What Validately does

Validately is a privately held user research and testing platform headquartered in New York, United States, founded in 2013. According to the firmographic description, the company enables users to learn from end users and collaborate with teammates, positioning it in the experience research and usability testing software category. The company operates with a small team of 11-50 employees and is registered as a for-profit private entity.

The source material contains detailed operational data that is labeled as relating to UserTesting (a related but distinct entity in the source structure), covering a Human Insight Platform with video, audio, and text feedback collection, AI-powered analysis capabilities, an MCP Server integration for AI workflows, a Figma plugin, and a participant network of 7M+ authenticated individuals across 34 countries. Whether these capabilities belong to Validately directly, through a partnership, or following an acquisition cannot be confirmed from available data and represents a material data gap.

From a business model perspective, the platform category typically monetizes via subscription-based pricing with tiered enterprise plans, quote-based deployments for large organizations, and optional professional services for consulting, audience recruitment, and insights support. Validately's specific pricing model, revenue streams, go-to-market motion, and customer segments are not documented in the available source material beyond the general category positioning. The most recent recorded funding activity dates to 2016 (DOT Capital), with no subsequent investor transactions disclosed in the input data.

Name

Validately

Website

https://Validately.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Validately is a privately held, New York-based user research and testing platform founded in 2013, employing 11-50 people to help teams learn from end users and collaborate on research. Specific product, revenue, and growth details are not documented in available source material.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Human Insight Platform Subscription: Subscription-based access to the UserTesting Human Insight Platform providing comprehensive testing capabilities, analytics, and participant network access. Enterprise pricing with tiered plans based on usage and feature requirements.
2. Professional Services: Consulting, Audience, and Insights services provided alongside the platform for organizations needing additional support in research design, participant recruitment, and analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Validately is a user research and testing platform that helps teams learn from users and collaborate with teammates. The platform provides capabilities for conducting usability testing and gathering user feedback for product and design decisions.

Product overview

UserTesting offers a unified Human Insight Platform architecture comprising the core UserTesting platform with integrated modules (Target, Gather, Analyze, Amplify) plus sub-brands UserZoom UX Research Platform and Intellizoom. The platform is powered by a network of 7M+ authenticated participants across 34 countries and features AI-powered analysis capabilities. Additional offerings include specialized features like the MCP Server for AI workflow integration, Insights Hub for knowledge sharing, and the UserTesting for Figma plugin for design tool integration. The platform supports multiple team functions (Design, UX Research, Product, Marketing, CX, Digital) and is complemented by professional services including Consulting, Audience, Insights, and Support Services. The company also provides digital resources including templates, guides, and training through UserTesting University.

Differentiator

Problem solved

Functional benefit

Brands

• UserZoom: UX Research Platform for enterprise user research
• Intellizoom
• User Interviews
• EnjoyHQ

Quantifiable outcome

• 415% ROI according to Forrester Total Economic Impact study
• +4 more outcomes

Named customers19 records

Segments13 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• FigmacoreTechnology or IntegrationFigma plugin integration bringing UserTesting feedback directly into the Figma design workflow. Allows designers to get fast feedback on designs without leaving their creative environment. 'Bring fast feedback into Figma—without breaking your flow.'
• AWS (Amazon Web Services)strategicTechnology or IntegrationAWS customer and integration partner. VP Product Design at AWS uses UserTesting for speed in recruiting, analyzing, and engaging with personas. Cloud infrastructure integration for enterprise deployments.
• User InterviewscoreTechnology or IntegrationPanel and audience partnership providing access to 7M+ authenticated participants across 34 countries. Core infrastructure partnership powering the UserTesting Network with vetted B2C to B2B audiences.

Scale indicators8 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Optimal Workshop: Optimal Workshop specializes in information architecture and usability research (tree testing, card sorting, first-click testing), competing for the same UX research budget.
• Lookback: Lookback provides moderated and unmoderated user research with video recording and highlight reels, directly addressing the same UX research workflows that Validately/UserTesting targets.
• Sprig: Sprig runs in-product surveys, concept tests, and user feedback collection for product teams; directly overlaps with Validately/UserTesting's concept testing, surveys, and AI experience validation use cases.
• Maze: Maze is a direct competitor offering automated user research and usability testing for product teams, with a self-service motion that overlaps with Validately/UserTesting's core testing workflows.
• Dovetail: Dovetail is a user research repository and insight management platform, directly competing with the EnjoyHQ sub-brand of Validately/UserTesting for organizing and synthesizing qualitative research.
• Hotjar: Hotjar provides session replay, heatmaps, on-site surveys, and user feedback tools used by the same product, marketing, and UX teams that buy Validately/UserTesting.
• FullStory: FullStory offers digital experience analytics including session replay and behavioral insights; competes for the same digital experience and CX budgets as Validately/UserTesting.
• User Interviews (UserTesting subsidiary panel): User Interviews powers the 7M+ participant network behind UserTesting and also offers its own panel-based research platform to enterprise customers, making it both a supplier and adjacent competitor.

Broad incumbents

• Qualtrics: Qualtrics is a large-scale experience management platform spanning CX, EX, and market research; competes at the enterprise CX and research layer rather than in usability testing specifically.
• Pendo: Pendo is a broader product experience platform covering in-app guides, NPS, and product analytics that overlaps with Validately/UserTesting's digital experience and product management segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Validately
• Facebookfacebook.com/validately
• LinkedInlinkedin.com/company/usertesting-com
• Instagraminstagram.com/usertestingofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Validately