Salvarani

What Salvarani does

Salvarani srl is an Italian manufacturer of agricultural spraying technology and components, founded in 1983 and headquartered in Poviglio (Reggio Emilia), Emilia-Romagna. The company designs and produces a proprietary range of 12-24 Volt electrical components for agricultural sprayers, atomizers, and over-row sprayers, including electronic control units (Quadri di Comando), water and oil control boxes (Box Acqua and oil electro-valves), proportional and ISOBUS joysticks, sensors and flow meters, foam-marker systems (Tracciafile), and 12-24V compressors. Its flagship data-driven product is the AGRO3 sprayer computer with backlit matrix display, programmable alarms, and preset tables for ISO color-coded nozzles. In addition to its own-brand portfolio, Salvarani has distributed Davis Instruments weather stations in Italy since 1992 and the full TeeJet range (nozzles and precision-ag controls) since 1995, and it operates a Meteo-Shop sub-brand for meteorological monitoring solutions.

The company runs a B2B hardware-led revenue model with three commercial channels: a direct B2B portal (ecommerceb2b.salvarani.it) for registered business customers (OEMs and distributors), a direct-to-consumer online shop (salvarani.com), and an event-driven channel through presence at major European agricultural exhibitions (EIMA Bologna, AGRITECHNICA Hannover, SITEVI Montpellier, LAMMA UK, SaMoTer Verona). It serves three primary customer segments: professional farmers and agricultural contractors (the primary segment), golf and turf maintenance operators, and agricultural-machinery OEMs seeking integrated components. Manufacturing is split between Italy and a wholly-owned Romanian production subsidiary inaugurated in 2006; in 2023 Salvarani installed a photovoltaic system at headquarters to cover annual electricity use, and in 2018 it added an automated warehouse as an initial Industry 4.0 step. Leadership rests with Pier Giorgio Salvarani as CEO, continuing a family-owned governance structure.

Salvarani pursues custom-engineering work for OEM adaptations and is positioning for the precision-agriculture and sustainability transition, evidenced by its December 2024 strategic partnership and investment in Spray Logics Srl, an innovative startup developing sensor-based targeted spraying for apple and grape crops. The company's AGRO3 system is independently being validated by the Università degli Studi di Milano under the EU AgriFood TEF (Next Generation EU) project. Pricing is not publicly disclosed and the company operates as a privately held SRL with no external institutional investors identified in the available data.

Name

Salvarani

Legal name

Salvarani srl

Website

https://salvarani.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Salvarani srl is an Italian (Poviglio, Emilia-Romagna) family-owned manufacturer, founded 1983, that designs and sells proprietary agricultural spraying components (control units, foam markers, joysticks, AGRO3 computer) and distributes TeeJet and Davis Instruments lines to professional farmers, OEMs, and golf/turf operators across EMEA, with production in Italy and Romania.

Ownership category

akta.pro rank

Product category

Agricultural Spraying Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Farm Machinery & Equipment (3523), Totalizing Fluid Meters & Counting Devices (3824), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)

akta.pro secondary industries

Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural spraying equipment
• Precision agriculture components
• Spray nozzles and markers
• Agricultural control systems
• Weather monitoring stations

Headquarters

HQ city

Poviglio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Equipment Manufacturing: Salvarani designs and manufactures agricultural spraying equipment, foam markers, control systems, and components sold under its own brand to agricultural professionals
2. Third-Party Brand Resale: Resale of branded products including Davis Instruments weather stations (since 1992) and TeeJet spray nozzles and components (since 1995)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Salvarani manufactures and sells agricultural spraying equipment and precision agriculture components, including electronic control units (Quadri di Comando), foam markers (Tracciafile), the AGRO3 sprayer computer, joysticks, pumps, compressors, electro-valves, sensors, flow meters, and cables/wiring. The company also distributes TeeJet spray nozzles and Davis Instruments weather stations as a value-added reseller.

Product overview

Salvarani is an Italian agricultural technology company founded in 1983 in Poviglio, Emilia-Romagna, specializing in precision agriculture equipment and spray technology. The company offers a comprehensive portfolio centered around electronic control systems (Quadri di Comando) for agricultural sprayers, including water boxes (Box Acqua), oil boxes, pump controls, and foam marker systems (Tracciafile). Their product lineup encompasses control joysticks including ISOBUS-compatible models, TeeJet nozzles and accessories, sensors, flow meters, compressors, and the AGRO3 computer system for spray monitoring. Salvarani also operates Meteo-Shop for meteorological stations and maintains a dedicated components website. The company serves agricultural, golf, and industrial markets with a focus on precision application technology, environmental sustainability, and Industry 4.0 digitalization.

Differentiator

Problem solved

Functional benefit

Brands

• Salvarani Components: A dedicated website for components at salvarani-components.com
• Meteo-Shop

Products and services

• Quadri di Comando (Control Units)

Quantifiable outcome

• First Tracciafile (foam marker) produced in Italy

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Spray LogicscoreStrategic or Co-development Partner · 1 December 2024Strategic partnership announced December 2024 between Salvarani Srl and Spray Logics Srl to develop advanced technological solutions for sustainable agriculture. Spray Logics, an innovative startup, focuses on reducing chemical exposure in apple and grape cultivation through advanced sensor technology that recognizes plant health in real time, enabling targeted spraying. The partnership aims to provide farmers with sophisticated tools for environmental challenges and more informed decision-making.
• TeeJet TechnologiesmajorChannel Partner/ Reseller/ Distributor · 1 January 1995Partnership began in 1995 with TeeJet, the worldwide leader in spray application and precision agriculture technology. Salvarani distributes the full TeeJet range including nozzles (TP, TT, XR, AIXR, AIC, AI, XRC, TTI, TTJ, TF, TJ60, TK, OC, SJ3, SJ7, TG, TXR, TXA, TXB, AIUB, AI3070, AITTJ60), control systems, and spray accessories. TeeJet is also referenced in the company history as a collaboration since 1995.
• Davis InstrumentsmajorChannel Partner/ Reseller/ Distributor · 1 January 1992Collaboration began in 1992. Salvarani became one of the Italian distributors of Davis Instruments' weather products. Davis weather stations are fundamental tools for collecting precise, real-time meteorological data used by Salvarani in agricultural monitoring applications.
• FederUnacomaminorGTM or Marketing PartnerExhibited products alongside FederUnacoma (Italian Agricultural Machinery Federation) at Expo 2015 in the Cibus pavilion (Federalimentare). Represents industry association partnership for trade show representation.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amazonen-Werke (Amazone): German manufacturer of crop protection sprayers, tillage and seeding equipment with a broad component portfolio. Comparable to Salvarani in field/orchard sprayers and spray-control technology, particularly in the EU market.
• Lemken: German family-owned agricultural machinery specialist with crop protection sprayers and ISOBUS-based control electronics. Comparable as a family-run European OEM in the same spray-technology niche.
• HARDI International: Danish manufacturer of field sprayers, orchard sprayers and components for crop protection. Overlaps Salvarani directly in boom sprayers, atomizers and sprayer electronics across professional agriculture.
• TeeJet Technologies: Worldwide leader in spray application and precision agriculture technology (nozzles, control systems, GPS guidance). TeeJet is both a long-standing Salvarani channel partner and a direct competitor in spraying components, making it the closest functional comparator.
• Kverneland Group: European agricultural implement maker (owned by Kubota) producing sprayers and crop protection equipment. Comparable to Salvarani in the OEM-style European field sprayer and electronics segment.
• KUHN Group: French-headquartered agricultural machinery manufacturer with crop sprayers and electronic control systems. Direct European peer in professional spraying equipment.

Broad incumbents

• John Deere: Global agricultural machinery incumbent with sprayers, ISOBUS electronics, and precision-ag software. Comparable as a buyer/competitor for OEM sprayer components and end-market overlap in professional spraying.
• AGCO Corporation: Global agricultural equipment group (Fendt, Massey Ferguson, Valtra, Hagie). Overlaps with Salvarani in self-propelled sprayers and ISOBUS-based sprayer electronics across European markets.

Emerging players

• Topcon Agriculture: Precision agriculture technology provider (GNSS guidance, application control, sensors). Comparable to Salvarani's AGRO3 and Spray Logics-related direction toward sensor-driven, targeted spraying.
• Trimble Agriculture: Precision agriculture software and hardware (guidance, flow/pressure control, ISOBUS). Comparable to Salvarani in the precision spray-control category and represents the platform direction Salvarani's components increasingly integrate with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Salvarani-Srl/100091325596796
• LinkedInlinkedin.com/company/salvarani-srl
• Instagraminstagram.com/salvarani.srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvarani