Dragonfruit
Dragonfruit is a US-based mental wellness mobile platform connecting Asian individuals globally with culturally sensitive, multilingual Asian coaches via on-demand text, audio, and video sessions, complemented by an AI chatbot and peer-support community.
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dragonfruit does
Dragonfruit, operated by Dragonfruit LLC (Illinois, US), is a mobile-first mental wellness platform purpose-built for Asian communities globally. The product is delivered through iOS and Android apps where users can browse multilingual Asian coaches and book on-demand text, audio, or video sessions, with booking windows as short as 30 minutes before an appointment. The platform combines three product surfaces: paid human coaching sessions (transactional and packaged plan tiers), the free Dragonfruit AI chatbot "Taro" for 24/7 text-based mental wellness conversations, and the "Whispers" anonymous peer-support community forum.
Under the hood, Dragonfruit runs a custom in-app telehealth stack for text/audio/video rather than embedding third-party conferencing, supported by Stripe for payments and Google Analytics plus MailChimp/Klaviyo for marketing automation. Compliance posture covers GDPR, CalOPPA/CCPA, and Singapore PDPA, and the company maintains privacy-preserving features such as OTP authentication, anonymous sessions, and a freemium first coaching session.
The business model is consumer-facing with a freemium entry converting into per-session and packaged-plan purchases; coaches are engaged as independent providers rather than employees, and the platform does not bill insurance, Medicare, or Medicaid. Marketing is entirely organic-channel driven (app stores, Facebook, TikTok, Instagram, LinkedIn, YouTube, blog content, and email), with credibility reinforced through alignment with Singapore's SG Mental Well-being Network and AYI Connection. Customer segments center on Asians globally seeking culturally competent support, with adjacent offerings for individuals, couples, and families, including children and teens.
Dragonfruit firmographics
Firmographics- Name
- Dragonfruit
- Legal name
- Dragonfruit LLC
- Website
- https://dragonfruitco.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dragonfruit is a US-based mental wellness mobile platform connecting Asian individuals globally with culturally sensitive, multilingual Asian coaches via on-demand text, audio, and video sessions, complemented by an AI chatbot and peer-support community.
- Ownership category
- akta.pro rank
Dragonfruit industry classification
Industry- Product category
- Mental Health Coaching
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Dragonfruit is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dragonfruit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Coaching Session Bookings: Users pay for individual coaching sessions with Asian mental health coaches. Sessions can be booked on-demand with waiting times as short as 30 minutes. A complimentary first session is offered for new users. Payment is processed through credit card or bank transfer via the app.
- Subscription/Package Plans: The platform offers packaged plans as mentioned in the Terms & Conditions. A comprehensive coaching program requires 3+ sessions. Payment methods include credit card, packaged plan, and/or other payment options including bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial coaching session for new users |
| Other | Pay-as-you-go | Session-based coaching (3+ sessions recommended) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dragonfruit product offering
Product offeringCore offering
Dragonfruit is a mental wellness mobile application that connects Asian users globally with culturally sensitive, multilingual coaches and therapists for one-on-one text, audio, or video coaching sessions. The app also provides a free 24/7 AI conversational coach named Taro and an anonymous community forum called Whispers where coaches and users share advice. New users receive a complimentary first coaching session, after which sessions are paid per booking with sessions available as quickly as 30 minutes before appointment time.
Product overview
Dragonfruit is a mental wellness platform designed for Asian communities, offering a mobile app as the central hub for its services. The core product is the Dragonfruit App, which integrates AI-powered coaching through Dragonfruit AI (Taro), human coaching sessions with multilingual Asian coaches, and peer community support via the Whispers forum. Users can access free AI conversations with Taro, book paid coaching sessions with human therapists, and engage with the community—all within a single app experience.
Differentiator
Problem solved
Functional benefit
Brands
- Dragonfruit AI: Free AI Mental Wellness Support - 24/7 multi-lingual, Asian-centric AI mental health coach and companion named Taro
- Whispers
Products and services
- Dragonfruit App Mental wellness mobile application that serves as the central hub connecting Asian users globally with culturally sensitive, multilingual coaches and therapists through in-app text, audio, and video coaching sessions.
- Coaching Sessions One-on-one confidential mental health coaching sessions available 24/7 via text, video, or voice call with culturally competent Asian coaches and therapists worldwide, with waiting times as short as 30 minutes before appointment.
- Multilingual Coaching Individual, couples, and family counseling services delivered by multilingual Asian coaches covering issues including anxiety, depression, stress, OCD, ADHD, relationship issues, trauma, grief, eating disorders, addiction, and personal growth.
- Dragonfruit AI (Taro) 24/7 multi-lingual, Asian-centric AI mental health coach and companion available free within the Dragonfruit app, providing text-based conversational support and goal-aligned guidance for mental wellness.
- Whispers Online Mental Health Community Anonymous peer-support forum where coaches and users discuss open topics, share experiences, offer supportive comments, and develop wellness content such as podcasts and meditation guides.
Companies that use Dragonfruit
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Dragonfruit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Dragonfruit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SG Mental Well-being NetworkminorSG Mental Well-being Network (supported by the Ministry of Culture, Community and Youth Singapore) is listed as an organization that Dragonfruit is 'in support of.' This partnership provides credibility and alignment with Singapore's national mental wellness initiatives.
- AYI ConnectionminorAYI Connection (Asian Youth Initiative) is listed as an organization that Dragonfruit is 'in support of.' This represents alignment with organizations focused on Asian youth development and wellness.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Dragonfruit competitors and assessment
Company assessmentRegional players
- Lysn: Asia-Pacific mental health platform offering on-demand video/text coaching with a partner network. Comparable session-based tele-coaching model to Dragonfruit, primarily serving Australia and Southeast Asia.
- Intellect: Asia-headquartered mental health platform combining self-guided content with 1:1 coaching sessions via a mobile app. Comparable to Dragonfruit in mobile delivery, coaching-as-a-service model, and Asian-market focus.
- MindFi: Asia-based (Singapore) mental wellness app offering meditation, coaching, and employer wellness programs. Comparable mobile-first mental wellness offering with Asian market focus.
Broad incumbents
- BetterHelp: The largest online therapy platform with tens of thousands of licensed therapists and global reach. Like Dragonfruit, it provides on-demand text/audio/video coaching, but serves a broad audience rather than a culturally specialized niche.
- Talkspace: Online therapy platform offering text, audio, and video sessions with licensed therapists. Comparable mobile-first delivery model and session-based pricing, but targets a general US audience rather than Asian communities.
- Calm: Leading meditation and mental wellness app with subscription-based model and consumer/B2B distribution. Comparable to Dragonfruit's mindfulness-adjacent positioning, though focused on meditation content rather than live coaching.
- Headspace: Major mental wellness and meditation app with both consumer and B2B (employer, payer) distribution. Comparable mobile-first coaching/wellness content model with broad international reach.
Emerging players
- Wysa: AI-driven mental wellness chatbot with employer and health plan distribution. Highly comparable to Dragonfruit's Taro AI coach on the AI-conversational front, though culturally agnostic.
- 7 Cups: Peer-support and licensed therapist platform offering anonymous chat-based emotional support. Comparable to Dragonfruit's Whispers community forum and on-demand listening model.
Direct peers
- Ayana Therapy: An online therapy platform specifically designed for Asian, BIPOC, and LGBTQ+ communities. Closest peer to Dragonfruit in cultural specialization, matching users with culturally-informed therapists for video sessions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dragonfruit social profiles
Digital presenceDragonfruit compliance and trust
Trust signalCompliance3 records
Dragonfruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dragonfruit leadership team
Management profileNumber of profiles
Profiles3 records
Dragonfruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dragonfruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dragonfruit
What does Dragonfruit do?
Dragonfruit is a mental wellness mobile application that connects Asian users globally with culturally sensitive, multilingual coaches and therapists for one-on-one text, audio, or video coaching sessions. The app also provides a free 24/7 AI conversational coach named Taro and an anonymous community forum called Whispers where coaches and users share advice. New users receive a complimentary first coaching session, after which sessions are paid per booking with sessions available as quickly as 30 minutes before appointment time.
Is Dragonfruit a public or private company?
Dragonfruit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dragonfruit founded?
Dragonfruit was founded in 2023. It employs 1 to 10 people.
Where is Dragonfruit based?
Dragonfruit is headquartered in Chicago, United States, in the North America region.
How does Dragonfruit make money?
Two revenue lines are on record. Coaching Session Bookings are the primary driver. The others are subscription/Package Plans.
Who are Dragonfruit's main competitors?
Regional players on record are Lysn, Intellect and MindFi. Broad incumbents are BetterHelp, Talkspace, Calm and Headspace. Emerging players are Wysa and 7 Cups. Ayana Therapy is listed as a direct peer.
Does Dragonfruit have an API?
No public API is recorded for Dragonfruit.
What industry is Dragonfruit in?
Dragonfruit's product category is Mental Health Coaching. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 62134 and its SIC code is 7372.