UserZoom
UserZoom is a UX research platform, operating under UserTesting, that enables enterprises to run usability tests, surveys, and information architecture studies against a global opted-in participant network, serving UX researchers, designers, product managers, and marketers across financial services, retail, healthcare, and technology industries.
- Company typePrivate
- Founded2007
- HeadquartersSan Jose, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What UserZoom does
UserZoom is a UX research platform that enables organizations to capture human insight across the product development lifecycle through usability testing, surveys, information architecture testing, and moderated/unmoderated studies. The platform is built around a machine-learning-powered distribution engine with 200+ demographic filters that matches research studies to opted-in participants in a global network, supplemented by automated transcription, timestamped notes, and auto-generated charts and visualizations to accelerate analysis. Supporting products include UserZoom GO (streamlined testing), Intellizoom, and the UserZoom Manager administrative portal, all integrated within the broader UserTesting Human Insight Platform.
The platform serves enterprise customers across financial services, retail, high-tech/consumer technology, media & entertainment, healthcare, and travel & hospitality, with named clients including Lloyd's Bank, Legal & General, Bottomline, Adobe Photoshop, Canva, Burberry, Costa Coffee, and Panera Bread. UX researchers, designers, product managers, and marketers are the primary user personas. The platform holds SOC 2 Type II, GDPR, and HIPAA certifications, and integrates with Figma via an embedded plugin and supports AI-system interoperability through an MCP Server.
UserZoom operates a SaaS subscription model with tiered annual pricing plans scaling from early-stage startups to enterprise, distributed through an enterprise field sales motion with "Book a demo" CTAs and complemented by inside sales and self-serve capabilities through the UserZoom Manager portal. Professional services — Consulting, Audience, Insights, and Support — supplement platform subscriptions. The company is headquartered in San Jose, employs 101-250 people, was founded in 2007, and is privately held following Thoma Bravo's August 2024 investment at an $800 million valuation. Forrester recognized UserTesting (under which UserZoom operates) as a Leader in the 2026 Experience Research Platforms Wave, with a separately published 415% ROI in a Forrester Total Economic Impact study.
UserZoom firmographics
Firmographics- Name
- UserZoom
- Legal name
- UserZoom (operating as product/platform of UserTesting)
- Website
- https://userzoom.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UserZoom is a UX research platform, operating under UserTesting, that enables enterprises to run usability tests, surveys, and information architecture studies against a global opted-in participant network, serving UX researchers, designers, product managers, and marketers across financial services, retail, healthcare, and technology industries.
- Ownership category
- akta.pro rank
Where UserZoom is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
UserZoom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Subscription-based SaaS model offering access to the UserZoom UX research platform with tiered pricing plans. Plans scale from early-stage startups to established enterprise businesses, supporting research across global teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early-stage startup to established enterprise business plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
UserZoom product offering
Product offeringCore offering
UserZoom provides a cloud-based UX research platform that enables organizations to capture human insight throughout the product development lifecycle. It supports usability testing, surveys, information architecture testing, and moderated/unmoderated studies, backed by a machine-learning-powered participant distribution engine, automated transcription and analysis, and a global opt-in participant network. The platform is sold as a SaaS subscription to enterprise UX research, design, product management, and marketing teams, with complementary professional services.
Product overview
UserZoom is a UX research platform operating as part of UserTesting's Human Insight Platform ecosystem. The offering consists of the UserZoom UX Research Platform as the core product, supported by UserZoom GO for streamlined testing, UserZoom Manager for administrative tasks, and Intellizoom as a related sub-brand. These products integrate within the broader UserTesting platform architecture that also encompasses User Interviews panel capabilities, providing a unified solution for usability testing, surveys, information architecture testing, and audience recruitment across the product development lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- UserZoom UX Research Platform
Quantifiable outcome
- 415% ROI found in Forrester Total Economic Impact study
Companies that use UserZoom
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles3 records
UserZoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
UserZoom partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
UserZoom competitors and assessment
Company assessmentDirect peers
- UserTesting: UserTesting is UserZoom's parent platform and direct competitor in the broader experience research category, offering overlapping usability testing, unmoderated studies, and a global participant panel.
- Maze: Maze is a fast-growing UX research platform focused on rapid prototype and concept testing with a PLG motion, competing directly with UserZoom for product and design team budgets.
- Hotjar: Hotjar provides user behavior analytics, heatmaps, and on-site surveys, overlapping with UserZoom's digital experience testing and survey capabilities for SMB and mid-market buyers.
- Userlytics: Userlytics is a usability testing platform with a global participant panel, directly comparable to UserZoom in moderated/unmoderated testing, surveys, and information architecture studies.
- dscout: dscout is a diary-study and in-the-wild research platform with a vetted participant pool, competing with UserZoom in qualitative UX research and longitudinal studies.
- Optimal Workshop: Optimal Workshop specializes in information architecture testing, card sorting, and tree testing — capabilities directly overlapping with UserZoom's information architecture testing modules.
- Sprig: Sprig combines in-product surveys with concept and usability testing for product teams, competing with UserZoom in continuous, in-product user research use cases.
- Lookback: Lookback provides moderated and unmoderated user research with live video and highlight reels, directly competing with UserZoom's video capture, synced playback, and stakeholder-sharing workflows.
Emerging players
- Dovetail: Dovetail is an AI-powered customer research and insights hub that consolidates qualitative data into searchable repositories, intersecting with UserZoom's analysis and insight-amplification offerings.
- UXtweak: UXtweak is an emerging usability testing platform offering tree testing, card sorting, and prototype testing at lower price points, partially overlapping with UserZoom's research toolset.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UserZoom social profiles
Digital presenceUserZoom compliance and trust
Trust signalCompliance3 records
UserZoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
UserZoom leadership team
Management profileNumber of profiles
Profiles9 records
UserZoom funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UserZoom M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UserZoom
What does UserZoom do?
UserZoom provides a cloud-based UX research platform that enables organizations to capture human insight throughout the product development lifecycle. It supports usability testing, surveys, information architecture testing, and moderated/unmoderated studies, backed by a machine-learning-powered participant distribution engine, automated transcription and analysis, and a global opt-in participant network. The platform is sold as a SaaS subscription to enterprise UX research, design, product management, and marketing teams, with complementary professional services.
Is UserZoom a public or private company?
UserZoom is a private company. It is classified as private equity controlled and is currently operating.
When was UserZoom founded?
UserZoom was founded in 2007. It employs 101 to 250 people.
Where is UserZoom based?
UserZoom is headquartered in San Jose, United States, in the North America region.
How does UserZoom make money?
One revenue line is on record: saaS Subscription Platform.
Who are UserZoom's main competitors?
Direct peers on record are UserTesting, Maze, Hotjar, Userlytics, dscout, Optimal Workshop, Sprig and Lookback. Emerging players are Dovetail and UXtweak.
Does UserZoom have an API?
No public API is recorded for UserZoom.