FaniMani

What FaniMani does

FaniMani is a Polish charitable-giving platform operated by Fundacja FaniMani, a Public Benefit Organisation (OPP) headquartered in Poznań and registered since 2014. The service allows Polish online shoppers to direct a share of their purchases to a chosen charitable organization at no personal cost: shoppers transact with partner retailers, who then share affiliate commissions with the platform; the platform retains a margin and remits the remainder to the chosen beneficiary. FaniMani functions as a two-sided intermediary between 1,805 partner online stores and 14,523 listed Polish charitable organizations, and has channeled more than 11 million PLN in cumulative donations since inception.

The product stack centers on a web platform with a Przypominajka browser extension, iOS and Android applications, a WordPress plugin, and an embeddable website widget that enable capture at or near the point of purchase on retailer and nonprofit digital properties. Adjacent service layers — FaniPAY (payment processing), FaniWEB (website building for nonprofits), and FaniSEO (link-based donation mechanics) — extend the foundation into a vertically integrated service stack for Polish nonprofits. Technical integration relies on standard affiliate-network rails; user-side capture leverages browser and mobile presence rather than mandatory account creation.

Revenue mechanics rest entirely on retained affiliate commission share after disbursement to beneficiary organizations. As an OPP-structured foundation, FaniMani reinvests retained commission into operations rather than distributing profits. Commercial counter-parties are limited to retailers that pay commissions and end-users and nonprofits that do not pay the platform directly, making the foundation's organizational economics — rather than disclosed P&L — the relevant unit of analysis for any acquirer or investor.

Name

FaniMani

Legal name

Fundacja FaniMani

Website

https://fanimani.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FaniMani, operated by Fundacja FaniMani in Poznań, is a Polish Public Benefit Organisation (since 2014) that runs an affiliate-based charitable-giving platform connecting 1,805 online stores with 14,523 Polish nonprofits, channeling more than 11M PLN to beneficiaries since inception.

Ownership category

akta.pro rank

Product category

Charitable giving platform

NAICS

Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321), Grantmaking Foundations (813211)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Charitable donation platform
• Affiliate fundraising
• Cause marketing commerce
• Online shopping donations
• Nonprofit giving platform

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Operations, Personnel

Revenue model

1. Affiliate Commission from Partner Stores: FaniMani earns affiliate commissions (typically 0.5% to 34.5% of purchase value, averaging 2.5%) when users shop through partner online stores. A portion of these commissions is passed through as donations to the user's chosen charitable organization. The platform covers its operating costs from the remaining portion of affiliate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FaniMani operates a charitable donation platform that enables Polish online shoppers to generate donations averaging 2.5% of purchase value (ranging 0.5%–34.5%) to a chosen beneficiary from among 14,523 charitable organizations, schools, fire brigades, and rural clubs, by simply shopping at 1,805 partner e-commerce stores. Access is delivered through a free Przypominajka browser extension, iOS/Android mobile apps, and the fanimani.pl web platform, with donations funded from affiliate commissions at no additional cost to the shopper.

Product overview

FaniMani is a charitable giving platform operated by the FaniMani Foundation (OPP) since 2014, based in Poznań, Poland. The core platform enables free donations through online shopping partnerships, with the main FaniMani Platform as the central product, supplemented by the Przypominajka browser extension and FaniMani Mobile App for accessing partner stores. The ecosystem includes FaniPAY for online payments, FaniWEB for website creation, and FaniSEO for link-based donations. Specialized programs target specific sectors: Sprytni Rodzice for schools, OSP Support for fire departments, and KGW Support for rural women's organizations. The platform connects 14,523 organizations with 1,805 partner e-commerce stores, enabling average donations of 2.5% per purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Przypominajka FaniMani: Browser extension for Chrome, Firefox, Opera that reminds users about donations when shopping online
• FaniPAY
• FaniSEO
• FaniWEB
• Sprytni Rodzice

Products and services

• FaniMani Platform Charitable donation platform connecting Polish online shoppers with 14,523 charitable organizations, generating average donations of 2.5% of purchase value from affiliate commissions when users shop at 1,805 partner e-commerce stores. Operated by Fundacja FaniMani (Public Benefit Organisation) since 2014.
• Przypominajka Browser Extension Free browser extension for Chrome, Firefox, Opera, and Edge Chromium that identifies partner stores in Google search results and enables one-click donation activation directly from the store page; also surfaces current promotions and discount codes and can be temporarily disabled on certain websites.
• FaniMani Mobile App Native mobile application for Android and iOS providing access to 1,805 partner stores, donation history tracking, promotions and discount codes, and selection from among 14,523 beneficiary organizations.
• FaniPAY Online payment processing service for foundations and associations, enabling organizations to accept direct online donations through their own websites, with payment infrastructure provided by partner Tpay.
• FaniWEB Website creation service for NGOs and social organizations, providing tools to build a professional web presence for charitable organizations.
• FaniSEO Link-based donation program in which organizations earn donations from outbound links placed on their websites to partner merchants.
• WordPress Plugin Official WordPress plugin that enables organizations to integrate FaniMani donation functionality directly into WordPress-based websites.
• Website Widget Embeddable donation widget that can be added to any website, allowing organizations to collect donations through a customizable interface.
• Sprytni Rodzice (Smart Parents) Program Specialized program for schools, classes, and parent councils to raise funds for educational needs (trips, prizes, educational materials) through online shopping donations, in partnership with retailers such as MediaMarkt.
• OSP Support Program Dedicated program for Polish Volunteer Fire Departments (Ochotnicza Straż Pożarna, OSP) to collect donations through supporters' online shopping, supporting local firefighting units and community safety.
• KGW Support Program Specialized program for Polish Rural Women's Circles (Koła Gospodyń Wiejskich, KGW) to raise funds through affiliate shopping partnerships, with quarterly payouts above 100 PLN supporting rural community organizations.

Quantifiable outcome

• Over 11 million PLN raised for charitable organizations since 2014
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1805 Partner Online StorescoreGTM or Marketing Partner · 1 January 2014The core of FaniMani's model consists of 1,805 online stores that participate in the donation program. When users shop at these stores, a percentage (averaging 2.5%, ranging from 0.5% to 34.5%) of their purchase value is donated to the user's chosen organization. Major partners include Allegro, Booking.com, zooplus, ERLI, Empik, Decathlon, Sinsay, Reserved, Leroy Merlin, and many others across categories including fashion, electronics, groceries, travel, and more.
• TpaycoreTechnology or IntegrationTpay provides payment processing infrastructure for the FaniPAY online payment solution, enabling organizations to receive donations and payments.
• Google (Login)minorChannel Partner/ Reseller/ DistributorGoogle account authentication is available as a login option for FaniMani users.
• Facebook (Login)minorChannel Partner/ Reseller/ DistributorFacebook account authentication is available as a login option for FaniMani users.
• Apple (Login)minorChannel Partner/ Reseller/ DistributorApple ID authentication is available as a login option for FaniMani users.
• NGO Support Institute / PITax.plminorStrategic or Co-development PartnerPITax.pl provides free tax program allowing donors to easily donate 1.5% of their income tax to the FaniMani Foundation.
• MediaMarktminorGTM or Marketing PartnerPartner of the 'Sprytni Rodzice' program for schools, offering donations when users shop for electronics and appliances.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• RaiseNow: Swiss digital fundraising platform providing online donation tooling for nonprofits across Europe — adjacent peer to FaniMani's NGO-services layer (FaniPAY, FaniWEB) with multi-country reach.

Direct peers

• Network for Good: US-based online giving platform providing donation processing and disbursement to over 100,000 nonprofits — comparable operating layer of connecting donors, charities, and disbursement rails that underpins FaniMani's model.
• Give as You Live: UK-based shopping-for-charity platform that lets consumers raise free donations for chosen causes when they shop at partner retailers via browser extension and app — directly comparable model to FaniMani in a larger market.
• easyfundraising: UK charity shopping platform with the same affiliate-donation model as FaniMani — users register a cause, shop at partner retailers, and the retailer donates a percentage of the sale to the cause.
• GoodShop: US-based shopping-donations platform that routes a portion of every purchase made through partner stores to a user-selected nonprofit — highly comparable affiliate-giving consumer product.
• iGive: US shopping-donations platform that activates per-purchase donations to user-selected causes; long-running competitor to FaniMani with similar browser-extension-driven funnel.

Broad incumbents

• Benevity: Canada-headquartered enterprise CSR and corporate-giving platform — broader incumbent that routes employer matching and donation disbursement to nonprofits, sharing the charitable-finance spine of FaniMani's business but oriented to corporates, not individual shoppers.
• AmazonSmile (historical): Amazon's now-closed shopping-for-charity program was the highest-profile consumer shopping-donations model globally; its exit confirms the commercial viability but thin margins inherent to the category in which FaniMani competes.

Regional players

• Zrzutka.pl: Polish group-fundraising platform that lets Polish users and organizations pool donations — operates in the same Polish charitable-giving market as FaniMani but with a crowdfunding rather than shopping-commission model.
• Siepomaga.pl: Polish crowdfunding platform for individuals and charities to raise funds for specific causes — serves the same Polish nonprofit base and end-donor audience but via direct crowdfunding rather than affiliate shopping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fanimani_pl
• Facebookfacebook.com/fanimanipl
• LinkedInlinkedin.com/company/fanimani

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FaniMani