Spray Logics
Spray Logics develops proprietary multispectral infrared sensor systems that enable targeted spraying and weed and animal detection, serving mid-market commercial fruit growers and agricultural operators primarily in Italy, Austria, and broader European cultivation regions.
- Company typePrivate
- Founded2021
- HeadquartersTrento, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Spray Logics does
Spray Logics is a precision agriculture technology company that develops proprietary multispectral infrared sensor systems designed to detect vegetation and animals in real time and to control agricultural spraying in a targeted manner. Incorporated in Italy in November 2021 as an innovative startup (Spray Logics S.r.l., Trento) and built on the Austrian sensor heritage of Optronia GmbH (Innsbruck), the company unified both entities under the Spray Logics brand in January 2025. The business primarily serves mid-market commercial fruit growers and agricultural operators in Europe's leading apple and grape regions — Trentino, Alto Adige, and South Tyrol — with stated expansion ambitions toward North America and Oceania. Customers range from individual orchard and vineyard operators to specialized agricultural contractors; no named reference customers are publicly disclosed, and selling is conducted through direct enterprise field sales supported by on-site field demonstrations in Innsbruck and Trento.
The product portfolio comprises three core sensor-based solutions: (1) a Weed Detection System for horizontal boom sprayers, claiming up to 90% chemical reduction at operating speeds of 25 km/h; (2) an Orchard and Vineyard Spraying System for vertical canopy applications, claiming 70–80% chemical reduction and over 80% drift reduction; and (3) Sensosafe, an animal-detection system for mowing equipment designed to prevent wildlife casualties, originally co-developed with Pöttinger and recognized with the AGRITECHNICA 2017 Silver Innovation Award. All systems use internally designed multispectral infrared sensors that are independent of sunlight conditions and integrate with existing sprayers via CANBUS, driving PWM-controlled solenoid valves for variable-dose application. Independent field trials by Josephinum Research (March 2025, EU-project agrifoodTEF) validated 94.8% application accuracy and 88.17% spray agent savings versus conventional full-area application.
Spray Logics generates revenue through custom-priced hardware sales of integrated sensor-and-software spraying systems, with supporting data services (vigour maps, chlorophyll monitoring, treatment scheduling) bundled into the offering. Pricing is contact-based rather than published, suggesting per-system enterprise quotes and multi-year contracts. The capital structure comprises a six-figure strategic investment and 10% equity stake from Salvarani S.r.l. (an Italian precision-agriculture technology firm, also serving as distribution partner), a 4.5% stake held by Sofinet srl, and 85.5% retained by parent Optronia GmbH. Non-dilutive funding includes a >1M EUR Eureka Eurostar grant (December 2024, co-funded by the EU through Horizon Europe) for the OptiMist joint development with Elactis SA. The company is actively positioning for institutional capital, having been selected to pitch at the 6th Trentino Sviluppo Investor Day in May 2025.
Spray Logics firmographics
Firmographics- Name
- Spray Logics
- Legal name
- Spray Logics S.r.l.
- Website
- https://spraylogics.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spray Logics develops proprietary multispectral infrared sensor systems that enable targeted spraying and weed and animal detection, serving mid-market commercial fruit growers and agricultural operators primarily in Italy, Austria, and broader European cultivation regions.
- Ownership category
- akta.pro rank
Spray Logics industry classification
Industry- Product category
- Precision Agriculture Sensor Systems
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)
- akta.pro secondary industries
- Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ)
Keywords
Where Spray Logics is headquartered
LocationHeadquarters
- HQ city
- Trento
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Spray Logics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Precision Agriculture Hardware and Software Systems: Sale of sensor-based spraying systems and related technology for precision agriculture. The company sells complete systems including sensors, control units, and software for orchard/vineyard management, weed detection, and animal detection. Revenue comes from hardware sales integrated into agricultural sprayers with associated software for data analysis and spray optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on specific agricultural application requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Spray Logics product offering
Product offeringCore offering
Spray Logics develops and sells proprietary multispectral infrared sensor-based systems for precision agriculture, including a Weed Detection System, an Orchard and Vineyard Spraying System, and the Sensosafe Animal Detection system. The company's hardware products integrate optical sensors, solenoid valves, and advanced embedded software to enable real-time, selective spraying that reduces chemical usage by up to 90%. The systems are sold to commercial farmers and agricultural professionals, primarily in European fruit-growing regions.
Product overview
Spray Logics develops proprietary multispectral infrared sensor systems for precision agriculture. The product portfolio includes three core sensor-based solutions: Weed Detection System for horizontal boom sprayers (up to 90% chemical reduction), Orchard and Vineyard Spraying System for vertical/canopy applications (70-80% chemical reduction), and Sensosafe Animal Detection for wildlife protection during mowing. All products use internally-developed multispectral infrared sensors that detect vegetation or animals in real-time and control spray valves automatically. The systems integrate with existing agricultural sprayers via CANBUS communication and provide data-driven insights through vigour maps and chlorophyll monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Weed Detection System Sensor-based selective spraying system for horizontal boom applications that detects and sprays weeds at speeds up to 25 km/h, reducing chemical usage by up to 90%. Uses proprietary multispectral infrared sensors independent of sunlight conditions. Designed for farmers and agricultural operations requiring precision weed detection and selective herbicide application on row crops.
- Orchard and Vineyard Spraying System Precision spraying management system for orchards and vineyards that automatically controls spray volume and distribution points based on vegetation characteristics, achieving 70-80% chemical reduction and 80% drift reduction. Adapts to classic orchards and complex pergola-style vineyards. Designed for commercial fruit growers operating apple orchards, cherry orchards, and vineyards.
- Sensosafe Animal Detection Automated animal recognition system using optical infrared sensors to detect fawns, birds, nests, and wildlife hidden in grass during mowing operations, preventing harm and protecting biodiversity. When an animal is detected, the system sends a signal to hydraulics to raise mower blades automatically. Developed in collaboration with Pöttinger for mounting on agricultural mowers.
Quantifiable outcome
- Up to 90% reduction in chemical usage for weed detection applications
- +7 more outcomes
Companies that use Spray Logics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Spray Logics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Spray Logics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- FIRA USA 2025minorExhibition partnership for FIRA USA 2025 (October 21-23, 2025) - the leading event dedicated to agricultural robotics and automation. Spray Logics exhibiting at Booth 10 to expand reach to US market and Oceania.
- Trentino SviluppominorSelected as one of five innovative startups to pitch at 6th Trentino Sviluppo Investor Day, held within Festival dell'Economia in Trento. Event brings together top-tier investors and visionary startups in agritech, sustainability, and digital innovation.
- ANSA and Fondazione Bruno Kessler (FBK)minorParticipated in 'Augmented' Agriculture: when Agritech meets AI event organized by ANSA in collaboration with Fondazione Bruno Kessler (FBK). Event focused on role of AI in future of agriculture and engaging with innovative professionals driving change in agritech landscape.
- Edmund Mach FoundationminorCollaboration for Focus Spraying Event held at Fondazione Edmund Mach facilities on March 25, 2025. Joint event to explore motivations behind Focus Spraying project, current technological landscape, and future of precision spraying. Foundation is an agricultural research institution in San Michele all'Adige, Trentino.
- Elactis SAcoreJoint development of 'OptiMist' project - a precision orchard and vineyard sensor system for sprayer companies. Part of Eureka Eurostar EU program with over 1 Million EUR grant co-funded by European Union through Horizon Europe. Project integrates optical sensors, solenoid valves, and advanced control algorithms for targeted chemical application, flower thinning automation, and biodiversity promotion through minimizing chemical drift. Elactis is R&D subsidiary of Gevasol Group specializing in customized solenoid valves and electronic control solutions.
- Salvarani S.r.l.corePartnership to bring more sustainable solutions into fruit growing. Underscored by a six-figure investment from Salvarani, aimed at driving innovation and delivering cutting-edge solutions for a sustainable future. Salvarani brings over four decades of expertise in research and precision technology, including solutions for agriculture, weather monitoring, and component design. Spray Logics operates in Trentino, Alto Adige, and South Tyrol regions with plant-recognizing sensor technology.
- 4eJacobacciminorCEO Nicola Baldo interviewed at 4e 2024 Gallery Walk about how Spray Logics purpose-built multispectral infrared sensors are revolutionizing chemical treatments and making crop spraying more sustainable.
- Josephinum ResearchcoreIndependent testing institution conducting field trials for Spray Logics technology as part of EU-project agrifoodTEF. Austrian institution with core competencies in data science, AI, robotics, measurement and sensor technology for farming. Trials validated 94.8% application accuracy for Spray Logics spraying technology.
- PÖTTINGERcoreDevelopment collaboration for SENSOSAFE - automated animal recognition system for avoiding the mowing of roe deer fawns. PÖTTINGER is the manufacturer of agricultural machinery (mowers) on which the SENSOSAFE sensors are mounted. This partnership resulted in the silver Innovation Award AGRITECHNICA 2017.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Spray Logics competitors and assessment
Company assessmentDirect peers
- Greeneye Technology: Israeli precision spraying startup using computer vision to retrofit sprayers for selective application. Directly comparable to Spray Logics' weed detection product, targeting similar chemical-reduction outcomes for row-crop and specialty-crop growers.
- Ecorobotix: Swiss developer of camera-guided precision spraying and weeding robots (ARA). Competes with Spray Logics in smart spraying and selective weed control using plant-recognition sensors, primarily across European markets.
- Naio Technologies: French agricultural robotics company building autonomous weeding and spraying robots. Comparable in vision-guided precision spraying and weeding, with similar European specialty-crop and broadacre customer focus.
- Garford Farm Machinery: UK-based manufacturer of Robocrop precision in-row weeding equipment using vision guidance. Directly comparable to Spray Logics' weed detection product for row-crop applications in European markets.
- K.U.L.T. (Kress Umweltschonende Landtechnik): German manufacturer of camera-guided precision inter-row sprayers and cultivators. Comparable to Spray Logics in vision-based selective spraying hardware, with a strong German and Central European installed base.
Emerging players
- Carbon Robotics: US-based developer of LaserWeeder using computer vision and AI to identify and eliminate weeds. Comparable in the precision weeding and chemical-reduction narrative, with a US go-to-market focus and significant venture backing.
- xFarm Technologies: Italian-Swiss digital agriculture platform offering farm management, sensors, and sustainability tools. Comparable in Italian and broader European farmer base, with overlapping precision agriculture and sustainability value propositions.
Broad incumbents
- John Deere (See & Spray): Largest agricultural equipment OEM globally, with its See & Spray precision spraying system integrating computer vision into factory-built sprayers. A key incumbent competitor with unmatched distribution and capital.
- Trimble Agriculture: Provider of precision agriculture hardware and software (GNSS, variable rate, flow control). Adjacent competitor in the precision application stack that Spray Logics operates in, particularly around rate control and prescription spraying.
Others
- Pöttinger: Austrian agricultural machinery manufacturer and Spray Logics' partner for the SENSOSAFE animal detection product. Listed as an adjacent ecosystem participant given the direct commercial relationship rather than direct head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spray Logics social profiles
Digital presenceSpray Logics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spray Logics leadership team
Management profileNumber of profiles
Profiles1 record
Spray Logics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spray Logics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spray Logics
What does Spray Logics do?
Spray Logics develops and sells proprietary multispectral infrared sensor-based systems for precision agriculture, including a Weed Detection System, an Orchard and Vineyard Spraying System, and the Sensosafe Animal Detection system. The company's hardware products integrate optical sensors, solenoid valves, and advanced embedded software to enable real-time, selective spraying that reduces chemical usage by up to 90%. The systems are sold to commercial farmers and agricultural professionals, primarily in European fruit-growing regions.
Is Spray Logics a public or private company?
Spray Logics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spray Logics founded?
Spray Logics was founded in 2021. It employs 1 to 10 people.
Where is Spray Logics based?
Spray Logics is headquartered in Trento, Italy, in the Europe region.
How does Spray Logics make money?
One revenue line is on record: precision Agriculture Hardware and Software Systems.
Who are Spray Logics's main competitors?
Direct peers on record are Greeneye Technology, Ecorobotix, Naio Technologies, Garford Farm Machinery and K.U.L.T. (Kress Umweltschonende Landtechnik). Emerging players are Carbon Robotics and xFarm Technologies. Broad incumbents are John Deere (See & Spray) and Trimble Agriculture. Pöttinger is listed as an others.
Does Spray Logics have an API?
No public API is recorded for Spray Logics.
What industry is Spray Logics in?
Spray Logics's product category is Precision Agriculture Sensor Systems. Its primary akta.pro industry code is AFAGALAD, Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders), with a secondary code of AFAAADAF, Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers). Its NAICS code is 33311 and its SIC code is 3523.