MeasureIT

What MeasureIT does

MeasureIT is a privately held software firm headquartered in Lakeville, Minnesota, that builds reporting and analytics solutions purpose-built for organizations running Oracle Fusion Cloud ERP and Oracle E-Business Suite (EBS). The company was founded in 2014 by John Hendrickson, a CPA (inactive) with decades of Oracle reporting implementation experience, originally as a custom live-reporting framework for an EBS customer before being re-architected in 2018-2020 as a fully cloud-native product targeting the Oracle Fusion ERP install base.

The platform combines data replication (via Oracle AI Data Platform), a curated semantic data model, and prebuilt dashboards delivered through Oracle Analytics Cloud (OAC) on top of Oracle Cloud Infrastructure (OCI) and Autonomous Data Warehouse (ADW). Its distinguishing technical features include transaction-level drilldown from KPIs to underlying invoices, POs, and journal entries, the ability to integrate non-Oracle data sources (CRM, logistics, spreadsheets) into the same governed model, and prebuilt AI Agents across core ERP modules for both Fusion and EBS. MeasureIT positions itself as a lower-cost, more flexible alternative to Oracle's built-in OTBI and to Fusion Data Intelligence (FDI), claiming at least 50% lower cost than Fusion Analytics and weeks-long implementation versus months.

MeasureIT operates a direct, consultative enterprise sales motion targeting Oracle ERP customers globally. Revenue is generated through per-user software licensing billed annually, with customers procuring OAC, ADW, and Object Storage directly from Oracle. The go-to-market relies on a website with demo-request CTAs, educational blog and video content on Oracle Data Transforms and OAC, and direct phone/email engagement. The company has no external institutional funding, no formal channel partners, no disclosed patents or awards, and operates with 11-50 employees as a single-entity LLC under founder leadership.

Name

MeasureIT

Legal name

MeasureIT, LLC

Website

https://measureitsolutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MeasureIT is a privately held Lakeville, Minnesota software firm that builds reporting and analytics solutions natively on Oracle Cloud Infrastructure for organizations running Oracle Fusion Cloud ERP and Oracle E-Business Suite.

Ownership category

akta.pro rank

Product category

Enterprise ERP Reporting & Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Oracle ERP reporting
• Enterprise analytics software
• Cloud ERP dashboards
• Oracle Fusion analytics
• EBS reporting solution

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-User Software License: MeasureIT reporting solution is licensed on a per-user basis directly from MeasureIT. Customers also need Oracle Analytics Cloud (OAC), Autonomous Data Warehouse (ADW), and Object Storage which are licensed directly from Oracle as part of their existing Oracle Cloud Infrastructure environment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MeasureIT provides two purpose-built reporting and analytics products—MeasureIT Analytics for Oracle Fusion Cloud ERP and MeasureIT Analytics for Oracle E-Business Suite (EBS)—that combine data replication, a curated semantic data model, and prebuilt dashboards delivered natively on Oracle Cloud Infrastructure (OAC, AIDP, ADW). The solution enables enterprise Oracle customers to drill from high-level KPIs down to transaction-level detail (invoices, POs, journal entries) without requiring third-party BI platforms.

Product overview

MeasureIT offers two core reporting and analytics products built natively for Oracle's ecosystem: MeasureIT Analytics for Oracle ERP Cloud and MeasureIT Analytics for Oracle E-Business Suite. Both products combine data replication, a semantic data model, and prebuilt dashboards to deliver clarity into Oracle ERP data. The Oracle ERP Cloud version leverages Oracle AI Data Platform for data movement and Oracle Analytics Cloud for visualization, while the EBS version runs within the Oracle database and optionally extends to Oracle Cloud. Both products share a common architecture philosophy—providing drill-down from high-level KPIs to transaction-level detail without requiring separate BI platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• MeasureIT Analytics for Oracle ERP Cloud A complete reporting and analytics solution for Oracle Fusion Cloud ERP that combines data replication via Oracle AI Data Platform, a semantic data model, and prebuilt dashboards delivered through Oracle Analytics Cloud, providing drill-down from KPIs to transaction-level detail. Designed for enterprise Oracle Cloud ERP customers needing customizable, auditable reporting.
• MeasureIT Analytics for Oracle E-Business Suite (EBS) A complete Oracle EBS reporting solution providing operational, analytical, and ad hoc reporting capabilities. Includes database views within the Oracle EBS database, prebuilt metadata, reports, analytics, and dashboards for all major EBS modules, with optional ETL movement to Oracle Cloud using Oracle AI Data Platform. Serves as a modern replacement for Discoverer and Oracle BI Apps.

Quantifiable outcome

• Implementation time: weeks rather than months
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pyramid Analytics: Pyramid Analytics delivers an enterprise BI and analytics platform that natively supports Oracle databases and Oracle Cloud data sources, with governed semantic models and AI-assisted insights — a competing reporting/analytics layer pitched at Oracle-heavy enterprises.
• OneStream Software: OneStream provides a unified corporate performance management, financial close, and analytical reporting platform frequently deployed on top of Oracle ERP and EPM environments — comparable Oracle-centric reporting and analytics buyer and adjacent content-pack go-to-market.
• Datavail: Datavail is an Oracle-focused data and analytics services firm that builds data integration, BI, and reporting solutions for Oracle ERP and database customers — overlapping with MeasureIT's data engineering and Oracle reporting implementation scope from the services angle.
• Magnitude (Magnitude Analytics): Magnitude is a long-standing Oracle partner delivering data integration, analytics, and reporting solutions for Oracle ERP/EBS and cloud customers, with comparable target buyers (controllers, CFOs) and similar prebuilt-content positioning.
• insightsoftware: insightsoftware offers a broad portfolio of ERP-native reporting, financial planning, and analytics applications built to sit on top of Oracle, SAP, NetSuite, and other ERP platforms — the closest direct competitor to MeasureIT's ERP reporting layer with similar target buyer (CFO/controller offices) and prebuilt semantic content model strategy.
• Oracle Fusion Data Intelligence (FDI): Oracle's first-party, prebuilt analytics offering for Fusion Cloud ERP that delivers out-of-the-box data pipelines, KPIs, and dashboards — MeasureIT explicitly positions its product as a lower-cost, more drillable, more customizable alternative to FDI on the same Oracle stack.

Broad incumbents

• Domo: Domo is a broad cloud BI and analytics platform that connects to Oracle ERP (Fusion and EBS) and other data sources to deliver dashboards and KPI reporting — competes for the same reporting budget as MeasureIT but as a horizontal BI incumbent rather than an Oracle-native specialist.
• SAP Analytics Cloud: SAP Analytics Cloud is SAP's first-party analytics and planning suite for SAP ERP customers — analogous in role and commercial logic to what MeasureIT delivers for Oracle ERP, and the closest cross-ERP incumbent benchmark for product strategy and pricing.
• Tableau (Salesforce): Tableau is a leading enterprise visualization and analytics platform commonly used to build reporting against Oracle ERP and data warehouse sources — comparable as a horizontal BI incumbent that competes with MeasureIT on dashboarding, ad-hoc analysis, and KPI delivery.
• Microsoft Power BI: Microsoft Power BI is the most widely deployed enterprise BI platform, including for Oracle ERP reporting via the on-premises data gateway and Fusion ERP connectors — a frequent MeasureIT replacement or co-existence scenario for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeasureIT