Hefel Textil
Hefel Textil GmbH is a fourth-generation Austrian family manufacturer producing premium quilts, pillows, mattress toppers, and bed linen from two Austrian sites, serving quality-conscious consumers, hotels, and care institutions with certified natural and functional fibres.
- Company typePrivate
- Founded1907
- HeadquartersSchwarzach, Austria
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hefel Textil does
Hefel Textil GmbH is a fourth-generation, family-owned Austrian manufacturer of premium bedding, headquartered in Schwarzach, Vorarlberg and operating a second production site in Kefermarkt, Upper Austria. Founded in 1907, the company produces quilts/comforters, pillows, mattress toppers, and bed linen at these two sites under a 100% Made in Austria positioning. It is described as the only fully integrated bedding manufacturer worldwide producing comforters in-house from yarn to finished product, and operates the only weaving mill for ticking fabrics in Europe.
The product portfolio spans natural-hair fillings (Pure Wool, Bio Wool, Wellness Zirbe with Tyrolean stone pine), natural fibres (TENCEL Lyocell-based KlimaControl, Bio-Timber, Edition 101, and bed linen lines including the Trend digital-print, Classic, and Opulence TENCEL-Cashmere collections), functional fibres (Softbausch 95, Wellness Vitasan with anti-mite hollow fibre, Cool with PCM microcapsules), premium down/feathers (Silver, Gold, Platinum, DeLuxe, Opulence), the Wellness Retreat line using CELLIANT infrared viscose, and specialty/neck-support pillows, plus a luxury Pure Cashmere accessories line designed by Ulrike Hefel. Differentiation rests on proprietary fibre processing (e.g., Vitasan hollow fibre, HEFEL Bodyfit Quilting, Softbausch 95°C washable construction), multiple third-party certifications (NOMITE, RDS, GOTS, Öko-Tex, FAIRTRADE), and an Öko-Test 'Sehr Gut' rating for the Zirbe range.
The business model is a hybrid B2C/B2B premium hardware sales operation. Consumer revenues are generated through direct e-commerce at hefel.shop, a network of bedding-specialist retail partners searchable via the Shopfinder tool, and an annual premium catalogue; institutional revenues come from direct sales to hotels and care institutions for functional-fibre lines such as Softbausch 95. Pricing is not publicly disclosed and is handled through retail quote-based and direct channels. Customer segments split between premium/quality-conscious consumers, allergy sufferers, eco-conscious and sustainability-focused buyers, and health/wellness seekers, with an enterprise overlay from the hospitality and care-institution verticals.
Hefel Textil firmographics
Firmographics- Name
- Hefel Textil
- Legal name
- Hefel Textil GmbH
- Website
- https://hefel.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hefel Textil GmbH is a fourth-generation Austrian family manufacturer producing premium quilts, pillows, mattress toppers, and bed linen from two Austrian sites, serving quality-conscious consumers, hotels, and care institutions with certified natural and functional fibres.
- Ownership category
- akta.pro rank
Hefel Textil industry classification
Industry- Product category
- Premium Bedding & Home Textiles
- NAICS
- Mattress Manufacturing (33791)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
- akta.pro secondary industries
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)
Keywords
Where Hefel Textil is headquartered
LocationHeadquarters
- HQ city
- Schwarzach
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Hefel Textil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bedding Products Sales: Primary revenue from manufacturing and selling premium bedding products including quilts/ comforters, pillows, mattress toppers, and bed linen. Products are sold through direct e-commerce, retail partners, and trade channels.
- Catalog and Brochure Distribution: Company publishes premium catalogs (HEFEL Premium Bedding Catalogue, Bedlinen catalog, History Folder) available for postal delivery or digital download, serving as a customer acquisition and education tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Premium bedding products with pricing based on materials and collection |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hefel Textil product offering
Product offeringCore offering
HEFEL Textil manufactures and sells premium bedding products — comforters/quilts, pillows, mattress toppers, and bed linen — using natural hair (wool, Swiss stone pine), natural fibres (TENCEL Lyocell, organic cotton), functional fibres (Softbausch, Vitasan, PCM), and premium down. The entire range is 100% produced in Austria at two sites (Schwarzach/Vorarlberg and Kefermarkt/Upper Austria), with the company operating the only ticking fabric weaving mill in Europe and being the only fully integrated bedding manufacturer worldwide.
Product overview
Hefel Textil is a fourth-generation Austrian family bedding manufacturer producing 100% Made in Austria premium bedding products at two facilities (Schwarzach/Vorarlberg and Kefermarkt/Upper Austria). The product portfolio consists of four core categories: Quilts/Bettdecken (comforters), Pillows/Kissen, Mattress Toppers/Unterbetten, and Bedlinen/Bettwaesche. The company operates the only ticking fabric weaving mill in Europe and is the only fully integrated bedding manufacturer worldwide producing comforters in-house from yarns through fillings to quilting and finished products. Product lines span multiple filling technologies including natural hair (Pure Wool, Bio Wool, Wellness Zirbe stone pine), natural fibres (TENCEL-based KlimaControl, Bio-Timber, Edition 101, Cool), functional fibres (Softbausch 95, Wellness Vitasan), and premium down/feathers. Bed linen collections include Trend (Pure Luxury digital print), Classic, and Opulence (TENCEL Cashmere) lines, supplemented by Pure Cashmere accessories by designer Ulrike Hefel. The wellness-focused Wellness Retreat line features CELLIANT infrared technology. Specialty pillows address specific needs including neck support, memory foam, cooling, travel, and sleep position variants.
Differentiator
Problem solved
Functional benefit
Brands
- Ulrike Hefel Pure Cashmere: A sub-brand dedicated to luxury cashmere products including plaids, scarves, and accessories, designed by Ulrike Hefel. The collection features Mongolian cashmere with 16-micron fiber fineness and 45mm fiber length.
- Opulence
- NSK (Nackenstützkissen)
Products and services
- HEFEL Quilts / Bettdecken Premium comforters/quilts available in multiple filling types including natural hair (wool, Zirbe stone pine), natural fibre (TENCEL, cotton), functional fibre (Vitasan, Softbausch), and down/feather options. Sold direct-to-consumer and through retail partners.
- HEFEL Pillows / Kissen Premium pillows available in natural hair, natural fibre, feathers/down, special pillows, and neck support categories with various firmness levels and materials. Sold direct-to-consumer and through retail partners.
- HEFEL Mattress Toppers / Unterbetten Mattress protectors and toppers available in natural hair, natural fibre, and functional fibre fillings that enhance mattress comfort and extend mattress lifespan.
- HEFEL Bedlinen / Bettwäsche Bed linen collections including Trend (Pure Luxury digital print), Classic (traditional designs), and Opulence (TENCEL Cashmere luxury) lines, plus fitted sheets and Pure Cashmere accessories.
- HEFEL Wellness Retreat Sleep wellness collection featuring CELLIANT Viscose fibre technology that converts body heat into infrared energy to promote circulation and overnight regeneration. Available as quilts, pillows, and mattress toppers.
- HEFEL Wellness Zirbe
Quantifiable outcome
- Öko-Test 'Sehr Gut' (Very Good) rating achieved by Wellness Zirbe Ganzjahresdecke (140x200cm) in September 2014 testing of 15 natural comforters
Companies that use Hefel Textil
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Hefel Textil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Hefel Textil partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Hefel Textil competitors and assessment
Company assessmentDirect peers
- Schlossberg Switzerland: Swiss premium bedlinen manufacturer producing sheets, duvet covers, and accessories with comparable high-end positioning, Made-in-Europe craftsmanship, and B2B/hospitality exposure similar to HEFEL's Bedlinen category.
- Yves Delorme: French luxury bedlinen and home textile brand with similar premium positioning, extensive hospitality supply contracts, and overlap with HEFEL's Opulence, Trend, and Classic bed linen collections in European specialty retail.
- Traumina: German premium bedding manufacturer specializing in comforters, pillows, and mattress toppers with similar focus on natural materials, certifications, and high-quality craftsmanship; serves the same specialty retail and DACH department-store channels as HEFEL.
- Frette: Italian heritage luxury bedlinen manufacturer with global hospitality and premium retail presence; comparable to HEFEL on premium bedlinen category, cashmere/silk blends, and high-end hotel supply.
- Christian Fischbacher: Swiss luxury bed linens and home textiles producer with heritage brand positioning, premium pricing, and overlap with HEFEL's Opulence and Pure Cashmere lines; both compete in European luxury linen specialty retail and hospitality.
- Mühldorfer (Mühldorfer Innovation): German premium bedding manufacturer focused on natural-fiber duvets and pillows with similar sustainability positioning, in-house fiber processing, and premium specialty retail channel presence in the German-speaking market.
- Billerbeck (A. Koller / Dauny / Billerbeck Schweiz): Swiss/German premium bedding manufacturer producing quilts, pillows, and bedding with comparable heritage, multi-generation family roots, and emphasis on natural fibers and high-end retail — a direct like-for-like comparable to HEFEL's premium bedding product portfolio and DACH-centric distribution.
- Centa-Star (Centafill): German bedding manufacturer producing quilts, pillows, and underbedding with comparable in-house production, focus on natural fills, and broad retail distribution across European department stores and bedding specialists.
Broad incumbents
- Frankenstolz (Sandbox / Frankenstolz.nl): Large German bedding manufacturer (part of Sanders Group) with broader mass-premium product portfolio; competes in the same bedding category as HEFEL but at higher volume and lower price tiers across mainstream retail.
- Tempur Sealy International: Global mattress/bedding conglomerate — a much larger incumbent that competes broadly in the sleep-products category HEFEL addresses, including mattress toppers adjacent to HEFEL's mattress-topper lines, though it does not match HEFEL's premium-niche European textile focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hefel Textil social profiles
Digital presenceHefel Textil compliance and trust
Trust signalCompliance6 records
Hefel Textil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hefel Textil leadership team
Management profileNumber of profiles
Profiles1 record
Hefel Textil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hefel Textil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hefel Textil
What does Hefel Textil do?
HEFEL Textil manufactures and sells premium bedding products — comforters/quilts, pillows, mattress toppers, and bed linen — using natural hair (wool, Swiss stone pine), natural fibres (TENCEL Lyocell, organic cotton), functional fibres (Softbausch, Vitasan, PCM), and premium down. The entire range is 100% produced in Austria at two sites (Schwarzach/Vorarlberg and Kefermarkt/Upper Austria), with the company operating the only ticking fabric weaving mill in Europe and being the only fully integrated bedding manufacturer worldwide.
Is Hefel Textil a public or private company?
Hefel Textil is a private company. It is classified as family owned and is currently operating.
When was Hefel Textil founded?
Hefel Textil was founded in 1907. It employs 51 to 100 people.
Where is Hefel Textil based?
Hefel Textil is headquartered in Schwarzach, Austria, in the Europe region.
How does Hefel Textil make money?
Two revenue lines are on record. Bedding Products Sales are the primary driver. The others are catalog and Brochure Distribution.
Who are Hefel Textil's main competitors?
Direct peers on record are Schlossberg Switzerland, Yves Delorme, Traumina, Frette, Christian Fischbacher, Mühldorfer (Mühldorfer Innovation), Billerbeck (A. Koller / Dauny / Billerbeck Schweiz) and Centa-Star (Centafill). Broad incumbents are Frankenstolz (Sandbox / Frankenstolz.nl) and Tempur Sealy International.
Does Hefel Textil have an API?
No public API is recorded for Hefel Textil.
What industry is Hefel Textil in?
Hefel Textil's product category is Premium Bedding & Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 2300.