InForm Design
InForm Design is a Honolulu-based architecture and interior design firm serving residential, hospitality, retail, financial, government, and developer clients across Hawaii. It offers architecture, interior design, BIM, 3D scanning, and VR walkthrough services on a custom-quoted, project-based professional services model.
- Company typePrivate
- Founded2001
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InForm Design does
InForm Design, Inc. is a privately held, Honolulu-based architectural and interior design firm co-founded in 2001 by Ann Kutaka (President) and John Harada (Vice President). The firm is structured as a corporation incorporated under Hawaii law and operates from a 4,400-square-foot headquarters at 1357 Kapiolani Blvd, Suite 850, with a current headcount of approximately 14 people across leadership, design, technical, and administrative roles.
The firm's core offerings are organized around four service lines: Architecture, Interior Design, BIM Services & 3D Scanning, and Solution-Oriented Design Consulting. Technically, the practice is anchored in Building Information Modeling as a single digital database for design documentation and post-construction facilities management, supplemented by tripod-mounted 3D scanning that captures millions of measurable data points of existing conditions, and Virtual Reality walkthroughs used for pre-construction client sign-off. The service catalog spans residential, commercial, hospitality, retail, financial, government, and small-scale developer/F&B projects, with named enterprise clients including Louis Vuitton, Hilton Grand Vacations, American Savings Bank, Howard Hughes Corporation (Ward Village), The Kahala Hotel & Resort, DFS, and the City and County of Honolulu.
Go-to-market is sales-led and project-based: engagements are custom-quoted per project scope, won through direct enterprise relationships, repeat clients, awards-driven credibility, and local community involvement, with no channel partners, recurring SaaS contracts, or subscription pricing. Revenue is project-driven professional services income; figures are not publicly disclosed. Marketing is digital-first via the firm's website, LinkedIn, Instagram, and Facebook, supplemented by an email newsletter and earned media through IIDA, ASID, and BIA Hawaii industry awards. The firm has no external institutional funding, no subsidiaries, no M&A activity, and no patents or trademarks on file.
InForm Design firmographics
Firmographics- Name
- InForm Design
- Legal name
- InForm Design, Inc.
- Website
- https://inform.design
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InForm Design is a Honolulu-based architecture and interior design firm serving residential, hospitality, retail, financial, government, and developer clients across Hawaii. It offers architecture, interior design, BIM, 3D scanning, and VR walkthrough services on a custom-quoted, project-based professional services model.
- Ownership category
- akta.pro rank
InForm Design industry classification
Industry- Product category
- Architectural and Interior Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where InForm Design is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InForm Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Architectural Design Services: Full-service architectural design from inception through construction administration for residential, commercial, hospitality, retail, and institutional projects throughout Hawaii.
- Interior Design Services: Interior architectural design including FF&E design, accessories and staging, art curation, FF&E procurement, and FF&E freight logistics.
- BIM and 3D Scanning Services: Building Information Modeling and 3D scanning services provided to clients for accurate planning, model accuracy, and facilities management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
InForm Design product offering
Product offeringCore offering
InForm Design is an architecture and interior design firm that delivers comprehensive architectural design, interior design, and Building Information Modeling (BIM) services for residential, commercial, hospitality, retail, and institutional projects throughout Hawaii. Services span from initial inception and planning through construction administration, including FF&E design, art curation, FF&E procurement, and freight logistics. The firm supplements architectural and interior design work with 3D scanning and virtual reality walkthroughs for accurate planning and pre-construction visualization.
Product overview
InForm Design is a Honolulu-based award-winning architectural and interior design firm offering a unified portfolio of services centered on Architecture and Interior Design as core offerings, supplemented by BIM Services & 3D Scanning technology capabilities and Solution-Oriented Design Consulting. The firm operates across multiple project sectors including Residential, Hospitality, Food and Beverage, Education, Office, and Retail. With over 100 combined years of experience, the firm delivers projects from inception through handover, with a stated emphasis on emotional engagement with culture, environment, and people to create thoughtful, informed design.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services Comprehensive architectural design services including residential, commercial, hospitality, retail, and institutional projects. The firm delivers projects that evoke emotional response and create timeless, innovative, sustainable, and culturally responsible spaces, from inception through construction administration.
- Interior Design Services Interior architectural design spanning hospitality, commercial interiors, and residential projects. Includes FF&E Design, Accessories & Staging, Art Curation, FF&E Procurement, and FF&E Freight Logistics, focused on creating experiences-aligned spaces with cultural appropriateness.
- BIM Services & 3D Scanning Building Information Modeling (BIM) services enabling design teams to create and manage building information in a single digital database, and 3D scanning capabilities using tripod-mounted scanners to capture millions of measurable data points across existing structure, ductwork, piping, and level changes for accurate existing-condition documentation. The BIM database also supports post-construction facilities management.
- Solution-Oriented Design Consulting Project management, value engineering, cost-effective material selection, technology integration (including VR walkthroughs), and regulatory compliance services aimed at efficient and cost-effective project delivery.
Quantifiable outcome
- Capitol Place renovation reimagined 4,200 square feet of communal spaces
- +2 more outcomes
Companies that use InForm Design
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
InForm Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
InForm Design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and supporting.
- The Harry and Jeanette Weinberg FoundationmajorClient and development partner for Aiea Shopping Center refresh project. Foundation owned the shopping center and engaged InForm for modernization, tenant experience improvements, and long-term value enhancement.
- Armstrong BuildersmajorDesign-build collaboration on Hinahina 13 luxury residential development within Kohanaiki community. InForm provided interior design services while Armstrong Builders handled construction.
- Maui EVscoreDesign partnership for Maui's first Tesla Supercharger station in Kahului. InForm provided architectural design for the EV charging hub project. Also working on upcoming rental facility and community hub design.
- The Howard Hughes CorporationmajorMultiple projects including Ulana Ward Village interiors, sales gallery design, and 'A'ali'i at Ward Village unit furnishing. Long-term relationship as key developer client in Hawaii.
- Hawaiian ElectricsupportingInfrastructure partner supporting Maui EVs Supercharger project with electrical infrastructure requirements.
- Central Pacific BanksupportingHost property for Aloha Beer Co. Downtown kiosk within bank's newly renovated lobby featuring indoor/outdoor community lanai and coworking spaces.
- Ward VillagemajorOngoing relationship with Howard Hughes Corporation's Ward Village development. InForm designed interiors for Ulana Ward Village (697 units) and 'A'ali'i (751 units) residential towers.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
InForm Design competitors and assessment
Company assessmentBroad incumbents
- Perkins&Will: Perkins&Will is a global architecture and design firm with significant healthcare, commercial, and education portfolios. Comparable to InForm's institutional and commercial project segments; broader scale and much larger project capacity.
- HBA (Hirsch Bedner Associates): HBA is one of the world's largest hospitality interior design firms with deep luxury hotel experience globally. Comparable to InForm's interior design work for The Kahala Hotel, Hilton Grand Vacations, and DFS; operates at much larger scale across geographies.
- WATG (Wimberly Allison Tong & Goo): WATG is a global hospitality architecture and interior design firm with extensive Asia-Pacific and Hawaii project experience. Comparable for the firm's hospitality-focused work with brands like Hilton and major resort operators; broader scale and geographic reach than InForm.
- Rockwell Group: Rockwell Group is an award-winning New York-based architecture and design firm with strong hospitality, restaurant, and residential portfolios. Comparable to InForm's hospitality and luxury residential work; operates at national scale with broader geographic reach.
- Gensler: Gensler is the world's largest architecture and design firm with a Honolulu office serving Hawaii clients across hospitality, retail, and commercial sectors. Comparable for the firm's enterprise commercial, retail, and developer client work; operates at vastly larger scale with global resources.
Direct peers
- G70: G70 is one of Hawaii's largest integrated architecture, planning, and interior design firms with deep statewide reach. Direct competitor for Hawaii hospitality, residential, commercial, and institutional projects and the most comparable local full-service peer to InForm Design.
- Ferraro Choi and Associates: Ferraro Choi is a Honolulu-based architecture firm specializing in hospitality, residential, and commercial design throughout Hawaii. Comparable regional peer with overlapping client segments including developers and hospitality brands.
- Philpotts Interiors: Philpotts Interiors is a Honolulu-based interior design firm specializing in luxury residential and hospitality interiors in Hawaii. Directly comparable as a regional interior design peer; notably mentioned as a previous employer of an InForm team member, indicating talent overlap.
- WCIT Architecture: WCIT Architecture (formerly Wong & Cheng Inc.) is a long-established Honolulu architecture firm serving commercial, institutional, and government clients across Hawaii. Directly comparable in scale, regional focus, and project mix to InForm Design.
Emerging players
- AvroKO: AvroKO is a hospitality-focused architecture and design firm known for restaurants, hotels, and branded experiences. Comparable to InForm's food & beverage and hospitality work such as Hana Koa Brewing and Aloha Beer Downtown; higher brand visibility but smaller scale than global incumbents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InForm Design social profiles
Digital presenceInForm Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
InForm Design leadership team
Management profileNumber of profiles
Profiles15 records
InForm Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InForm Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InForm Design
What does InForm Design do?
InForm Design is an architecture and interior design firm that delivers comprehensive architectural design, interior design, and Building Information Modeling (BIM) services for residential, commercial, hospitality, retail, and institutional projects throughout Hawaii. Services span from initial inception and planning through construction administration, including FF&E design, art curation, FF&E procurement, and freight logistics. The firm supplements architectural and interior design work with 3D scanning and virtual reality walkthroughs for accurate planning and pre-construction visualization.
Is InForm Design a public or private company?
InForm Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InForm Design founded?
InForm Design was founded in 2001. It employs 11 to 50 people.
Where is InForm Design based?
InForm Design is headquartered in Honolulu, United States, in the North America region.
How does InForm Design make money?
Three revenue lines are on record. Architectural Design Services are the primary driver. The others are interior Design Services and BIM and 3D Scanning Services.
Who are InForm Design's main competitors?
Broad incumbents on record are Perkins&Will, HBA (Hirsch Bedner Associates), WATG (Wimberly Allison Tong & Goo), Rockwell Group and Gensler. Direct peers are G70, Ferraro Choi and Associates, Philpotts Interiors and WCIT Architecture. AvroKO is listed as an emerging player.
Does InForm Design have an API?
No public API is recorded for InForm Design.
What industry is InForm Design in?
InForm Design's product category is Architectural and Interior Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131 and its SIC code is 8711.