrated PR and communications agency offering earned media, brand, digital, and content services. Comparable integrated marketing approach to Trio, part of IPG network, larger scale.
- Weber Shandwick: Global public relations and integrated marketing agency offering PR, brand development, digital, and content marketing. Comparable service mix to Trio across North American and global clients, operating within the IPG network.
- BBDO Worldwide: Global advertising and integrated communications network offering brand, advertising, digital, and content services. Comparable integrated marketing and brand-development capability to Trio, but at significantly larger scale within Omnicom.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Trio Media Group social profiles
Digital presenceTrio Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trio Media Group leadership team
Management profileNumber of profiles
Trio Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trio Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trio Media Group
What does Trio Media Group do?
Trio Media Group was a full-service marketing and public relations agency that provided public relations, brand development, multimedia campaigns, digital platform development, new media initiatives, and content development using film and digital storytelling. The firm served clients across North America at local, national, and global scopes, operating as an integrated marketing partner rather than a product or platform vendor. The firm ceased operations in 2016.
Is Trio Media Group a public or private company?
Trio Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Trio Media Group founded?
Trio Media Group was founded in 2004. It employs 11 to 50 people.
Where is Trio Media Group based?
Trio Media Group is headquartered in Atlanta, United States, in the North America region.
Who are Trio Media Group's main competitors?
Direct peers on record are 5W Public Relations, Ruder Finn and M Booth. Broad incumbents are Ogilvy, Ketchum, FleishmanHillard, Edelman, Golin, Weber Shandwick and BBDO Worldwide.
Does Trio Media Group have an API?
No public API is recorded for Trio Media Group.
What industry is Trio Media Group in?
Trio Media Group's product category is Marketing & Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7311.